貳、租賃所得納稅義務人之認定

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1 (1)41-56 Marshall McLuhan - 1 Marshall McLuhan Marshall McLuhan, Understanding Media, the Extensions of Man, London, Routledge, 1995 (Reprint of 1964), p Paul Levison, Digital McLuhan, a Guide to the Information Millennium, London and New York, Routledge, 1999, pp. 3-4 pp Essential McLuhan Eric McLuhan and Frank Zingrone ed., Essential McLuhan, Eric McLuhan and Frank Zingrone,

2 42 acoustic space 4 Carl Williams spherical Explorations1954 Carl Williams auditory space 1956 acoustic space Edmund Carpenter 6 Jacqueline Tyrwhitt 7 Wyndham Lewis 8 4 global village oxymoron 5 p Ed. Carpenter Ed. Carpenter, That Not-So-Silent Sea, 1992 Donald F. Theall, The Virtual McLuhan, Montreal & Kingston-London-Ithaca, McGill-Queen s University Press, 2001, appendix B. p Explorations Ed. Carpenter and M. McLuhan ed., Explorations in Communication, Boston, Beacon, 1960 (1966). 7 Philip Marchand, Marshall McLuham, The Medium and the Messenger, Cambridge, Massachucettes, MIT Press, 1998(1989), p Marshall McLuhan, Understanding Media, the Extensions of Man, op. cit., p Donald F. Theall, The Virtual McLuhan, op. cit., p sphere

3 43 9 Paul Levison detachment 13 immersion 14 Levison 9 p Eric McLuhan milieu Paul Benedetti and Nancy Dehart ed., Reflections On and By Marshall McLuhan, Forward Through the Rearview Mirror, Cambridge, Massachusetts-London, MIT Press, 1996, p p Marshall McLuhan, Five Sovereign Fingers Taxed the Breath, Explorations, no. 4, Feb. 1955, in Explorations in Communication, op. cit., p Paul Levison, Digital McLuhan, a Guide to the Information Millennium, op. cit., p.46. p Ibid. p. 47. p. 95

4 44 Campell aspect - / Jeremy L oeil écoute p. 404( ) 16 p Gilles Deleuze, Logique de la sensation, Paris, la Différence, 1981

5 45 [ ] rational 20 synaesthetic utterance outering p p p Harold Innis Harold Innis, Empire and Communication, Toronto, University of Toronto Press, 1950; Harold Innis, The Bias of Communication, Toronto, University of Toronto Press, 1951.

6 [] Paul Levison, Digital McLuhan, a Guide to the Information Millennium, op. cit., pp pp p p p pp

7 p p Explorations Explorations in Communication, op. cit., p p. 271 p Explorations in Communication, op. cit., p p Marshall McLuhan, Understanding Media, the Extensions of Man, op. cit., p Paul Benedetti and Nancy Dehart ed., Reflections On and By Marshall McLuhan, Forward Through the Rearview Mirror, op. cit., p. 51Marshall McLuhan and Quentin Fiore, The Medium is the Massage, An Iventory of Effects, Corte Madera, CA, Gingko Press, 2001 (1967, 1996), p. 125

8 48 encompassed sense of myth integral vision 38 integral mythic vision integral mosaic vision Vico seen 34 structured sudden Marshall McLuhan and Quentin Fiore, War and Peace in the Global Village, San Francisco, Hardwired, 1997(1968), p Marshall McLuhan, Understanding Media, the Extensions of Man, op. cit., p Marshall McLuhan and Quentin Fiore, War and Peace in the Global Village, op.cit., p p. 287 patchwork Gilles Deleuze et Félix Gattari, Mille Plateaux, Paris, Minuit, 1980, pp

9 49 counter original spare strange 39 incident reprensentational art iconographic art inclusive image [ visual stress] 40 John Wilson 41 [ ] Marshall McLuhan, Understanding Media, the Extensions of Man, op. cit., p p. 280

10 50 43 Paul Levison 1953 Bela Balazs 44 Gyorgy Kepes Language of Vision p pp pp

11 51 48 the medium is the message entre images p p Marshall McLuhan, Understanding Media, the Extensions of Man, op. cit., p p pp pp Abigail Solomon-Godeau, Photography after art photography, in Brian Wallis ed., Art after ModernismRethinking Representation, New York, New Museum of Contemporary Art; Boston: D.R. Godine,1984. Dominique Baqué, La photographie plasticienne, Paris, Editions du Regard, 1998.

12 52 insights 53 iconic mode of communication situated (framed) Paul Levison Levison - 55 Levison Paul Levison, Digital McLuhan, a Guide to the Information Millennium, op. cit., pp pp Claude Lévi-Strauss, Tristes tropiques, Paris, Plon, 1955, p Georges Charbonnier, Entretiens avec Claude Lévi-Strauss, Paris, Julliard et Plon, 1961, pp , 187.

13 Donald F. Theall 58 trivium 59 Blake poetic science social scientific poetry poète 60 manqué 61 semiotic 62 Levison 56 syntaxmarshall McLuhan, Understanding Media, the Extensions of Man, op. cit., p pp Walter Benjamin p 60 p Donald F. Theall, The Virtual McLuhan, op. cit., p p. 152

14 54 Theall Theall Theall auditory imagination théorie fiction p T. S. Eliot, The Use of Poetry and the Use of Criticism: Studies in the Relation of Criticism to Poetry in England, London, Faber and Faber, 1933, pp p Marshall McLuhan and Quentin Fiore, The Medium is the Massage, An Iventory of Effects War and Peace in the Global Village 66

15 55 Walter Benjamin (2002) Innis, Harold (1951). The Bias of Communication. University of Toronto Press, Toronto. (1999) Levison, Paul (1999, 2001). Digital McLuhan, a Guide to the Information Millennium. Routledge, London and New York. (2000) Lévi-Strauss, Claude (1955). Tristes tropiques. Plon, Paris. Marchand, Philip(1998(1989)). Marshall McLuham, The Medium (2000) and the Messenger. MIT Press, Cambridge, Massachucettes. McLuhan, Eric and Zingrone, Frank (ed.) (1995). Essential McLuhan. Eric McLuhan and Frank Zingrone. (2002) McLuhan, Marshall (1995 (Reprint of 1964)). Understanding Media, the Extensions of Man. Routledge, London. (1997 ): McLuhan, Marshall and Fiore, Quentin (1997(1968)). War and Peace in the Global Village. Hardwired, San Francisco. Baqué, Dominique (1998). La photographie plasticienne. Editions du Regard, Paris. Benedetti, Paul and Dehart, Nancy (ed.)(1996). Reflections On and By Marshall McLuhan, Forward Through the Rearview Mirror. MIT Press, Cambridge, Massachusetts-London. Carpenter, Ed. and McLuhan, M. (ed.) (1960 (1966)). Explorations in Communication. Beacon, Boston. McLuhan, Marshall and Fiore, Quentin (2001 (1967, 1996)). The Medium is the Massage, An Iventory of Effects. Gingko Press, Corte Madera, CA. Solomon-Godeau, Abigail (1984). Photography after art photography, in Brian Wallis ed. (1984), Art after Modernism Rethinking Representation. New Museum of Contemporary Art, New York ; D.R. Godine, Boston. Charbonnier, Georges (1961). Entretiens avec Claude Lévi-Strauss. Julliard et Plon, Paris. Deleuze, Gilles (1981). Logique de la sensation. la Différence, Paris. Deleuze, Gilles et Gattari, Félix (1980). Mille Plateaux. Minuit, Paris. Eliot, T. S. (1933). The Use of Poetry and the Use of Criticism: Studies in the Relation of Criticism to Poetry in England. Faber and Faber, London. Innis, Harold (1950). Empire and Communication.University of Toronto Press, Toronto. Theall, Donald F.(2001). The Virtual McLuhan. McGill-Queen s University Press, Montreal & Kingston-London-Ithaca

16 56 Image and Communication: Read McLuhan Chi-Ming Lin Graduate School of Arts and Arts Education National Taipei Teachers College Abstract From the general outline of the theory of the media thinker Marshall McLuhan, we try to retrieve some new ideas and interrogations for the theory of images. Firstly, we discuss the opposition between the acoustic space and the visual space, which, after examination of its genesis and development, should not be understood as a direct translation of the characteristics of a specific sense or a sensual determinism of the world vision. It describes rather a dominating mode of cognition. Secondly, we outline the central process of civilization underpinning the theory of McLuhanthe Preliterate Acoustic space, the Literate Visual space, Post-Literate Acoustic space, where the respective dominating mode of cognition is acoustic, visual, auditory-tactical and interplays between the senses. We then investigate the themes like integral mosaic vision, the visual literacy of the movie and the photographical image on the pressed matter. The signification of visual culture is thus reworked in a multi-media context. The propositions of two recent commentators of McLuhan are discussed at the end: 1. the photography as an exception among the modern technological media, 2. How should McLuhan be read?. Key words: Marshal McLuhan the theory of the images acoustic space visual culture communication

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pdf 2000 mental image 23 M e r l e a u - P o n t y, 1945 2003 Horta, 1992 1 992 s i g n i f i c a t i o n signifying fact signifying practices H o o p e r - Greenhill, 1991 Roland Barthes c o n n o t a t i