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娣钟离
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1 1Theme UNIT 1

2 I. FASHION VOCABULARY Types of Clothes and Accessories / 1. scarf 2. skirt 3. pants 4. blouse 6. gloves 5. undershirt 7. sweater 8. dress 9. coat 11. high heels 10. shirt 12. sneakers Theme 1 DESIGNER FASHION 06

3 14. jeans 15. sunglasses 16. cell phone 19. jean shorts 13. model 18. handbag 17. jump suit 20. suit 07 UNIT 1 Designer Brands

II. Main Article 01 What are you wearing today?

Our choice of clothes sends a strong message to other people.

And according to a 2013 study by the University of Minnesota,

4 II. Main Article 01 What are you wearing today? High street, vintage, or designer brands? Our choice of clothes sends a strong message to other people. Wearing clothes from high street stores says, Hey, I m just a regular kind of guy. A vintage outfit suggests confidence and creativity. And according to a 2013 study by the University of Minnesota, women wear designer brands to show their high status and warn others to keep away from their men! 2013 Armani Exchange A/X Theme 1 DESIGNER FASHION 08

Designer brands brands that are shown as a collection of clothes or accessories at one of the major fashion weeks in London,

Only the very rich can afford these products, and they must often get on a waiting list to buy the most sought-after pieces.

However, these days there are many ways for average people to get a taste of the designer lifestyle.

5 Designer brands brands that are shown as a collection of clothes or accessories at one of the major fashion weeks in London, Paris, New York, or Milan are certainly expensive. Only the very rich can afford these products, and they must often get on a waiting list to buy the most sought-after pieces. The iconic Birkin handbag by Hermès reportedly has a waiting list of more than six years! However, these days there are many ways for average people to get a taste of the designer lifestyle. In recent years, some fashion designers have released a diffusion line. This is a line of clothes that stays true to the style of the high-end parent brand but sells for lower prices, for example, CK by Calvin Klein. Designer perfume, which can be purchased for less than $100, has also proved popular; at the pinnacle of his fame in the 1990s, Calvin Klein sold 20 bottles a minute of his trademark fragrance, CK One, which can be worn by both men and women. Calvin Klein CK 100 Calvin Klein 20 CK One 09 UNIT 1 Designer Brands

(Stories even emerged of customers physically fighting over the best dresses, which were later resold on the Internet for many times their original price.

6 In addition, there has been a series of successful collaborations between designers and high street stores. In 2004, when Chanel designer Karl Lagerfeld was asked to come up with a collection for H&M, it sold out within hours. (Stories even emerged of customers physically fighting over the best dresses, which were later resold on the Internet for many times their original price.) Buying vintage designer garments, either online or from a boutique that specializes in used clothes, is another option for shoppers on a tight budget. But why are we so attracted to these designer brands? Can a sweater really make us feel and appear more powerful? 2004 H&M ( ) Theme 1 DESIGNER FASHION 10

H&M In fact, everyday items such as sweaters are not generally seen at fashion week shows.

often fall over on the runway because of dangerously high heels, or they are forced to wear garments that

Perhaps the University of Minnesota study is right, and it is not the clothes themselves that we desire but

7 H&M In fact, everyday items such as sweaters are not generally seen at fashion week shows. It is common for journalists to make fun of haute couture because it is rarely practical or commercial: Models often fall over on the runway because of dangerously high heels, or they are forced to wear garments that expose intimate areas of their bodies. Who wants to dress that way in the real world? Perhaps the University of Minnesota study is right, and it is not the clothes themselves that we desire but the respect of other people. In the modern world, wearing luxury brands is simply a way to communicate how wealthy and successful we are. 11 UNIT 1 Designer Brands

Reading Comprehension Questions / 1. What is the main subject of the passage? a. The benefits of online shopping. b. The dangers of being a model. c.

3. according to the passage? a. They cost less than new designer clothes. b. They are more interesting than new designer clothes. c. d. 4.

Managers who do not treat their employees well. c. Projects worked on by two or more people or groups. d. Money that is made by a company in one year.

8 Reading Comprehension Questions / 1. What is the main subject of the passage? a. The benefits of online shopping. b. The dangers of being a model. c. The popularity of designer brands. d. The price of vintage garments. 2. Who or what is CK One? a. A famous designer. b. A fashion magazine. c. d. A type of perfume. 3. according to the passage? a. They cost less than new designer clothes. b. They are more interesting than new designer clothes. c. d. 4. What is the meaning of collaborations in the fifth paragraph? a. Garments that are suitable for men and women. b. Managers who do not treat their employees well. c. Projects worked on by two or more people or groups. d. Money that is made by a company in one year. 5. How does the author get the reader s attention at the start of the passage? a. b. By telling a joke. c. By giving a definition. d. By using a metaphor. Theme 1 DESIGNER FASHION 12

1 III. Dialogue 02 Scenario 1 / 1 Andy: And now let s talk about the latest collection by Davina Colby.

It s not the kind of thing we expect from this designer at all. Do you think the collection will be a success? Ralph: I m not sure.

9 1 III. Dialogue 02 Scenario 1 / 1 Andy: And now let s talk about the latest collection by Davina Colby. She s really done something different this season, hasn t she? Ralph: Yes, she has. This is a brand that is known for being traditional, but some of the pieces from Davina Colby s latest range are quite shocking. Look at this skirt, for example. It s made of leather, and it s really short, not to mention tight. Andy: It certainly is tight! It s not the kind of thing we expect from this designer at all. Do you think the collection will be a success? Ralph: I m not sure. Davina Colby customers tend to be middle-aged and prefer more conservative clothes. On the other hand, perhaps she s taken a calculated risk it could attract a new, younger customer. Some of these established brands need to adapt to survive. Andy: You could be right. OK, let s move on to the new range of accessories from Paul Harrison... leather skirt 13 UNIT 1 Designer Brands

I could never afford something like that. Lola: I never buy designer brands myself, but since it was a gift... Jean: You lucky thing. I m embarrassed by my bag now! I ve had it for years.

10 2 Scenario 2 / 2 03 Jean: Your bag is gorgeous! Is it new? Lola: Thanks! Yes, it was a birthday present from my boyfriend. Jean: Wow! It looks expensive. Is it a designer brand? Lola: It s Prada. I ve never owned a designer bag before, and to be honest, I m terri ed of losing it! You know how forgetful I am. Jean: I don t think you ll lose this one! I m so jealous. I could never afford something like that. Lola: I never buy designer brands myself, but since it was a gift... Jean: You lucky thing. I m embarrassed by my bag now! I ve had it for years. Lola: Well, why don t you treat yourself to a new one? There s a new vintage boutique downtown. Jean: Is there? I haven't heard about it. I love vintage stuff this undershirt is from the 1970s, you know! It belonged to my mom. Lola: It s amazing! I feel like going shopping now. Shall we check out this store together? Theme 1 DESIGNER FASHION 14

11 15 UNIT 1 Designer Brands

12 3 Listening Practice / What is the topic of the conversation? a. Buying makeup. b. Designer clothes. c. An interesting book. d. A fashion program. 2. Which sentence best summarizes the woman s opinion? a. Luxury brands are a waste of money. b. High street clothes are unfashionable. c. She doesn t have time to go shopping. d. She thinks the man needs a makeover. 3. Which sentence best summarizes the man s opinion? a. He doesn t care if people think he s a nerd. b. c. It s important to find your individual style. d. 4. What does the man say is the problem with the woman s outfit? a. Her clothes don t match. b. The colors are too bright. c. Her blouse is old-fashioned. d. She looks uncomfortable. 4 English Color Names / mustard turquoise fuchsia lime green beige maroon lilac navy blue khaki coral Theme 1 DESIGNER FASHION 16

5 Useful Sentences / 1. specializes in vintage clothes. 2.

She s working as a sales assistant in a boutique on Second Street. 4.

All these newly released dresses are available at discounted prices now.

13 5 Useful Sentences / 1. specializes in vintage clothes. 2. The designer s resignation was due to criticism of his work. 3. She s working as a sales assistant in a boutique on Second Street. 4. Our best-selling product last year was this striped silk scarf. 5. According to 6. I love your design! I wish I could come up with something like that. 7. All these newly released dresses are available at discounted prices now. 8. His trademark 9. Don t copy other people. Just be true to yourself. 10. The woman is very rich and lives a life of luxury. 17 UNIT 1 Designer Brands

IV. Cultural Notes 05 1 Note 1 / 1 Coco Chanel Coco Chanel (1883 1971) Paul Iribe (1883 1935) Coco Before Chanel Several movies have been

Coco Chanel was one of the most celebrated fashion designers of the 20th century, and also one of the most controversial.

appear more glamorous. Even her name was invented!

At the start of the Second World War, Coco closed the Chanel fashion house.

14 IV. Cultural Notes 05 1 Note 1 / 1 Coco Chanel Coco Chanel ( ) Paul Iribe ( ) Coco Before Chanel Several movies have been made about Coco Chanel. Coco Chanel was one of the most celebrated fashion designers of the 20th century, and also one of the most controversial. She was a fantasist who told lies about her parents, a traveling salesman and a laundry woman, in order to make her simple childhood appear more glamorous. Even her name was invented! She was born Gabrielle Chanel, but as a young nightclub singer she took the new name of Coco. At the start of the Second World War, Coco closed the Chanel fashion house. Many people believed that the conflict was simply an excuse to fire all her employees, who had been asking for better working conditions. Coco had a strong dislike of Jewish people and became romantically involved with a German of cer during the war; she may even have worked as a spy for the Germans. She also funded an anti-foreigner newsletter called Witness, which was written by another of her lovers, the illustrator Paul Iribe. Theme 1 DESIGNER FASHION 18

15 20 Gabrielle Chanel Coco Chanel No UNIT 1 Designer Brands

16 2 Note 2/ 2 06 Brand Name Pronunciation American British French Calvin Klein ['k$lv3n kla0n] Burberry ['b"`bgr0] agnès b. ['An0Gs bg] Christian Dior ['kr0stn3n di'oq] ANNA SUI ['$n3`swi] Jimmy Choo ['di0m0 'tnu] Chanel [N3'nGl] Louis Vuitton ['lui vi'ton] Theme 1 DESIGNER FASHION 20

17 Italian HERMÈS [`GmGs] GIORGIO ARMANI ['dicrdicr`a (l3)`man0] Prada ['prada] Versace [vg (l3) 'satni] Chloé [kloe] Gucci ['Eu'tN0] Salvatore Ferragamo ['savadolg`fglgeamc] BVLGARI [bkl'eari] 21 UNIT 1 Designer Brands

2009.05

2009.05 2009 05 2009.05 2009.05 璆 2009.05 1 亿平方米 6 万套 10 名 20 亿元 5 个月 30 万亿 60 万平方米 Data 围观 CCDI 公司内刊企业版 P08 围观 CCDI 管理学上有句名言 : 做正确的事, 比正确地做事更重要方向的对错于大局的意义而言,