A Study on the Cultural Feature of Word-Of-Mouth Activities at E-Commerce Sites in Japan and China based on the Content Analysis Tetsuya Uchiki Xiaoli Zhu 1 2 3 4 5 6
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12 13 14 15 16 17 18 L. Sproull S. Kiesler 1980 19 20 21 1990 BBS 22 L. Sproull 23
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7 20 [,, 2007] [, 2009, pp.137-149] 8 [ 2009, p.144] 9 20 10 [,, 2009, pp.251-284] 11 [ 2009] 12 [ [, 2006, ] pp.57-93] 13 [Katz and Lazarsfeld 1955] [Arndt 1967] 14 1976, p.i. 15 [ibid. p.114] 16 J. Arndt (word of mouth communication) [ 1994, p.30] (Oral) 17 20 [ibid. p.177] 18 [Rosen 2000] [Sernovitz 2006] 19 Sproull and Kiesler 1991a. 20 Sproull and Kiesler 1991b. [ 2001] L. Sproull 21 [ 1997] 22 1980 1990 fj news group 23 L. Sproull 1980 24 1997, pp.26-51. 25 2005. 26 ibid, pp.108-123. 27,,,, 2003. 28 [, 2008] [ 1994] 29, 2008, pp.114-144. 30 2009b, p.33. 31 [ 2005] 32 2009a, 2009b, 2010, 2011. 33, 2009, p.5. 34
35 ibid, pp.173-229. 36 E. Katz [Katz and Lazarsfeld 1955] 37 [ibid, p.172] 38 2010, p.17. 39 [ibid, p.15] 40 ibid, p.11. 41 (behavior) (activity) [, 2009, pp.137-149] [ 2005] [ 2005, p.84] 42 43 44 http://tabelog.com (kakaku.com Inc.) 2005 3 [http://ja.wikipedia.org/wiki/, accessed 30 Sep. 2012] 45 http://www.dianping.com/ citylist 2003 4 [http://zh.wikipedia.org/wiki/, accessed 30 Sep. 2012] 46 47 http://tabelog.com/help/score/ http://www. dianping.com/help/faq/4 48 2012 7 15 21 2012 7 23 29 49 1.0 5.0 [http://tabelog.com/help/score/] 50 4.0 4.5 10,000 300 51 [, 2009, pp.173-197] 52 ibid, p.229. 53
54 [Flick 1995] 55 http://www.dianping.com/member/99441/reviews, accessed 30 Sep. 2012. 56 57 http://u.tabelog.com/00021356/r/rvwdtl/1213297, accessed 30 Sep. 2012. 58 59 Cost Performance 60 61 http://www.dianping.com/member/2059766/reviews, accessed 30 Sep. 2012. 62 http://u.tabelog.com/tatsu/r/rvwdtl/2238879, accessed 30 Sep. 2012. 63 E. Goffman [Goffman 1959] 64 [ 2005, pp.65-68] 65 66 @cosme 67 68 Hoffstede 1991. 69, 2009, p,228. 70 [Noelle- Neumann 1982] 71 http://www.kimiss.com/ 2007 5 72 @cosme http://www.cosme.net/ 1999 12 73 [ 2012] Arndt, Johan (1967) Role of Product Related Conversations in the Diffusion of a New Product, Journal of Marketing Research, 4, pp.291-295. Flick, Uwe (1995) Qualitative Forschung, Rowohlt Taschenbuch Verlag GmbH (,,, (2002) ). Goffman, Erving (1959) The Presentaion of Self in Everyday Life, Doubleday & Company, Inc. ( (1974) ). 1994 Vol.2, No.1,, pp.29-73., 2009. Hofstede, Geert (1991) Cultures and Organizations - Software of the mind -, McGraw-Hill International (UK) Ltd. (, (1995) ). 1997. 2010. Katz, Elihu and Paul F. Lazarsfeld 1955 Personal Influence: The part played by people in the flow of mass communications, Free Press, New York, NY ( (1965) ). 2009. 2009a Life Design Report 2009, 3-4,, pp.24-31. 2009b Life Design Report Autumn 2009.10,, pp.36-43. 2010 Life Design Report Spring 2010.4,, pp.36-43.
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