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Abstract With the developement of Taiwan economy brings the modernized managing enviroment to Buddhism groups which makes their map can stretch to the global stage.at present, Taiwan large-sacle Buddhism groups managing modes are all closed to the pop civilization.this research only takes two of Taiwan Buddhism groups for example to confer how they choose their own target market and how to orientate themselves in the market. By analysing two successful marketing Buddhism groups as an illustration, we can comprehend how Buddhsim groups can leap from charitable managing mode and practice worked marketing policies to reach the organization developing goal. Further researcher may add object numbers or to proceed quantification study for exploring on separation of market, situation of market orientation and generally developing trend of normal NPO. According to the conclusion and the analysis from this research,we can derive some discovery 1. Group leader has his own characteristics and acquaints with social pulse. 2. To condense centripetal force from self-orientation. 3. Opportunity and Threatening 1 Supply beyond need. 2 Problem of generation replacement. 3 Problem of internal management.
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5 258-292 1980 2001 1(2) 77-98, 1999, -, 1998 289-298 2000 2003 2003 844 2002 38(7) 23-26 2001 2001 29(1) 1-19 2002 : 21(4) 129-153 1996 2000 NGOs 11 12-16 2001 e 37(7) 25-29 69
Aaker, David A. Shansby, Gary J. 1982 Positioning Your Product Business Horizon May-June 56-62 Haley, Russell I. 1968 Benefit Segmentation A Decision-oriented Research Tool Journal of Marketing 32 July 30-35 Johnson, Richard M. 1971 Market Segmentation A Strategic Management Tool Journal of Marketing Research 8 February 13-18 Kramer, Ralph M. 1993 Privatization in four European countries comparative studies in government-third sector relationships Armonk, N.Y. : M.E. Sharpe Lee, Barney 1995 Marketing financial services on the Web, Wall Street & Technology, 12(13). Smith, Wendell R. 1956 Product Differentiation and Market Segmentation as Alternative Marketing Strategies Journal of Marketing 12 July 3-8 Weisbrod, Burton A. 1988 The nonprofit economy Cambridge, Mass. Harvard University Press 2001 http://333.nccu.edu.tw/documents/a001.pdf 2002 http://333.nccu.edu.tw/documents/a002.pdf http://www.wfdn.com.tw/ http://www.bltv.tv/ 70
http://www.ctworld.org.tw/index.htm http://www.npo.org.tw http://www.moi.gov.tw/stat/ http://www.fgs.org.tw/ http://sql.fgs.org.tw/pumen/ http://www.himalaya.org.tw/ 71
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2004.05.24 20 00-22 00 1113 EMBA 74
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30 83
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2004.05.22 17 00-19 00 85
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2004.05.23 09 30-10 30 2001 93
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2004.05.23 13 00-13 30 96
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2004.04.23 13 00-14 30? 98
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108 108 104
105
2004.05.23 08 00-09 30 106
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109
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114
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1000 122
SPA 50 123
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126
127
2004.05.23 08 00-09 30 128
921 921 921 921 921 921 921 129
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