: 1. (Chen,Smit h & Grimm,1992), 3 :,,, ( Incentive),,,, : (1) ; (2), ; (3),, (Mcgrat h, Chen &MacMil2 lan,1998),,,, ( ),,,,,,,, : (1) ; (2) ; (3),, 2

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1 ( ) : * : 20 90,,,,?,,,, : (Competitive Dynamics) 80, 90 (Baum & Korn,1999),,,, (Chen, M. J., 1992),,,,,?,??,????,,:,, *,: 转载

2 : 1. (Chen,Smit h & Grimm,1992), 3 :,,, ( Incentive),,,, : (1) ; (2), ; (3),, (Mcgrat h, Chen &MacMil2 lan,1998),,,, ( ),,,,,,,, : (1) ; (2) ; (3),, 2., Miller & Chen (1994),,,, Porter (1980) :,,, : (Action) ( Response),, (Chen,1996),,, Action Re2 sponse, Attack retaliation, First - mover Second - mover,,,,,, (),,,,,,,,,,,

3 ,, Porter (1980),,, Schumpeter (1934),,,,,,,, 4.,,,,,,,,,, ( ) , 1., , : % % % %,,, ,1,,, 2.,,,, Chen, Smit h and Grimm (1992) ; Chen (1996) ; Miller and Chen (:), % % TCL % % % % ( ,2001), : : 2001 TCL,,,,

4 : (1994),,, (St ruct ured content analysis) (J auch, Osborn &Martin, 1980), (Weber,1985),, 2 (),,,,,, (www. chinainfobank. com) , 364,, 2 5, : 3,, 3 TCL , : (1) , (2) , (3), (4), (5), (6), (7), (8), (9), (10), (11), (12) ( ),,,, 5,,

5 ( ) ,3, TCL,,,,,,?? 1.? ,,,,,,,,,,? 2.,, 3, 2, 2 = < (4) = 9. 49,,,,,,,,,,, ( 4),, * * * * * * * * * * * * * * * : * * P < () ; * P < ()

6 :,, 3.?,, 5, ( R = , P < 0. 01),1998, 1998, 2001, :,,,, ( R = , P < 0. 05),, ( R = , P < 0. 05), 1997, 2000 TCL, ( R = , P < 0. 05),,,,,, R = , P < ,,,, 4.?,,,,, 1997, N EC C - CUB E, 5 () , , Intel , TCL , O EM,, , :,

7 ( ) , L G,,,,,,, (, ), : (1) ( R = , P < 0. 05), ;, ;,, (2) ( R = , P < 0. 05),,, (3) ( R = , P < 0. 05),, 1999, 2000 TCL,, (), : (1) ( R = , P < 0. 05),,; (2) ( R = , P < 0. 05),, 5.?, ( R = , P < 0. 01),,, , ,, ( R = , P < 0. 05),, ( R = ,P < 0. 01),,,,,,,, (Chen, 1996) (Lieberman & Montagomery,1988) (MacMillan,1982),, (

8 :, 2001) (Smit h, Grimm & Gannon, 1992),,, (D. Aveni, 1994), 1.,,,, , 0, 90, 5. 7, , , 1/ 3 1, 10,,,, 2.,,,6,, TCL * * * * * * * * * * * * * * * * * * * * : * * P < (),,,,,,,,, 3.,,,,,,, , 12, 7,8, ( R = ), ; TCL ( R ),

9 ( ) TCL TCL * * * * : * * P < () ; * P < () 8 TCL TCL * * * * * * : * * P < () TCL ; TCL ( R ), TCL ; ( R = ),, :,;, ;, ;,,, Chen, Smit h & Grimm (1992),,,,,, 4.,9, ,, 5,,, 2 = < (1) = ,,,,,,, 5.,,,,,,,,, TCL,,,, 10,, TCL,

10 : 10 TCL * * * * * * * * * * : * * P < () ; * P < (),,,, (Silverman &Baum, 2002),,,, ;g. ; h. ;l. ;m. ;n., (4), (5), (6), : (1) ; (2) ; (3),, 2.,, : (1),,, (, 2001),, 1.,, : (1), (2) (3),:a. ; b. ; c. ;d. ;e. ;f., (2),,, (3) 5,,, : (1) (2) (3) (: ; : ) (1) Baum, J. C. and Korn,H.J., 1999,( 128 )

11 , ; 50 % 60 % 70 % 90 % ;, 30 %, ; DRP, 30 % ;,, 4, 12 24, 24 72,,,,,, : ; ; ; ; (B P I), B PR (:;: ) (1) :,,, (2) : :,, (3) :,,2000 (4) :,, (5) :,, (6) : www. xoceco. com. cn (7) Ronald H. Ballou, B usi ness L ogistics M anagement, USA : Prenticle - Hall, Inc., (8) Sunil Chopra & Peter Meindl, S upply Chai n M anage2 ment, Prentice Hall, Inc.,2001. (9) Sheffi, Y., Third Party Logistics : Present and Fut ure Prospect s, Jou rnal of B usi ness L ogistics, 1990, 11(2) : (10) Josep h B. Fuller, Tailored Logistics : The Next Ad2 vantage, HB R,May - J une, (11) Piet A. Slat s, Logistics Chain Modeling, Eu ropean Journal of O perational Research, 1995, Vol87. (12) Michael Hammer & J ames Champy, Reengi neeri ng t he Corporation : A M anif esto f or B usi ness Revol ution,harper Collins Publishers Inc.,1993. ( 86 ) Dynamics of Dyadic Competitive Interaction", S t rategic M anagement Jou rnal, 20, (2) Chen, M.J., 1996, Competitor Analysis and Inter2 firm Rivalry : Toward a Theoretical Integration", A cadem y of M anagement Review, 21(1), (3) Chen, M.J., Smit h, K. G., and Grimm, C. M., 1992, Action Characteristics as Predictors of Competitive Re2 sponses", M anagement S cience, 38, (4) D Aveni, R. A.,1994, Hy percom petition : M anagi ng The Dy namics of S t rategic M aneuveri ng, New York, Free Press. (5) Day, D. S., David J. R. and Robert, E. G., 1996, W harton on Dy namic Com petition S t rategy, John Wiley & Sons, Inc. (6) Dutton, J. E., and J ackson, S. B., 1987, Categorizing Strategic Issues : Links to Organizational Action", A cadem y of M anage ment Review, 12, (7) J auch, L. R., Osborn, R. N., 1980, Martin, T. N., St ruct ured Content Analysis of Case : Complementary Met hod for Organizational Research", A cadem y of M anagement re2 view,5, (8) Lieberman, M. B., and Montgomery, D. B., 1988, First - mover advantages", S t rategic M anagement Jou rnal, 9, (9) MacMillan, I. C., 1982, Seizing Competitive Initi2 ative", Jou rnal of B usi ness S t rategy, 2(4) (10) Mcgrat h, R. G., Chen, M.J., MacMillan, I. C., 1998, Multimarket Maneuvering in Uncertain Sp heres of In2 fluence : Resource Diversion Strategies", A cadem y of M anage2 ment Review, (11) Miller, D., Chen, M., J., 1994, The Causes and Consequences of Competitive Inertia", A d mi nist rative Science Q uarterly, (12) Porter, M. E., 1980, Com petitive st rategy : Tech2 niques f or A nalyz i ng I n d ust ries an d Com petitors, New York, Free Press. (13) Silverman, B. S., Baum, J, A., 2002, Alliance - Based Competitive Dynamics", A cadem y of M anagement Jou rnal, (14) Smit h, K. G., Grimm, C. M., and Gannon, M. J., 1992, D y namics of Com petiti ve S t rategy, Newbury Park, CA, Sage. (15) Weber, P. W., 1985, B asic Content A nalysis, Bev2 erly Hill : Sage. (16) :,, (17) :,,

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