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2016 2 3 5 14 23 25 26 28 29 1

2016 92.84% 100% 51% 60% 84.69% 100% 54.37% 100% 1. www.bjmedia.com.cn 1000 500 197,310,000 8.6224 1000 HK Equity 1000. HK 2

2016 1 1 1 2 3 3 4 23 A 161-167 7 15 17 8 A 9 183 17 1712 1716 5 6 1. 3

2016 2. 3. 4. 5. 6. 4

2016 主席報告 北青傳媒股份有限公司 各位股東 本人代表本集團呈奉本集團截至二零一六年六月三十日止六個月 二零一六年上半年 的中期 業績報告 集團業務回顧 本集團之主要業務有三項 (1)廣告銷售 本集團營業額大部份來自該業務 (2)印刷 該業務營 業額主要來自北京青年報現代物流有限公司 北青物流 安排印刷刊物的印刷收入 及 (3) 印刷 相關物料貿易 該業務為供應及買賣 其中包括 新聞紙 油墨 潤滑劑 菲林 預塗感光液版 及橡膠等物料予包括商業印刷商在內的客戶 5

2016 208,262 24.92%277,387 16,162 6,462 22.12% 91,43636.10% 143,093 6

2016 1 2016 30 7

2016 2 OKAPP 29 60 500120 O2O OKAPP 1003,800 OK APP OKAPP OK OK 20% 8

2016 CP 84.69% CéCi CéCi CéCi 8 Jessica 2016F/W CéCi 4 CéCi Miss CéCi 9

2016 54.37% 29 30 OK APP 120 OKAPP O2O 3,800 + O2O 10

2016 30,000 35050 1 25 H5 30 51% 60% 500 92.84% 11

2016 OKAPP O2O 350 12

2016 13

2016 1. 208,262 277,38724.92% 51,657 36.10%2,643 33.63%52,600 45.96% 2. 190,525 209,3518.99% 7,512 8.84%1,740 20.02% 51,275 47.36%4,3094,249 1.41% 3. 34,971 34,3541.80% 4. 32,120 29,4918.91% 5. 2,101 1,938 8.41% 2,9093,729 21.99% 14

2016 6. 24,178 3,534 584.15% 7. 30,446 2,590 1,275.52% 14.62% 0.93% 8. 2,589 2,341210.59% 9. 16,1626,462 350.11% 10. 1,106,559 1,015,863 249,716 349,953 363,782 538,558 170,854 221,762 4,514 10,014 1,294,973 1,322,645 6,500 12,000 15

2016 11. 13.54% 17.52% 88,908.6 2,359 2,359 54,549.60 54,549.60 32,000 32,000 16

2016 (%) 124,839,974 63.27 7,367,000 3.73 4,263,117 2.16 2,986,109 1.52 2,952,800 1.50 142,409,000 72.18 H 54,901,000 27.82 197,310,000 100 H 19,533,000 9.90% 17

2016 XV 336 (%) (%) 124,839,974 87.66 63.27 7,367,000 5.17 3.73 H 19,533,000 35.58 9.90 H 19,533,000 35.58 9.90 Beijing Beida Founder Group Corporation H 4,939,000 8.99 2.50 Beijing University H 4,939,000 8.99 2.50 Beijing University Founder H 4,939,000 8.99 2.50 Investment Co., Ltd. Beijing University New Technology H 4,939,000 8.99 2.50 Corporation CITICITI Ltd. H 4,939,000 8.99 2.50 Founder Investment (HK) Ltd. H 4,939,000 8.99 2.50 Yue Shan International Limited H 4,939,000 8.99 2.50 H 4,939,000 8.99 2.50 H 4,939,000 8.99 2.50 (www.hkex.com.hk) XV 336 18

2016 3,553 3,930 19,500 36 20% 633647 47,724 19

2016 X V XV 352 36.12% 168,000 20

2016 21

2016 27,162 130,931 ( i) ( ii) (iii) 22

2016 249,716 349,953 60 VIII.1 406,031 409,792 VIII.2 81,205 59,869 762 1,212 VIII.3 307,969 134,274 33,177 35,963 4,408 1,760 VIII.4 23,231 23,040 1,106,559 1,015,863 VIII.5 165,746 165,746 VIII.6 4,986 145,953 56,664 56,466 VIII.7 9,971 10,473 VIII.8 35,795 36,320 VIII.9 47,377 47,377 936 1,446 16,217 15,687 VIII.10 26,090 59,090 363,782 538,558 1,470,341 1,554,421 23

2016 29,303 35,114 VIII.12 50,551 75,333 38,699 37,524 7,993 6,776 (20,284) (9,019) 13 25 VIII.13 55,647 67,077 6,500 6,500 VIII.14 2,432 2,432 170,854 221,762 VIII.15 5,500 4,514 4,514 4,514 10,014 175,368 231,776 197,310 197,310 914,781 936,475 VIII.26 44 31 130,931 130,931 6,130 598 1,249,196 1,265,345 45,777 57,300 1,294,973 1,322,645 1,470,341 1,554,421 935,705 794,101 1,299,487 1,332,659 24

2016 VIII.16 208,262 277,387 262,964 280,750 VIII.16 190,525 209,351 VIII.17 4,309 4,249 34,971 34,354 32,120 29,491 VIII.18 (2,101) (1,938) VIII.19 3,140 5,243 VIII.20 197 8,258 VIII.21 (24,178) (3,534) VIII.21 48,237 1,229 (30,446) 2,590 VIII.22 194 19 VIII.23 31 69 (30,283) 2,540 VIII.24 (2,589) 2,341 (27,694) 199 (16,162) 6,462 (11,532) (6,263) 22 13 13 13 9 (27,672) 199 (16,149) 6,462 (11,523) (6,263) XVII.1 (0.08) 0.03 XVII.1 (0.08) 0.03 VIII.25 19,731 25

2016 158,976 245,379 10,263 39,776 169,239 285,155 191,696 208,403 47,724 44,626 18,717 8,983 31,915 38,978 290,052 300,990 (120,813) (15,835) 1,142 1,162 16 6 75,635 25,003 75,651 27,313 1,372 2,555 3,420 25,000 49,031 100,155 53,823 127,710 21,828 (100,397) 26

2016 30,000 30,000 14,390 27 8,340 27 52,730 5,500 6,500 451 1,179 818 20 6,769 7,699 (6,742) 45,031 48 (105,679) (71,201) 234,758 228,526 VIII.27 129,079 157,325 27

2016 197,310 936,475 31 130,931 598 1,265,345 57,300 1,322,645 (16,162) (16,162) (11,532) (27,694) 13 13 9 22 (21,694) 21,694 (21,694) 13 5,532 (16,149) (11,523) (27,672) 197,310 914,781 44 130,931 6,130 1,249,196 45,777 1,294,973 197,310 887,794 (4) 130,931 65,701 1,281,732 29,236 1,310,968 6,462 6,462 (6,263) 199 15,273 15,273 14,727 30,000 5,145 5,145 (5,145) (227) (227) (227) (19,731) (19,731) (19,731) 20,191 (13,269) 6,922 3,319 10,241 197,310 907,985 (4) 130,931 52,432 1,288,654 32,555 1,321,209 10%50% 25% 28

2016 I. II. (%) 100.00 100.00 100.00 92.84 84.69 80.84 1 54.37 60.00 2 60.00 CHONG QING YOUTH (AMERICA) LLC2 60.00 1 2 60% 100% 60% 29

2016 III. 1. V 2. 12 IV. V. 1. 2. 3. 30

2016 V. 4. (1) (2) 31

2016 V. 5. (1) (2) 33 32

2016 V. 5. (2) 6. V.12 33

2016 V. 6. 7. 8. (1) 34

2016 V. 8. (2) 9. (1) 1) 35

2016 V. 9. (1) 1) 36

2016 V. 9. (1) 2) 3) 37

2016 V. 9. (2) 1) 2) (3) 38

2016 V. 9. (3) 10. (1) 500 39

2016 V. 10. (2) 1) (%) (%) 1 1-2 10.00 10.00 2-3 30.00 30.00 3-4 50.00 50.00 4 80.00 80.00 40

2016 V. 10. (2) 2) 3) 11. 41

2016 V. 11. 12. 20%50% 42

2016 V. 12. V.9 V.9 43

2016 V. 12. 13. 44

2016 V. 14. (%) (%) 20 0.00 5.00 10 0.00 10.00 5 0.00 20.00 5 0.00 20.00 3 0.00 33.00 45

2016 V. 14. 15. 1 3 46

2016 V. 16. 17. 47

2016 V. 17. (1) (2) (3) (4) (5) (6) (7) 18. 48

2016 V. 19. 1 1 20. 49

2016 V. 21. (1) (2) (3) (4) (5) (6) V.24 50

2016 V. 22. 23. 24. 51

2016 V. 24. 25. 26. (1) (2) (3) 52

2016 V. 27. (1) (2) (3) 53

2016 V. 27. (4) (5) (6) (7) 54

2016 V. 27. (8) VI. 1. 2. 3. VII. 1. 25% [2014]2907 55

2016 VII. 2. 17% 11% 6% 17% 11% 6% 3. 5% 4. 3% 7% 3% 2% 56

2016 VIII. 1. 451,341 452,642 45,310 42,850 406,031 409,792 (1) 0-90 59,353 112,802 91-180 22,613 36,193 181-365 93,458 53,962 1-2 129,083 93,260 2 101,524 113,575 406,031 409,792 44.03% 57

2016 VIII. 2. 81,205 59,869 81,205 59,869 (1) 1 63,502 23,690 1-2 5,254 21,156 2-3 11,614 13,976 3 835 1,047 81,205 59,869 78.46% 58

2016 VIII. 3. 311,494 137,565 3,525 3,291 307,969 134,274 (1) 1 231,298 91,267 1-2 39,639 17,885 2-3 14,929 23,993 3 22,103 1,129 307,969 134,274 (2) 168,000 114,608 110,710 16,722 6,505 6,859 14,311 4,394 4,472 911 1,567 311,494 137,565 59

2016 VIII. 3. (3) 93.16% 4. 1 16,231 13,040 2 7,000 10,000 23,231 23,040 1 12,040 20% 6,784 5,256 30,000 44.12% 25,000 5,000 60

2016 VIII. 4. 1 975 15% 975 5,000 1 15.00% 5,000 2 3,000 4,000 4.35% 61

2016 VIII. 5. (1) 170,815 5,069 165,746 170,815 5,069 165,746 170,815 5,069 165,746 170,815 5,069 165,746 170,815 5,069 165,746 170,815 5,069 165,746 (2) 170,815 170,815 5,069 5,069 165,746 165,746 62

2016 VIII. 5. (3) 3,678 3,678 6,560 6,560 103,000 103,000 3,000 3,000 500 500 2,069 2,069 47,008 47,008 5,000 5,000 170,815 170,815 63

2016 VIII. 5. (3) (%) 2.25 16.00 2.43 3,000 3,000 30.00 5.00 2,069 2,069 5.00 11.62 14.29 5,069 5,069 (4) 5,069 5,069 5,069 5,069 64

2016 VIII. 6. (1) 5,432 171,574 446 25,621 4,986 145,953 65

2016 VIII. 6. (1) 367 191 558 97 (55) 42 143,307 (119,762) (23,545) 1,179 (698) 481 1,003 (55) (446) 502 446 3,420 (17) 3,403 145,953 3,420 (119,762) (24,179) (446) 4,986 446 36.12% 168,000 66

2016 VIII. 6. (2) 47,487 192,532 (42,055) (21,283) 325 5,432 171,574 X. 7. 1,355 1,035 2567 106 62 1,8311,719 8. 242 766 736 67

2016 VIII. 9. 47,377 47,377 47,377 47,377 5 6 13% 68

2016 VIII. 10. 1 3,000 2 26,090 56,090 26,090 59,090 1 3,0006.15% 2 21,6004,490 69

2016 VIII. 11. 46,141 2,694 48,835 3,495 3,495 5,069 5,069 25,621 446 25,621 446 80,326 3,140 25,621 57,845 36.12% 168,000 25,621 70

2016 VIII. 12. 0-90 27,587 11,849 91-180 6,258 17,212 181-365 8,658 4,061 1 8,048 42,211 50,551 75,333 30 90 13. 55,647 67,077 55,647 67,077 71

2016 VIII. 14. 2,432 2,432 2,432 2,432 15. (1) 6,500 12,000 6,500 6,500 5,500 72

2016 VIII. 15. (1) 19,500 36 20% (2) 1 2 5,500 2 5 5,500 16. 166,455 269,949 41,807 7,438 208,262 277,387 153,989 206,346 36,536 3,005 190,525 209,351 17,737 68,036 73

2016 VIII. 16. (1) 91,436 77,496 143,093 85,008 5,215 6,950 7,858 8,690 61,846 56,987 114,446 108,262 1,049 1,712 2,204 2,618 6,909 10,844 605 2,348 1,163 166,455 153,989 269,949 206,346 (2) 31,452 15.10% (3) 32,784 4,9492,892 74

2016 VIII. 17. 244 202 3,694 3,772 204 142 87 61 58 41 22 31 4,309 4,249 18. 743 1,179 2,909 3,729 (35) 100 612 (2,101) (1,938) 19. 2,694 5,243 446 3,140 5,243 75

2016 VIII. 20. 197 8,258 197 8,258 21. (24,178) (3,534) 48,237 1,229 48,237 1,229 24,059 (2,305) 36.12% 168,000 48,237 76

2016 VIII. 22. 115 29 5 34 3 16 11 194 19 23. 9 62 22 7 31 69 24. (1) (2,059) 281 (530) 2,060 (2,589) 2,341 77

2016 VIII. 24. (2) 3 (2,062) 281 (2,059) 281, 25. (1) (2) 0.10 19,731 19,731 H 10% 78

2016 VIII. 26. 31 13 44 31 13 44 31 13 44 27. 249,716 349,953 116,306 111,683 4,331 3,511 129,079 234,759 28. 2,259 2,259 79

2016 IX. 1. 2. 3. X. 1. (1) (%) 92.84 84.69 100.00 100.00 80.84 1 60.00 100.00 80

2016 X. 1. (1) (%) 54.37 CHONG QING YOUNTH 60.00 (AMERICA) LLC 60.00 1 50,000 51% 26,100 21,100 80.84% 81

2016 X. 1. (2) 7.16% (31) 5,251 15.31% (891) 13,450 19.16% (66) 2,186 40.00% (346) 4,571 45.63% (10,198) 20,318 (3) 147,286 4,554 151,840 78,477 78,477 188,617 4,469 193,086 119,297 119,297 48,455 172 48,627 8,166 8,166 52,078 109 52,187 5,904 5,904 10,389 5,123 15,512 8,064 8,064 10,591 5,206 15,797 8,002 8,002 6,997 10,771 17,768 6,340 6,340 7,710 11,273 18,983 6,713 6,713 52,083 18,305 70,388 25,860 25,860 86,397 15,121 101,518 34,641 34,641 82

2016 X. 1. (3) 88,628 (427) (427) (11,294) 149,734 (1,605) (1,605) (5,065) 6,996 (5,823) (5,823) (280) 15,179 272 272 (5,040) (347) (347) (241) 2,348 (778) (778) (2,676) 5,131 (865) (865) (459) 6,524 (2,666) (2,666) (1,120) 18,917 (22,348) (22,348) (26,993) 9,246 (18,839) (18,839) (21,705) 2. (1) (%) (%) 49.00 49.00 20.00 20.00 20.00 20.00 30.00 30.00 36.12 36.12 41.60 18.06 41.60 83

2016 X. 2. (1) (%) (%) 44.50 44.50 20.00 8.90 20.00 21.00 21.00 16.31 16.31 35% 30% (2) 84

2016 X. 2. (3) 4,986 2,645 (24,178) (6,838) (24,178) (6,838) 85

2016 X. 2. (4) (3,701) (392) (4,093) (456) (55) (511) (4,757) (2,545) (7,302) (335) (27) (362) (9,249) (3,019) (12,268) (5) (6) 86

2016 XI. 1. 56,664 56,664 56,664 56,664 87

2016 XII. 1. 1 2 M&B 1 2 88

2016 XII. 2. (1) 400755568 (2) 22,439 22,439 (3) (%) 124,840 124,840 63.27 63.27 89

2016 XII. 3. (1) 1 7,264 13,778 210 77 675 1,412 776 8,753 15,439 1 16.5% (2) 1,187 86 994 8,952 8,032 11,989 1,955 3,249 12,168 24,276 90

2016 XII. 3. (3) 2016-1-1 2018-12-31 2,579 (4) 2016-1-1 2018-12-31 915 (5) 4,000 4.35% (6) 10,00023,000 3,000 10,000 5.31% 500 23,000 3,000 4.35% 3,000 91

2016 XII. 3. (7) 2,744 2,654 (8) 40,000 22,301 40,000 7,000 92

2016 XII. 4. (1) 36 30 45,561 45,456 114,505 108,407 2,404 3,362 162,506 157,255 (2) 2,703 106,543 106,194 5,362 4,503 114,608 110,697 (3) 834 567 63 763 979 847 1,876 2,177 93

2016 XII. 4. (4) 9,541 8,473 338 586 486 1,007 589 11,472 9,548 (5) 2,198 1 2,199 (6) 3,985 5,250 761 761 4,746 6,011 94

2016 XII. 4. (7) 4,000 3,000 3,000 7,000 3,000 3,000 6.15% 4,000 4.35% XIII. 1. 1 15,024 9,763 1-2 8,611 17,404 2-3 1,873 5,485 3 11 25,519 32,652 95

2016 XIII. 2. 1 8,237 9,723 1-2 8,138 9,039 2-3 4,539 8,209 3 457 20,914 27,428 3. 1 66,548 43,103 1-2 15,434 25,620 2-3 6,275 6,947 88,257 75,670 XIV. 96

2016 XV. CéCi (1) 91,439 5,216 61,846 1,045 6,909 41,807 208,262 14,230 9,418 12,106 924 (36,678) 105,669 14,634 73,952 1,045 6,909 42,731 (36,678) 208,262 (51,938) (2,276) (531) (251) (4,896) 29,446 (30,446) 97

2016 XV. (2) 143,093 7,858 114,446 2,204 9,786 277,387 13,047 12,414 14,973 802 (41,236) 156,140 20,272 129,419 2,204 10,588 (41,236) 277,387 (2,464) (572) (721) (1,893) 8,240 2,590 XVI. 1. (1) 59,030 59,022 59,030 59,022 98

2016 XVII. 1. (16,162) 6,462 197,310 197,310 (0.08) 0.03 99

2016 XVII. 2. 133,287 171,414 278,613 257,744 46,476 40,344 221 954 279,641 109,450 20,326 21,823 3,000 26,231 33,040 787,795 634,769 113,238 113,238 274,304 274,304 1,081 144,952 16,159 16,159 5,439 6,071 35,552 36,033 26,090 59,090 471,863 649,847 1,259,658 1,284,616 100

2016 XVII. 2. 20,489 36,758 16,203 19,832 3,839 4,745 (19,172) (19,692) 38,747 51,250 2,432 2,432 62,538 95,325 62,538 95,325 197,310 197,310 896,041 896,041 130,931 130,931 (27,162) (34,991) 1,197,120 1,189,291 1,259,658 1,284,616 101

2016 XVII. 3. 90,732 112,554 107,038 91,579 91,513 71,922 2,576 3,292 14,511 14,756 (1,430) (2,398) (132) 4,007 (24,108) (3,206) 48,237 1,229 7,823 18,998 6 7,829 18,998 7,829 18,998 7,829 18,998 102

2016 XVII. 4. 31,193 88,796 3,667 38,106 34,860 126,902 82,263 81,047 14,641 15,438 4,348 4,233 9,250 8,140 110,502 108,858 (75,642) 18,044 1,142 1,162 53,623 1,888 53,623 4,192 134 33 29,331 89,154 29,465 89,187 24,158 (84,995) 103

2016 XVII. 4. (51,484) (66,951) 113,297 123,205 61,813 56,254 104

2016 XVII. 5. 197,310 896,041 130,931 (34,991) 1,189,291 7,829 7,829 7,829 7,829 197,310 896,041 130,931 (27,162) 1,197,120 197,310 896,213 130,931 35,422 1,259,876 18,997 18,997 (227) (227) (19,731) (19,731) (227) (734) (961) 197,310 895,986 130,931 34,688 1,258,915 10% 50% 25% 105

2016 XVII. 6. 27,162 34,991130,931 130,931 XVIII. 106