Appendix 3 ( ) Mass Communications Industry Manpower Statistics (Advertising and Public Relations Sector) MANAGERIAL LEVEL Public Relations Services Managing Director General Manager Client Services Director Account Director 151 2 160 2 Advertising Sales PR Marketing Department in Media Organizations Publisher Managing Director President General Manager Associate Publisher Deputy Managing Director Vice President Advertising Director Advertising Sales Director Account Director 59 0 22 0 75 0
( ) MANAGERIAL LEVEL (Continued) ( ) Advertising Sales PR Marketing Department in Media Organizations (Continued) Circulation Director Circulation Sales Director Circulation Marketing Director Marketing Director Marketing Services Director Circulation Marketing Director Business Development Director Research Director Public Relations Director 12 0 29 0 35 0 4 0 16 0 Advertising Companies, Agencies and other Advertising Services Managing Director General Manager Director of Client Services Director of Account Servicing Group Account Director Account Director Director of Planning Executive Creative Director Creative Director 675 0 101 0 297 2 45 0 268 0
( ) MANAGERIAL LEVEL (Continued) ( ) Advertising Companies, Agencies and other Advertising Services (Continued) Creative Group Head Head of TV Production Media Planning Director Media Buying Director Media Group Head Group Director Associate Director Editor-in-Chief The Editor ( ) Managing Director General Manager (PR) ( ) Client Services Director Account Director (PR) 61 0 16 0 23 0 11 0 19 0 1 0 5 0 6 0 in Companies Institutions General Manager Director Head of Corporate Communications Public Relations Public Affairs General Manager Director Head of Advertising Marketing Communications 30 0 7 0
( ) MANAGERIAL LEVEL (Continued) ( ) in Companies Institutions (Continued) General Manager Director Head of Marketing 20 0 Product Development Brand Management Corporate Communications Manager 61 0 Public Relations Manager Public Affairs Manager Advertising Manager 16 1 Marketing Communications Manager Marketing Manager 67 2 Product Manager Brand Manager Community Relations Manager 11 0 Market Research Manager 15 0 Publication Manager 10 0 Internal Communications Manager 1 0 Sub-Total 2 329 9 SUPERVISORY LEVEL Account Manager Senior PR Consultant PR Consultant Public Relations Services 312 11
( ) SUPERVISORY LEVEL (Continued) ( ) Public Relations Services (Continued) Art Director 5 0 Research Manager Strategic Planner 2 0 Advertising Sales PR Marketing Department in Media Organizations Advertising Manager 252 7 Advertising Sales Manager Account Manager Circulation Manager Circulation Sales Manager 55 0 Circulation Marketing Manager Marketing Manager Marketing Services Manager Program Manager 82 4 Research Manager 8 0 Traffic Manager 19 0 Advertising Administration Manager Public Relations Manager 30 0 Sales Training Manager Sales Support Manager 14 0 Advertising Companies, Agencies and other Advertising Services Associate Account Director 1 183 15 Account Manager Art Director 1 007 2 Studio Manager 164 0 Print Production Manager 144 2
( ) SUPERVISORY LEVEL (Continued) Advertising Companies, Agencies and other Advertising Services (Continued) Traffic Manager TV Producer Media Planning Manager Media Buying Manager Research Manager Strategic Planner Managing Editor Account Manager Senior PR Consultant PR Consultant 29 0 42 0 66 0 29 0 36 0 4 0 16 1 in Companies Institutions Assistant Manager Executive for Corporate Communications Public Relations Public Affairs Assistant Manager Executive for Advertising Marketing Communications Assistant Manager Executive for Marketing Product Development Brand Management 95 0 37 0 90 1
( ) SUPERVISORY LEVEL (Continued) in Companies Institutions (Continued) Assistant Manager for Publication Chief Editor Editor 1 0 5 0 Sub-Total 3 727 43 Account Executive Press Officer Editor Multimedia IT Manager Account Coordinator EXECUTIONAL LEVEL Public Relations Services 254 6 26 0 5 0 76 4 Translator 5 0 Account Executive Graphic Designer Artist Production Assistant 7 0 14 0 4 0 Advertising Sales PR Marketing Department in Media Organizations Advertising Sales Assistant Advertising Sales Executive Account Executive 365 6
EXECUTIONAL LEVEL (Continued) Advertising Sales PR Marketing Department in Media Organizations (Continued) Marketing Assistant Marketing Executive Research Assistant Research Executive Traffic Co-ordinator Advertising Administration Assistant Public Relations Assistant Public Relations Executive 167 1 22 3 130 2 70 0 Advertising Companies, Agencies and other Advertising Services Account Executive 1 323 38 Graphic Designer Artist 3 027 114 Copy Writer 186 5 Media Planner Executive 148 2 Media Buyer 45 0 Traffic Co-ordinator Production Assistant Research Assistant ( ) Senior Editor Editor 139 7 234 1 24 0 3 0 Sub-editor Copy Editor 1 0 ( ) Senior Press Photographer Press Photographer 2 0
EXECUTIONAL LEVEL (Continued) Advertising Companies, Agencies and other Advertising Services (Continued) Account Executive Press Officer 25 2 in Companies Institutions Officer Assistant for Corporate Communications 107 0 Public Relations Public Affairs Officer Assistant for Advertising 28 1 Marketing Communications Officer Officer Assistant for Marketing 90 1 Product Development Brand Management Officer Assistant for Community 7 0 Relations Officer 19 0 Assistant for Market Research Writer Translator 4 0 Officer 4 0 Assistant for Publication Graphic Designer 47 1 Photographer 9 0
EXECUTIONAL LEVEL (Continued) in Companies Institutions (Continued) ( ) Senior Editor Editor 1 0 Online Editor 6 0 Production Assistant 5 0 Sub-Total 6 629 194 SUPPORTING TECHNICAL LEVEL Public Relations Services Typesetter 7 0 Advertising Companies, Agencies and other Advertising Services Staff Artist 45 0 Layout Artist 44 0 Webmaster 11 0 in Companies Institutions Researcher 1 0 Webpage Producer 12 0
SUPPORTING TECHNICAL LEVEL (Continued) in Companies Institutions (Continued) Sub-Total 120 0 GRAND TOTAL 12 805 246 * Including jobs with different titles but with similar functions