* 林榮泰 2009 21 2008 OEM OBM * 32
cost downoem Original Equipment Manufacture value up ODM Original Design Manufacture value addedobm Original Brand Manufacture2006 2005a OEM ODM OBM OEM ODM OBM OEM OBM 2006 2005a 2008 OBM ODM OEM 圖一 : 台灣從 OEM 到 OBM 經濟發展示意圖 33
Function Feeling 20 F 1 30 Design for Function2 50 Design for Friendly3 70 Design for Fun4 90 Design for Fancy5 21 Design for Feeling Function Feeling 2006 2005a 1930 functionalism form follows function 1950 form follows user friendly 1980 user friendly Function Friendly 70 Fun 圖二 : 從 Function 到 Feeling 的體驗設計 34
人文與社會科學簡訊 2006 2005a Lin 2008a b c 90 form follows fancy 21 form follows feeling 2006 2005a Lin 2008a b c 3C 4C 3C Computer CommunicationConsumer electronics products 4C Cultural Collective (Creative) (Cheerful) (Cultural) (Collective) 圖三 : 從 3C 到 4C 的創意生活產業 35
Cheerful Creative Lin 2008b use user 2006 2005a Lin 2008a b c 2009 2005b CAI CAD 2005a b 2006 Lin & Cheng 2007 36
CAI CAD 圖四 : 融合數位典藏 文化創意 設計加值之整合模式 20092008 2005 37
2005a b 1 2 3 2005a b A B Outer tangible level Mid behavioral level Inner intangible level 圖五 : 文化創意轉換產品設計的屬性 38
A B C 圖六 : 文化創意轉換產品設計的層次 C 2005a b 2006 Lin 2007 Lin et al. 2007 39
1. Investigation Set a Scenario 2. Interaction Tell a Story 4. Implement Design a Product 3. Development Write a Script 圖七 : 拼板舟文化創意產品設計四步驟 圖八 : 源自達悟族拼板舟的文化創意產品 Lin 2007 Lin 2007 Lin 2009 40
Design at the Edges 21 2009 72-84 2008 49-69 2007 96 3 24 2007 76-90 2006 -- 2 5 4-10 2006 -- 27-44 2006 e 41
8 31 9 1 15-22 2005a 1 5 98-103 2005b 1 7 26-32 Lin, R., Lin, P. H., Shiao, W. S, Lin, S. H. (2009). Cultural Aspect of Interaction Design beyond Human- Computer Interaction. HCI (14) 2009: 49-58. Lin, R. (2008a). A Framework for Human-Culture Interaction Design Beyond Human-Computer Interaction. International Symposium for Emotion and Sensibility 2008, June, 27-29, KAIST, Korea. p8. Lin, R. (2008b). Service Innovation Design for Cultural and Creative Industries A Case Study of the Cultural and Creative Industry Park at NTUA. International Service Innovation Design Conference 2008, 20-22 Oct. Dongseo University, Korea. 14-25. (Keynote Speech). Lin, R. (2008c). Designing Emotion into Modern Products. International Symposium for Emotion and Sensibility 2008, June, 27-29, KAIST, Korea. p11. Lin, R. (2007). Transforming Taiwan Aboriginal Cultural Features Into Modern Product Design A Case Study of Cross Cultural Product Design Model. International Journal of Design, Vol. 1, No.2, 47-55. Lin, R., Sun, M. X., Chang, Y. P., Chan, Y. C., Hsieh, Y. C., Huang Y. C. (2007). Designing Culture into Modern Product: A Case Study of Cultural Product Design. HCI (10) 2007: 146-153. Lin, R., Cheng, R., Sun, M. X. (2007). Digital Archive Database for Cultural Product Design. HCI (10) 2007: 154-163. 42