( ) 1. Digital Content 2000 2005 (1) (TV Game) (PC Game) ( H a n d h e l d G a m e ) (2) 1-1 Digital Content Industry in Taiwan 2004 1-2
( 2 D / 3 D ) ( F l a s h ) I P ( P D A ) ( ) (3) C. P K I IDC ( / ) D. / Vo I P E - m a i l V P N I P - V P N (4) E. ( ) (7) C D D V D V C D ( ) K T V M O D ( ) (5) (Authoring To o l s ) (Steaming Media) (Embedded System) ( Web Content Management; WCM) (Enterprise Content Management; ECM) (Digital Asset Management; DAM) (Digital Right Management; DRM) (8) (6) A. ( e - p u b l i s h i n g ) (digital distribution) (enabling services) B. ( ) ( m e t a d a t a ) 1-3 Digital Content Industry in Taiwan 2004 1-4
1-1 (9) 2. / P D A M P 3 ( 1-1 ) ( ) 2002 5 ( ) 200 3 3 200 3 1 0 200 4 / 7 GNP(Gross National Product) 2004 3 John Kenneth Galbraith GNE(Gross National Enjoyment) 1-5 Digital Content Industry in Taiwan 2004 1-6
( 1-1 ) I T 1-1 2003 ( ) ( ) ( ) 2003 1, 892 2002 1, 537 23 % 63 % 43 % 38 % 34 % 7 % ~ 30 % 2004 ~ 2006 20 % ~ 30 % 200 4 / 11 2003 1, 98 2002 302 43, 000 2002 33, 000 10, 30 % 1-7 Digital Content Industry in Taiwan 2004 1-8
( ) 2006 3, 700 ( 1-3 ) (2005 2008 ) ( 1-2 1-3 1-2 200 4 / 7 200 4 / 7 ( ) ( ) 1. 1-9 Digital Content Industry in Taiwan 1-10
2. 8. 9. 3. 10. 4. 11. ( Taipei Game Show) (Game Star) 5. 200 ( ) 6. ( Tokyo Game Show To k y o A n i m a D i c o n B C W W E 3 M I P C O M ) ( ) 7. 1. 1-11 Digital Content Industry in Taiwan 1-12
Wo r l d Intellectual Property Org a n i z a t i o n W I P O The WIPO Copyright Tr e a t y W C T The WIPO Performance and Phonograms Tr e a t y W P P T The Digital Millennium Copyright Act of 1998 D M C A 2003 2004 (1) a. 2003 7 9 b. c. d. e 2004 8 2 4 f. g h. 9 1 A. access controls ( Te c h n o l o g i c a l ( Protection Measures) ) copy controls 1-13 Digital Content Industry in Taiwan 1-14
B. (Random Access M e m o r y R A M ) 2003 D. 2003 2004 ( ) C. 2003 1-15 Digital Content Industry in Taiwan 1-16
(2) a. b. c. d e. (3) A. ( O rganization for Economic Cooperation and Development, OECD) B. A. B. 1-17 Digital Content Industry in Taiwan 1-18
C. a. b D. c. d. 2003 2 E. 10 F. G. a. 20 b. ( ) (stock option) H. ( ) 1-19 Digital Content Industry in Taiwan 1-20
(4) ( ) ( ) ( ) A. B. C. ( ) D. E F. G. H. B. A. a. B. b. C. c. d D. ( ) e. f ( ) g. h E. i. F. A. 1-21 Digital Content Industry in Taiwan 1-22
( ) 1 01. 54 110 1. 2. 2004 200 R F I D 9 3 14 3. 72 R F I D 2004 7 8 2. 92 47 1, 227 1, 910 3. 93 2, 010 4, 063 2004 2004 20 X b o x DCAj(Digital Content Association of Japan) SCEI(Sony Computer Entertainment Inc.) P S 2 S O N Y Aniplex Inc. Vo l t e x 19 ( ) P i x a r Bud Luckey Osnat Shurer Blue Sky 1. Carl Ludwig D r e a m Wo r k s Teddy Ya n g 2004 6 22 ( ) 1-4 1-5 1-6 2004 2. X b o x 1. X b o x 5 93 X b o x 9 1, 050 3. 2004 1 0 1-23 Digital Content Industry in Taiwan 1-24
M P E G - 4 OMA DRM 240 1-6 2004 1-4 2004 ( ) ( ) 1-5 2004 ( ) 4. 6 CMMI Level 2 CMMI Level 3 e ( ) 1. 2004 2004 ( Tokyo Animate) L o g o 2. 2004 ( E 3 ) E 3 2004 E 3 S u m m y X-Box Live E 3 Team Xbox (IGN Netowrk) Best of E3 2004 Most Innovative 1-25 Digital Content Industry in Taiwan 1-26
2004 5 2004 6 3. M I P C O M 2004 2004 1 0 M I P- 8 C O M 20 3. 2004 4. 9 2004 2 350 5. 2004 ( ) 1. ( ) 11 2. 2002 2003 2004 1-27 Digital Content Industry in Taiwan 1-28
C G ( ) D r e a m Wo r k s G o o g l e AOL Time Wa r n e r 1. 1997 (Creative Industries Task Force) EIC(Entertainment Industry Coalition for free trade, 2003) F C C ( 1-3 ) (Motion Picture Association of America; MPA A ) 301 W TO ( 1-2 ) 1-3 1-2 200 4 / 8 200 4 / 8 2. (1) ( C r e a t i v e ( ) Higher Education Forum) 1 2 ) 3 4 ) (National Film Board; NFB) (2) A. C o - p r o d u c t i o n 2001 1 0 1-29 Digital Content Industry in Taiwan 1-30
B. 13 C. 2 10 5, 000 25 1. 5 % ( ) 1. e-japan e - J a p a n - 2002 2 003 8 e - J a p a n - 2003 ( 1-4 ) 2. 2004 2004 5 ( 1-5 ) ( ) 1. Online Digital Contents 6 5 % 2002 G a m e 1 5, 000 2007 10 G a m e 2002 3 4, 000 10 Contents Korea Vision 21 G a m e ( 1-6 ) 2. ( ) 2003 2007 2002 3 4, 000 10 2002 1 2, 000 1-4 e - J a p a n - 2003 200 4 / 6 1-31 Digital Content Industry in Taiwan 1-32
1-5 2004 1-6 200 4 / 8 200 4 / 6 W TO 1-7 1990 1991 1994 1-33 Digital Content Industry in Taiwan 1-34
1-7 200 4 / 8 1-35 Digital Content Industry in Taiwan 1-36