(269) * 115 97 A Fuzzy Delphi Method SPSS B R 0.746 *
(270) Fuzzy Delphi Method 115 SPSS SPSS 1 1 1995
(271) 1995 2001 -, 2001 1 2 3 2003 2004Data envelopment analysis 2005 Black and Scholes Model 2006 Patent SecretOption Price Model Bass 1969Diffusion TheoryLife Cycle
(272) 2006 20032004 2005 聯 異 CRAMER S C++BUILDER Patent litterae patentes 1421 Florence Filippo Brunelleschi World Intellectual Property Organization, WIPO 1883 7 7 1. 2. 3. 4. 5. 6. 7. General Agreement on Tariffs and Trade, GATT World Trade Organization, WTO Agreement on Tade-related Aspects of Intellectual Property Rights, TRIPs 1 1 20 10 12
(273) 2008 1. 2. 3. 2 2
(274) 1. Cost Approach 2. Market Approach = x1-3. Income Approach Excess earnings method Relief from royalty method 2 2 - ++ ++ +++ - - +++ - - * - +++ ++ * ++ + + + - * +++ - + ++ - +++ ++ ++++++- * 97 SPSS
(275) 97 A 3 3 1:2: 1: 2: 3: 1: 1 2: 2 ~3 3: 4 1: 4 2: 4-8 3: 9-12 4: 13-16 5: 17 1: "Me too"2: 3: 1: 2:3: 1: 2: 3: 1: 2: 3: 1: 2: 3: 1: 2: 3: 1: 2: 3: 1: 2: 3: 1: 2: 3: 1: 2: 3: 3
(276) Likert Fuzzy Delphi Method Delphi Dalkey and Helmer 1960 Murray, Pipino and Gigch1985 2008 2008 Triangular Membership Function Fuzzy Delphi Method U L X 0 3 U L ~ N A =L, A M, A U A L A =MinX Ai,i=1,2,3 n M A = X A1, X A2, X An 1/n U A = MaxX Ai,i=1,2,3 n X Ai i A L A A
(277) M A A U A A A i N ~ S X A>=S, A X A<S A 3 12 2 3 3 2 2 Likert S S3.1 4 4 5 3 4.343.1 27.1 5 3 3.843.1 23.9 5 3 4.183.1 26.1 5 3 3.683.1 22.9 5 3 4.113.1 25.3 5 3 4.213.1 25.9 5 3 4.093.1 25.2 5 3 3.823.1 23.5 5 3 3.943.1 53.6 5 2 3.413.1 46.4
(278) Endogenous Variable Exogenous Variables SPSS 115 5 6 Amos 4 5 R 0.753 B B R R R 5 Durbin- Watson R F F 1.868(a).753.743.1745953.753 70.213 5 115.000 1.185 a b 6 B t B Beta 1 5.001.208 24.094.000 -.032.111 -.014 -.284.777.070.014.258 4.982.000.420.058.827 7.266.000 -.110.063 -.243-1.757.082.062.045.142 1.375.172 a 4
(279) 7 8 B 0.354 5 R 0.746 R 0.753 R R R 7 R F F Durbin- Watson 1.864(a).746.740.1755626.746 114.648 3 117.000 1.142 a b 8 B t B Beta 1 4.929.049 101.423.000.077.014.283 5.659.000.354.042.696 8.402.000.012.035.028.350.727 a 5 115 SPSS
(280) B 0.354 R 0.746 1. 1995 2. 1995/ 3., 2001 12 1 4. 2001-5. 2003-6.2004 7. 2005 8. 2006 9. 2008 4 1-17 10. 97 11. 97 12. http://www.taie.com.tw/big5/index.html 13. 2006: 14. 2008 15. 2006 16. http://www.deloitte.com/dtt/home/0%2c1044%2csid%25253d41929% 2C00.html 17. Murray, T.J., Pipino, L.L., Gigch, J.P., van(1985)a pilot study of fuzzy set modification of Delphi, Human Systems Mgmt, 5: 76-80. 18. Teece, D.J. (2000), Managing Intellectual Capital Organizational, Strategic and Policy Dimensions, Oxford University Press. 19. S anchez et al (2000), Management of Intangibles: An Attempt to Build A Theory, Journal of Intellectual Capital, Vol. 1, No.4,PP.312-327. 20. Krishna G. Palepu et al (2000), Business Analysis & Valuation, 2nd Edition, South-Western College Publishing. 21. J. Timothy Cromley, (2004), 20 Steps for Pricing a Patent, http://www.journalofaccountancy.com/issues/2004/ Nov/20StepsForPricingAPatent.htm. 22. Bontis et al (2000), Intellectual Capital and Business Performance in Malaysian Industries, Journal of Intellectual Capital, Vol.1, No.1, PP.85-100.
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