English Level through A d- Reading
(CIP) /,. :, 2005 ISBN 7-80207 - 409-6............. H319.4 CIP (2005) 112456 : 8 11 : ( 010 ) 51915602 : 100038 : : : : : 880mm 1230mm/ 32 13 268 2005 10 1 2005 10 1 : 1 5000 : 26.00 : ISBN 7-80207 - 409-6/ G 20,, : 2 : ( 010 ) 68022974 : 100836
( Foreword ),,,,,,,,,,,,,,,,,,,,,, 1
English Level through Ad-Reading,,,,,,,,,,,, (Aerial Sign), ( Farmers Market ) ;, ;,, ( Adverts of Yesteryear ),,,, 2
( Foreword),,, (YanPing Zhou) ( Ma Yongtang) 2005 6 16 3
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Advertising Jingles & Hip Hop 1. Friendly Persuasion Advertising Has created many a new business ; Has enlarged many an old business; Has revived many a dull business; Has rescued many a lost business; Has saved many a falling business; Has preserved many a large business; And insures success in many business. : 20,, 1
English Level through Ad-Reading ( Present Perfect ), : ( A dvertising ) created..., has... has preserved..., ( End line) ( Present Tense) insures..., : dull business falling business lost business, many a (an, another ) :, : 1. Many a little makes a mickle. 2. many a long day 3. many a time / 2. Castoria When baby was sick, we gave her Castoria, When she was a child, she cried for Castoria, When she became MISS, she clung to Castoria, When she had children, she gave them Castoria. 2
Advertising Jingles & Hip Hop :,, Castoria, (e. g. was, cried, became...), : Castoria,, clung cling cling to :,, ( ), ( ), MISS,, 3. Pepsi-Cola Pepsi-Cola hits the spot, 12 full ounces, that s a lot, Twice as much for a nickel too, Pepsi-Cola is the Drink for you! Nickel, nickel, nickel, nickel, Trickle, trickle, trickle, trickle.... 3
English Level through Ad-Reading :,,,, : hit the spot : To give total or desired satisfaction, as food or drink. nickel 5 ounce 28. 35 (, 16 ) 12 full ounces, that s a lot, Twice as much for a nickel too : 12, 5 spot lot, nickel trickle 4
Advertising Jingles & Hip Hop 4. How I Changed My Personality With Mennen Baby Magic Diaper rash had me howling. Wailing and yowling. My skin was so sore twas tragic! Mummy said: don t you cry. I know what we ll try. That wonderful thing that s called Magic! Now my skin feels divine. So soft, smooth and fine. I m gay as a bird in a tree. I m fresh as the dawn. Diaper problems? All gone! Baby Magic worked magic for me! :,,, 5
English Level through Ad-Reading, ( howling yowling, tragic Magic, cry try, divine fine, dawn gone, tree me, ) : twas = it was.... feels divine,... fresh as the dawn Baby Magic worked magic for me! ( Chiasmus) Diaper problems? All gone! ( )?! Mennen Baby Magic Mennen mummy : ; : 5. Campbell If ever you have wondered what To serve for lunch that s piping hot Campbell s makes an awful lot Thirty soups and more they ve got 6
Advertising Jingles & Hip Hop There s vegetable, chicken rice, Tomato rice and onion nice Chicken noodle, big beef noodle Turkey veg and Turkey noodle, Chicken gumbo, hearty beef Chicken veg and veg with beef Cream of mushroom, sauce supreme. Asparagus and Green Pea too, Clam chowder, cheddar cheese It s new Minestrone, French Pea Soup and zesty consomm Beef Broth, Oxtail, Bean with Bacon, Scotch Broth, Tomato soup, potato soup And vegetable wit h beans Vegetarian vegetable, name t hem all If you are able There are more than thirty Different kinds of Campbell s soup! More than thirty kinds... Delicious, differen t kinds There is always something new To try in Campbell s soup. 7
English Level through Ad-Reading :,,, Hip Hop ( ),, ( rap), : Campbell s Campbell s soup ( ) French Pea Soup Scotch Broth (, ) veg = vegetables Words and Expressions as much asparagus n. bacon n., beef broth big beef noodle ( ) cheddar cheese ( ) chicken gumbo 8
Advertising Jingles & Hip Hop chicken rice clam n., clam chowder, ( ) cling to v.,, (clung cling ) consomm n. [ ] cream n., cry for v.,, dawn n.,, diaper n. diaper rash divine adj.,,,,, gay adj.,,, gone adj. gumbo n. ( pl. gumbos),, ( ) hearty adj. hearty beef howling adj. insure vt. ; v. magic n., ; adj.,,, 9
English Level through Ad-Reading minestrone n. ( ) mushroom n. ounce n. [, 16 ( Pint ) ] oxtail n. Pepsi-Cola ( ) personality n.,, persuasion n., piping hot, ( very hot ), : piping hot biscuits ; piping hot tea preserve vt.,,, rescue vt., ; n., revive v. ( ), ( ), ( ), ( ), sick adj.,, sore adj.,, soup n. tomato rice t ragic adj., t rickle n., ; v., turkey n. twice adv., 10
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To everything there is a season... The following are advertised fruits & vegetables apples,,,,,,,, ( ) Add what you often buy/ eat List your favorites & Price Speak & write out the following in English,
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