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1 项目管理 PROJECT MANAGEMENT

2 项目管理日期 / 语言 / 地点 : 2012 年 10 月 13 日 -16 日 / 英语授课配汉语交替翻译 / 上海课程费用 : 人民币 32,800 元更多信息请访问 : 此强化课程为期四天, 实用性很强我们将向项目经理们介绍可运用到项目管理中去的一些最新概念及技能同时, 我们还将充分利用学员的经验, 采用大量的国内外案例以使课程尽量与实际相联系从而更具价值教授还会组织一些亲手实践的活动来介绍项目管理工具与概念课程的重点是企业在实施项目时所面临的种种挑战, 以及理解项目的基本动态和风险与不确定性管理的必要性同时还将讨论各种项目的管理过程, 包括工程与建筑信息技术新产品与新服务的开发, 以及旨在提高组织内部工作质量的项目设计目标本课程旨在向学员介绍项目管理流程, 增强风险意识, 拓宽其知识与技能, 从而使他们能依据最佳的专业惯例来进行项目的界定实施及评估本课程的重要之处在于可以与来自全国各地的专业人士交流经验通过练习与案例分析, 学员们将有机会讨论各自遇到的问题并找出解决方案对象本课程适用于直接参与项目的各种经理与员工小组对于发起项目的高级经理希望全面理解其角色的新项目经理尝试知识更新的现任项目经理, 以及将加盟项目组的人员, 本课程都具有很高的价值受益本课程将帮助学员 : 认识项目在支持组织战略方面的重要作用了解高效项目经理所具备的特质和技能提高管理项目利益相关方并满足其期望的能力增强激励项目团队成员的能力了解成功项目的特点评估你向他人推销自己的项目构想的能力认识系统化项目甄选流程的价值深入了解项目规划流程的各要素获得在团队环境下制定项目计划的经验运用基于团队的工具进行项目风险评估采用公认的工具进行项目排程了解资源有限条件下的项目管理理念了解如何以及何时压缩项目进度以按期完成项目了解项目评估系统以及可以采用的工具认识有效的项目收尾和客户移交的重要性课程内容项目管理流程概览推销项目构想项目选择和项目组合管理项目启动基于团队合作的项目规划方法管理项目利益相关方激励项目团队成员项目不确定性管理项目排程关键链概念项目进度监督项目完工 1

3 Project Date / Language / Venue: October 13-16, 2012 / English with sequential Chinese interpretation / Shanghai Fee: RMB32,800 For more information, please visit During this intensive and practical four-day programme, project managers are exposed to the most recent concepts and techniques employed in project management. To maximise its relevance and value, the programme draws heavily on the experiences of the participants and uses domestic and international case studies to illustrate key points. The instructor uses hands-on activities to introduce project management tools and concepts. The programme focuses on the variety of challenges that are faced by organisations when undertaking projects and on the need to understand project dynamics and the management of risk and uncertainty. It examines the project management process for a variety of project types, including engineering and construction, information technology, the development of new services and products and projects designed to improve how organisations work internally. Objective The objectives of this programme are to introduce participants to the project management process, to increase their awareness of potential risks, and to extend their knowledge and skills so that they may define, implement and evaluate projects using the best professional practices. An important aspect of this programme is the sharing of experiences with other professionals from all over China. While working on the exercises and case studies, participants will have opportunities to discuss their own problems with other participants and share ideas about possible solutions. Who Should Attend This programme is suitable for a wide variety of managers and staff groups who are directly involved in projects. It is of value to senior managers who initiate projects, new project managers wishing to gain an overall understanding of their role, existing project managers who wish to update their knowledge and people who will work in project teams. Programme Benefits Participants in this programme will learn to: Appreciate the role of projects in supporting organisational strategy Recognise the attributes and skills of effective project managers Improve your ability to manage project stakeholders and shape their expectations Enhance your ability to motivate project team members Understand the characteristics of successful projects Assess your ability to sell your own project ideas to others Recognise the value of systematic project selection processes Extend your understanding of the elements of the project planning process Gain experience developing project plans in team settings Apply team-oriented tools for project risk assessment Use universally-accepted tools for project scheduling Gain insight into ideas for managing projects when resources are constrained Know how and when to compress project schedules to meet deadlines Develop an appreciation for project evaluation systems and the various tools available Appreciate the importance of effective project closure and handoff to the client Programme Coverage Project management process Selling project ideas Project selection and portfolio management Project initiation Team-based methods for project planning Managing project stakeholders Motivating project team members Managing project uncertainties Project scheduling Critical chain concept Monitoring project progress Project completion 2

4 课程安排第一天第三天上午下午课程介绍项目管理流程概览高效的项目经理 : 特质与工具说服性练习 : 推销你的项目构想项目选择商业依据和组合管理项目启动 : 设立项目章程小组练习 : 编制以行动为导向的工作细分结构图上午下午项目不确定性评估与管理 : 概念与工具不确定性评估活动项目排程工具团队排程练习修改项目进度表在资源有限的条件下分配项目资源第四天第二天上午下午分配团队角色和责任估算时间和成本案例讨论管理项目利益相关方激励项目团队成员虚拟团队的特殊问题上午下午关键链概念小组练习 : 关键链项目进度的动态变化 : 墨菲定律和其他现象项目进度监督工具 : 从核对表到已获价值方法项目完工 : 庆祝与客户移交项目后评估 : 总结经验教训案例讨论课程总结参加项目管理这门课程对我目前正在进行的公司项目或将来的项目将起到理论指导的作用, 课堂练习中所运用的各种工具会在实际公司项目的成功上起到至关重要的作用宓峥宇技术经理壳牌 ( 中国 ) 有限公司 3

5 Programme Schedule Day 1 Day 3 Morning Course introduction Morning Assessing and managing project uncertainties: Review of the project management process Concepts and tools The effective project manager: Traits and tools Uncertainty assessment activity Persuasion exercise: Selling your project ideas Project scheduling tools Afternoon Project selection, the business case and portfolio Afternoon Team scheduling exercise management Modifying project schedules Project initiation: Establishing a project charter Allocating project resources in constrained resource Group exercise: Creating an action-oriented work environments breakdown structure Day 4 Day 2 Morning Critical chain concepts Morning Assigning team roles and responsibilities Group exercises: Critical chain Estimating time and cost Dynamics of project progress: Murphy's Law and other Case discussion phenomena Afternoon Managing project stakeholders Tools for monitoring progress: From check lists to Motivating project team members earned value methods Special issues for virtual teams Afternoon Project completion: Celebration and hand-over to the customer Post-project appraisal: Examining lessons learned Case discussion Course summary My participation in the Project programme is theoretically instructive to the on-going corporate project and future projects as well. The various tools used in classroom practices can play a vital role in deciding the success of my real project. Stephen Mi Technical Manager Shell (China) Ltd. 4

课程主任 Programme Director Karen Brown 中欧国际工商学院客座教授美国雷鸟商学院运营管理教授供应链管理教授 Visiting Professor, CEIBS Professor of Operations, Professor of Supply Chain, Thunderbird School of Global, US 教育背景 : 美国华盛顿大学,

6 课程主任 Programme Director Karen Brown 中欧国际工商学院客座教授美国雷鸟商学院运营管理教授供应链管理教授 Visiting Professor, CEIBS Professor of Operations, Professor of Supply Chain, Thunderbird School of Global, US 教育背景 : 美国华盛顿大学, 工商管理硕士和博士学位教学 / 研究领域 : Brown 教授自 2006 年起任教于雷鸟商学院, 目前是该学院的运营与项目领导力教授过去十年里, 她把工作重心放在中国, 与来自各行各业的高管广泛接触, 执教运营管理及项目领导力 EMBA 课程及高层经理培训课程她还投入大量时间研究美国及其他国家的管理实践在加入雷鸟之前, 她曾分别执教于华盛顿大学西雅图大学西班牙巴塞罗那 IESE 商学院及中欧国际工商学院 ( 上海与北京校区 ) Brown 教授因其杰出的教学工作多次受到表彰, 曾在决策科学学会的教学创新竞赛中荣获一等奖学术成就 : Brown 教授的研究侧重社会技术系统, 特别是运营环境中人与技术要素之间的关系她的论著发表在加州管理评论界面运营管理期刊国际生产研 5 究期刊管理学会学报管理学会评论项目管理期刊应用心理学期刊人际关系商务视野 PIM 期刊等刊物上她是运营管理期刊副主编, 还是管理学会学报决策科学期刊以及运营管理评论的编审委员会成员她的教学案例被哈佛商学院雷鸟商学院欧洲案例交流中心等出版, 成为许多教科书的重要内容之一她与范德堡大学 Nancy Lea Hyer 合著的新书项目管理 : 团队型方法已由麦格劳 - 希尔公司于 2010 年出版企业经验 : Brown 教授的研究高层经理培训及咨询服务对象主要涉及大型制造企业医疗机构非营利组织医疗设备公司电力公用事业军队和政府机构等, 其客户包括波音美敦力美国海军圣戈班艾默生索尼飞利浦马士基帕卡德固赛西雅图公共图书馆上海东方传媒集团上海证券交易所礼来, 等等 Educational Background: MBA and PhD, University of Washington, US Teaching/Research Interests: Professor Brown is a Professor of Operations and Project Leadership at Thunderbird School of Global, where she has been a member of the faculty since For the past decade, she has spent a significant amount of time in China working with executives from a wide range of enterprise types and delivering Executive MBA classes and executive seminars on operations management and project leadership. She also has spent considerable time studying managerial practices within and outside the US. Prior to her arrival at Thunderbird, she taught at the University of Washington, Seattle University, IESE in Barcelona, Spain, and the China Europe International Business School in Shanghai and Beijing. Professor Brown has received recognition for excellence in teaching on numerous occasions, and she was selected as the first-place winner of the Decision Sciences Institute s international award for instructional innovation. Academic Achievements: Professor Brown s research interests focus on socio-technical systems, examining the links between human and technical factors in operating environments. Her work has appeared in California Review, Interfaces, Journal of Operations Manage ment, International Journal of Production Research, Academy of Journal, Academy of Review, Project Journal, Journal of Applied Psychology, Human Relations, Business Horizons, PIM Journal, and other outlets. She is an Associate Editor of the Journal of Operations, and has served as a member of the editorial review boards of Academy of Journal, Decision Sciences Journal, and Operations Review. Her teaching cases have been published by Harvard Business School, Thunderbird, and the European Case Clearing House, as well as appearing in several textbooks. Professor Brown's new book, co-authored with Nancy Lea Hyer at Vanderbilt University, is titled Managing Projects: A Team-Based Approach, and was published by McGraw Hill in Corporate Experience: Professor Brown s research, executive seminar, and consulting activities have been in large-scale manufacturing operations, health care, not-for-profit organisations, medical devices companies, electric utilities, military facilities, and government agencies. Clients have included Boeing, Medtronic, the US Navy, St. Gobain, Emerson, Sony, Philips, Maersk, PACCAR, Degussa, Seattle Public Library, Shanghai Media Group, Shanghai Stock Exchange, Eli Lilly, and others.

项目管理课程系统全面地介绍了项目管理中所涉及到的各个方面, 尤其是项目章程利益相关方管理不确定性评估与管理和团队参与方面的内容对我帮助较大教授经验丰富, 课程内容有针对性, 课程准备认真细致充分冯家生副总经理金地集团上海公司日期 / 语言 / 地点 2012 年 10 月 13 日 -16 日 / 英语授课配汉语交替翻译 / 上海 ( 上海市浦东红枫路 699

edu, 选定您想要申请的课程, 点击在线申请即可进行课程申请您也可以致电中欧客户服务小组索取课程申请表, 填写完整之后传真电子邮件或邮寄至中欧客户服务小组即可完成课程申请课程申请必须在开课前 20 日前完成所有申请根据先后顺序进行审核, 席位以中欧最终确认为准开课前 20 日内收到的申请视具体情况而定如需咨询详情, 请联络我院设于上海北京和深圳的客户服务小组

7 项目管理课程系统全面地介绍了项目管理中所涉及到的各个方面, 尤其是项目章程利益相关方管理不确定性评估与管理和团队参与方面的内容对我帮助较大教授经验丰富, 课程内容有针对性, 课程准备认真细致充分冯家生副总经理金地集团上海公司日期 / 语言 / 地点 2012 年 10 月 13 日 -16 日 / 英语授课配汉语交替翻译 / 上海 ( 上海市浦东红枫路 699 号中欧国际工商学院 ) 申请程序申请者可以通过以下方式申请课程 : 在线申请请登陆中欧高层经理培训课程网站选定您想要申请的课程, 点击在线申请即可进行课程申请您也可以致电中欧客户服务小组索取课程申请表, 填写完整之后传真电子邮件或邮寄至中欧客户服务小组即可完成课程申请课程申请必须在开课前 20 日前完成所有申请根据先后顺序进行审核, 席位以中欧最终确认为准开课前 20 日内收到的申请视具体情况而定如需咨询详情, 请联络我院设于上海北京和深圳的客户服务小组收费整个课程费用人民币 32,800 元, 包括学费案例使用费午餐费资料费文具费其他相关材料费, 以及口译和笔译费用 ( 如有需要 ) 课程费用应在开课前 15 日前全部缴清开课前 15 日内提出申请时需立即付费撤销席位开课前 15 日 ( 含第 15 日 ) 之前取消课程, 将退还全部学费, 因为退款所发生的费用由学员 / 学员企业承担在开课前 15 日之内取消课程, 将收取应付学费总额的 20 开课后, 学员因任何原因自行退出学习, 学费概不退还 * 我院保留对课程信息 ( 包括价格日期地点师资课程安排和其他细节等 ) 进行调整的权利联系我们客户服务小组中欧国际工商学院高层经理培训部上海市浦东新区红枫路 699 号邮编 : 电话 :(86 21) /5197 传真 :(86 21) 电子邮件 :exed@ceibs.edu 网址 : 客户服务小组中欧国际工商学院北京校园北京市海淀区东北旺西路 8 号中关村软件园 20 号楼邮编 : 电话 :(86 10) 传真 :(86 10) 电子邮件 :exed@ceibs.edu 客户服务小组中欧国际工商学院深圳代表处深圳市福田中心区益田路 6003 号荣超商务中心 A 座 8 层邮编 : 电话 :(86 755) 传真 :(86 755) 电子邮件 :exed@ceibs.edu 中欧 EDP 在新浪微博中欧 EDP 在腾讯微博 6

8 The Project programme introduced us every related aspect involved in project management in a systematic and comprehensive way, especially the parts of project charter, stakeholder management, uncertainty evaluation and management and team involvement, which are extremely helpful to me. The professor has rich teaching experience. The programme was specifically designed and delivered carefully with full preparation. Feng Jiasheng Vice General Manager Gemdale Corporation (Shanghai) Date / Language / Venue October 13-16, 2012/ English with sequential Chinese interpretation / Shanghai (CEIBS Shanghai campus, 699 Hongfeng Road, Pudong, Shanghai) Admissions Procedures Applicants can apply for the programme in either of the following two ways: Online application: Please visit the CEIBS Executive Education website at then select the programme you want to take and click Apply Now to apply for the programme; or Please call the CEIBS Customer Service Team for a printed Application Form, then fill in the form and send it to the CEIBS Customer Service Team by fax, or mail. Contact Information Customer Service Team Executive Education Department China Europe International Business School 699 Hongfeng Road, Pudong Shanghai, , P.R.C. Tel: (86 21) / 5197 Fax: (86 21) exed@ceibs.edu Website: Applications are requested at least 20 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen. Fee The cost of the programme is RMB32,800, which includes tuition, case licensing fees, lunches, stationery, other course materials, and interpretation and translation fees if required. The full fee must be paid no later than 15 days before the start of the programme. Applications made within 15 days of the start of a programme require immediate payment. Cancellations Any cancellation made 15 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, any expenses arising therefrom shall be the responsibility of the applicant or his/her employer. Any cancellation made fewer than 15 days prior to the programme start date shall be subject to a fee of 20 percent of total programme fees. After the programme begins, no fees shall be refunded for participants who withdraw from the programme for any reason. Customer Service Team CEIBS Beijing Campus No.20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing, , P.R.C. Tel: (86 10) Fax: (86 10) exed@ceibs.edu Customer Service Team CEIBS Shenzhen Representative Office 8F, RongChao Business Centre Block A, 6003 Yitian Road, Futian District, Shenzhen, , P.R.C. Tel: (86 755) Fax: (86 755) exed@ceibs.edu * CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. 7

9 如需具体了解中欧国际工商学院高层经理培训课程, 请在所需要了解的课程名前打勾跨国经营中欧 - 英士 (INSEAD) 国际商学新院合作中国企业欧洲经营之道在华经营之道高级管理打造创新型企业 : 激发管理新和成就创新 ( 模块制 ) 中欧 - 哈佛商学院 -IESE 商学院合作全球 CEO 课程 ( 模块制 ) 中国 CEO 领导力课程 : 领导力巅峰之旅 ( 模块制 ) 中欧 - 哈佛商学院 - 清华经管学院合作高级经理人课程 ( 模块制 ) 总经理课程 ( 模块制 ) 首席营销官 (CMO) 课程 ( 模块制 ) 中欧 - 伦敦商学院合作首席财务官 (CFO) 课程 ( 模块制 ) 医院院长领导力发展课程 ( 模块制 ) 公司治理中欧 - 沃顿商学院合作公司治理和董事会课程综合管理管理文凭课程 ( 模块制 ) 管理发展课程 ( 模块制 ) 战略新数字经济时代的战略反思未来大趋势 : 前瞻性思考企业并购与整合博弈论实践 : 如何更有效地竞争与合作? 发展组织能力, 推动战略实施战略实施领导艺术新积极领导力高绩效与可持续领导力领导艺术与变革管理领导艺术与管理教练课程女性领导力课程谈判和决策战略谈判课程谈判和决策管理组织与管理新驾驭变革 : 提升组织效能与活力新管理心理学实践 : 用心管理新人才管理课程 EVA 与绩效管理人力资源管理 : 心理人性文化人力资源管理市场营销新数字营销 : 营销的未来趋势创建客户导向型组织市场创建课程关键客户管理战略销售队伍管理企业品牌的创建与管理市场营销战略与规划创新和新产品开发管理财务私募股权基金课程战略投资决策管理非财务经理的财务课程决策者的财务报表解析课程决策者的管理会计运营管理卓越服务管理供应链管理项目管理公益项目新生代创业领袖成长营 ( 模块新制 ) 新后首席财务官 (CFO) 课程姓名 ( 先生 / 女士 ) 职务公司地址省 / 国家办公电话 / 手机传真电子邮件填完此表后, 将其邮寄或传真至我院 8

10 For more information about any CEIBS Executive Education programme, please tick it. Multinational CEIBS-INSEAD Expanding Opportunities - Doing Business in Europe Doing Business in China Global CEO Programme: A Transformational Journey Advanced Shaping Innovative Companies: Inspiring, Managing and Implementing Innovation (Modular) CEIBS-Harvard Business School-IESE Business School Global CEO Programme for China (Modular) Leadership for CEOs in China: A Journey to Leadership at Peak (Modular) CEIBS-Harvard Business School-Tsinghua SEM Senior Executive Programme (Modular) Advanced Programme (Modular) Chief Marketing Officer (CMO) Programme (Modular) CEIBS-LBS CFO Programme (Modular) Leadership Development Programme for Hospital Executives (Modular) Corporate Governance CEIBS-Wharton Programme: Corporate Governance and Board of Directors General Diploma in Programme (Modular) Development Programme (Modular) Strategy Rethinking Strategy of the Digital World Mega-Trends for the Future Integrating and Managing Acquisitions Game Theory in Practice: How to Compete and Cooperate More Effectively? Building Organisational Capability for Strategic Implementation Strategy Execution Leadership Proactive Leadership Programme High Performance and Sustainable Leadership Leadership and Change Leadership and Coaching Women in Leadership Programme Negotiation & Decision-making Strategic Negotiation Programme of Negotiation and Decision-making Organisation & Leading Change: Enhancing Organisation s Effectiveness and Viability Managerial Psychology in Practice Talent Programme EVA and Performance Human Resources : Psychology, Human Nature and Culture Human Resources Marketing & Sales Digital Marketing: The Future of Your Marketing Creating a Customer-centric Organisation Market Creation Programme Key Account Strategic Sales Forces Building and Managing Brands Marketing Strategy and Planning of Innovation and Product Development Finance Private Equity Managment Programme Managing Strategic Investment Decisions Finance for Non-financial Executives Financial Statements Interpretation for Decision-makers Managerial Accounting for Decision-makers Operations Delivering Service Excellence Supply Chain Project Special Offering China Entrepreneurial Leadership Programme (Modular) Post-CFO Programme Name Mr/Ms Job Title Company Address Province/State Business Telephone/Mobile Fax Please fill in the form and send it to CEIBS by fax, or mail

Microsoft Word - TiasNimbas 申?指南 2012-2013

Microsoft Word - TiasNimbas 申?指南 2012-2013 MBA 国际企业管理硕士 MScBA 营销及财务管理硕士 TiasNimbas 申请指南 2012 2013 1 Index 学校简介 3 MBA MBA 2012 课程特色 4 7 MBA 2012 奖学金计划 8 11 MBA 2012 申请程序 12 13 蒂尔堡 (Tilburg) 校园简介 14 15 MScBA (MSc