Session 5: 16:30-17:30, 3 December (Saturday) 2016 S5-A 16:30-17:30, Dec 3 (Sat.) Venue: WLB 201 社交媒體與行為改變 主持人 : 譚志強 評議人 : 李興國 鄧理峰 The Empirical Research of the Influential Factors of Electronic Supervision over Adolescents from the Perspective of Parent children Interaction 親子互動視閾下青少年電子監管影響因素的實證研究 Bowei WANG and Yuanyi CHEN 王波偉 陳願伊 Informative Digital Social Media: Traces of Use and Human Behavior Change 數字社交媒體的資訊表達 : 使用痕跡與行為改變 Qiang LI 李強 Communication Ethics in the New Media Environment 新媒體環境下的傳播倫理與實踐 Zhi LI and Xinyue WAN 李志 萬心玥 Research Summary of "Digital Labor" at Home and Abroad 國內外關於 數字勞工 問題研究綜述 Lingyu WANG 王淩羽 S5-B 16:30-17:30, Dec 3 (Sat.) Venue: WLB 202 危機與公關 主持人 : 孫娟 評議人 : 殷娟娟 張明新 The Study of Crisis Situation and Relevant Crisis Response Strategies Influence on Consumer Purchasing Intention 企業危機及其回應策略對消費者購買意圖之影響研究 Boru LAI 賴柏儒
Respecting Animal Life VS Defending Dietetic Tradition: Confrontation Crisis in Yulin Dog Meat Festival in China and the Evolution Research of the Legitimacy Strategy of Its Stakeholders 尊重動物生命還是捍衛飲食傳統 : 中國玉林狗肉節中的對峙危機與利益相 關者的合法性策略演變研究 Xin DAI, Ruitong GUO and Minghua XU 戴鑫 郭芮彤 徐明華 The Analysis of Group Psychologies for Network Consensus in Mass Disturbance 群體性事件視域下的網路輿論群體心理行為解析 Weiwei JIANG 江薇薇 Research on Public Relations Quality in the Era of Public Relations 大公關時代的公關素養研究 Likai HE 賀立凱 S5-C 16:30-17:30, Dec 3 (Sat.) Venue: WLB 203 戰略傳播與國家 ( 民族 ) 傳播 主持人 : 李貞芳 評議人 : 陳經超 徐明華 EU s Strategic Communication in China: Public Diplomacy and Public Perceptions 歐盟對華戰略傳播 : 公共外交與公共認知 Li ZHANG 張莉 The Local Practice of the Situational Crisis Communication Theory in China----The Study of Classification and Communication Strategy of Chinese Sports Star Using Stimulant Event in Base of the Situational Crisis Communication Theory 情境式危機傳播理論的中國本土實踐 : 基於危機情境理論的我國體育明星 興奮劑危機分類與溝通策略探討 Rong ZHOU 周榕
The Application and Analysis of The Traditional Cultural Symbol in China's National Image Building 傳統文化符號在中國國家形象塑造中的運用及其分析 Tao ZHANG 張弢 How Media Characteristics Shapes National Identity: A Review of Nationalism Studies in a Time of New Media 民族認同建構過程的媒介意涵 : 理論爬梳與新媒體時代的民族主義研究 Jia Min YANG 楊鎵民 S5-D 16:30-17:30, Dec 3 (Sat.) Venue: WLB 207 健康戰略傳播 主持人 : 張景雲 評議人 : 何春暉 王迪 WeChat Public Platform and Medical Public Relation in the Era of Knowledge Surplus Illustrated by the Case of Mutual Circle of Breast Cancer 認知盈餘時代微信公眾號與醫療公關 : 以 乳腺癌互助圈 為例 Yulan WU and Feifan LIU 吳玉蘭 劉菲凡 A Study of Health Communication Strategies for Reducing Women s Anxiety Regarding Breast Cancer Using Doctor-Patient Communication and Pamphlet Communication Strategies with Taiwan Adventist Hospital (TAH) As an Example 傳播消除婦女乳癌疑慮的健康信念策略之研究 : 以臺灣臺安醫院的醫病溝 通與宣傳品傳播溝通策略效果為例 Mei-Ying TSAI, Li-Ting CHANG and Shang-Ta TSAI 蔡美瑛 張立渟 蔡尚達 The Effects of Social Media on Risk Perception and Behavior of Genetically Modified Food 探索社交媒體對轉基因食品消費行為的影響 Lei PENG and Weijie ZHENG 彭壘 鄭煒傑
Health Literacy and Communication Ethics in The Era of New Media: A Case Study on "The Event of Wei Zexi" 新媒體環境中的健康素養與傳播倫理 : 以 魏則西事件 為例 Pei-an LV 呂佩安 S5-E 16:30-17:30, Dec 3 (Sat.) Venue: SCC 202 戰略傳播與說服 主持人 : 李華君 評議人 : 李道平 于晶 Framing the News of Transnational Mergers & Acquisitions: A Content Analysis of Newspapers on Microsoft s Acquiring Nokia 企業跨國併購的報導框架分析與公關意涵 : 以 Microsoft 併購 Nokia 為例 Ya-Qiong LI, Yi-Hsiang CHEN 李雅瓊 陳一香 Social Media, Political Attitude and Expression of Public Opinion: A Comparative Study of Cross-straits Media and Netizens Attention during the Official Inauguration of Tsai Ing-wen in 2016 社交媒體 政治態度與民意表達 :2016 蔡英文正式尌職前後兩岸媒體及 線民關注比較研究 Lu LI 李璐 Taking Targeted Measures in Poverty Alleviation and National Image of China 精准扶貧與國家形象 Xuefeng LI and Na HE 李雪峰 何娜 Fear-Then-Relief Influences on Compliance of Donation Behavior 以恐懼後緩和策略探討募捐行為之效果 Chun-Chia LIU 劉濬嘉 S5-F 16:30-17:30, Dec 3 (Sat.) Venue: SCC 203 Media Effect and Strategic Communication Chair/Discussant: Kara CHAN An Exploratory Analysis of the Congruence between Placement Context and Placed Product Attributes Fong Yee CHAN
What Hong Kong People are Complaining about Advertising? Maggie FUNG Online As Warm and Offline As Competent: A Cross-Media Effect Analysis in China H. Terri CHAN, Peng Rocky CHEN and H. Caleb TSE Exploring the Memory Network Change in Synergy: The Effect-Based Concept Map Approach Yuhmiin CHANG S5-G 16:30-17:30, Dec 3 (Sat.) Venue: SCC 204 Nation/City Branding Chair/Discussant: Ling CHEN Research on International Public Relations Practice of China's "Going Out" Enterprises ---- From the Perspective of Relationship Ecology Pei LIU Parasocial Relationship with the U.S. Counsel General: Clifford BB Diplomacy in Hong Kong Lisa TAM From Selling to Marketing: Examining China s International Propaganda in a Business Behavior Perspective Jing SONG Fantasizing Macau Beyond a Gaming City: Symbolic Repertoires for City Branding Mei WU and Ying ZHAO