(250) * ** 2007 SPSS for Windows 12.0 Mass Rapid Transit; MRT Taiwan High Speed Rail; THSR 2007 1 5 2007 11 12 * **
(251) 2007 12 1990 1998 BOT 35 12 8 2009 10 2014 14 77 32 345
(252) 700T 12 11 9 10 11 12 4 340 1. crowding Stokols, 1972 Stokols 1972 Altman 1975 Density perceived crowding Social Density Space Density (1) nonsocial crowding (2) social crowding 2.
(253) 2000 ecological density-intensity personal control overload arousal19911996 Barker 1968 Freedman 1975 Freedman Schmidt Keating 1979 Milgram Cohen Worchel Teddlie 1976
(254) Stokols Choi et al. 1976 A. B. Berry et al. 1993 1980 Stankey Manning, 1999 C. Manning, 1999 1987 D. A. B.
(255) C. 3. 2003 1. Cardozo 1965Customer Satisfaction, CS Oliver 1980 Engel Blackwell Miniard 1984 Anderson Sullivan 1993 Kotler 1994 2001 2005 2. Oliva 1992
(256) Day 1977 Handy and Martin 1975 A. Simple Satisfaction Scale B.(Mixed Scale) C. Expectation Scale D. Attitude Scale E. Affection Scale A. Single-Item Czepiel Rosenberg 1974 Day 1977 Overall Satisfaction B. Multiple-Items Pfaff 1977
(257) Singh 1991 3. Singh 1991 1989 1. 2. 2007 3. Shelby 19802007
(258) (1) (2) (3) 4. 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1. 2. 3. 4. 5. my3q 2008 11 14 2009 1 14
(259) 433 3 430 99% SPSS for Windows 12.0 1.Descriptive Statistics 2. Reliability Stability Consistency Cronbach s α Cronbach α Guielford 1965 0.7 0.35~0.7 0.35 0.5 Cronbach α 3. 4. 1. 1 430 49.1% 50.9% 21~30 83.7% 31~40 8.4%
(260) 68.6% 54.9% 20,000 58.8% 20,001~40,000 29.1% 44.9% 1 211 49.1 49.1 219 50.9 100 20 34 7.9 7.9 21~30 360 83.7 91.6 31~40 36 8.4 100 ( ) ( ) 295 68.6 68.6 ( ) 135 31.4 100 236 54.9 54.9 194 45.1 100 20,000 / 253 58.8 58.8 20,001~40,000 125 29.1 87.9 40,001~60,000 52 12.1 100 193 44.9 44.9 103 24.0 68.8 99 23.0 91.9 35 8.1 100 2. 2 430 44.2% 28.8% 13.5% 38.4% 31.9% 70.2% 5 94.4% 58.1% 92.3%
(261) ( ) 2 124 28.8 28.8 190 44.2 73.0 58 13.5 86.5 13 3.0 89.5 45 10.5 100 165 38.4 38.4 31 7.2 45.6 28 6.5 52.1 22 5.1 57.2 84 19.5 76.7 10 2.3 79.1 17 4.0 83.0 73 17.0 100 98 22.8 22.8 25 5.8 28.6 13 3.0 31.6 25 5.8 37.4 83 19.3 56.7 14 3.3 60.0 35 8.1 68.1 137 31.9 100 45 10.5 10.5 () 78 18.1 28.6 302 70.2 98.8 5 1.2 100 5 ( ) 406 94.4 94.4 6 ( ) 24 5.6 100 250 58.1 58.1 180 41.9 100 151 35.1 35.1 126 29.3 64.4 153 35.6 100 17 4.0 4.0 13 3.0 7.0 397 92.3 99.3 3 0.7 100
(262) 1. Cronbach s α 3 Cronbach s α 0.797 0.781 Cronbach s α 0.952 Cronbach s α 0.917 0.781 0.952 3 α 0.797 0.781 0.952 0.917 2. 1. 4 2.54 3.35 2.85 3.35 2.54
(263) 4 3.24 0.879 3.35 0.906 2.60 0.940 2.78 0.901 2.77 0.963 2.74 0.939 2.54 0.851 2.75 0.963 2.73 0.994 2.85 1 5 1234 5 5 2.48 3.49 2.87 3.49 2.48 5 3.42 1.007 3.49 0.918 2.61 0.924 2.71 0.997 2.91 1.021 2.68 0.966 2.48 0.910 2.81 1.019 2.70 1.048 2.87 4
(264) 2. 6 3.03 3.08 3.05 3.08 3.03 6 3.08 0.889 3.03 0.908 3.05 0.924 3.03 0.914 3.05 1 5 123 45 3. 7 3.09 3.27 3.183.27 3.09 7 3.09 0.775 3.18 0.802 3.18 0.806 3.27 0.790 3.18 1 5 123 4 5
(265) 8 0.05 Adjusted R-Square =0.816 81.6% 9 8 R-Square Adjusted R-Square 0.817 0.816 9 t 0.355 8.621 0.000 0.281 6.864 0.000 0.329 8.493 0.000 10 0.05 Adjusted R-Square =0.568 56.8% 11 10 R-Square Adjusted R-Square 0.571 0.568 11 t 0.280 5.445 0.000 0.258 4.290 0.000 0.383 4.865 0.000
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