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1 GROWING AND LEADING A PROFESSIONAL SERVICE FIRM CHINA

2 1

Encouraged by China s continuing economic growth, leaders of professional service firms and practices are positioning their organizations to take advantage of opportunities to expand their businesses.

3 Encouraged by China s continuing economic growth, leaders of professional service firms and practices are positioning their organizations to take advantage of opportunities to expand their businesses. But as the number of players increases, companies must compete more intensely for talent as well as clients and are under pressure to deliver clear value to both. In this HBS Executive Education program, offered in partnership with the School of Management, Fudan University in Shanghai, firm leaders will enhance their ability to deliver excellent service, lead a growing team, and maintain high levels of profitability as they build a world-class company. LANGUAGE To ensure the most comprehensive learning experience, this program is taught in both English and Chinese with simultaneous interpretation. Participants will preselect either Chinese or English for their classroom materials. When forming discussion groups, program administrators consider each senior executive s language capabilities to ensure the optimal group interaction. programs/gpsfch/index-en.html 2

4 MBA EMBA1917 (HBS) (MBA)

AN INTEGRATED EDUCATIONAL PARTNERSHIP Applying the principles of academic rigor, diversity, and impactful learning, this powerful educational alliance enables the outstanding faculty team to tailor a

The School of Management, Fudan University in Shanghai was one of the first top-level business schools in China to offer both MBA and EMBA programs.

5 AN INTEGRATED EDUCATIONAL PARTNERSHIP Applying the principles of academic rigor, diversity, and impactful learning, this powerful educational alliance enables the outstanding faculty team to tailor a senior management program with unique relevance to China and its neighbors. The School of Management, Fudan University in Shanghai was one of the first top-level business schools in China to offer both MBA and EMBA programs. The history of the School of Management can be traced back to as early as Rooted in the profound cultural traditions of Fudan University, the School of Management is advancing its goal to cultivate business leaders and professional managers who equipped with international expertise are able to address China s economic development and challenges. In light of China s growing economy, the School is committed to adapting world-class educational management experience to a Chinese business environment, carrying out innovative research, and sharing new insights and ideas with academic and business organizations at home and abroad. For more than a century, the mission of Harvard Business School (HBS) has been to educate leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world s first MBA program. A global network of seven research centers on four continents extends the School s groundbreaking research efforts to the international marketplace. Founded in 1908, HBS is a longstanding world leader in redefining the nature of management education, shaping the practice of business in every industry, and inventing the future of business

6 ,000 B2B 5

7 GROWING AND LEADING A PROFESSIONAL SERVICE FIRM CHINA DATES: July 14 19, 2013 PROGRAM FEE: $9,000 USD LOCATION: Harvard Center Shanghai, China WHAT YOU CAN EXPECT China s economic growth has created opportunity, but professional service firms in China wanting to take full advantage of this opening confront a unique business environment that can pose obstacles to growth. In Growing and Leading a Professional Service Firm China, you and a group of talented executives will explore the difficult balancing act required for company and practice leaders who must consistently maintain fiscal discipline while exceeding client expectations, motivating staff, and formulating and executing long-term strategy. Specifically, you will improve your ability to: Attract, develop, and retain talented professionals your company s most valuable resource Assess competition accurately and differentiate your offerings in a changing marketplace Focus your strategy for acquiring new business and balancing business development with ongoing service Build a company culture that supports the attitudes and behaviors critical to service excellence and company success, while also enhancing the personal satisfaction of each team member Sharpen your team s core competencies as you implement best practices that maximize the value delivered to every client CURRICULUM Through in-depth case analysis of firms around the world, you will explore the diverse ways other leaders have approached common challenges, gaining a new perspective on the task of developing the best strategy for your firm and driving the execution of that strategy. Curriculum topics include: Addressing Service Industry Challenges Recognizing how the service sector has grown and evolved, both generally and in China, and what these changes mean for company leaders Defining service excellence and value, and understanding how client perceptions do and do not vary across borders and cultures Communicating service value throughout the organization Creating an Exceptional Professional Staff and Corporate Culture Hiring, developing, and motivating a highly skilled, professional staff Rewarding star performers on service delivery or management tracks Creating the right staff incentives to ensure the effective execution of your strategy Operating as one company across offices, divisions, service lines, and geographies Controlling the Destiny of Your Firm or Practice Responding to market shifts with innovative services Leading change in your industry and your company to maintain your competitive edge Aligning your team to execute a winning strategy Implementing models for scaling successful services and managing mergers and acquisitions Clarifying the Leader s Role Establishing best practices for corporate governance, including frameworks for formulating and adjusting strategy and making informed strategic decisions Understanding your unique responsibilities as a leader and balancing both short- and long-term demands on your time PARTICIPANTS This program is intended for senior executives who are company leaders or practice leaders in professional service companies in China. It is also appropriate for leaders of business-to-business service arms in companies offering solutions composed of both products and services. Companies can include private or stateowned firms operating in China and looking to expand as well as multinational or global firms that want to increase their presence in China. Typical participant titles include: Chief executive officer Executive vice president Partner Principal Managing director Country, division, or regional manager Practice leader This program meets the needs of individuals or teams. When multiple executives from one company attend, the management team can more quickly take advantage of shared concepts and frameworks to implement strategies and disseminate best practices throughout the organization. 6

Leading a Professional Service Firm China is taught by renowned faculty members

They are distinguished academicians, skilled educators, groundbreaking

practice through relationships with business and industry leaders and through

8 Robert G. ECCLES Heidi K. GARDNER Ashish NANDA Das NARAYANDAS Cheng-Hua TZENG THE FACULTY Growing and Leading a Professional Service Firm China is taught by renowned faculty members from Harvard Business School and Fudan University. They are distinguished academicians, skilled educators, groundbreaking researchers, award-winning authors, and experienced entrepreneurs in their respective fields. Representing various disciplines, these faculty members remain close to practice through relationships with business and industry leaders and through personal involvement as board members and consultants for top companies around the world. By leveraging their business expertise and field-based research, they create new knowledge and enduring concepts that shape the practice of management. 7

9 (Robert G. ECCLES) Robert G. ECCLES, Professor of Management Practice, Harvard Business School. Member of the Organizational Behavior Unit; faculty cochair of Innovating for Sustainability and faculty chair of Growing and Leading a Professional Service Firm China. (Heidi K. GARDNER) Heidi K. GARDNER, Assistant Professor of Business Administration, Harvard Business School. Member of the Organizational Behavior Unit. (Ashish NANDA)(Robert Braucher) Ashish NANDA, Robert Braucher Professor of Law from Practice. Faculty director of Executive Education; and Research Director at the Center for Law and the Professions at Harvard Law School. (Das NARAYANDAS) James J. Hill Das NARAYANDAS, James J. Hill Professor of Business Administration, Harvard Business School. Senior Associate Dean, Executive Education and Publishing; member of the Marketing Unit; and faculty cochair of Achieving Breakthrough Service. MBA EMBA Cheng-Hua TZENG, Assistant Professor of Strategy, School of Management at Fudan University. Member of the Strategic Management faculty for MBA and EMBA programs. 8

30 30 +86-21-2501 1036 +86-21-6511 0862 IEDP@fudan.edu.

ADMISSION REQUIREMENTS Admission is selective and based on professional achievement and organizational responsibility. No formal educational requirements apply.

11 ADMISSIONS APPLICATION PROCESS Candidates may apply to the program through the School of Management at Fudan University or HBS. Applications are requested at least six weeks before the program start date. Qualified candidates are admitted on a rolling, space-available basis, and early application is encouraged. ADMISSION REQUIREMENTS Admission is selective and based on professional achievement and organizational responsibility. No formal educational requirements apply. Executive Education programs enhance the leadership capacity of the managers enrolled as well as their organizations, and full commitment is expected from both. While participants devote time and intellect to the learning experience, sponsoring companies agree to relieve individuals of their work responsibilities during the program. PROGRAM FEE The program fee covers tuition, books, case materials, accommodations, and most meals. Payment is due within 30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the invoice. Cancellation policies are outlined in the information provided to applicants upon admission. FOR MORE INFORMATION, please contact: SCHOOL OF MANAGEMENT, FUDAN UNIVERSITY Ms. Connie Wang Manager, International Programs Executive Development Center Telephone: Fax: IEDP@fudan.edu.cn HARVARD BUSINESS SCHOOL Ms. Vivian Friedman Manager, Programs and Client Services Harvard Center Shanghai Telephone: Fax: harvardchina@hbs.edu 10

12 GROWING AND LEADING A PROFESSIONAL SERVICE FIRM CHINA JULY 14 19, 2013 Harvard Center Shanghai, China MARKETING STRATEGIES FOR PROFITABLE GROWTH CHINA MAY 5 8, 2013 Harvard Center Shanghai, China Nancy DellaRoccoHarvard Business School, Soldiers Field, Boston, MA U.S President and Fellows of Harvard College. In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability in admission to, access to, treatment in, or employment in its programs and activities. The following person has been designated to handle inquiries regarding the nondiscrimination policies: Ms. Nancy DellaRocco, Harvard Business School, Soldiers Field, Boston, MA U.S. Programs, dates, fees, and faculty are subject to change President and Fellows of Harvard College.

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