國家圖書館典藏電子全文

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1 WTO 144 WTO WTO WTO 1

2 2

3 3 WTO

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5 Strategy Strategos 1947Von Neumann Morgenstern Theory of Games Von Neumann 1947 Morgenstern Ducker

6 Chandler 1962 Tiller 1963 Ansoff 1965 / Kotler 1967 Cannon 1968 Andrews 1969 Vancil 1970 NewmanLogan 1976 Rogers 1977 McNichols 1977 Mintzberg 1978 Galbraith Nathanson 1978 HoferShendel 1979 Quinn 1980 Glueck Cool 1985 Steiss 1985 RueHolland

7 Fred Hill 1995 Porter SWOT 2-1 7

8 8 Michael Porter

10 2-2 Porter Michael E. Porter.1979,"How Competence Forces Shape Strategy". Harvard Business Review, March- April. Michael E Porter

11 Porter, M. E.1985,Competitive Strategy, New York: The Free Press. p Primary Activities Porter 11

12 Support Activities

13 () SWOT Ansoff 1965 SWOT strengths weakness opportunities threats SWOT SWOT Aaker SWOT Barney SWOT Michael E. Porter 13

14 Barney 2-4 Barney. D.F.1991,"Tine paths in the diffusion of Product Innovations". Macmillan, London. P Weihrich (strengths) (weakness) (opportunities) (threats) SO (Max- Max) 14

15 ST (Max- Min) WO (Min- Max) WT (Min- Min) (S) (W) (O) SO WO (Max-Max) (Min-Max) (T) ST WT (Max-Min) (Min-Min) 2-5 SWOT Weihrich H.1982,"The TOWS Matrix-A Tool for Situational Analysis". Long Range PlanningVol.15,No.2, p.60 Ansoff (1965) 15

16 Miles & Snow ( ) Porter (1980) (1984) Miller (1986) Ansoff (1965)

17 2-2 Ansoff Ansoff. I. H.1988, The New Corporate Strategy,3 rd ed., New York NJohn Wiley & Sons, Inc., p.83 Miles & Snow ( ) Miles & Snow 1. (Defenders)2. (Prospectors)3. (Analyzers)4. (Reactors) 1. (defenders) 2. (prospectors) 17

18 18 3. (analyzers) 4. (reactor) Porter (1980) Porter 1. (Differentiation)

19 19 2. (Cost Leadership) 3.

20 2-6 Porter Porter, M. E.1985,Competitive Strategy, New York: The Free Press. p.39 (1984)

21 Miller (1986) Porter Miller (1986) 1. (Product Innovation) 2. (Market Differentiation) 21

22 3. (Market Scope) 4. (Cost Control) WTO GATT GATT 46 GATT Uruguay Round Marrakeh WTO WTOWTO 22

23 ITO) ITO GATT ITO GATT

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86 () () 2001 () ( 2000) 35~40 70~80 86

87 87 () %4.5% 1.5%2.1% 5.81%

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100 1. Chi C., JL Lee, JS. Lai, CY Chen, SK Chang, SC Hen.1996,"The practice of Chinese medicine in Taiwan". Social Science & Medicine, Vol.43,No.9, p Porter, M. E.1979,"How Competence Forces Shape Strategy". Harvard Business Review, March- April. 3. Porter, M. E.1985,Competitive Strategy, New York: The Free Press. 4. Barney. D.F.1991,"Tine paths in the diffusion of Product Innovations". Macmillan, London. p Weihrich H.1982,"The TOWS Matrix-A Tool for Situational Analysis". Long Range PlanningVol.15,No.2, p Ansoff. I. H.1988, The New Corporate Strategy,3 rd ed., New York NJohn Wiley & Sons, Inc., p Chi C., JL Lee, JS. Lai, CY Chen, SK Chang, SC Hen.1996,"The practice of Chinese medicine in Taiwan". Social Science & Medicine, Vol.43,No.9, p Hesketh, T., WX. Zhu, JE. Ultmann.1997"Health in China. Traditional Chinese medicineone country, two systems". BMJ,Vol.315,No.7100, p Ken C..1995"The Role of Tradition Medicine and WHO S Program 100

101 on Traditional Medicine".The 8th INT L Congress of Oriental Medicine, p Michael Quinn Patton Anselm StraussJuliet Corbin George Luffman Edward Lea Stuart Stuart SanderswonBrian Kenny Charles W.L. Hill Gareth R. Jones Leslie W. Rue Lloyd L. Byars

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TOPCO崇越論文大賞暨學術研討會論文格式說明

TOPCO崇越論文大賞暨學術研討會論文格式說明 TOPCO 崇越論文大賞論文題目 : 從兩岸三地企業名人語錄探討 SWOT 因子及其策略意涵報名編號 : ES0016 從兩岸三地企業名人語錄探討 SWOT 因子及其策略意涵摘要本研究採文獻收集法及內容分析法進行質化探討性研究, 分析商業週