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1 ( ),, (1996) (1996) (1996),, ( ), 80,,, 80,,,, (Donaldson and Preston,1995),, ( ),,,,, 11 :,, ( ) 12

2 ( ),,,,,, (, 1995 ;1996) ; (,1996) ; (,1996),,, :, ( ), ( ),, (,1960, 190 ),, (,1991),,,,, ( ), ( ) ;,, ;,,,, (,1994),, ;, (,1980),,, ( Pejovich,1990 :27228),,,,, (, 1996),,,,,, 13

3 21,,, (,1996) ( ),,,,, ( ),,,,, ( ),, (at2will rule),,,,,,,,,,,,,,,,,, ( Stone,1993 :66267) ( ),,,,,, ;,, (,1995 : ),,, ( ) ;,,,,, 14

4 ,,,,, (,1960 :191),,, (1996),,,,, ( ),, 11,,,,,,,,,,,,,,,, (,1990),,,,, : ( ),,,, (Donaldson and Preston,1995),, 15

5 , ( ),, ( Ghoshal and Moran,1996),,,, ( ),,,, 21,,,,, (,1987),,, (,1995) (Aoki,1984 ; Williamson,1985), (Dow,1993),,,,,,,,,, 31,, (Aoki,1984 :24225), (Aoki,1984 ; Hart,1995 ;Blair,1995), ( Hashimoto,1979), (1996) (1995), ; (1995), Hashimoto and Raisian (1992) 16

6 (Alchian and Woodward,1988),,,,,,,,,, (Aoki,1984 ;Alchian and Woodward,1988 ;,1995 :492120),,,,,,, ( ) 11,, (,1996),, ( Grossman and Hart,1986),,,,,,,,,, ( Grossman and Hart,1986),,,,, ( Hart,1995), (Milgrom and Roberts,1992),,,, 17

7 (,1995),,,,, (Milgrom and Roberts,1992 : ), 21,,,,,,,,,, ( Hart and Holmstrom,1987 ; Alchian and Woodward,1988 ; Hart,1995 ;,1995 ), ( Vanek, 1970 ;, 1995 ;,1995) ( ),,,,,,, ( ), ( ),,,,,,,,,,,, ( ),, (1994) (1994) ;, (1996) ( ),, 18

8 ( ) ;,,,,,,, ; ;,,,,,,,, ( ) ; ( ), (,1995),,, 31, (Aghion and Bolton,1992) (1996),,,, w + r < x w + r +, ; w x < r + w, ; x < w, ; x w + r +,,,, (1995),, (1996),,,,, Ahgion and Bolton (1992),Aoki (1994).,x,,w,r ( ) x X ( X ) ; 19

9 (,1996),,, x w + r +,,,,,,,,,,,,,, t 0 S H ( S,H ),S H C 3 ( 3,W 3 ), 3 W 3,, t 0 S H, C 0 ( 0,W 0 ), H, S, : 3 W 0 > 3 + W 3 ( 0 + W 0 ) 3 ;W 0 < 3 + W 3 ( 0 + W 0 ) t 1 C 0 H t 1 ( ) ; H ;, H S H, t 1, H S C 1 ( 1,W 1 ), :,,,,,,,,,,, ( ),,, 20

10 W 3 ( 1 + W 1 ) < 1 < ( 0 + W 1 + W 1 ) ; W 3 W W 3 ( 1 + W 1 ) < W 1 < ( 0 + W 1 + W 1 ) 0, ( n ) n = n + W n 3 W n W W 3 ; = n + W n 3 + W 3,,,, ;, (,1994),,,,,,,,,, ( ),,, Aghion,Philippe and Patrick Bolton,1992, An Incomplete Contracts Approch to Financial Contracting,Review of Economic Studies,59 : Alchian,Armen and Harold Demsetz,1972, Production Information Costs,and Economic Organization,American Economic Review,62 : Alchian,Armen and Susan Woodward,1988, The Firm Is Dead,Long Live the Firm : A Review of Oliver E. Williamson s The Economic Institutions of Cipitalism,Journal of Economic Literature,Vol. XXIV (March) : Aoki, M.,1984, The cooperative Game Theory of the Firm, Oxford :Clarendon Press. ( ),,,,,, 21

11 ,1994, The Contingent Governance of Teams :Analysis of Institutional Complementarity, International Economic Re2 view 35 (3) : Blair,Margaret,1995, Rethinking Assumptions behind Corporate Governance,Challenge,November2December : Donaldson, Thomas and Lee E. Preston, 1995, The Stakeholder Theory of the Corporation :Concepts, Evidence,and Implica2 tions,academy of Management Review 20 (1) : Dow, Gregory K.,1993, Why Capital Hires Labour :A Bargaining Perspective,American Economic Review,83 (1). Freeman,R. E., 1984,Strategic Management :A Stakeholder Approach. Ghoshal,S. and Peter Moran,1996, Bad for Practice :A critique of the Transaction Cost Theory,Academy of Management Review 21 (1) Grossman,S. and Oliver Hart,1986, The Costs and Benefits of Ownership :A Theory of Vertical and Lateral Integration, Journal of Political Economy,94 : Hashimoto,M.,1979, Bonus Payments,On2 the2job Training and Lifetime Employment in Japan,Journal of Political Econ2 omy 87 : and John Raisian,1992, Employment Tenure and Earnings Profiles in Japan and the United States : Reply American E2 conomic Review 82 (1) : Hart,Oliver and Begnt Holmstrom,1987 The Theory of Contracts,in Bewley, T. eds :Advances in Economic Theory. Hart,Oliver,1995, Corporate Governance :Some Theory and Implication,The Economic Journal 105 (May) : Milgrom Paul and John Roberts,1992, Economics,Organization and Management,Nem Jersey : Prentic2Hall International,Inc. Pejovich,S.,1990,The Economics of Property Rights : Toward a theory of Comparative Systems, Dordrecht, The Nether2 lands : Kluwer Academic Publishers. Stone, K. V. W.,1993, Labour Markets, Empolyment Contracts,and corporate Change, In Mclahery,J.,Sol Picciotto and Colin Scott (eds),corporate Control and Accountability, Oxford :Clarendon Press. Press. Press. Vanek,Jaroslav, 1970, The General Theory of Labour Managed Market Economics, Ithaca, New York : Cornall University Williamson,O. E.,1985, The Economic Institutions of Capitalism : Firm,Markets,Relational Contracting,New York : The Free,1995,,, 1996,,, 9,1996, :,, 6,1996,, 1 R.,1937,,, ,, D.,1990,, 1994 H.,1967,,, 1991 O. E.,1987,, 50,1988,, 1994,1994,, 4. C.,1994,,, 5,1980, :, ,1995,,,,,1995,,,,1995,, ,, 22 ( : ) ( : )

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<4D6963726F736F667420576F7264202D20ACE3B051BDD7A4E5A874A6433130302D3520BB4FC657A4F4AA47A57EBE50A46AB3B0AABAB2A3BE50BEF7A8EE2E646F63> 研討論文系列 100-5 臺灣水果外銷大陸的產銷機制 :Zespri or Sunkist? 呂雅茹指導教授 : 羅竹平中華經濟研究院編中華民國 100 年 2 月臺灣水果外銷大陸的產銷機制 : Zespri or Sunkist? 摘要建議成立二家互補又競爭的農企業,