艺术管理与投资高端研修课程 Executive Program in Global Art Markets Collecting and Connoisseurship 清华大学经济管理学院 - 清华大学美术学院 - 苏富比艺术学院 Tsinghua SEM - Tsinghua AAD - Sot

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1 艺术管理与投资高端研修课程 Executive Program in Global Art Markets Collecting and Connoisseurship 清华大学经济管理学院 - 清华大学美术学院 - 苏富比艺术学院 Tsinghua SEM - Tsinghua AAD - Sotheby s Institute

合作院校清华大学经济管理学院清华大学经济管理学院成立于 1984 年, 以创造知识, 培育领袖, 贡献中国, 影响世界为使命学院现有 7 个系, 160 余名全时教师, 近 300 名职员学院目前在校学生有 4 千余名, 分别在本科硕士博士 MBA EMBA

前身是中央工艺美术学院, 创建于 1956 年, 经中华人民共和国教育部批准,1999 年 11 月 20 日, 中央工艺美术学院正式并入清华大学, 更名为清华大学美术学院是中国艺术院校中实力最强影响最大的设计学院依据教育部学位中心排行,

教室设施完备, 实验室手段先进是国内外最好的实验室之一苏富比艺术学院苏富比艺术学院是一所提供专业硕士研究生文凭和证书课程艺术鉴赏家职业培训的国际知名学院校园坐落在国际艺术文化的中心伦敦纽约和洛杉矶三大城市学院从教人员均是该领域的杰出人才, 包括著名学者艺术家

2 合作院校清华大学经济管理学院清华大学经济管理学院成立于 1984 年, 以创造知识, 培育领袖, 贡献中国, 影响世界为使命学院现有 7 个系, 160 余名全时教师, 近 300 名职员学院目前在校学生有 4 千余名, 分别在本科硕士博士 MBA EMBA 等学位项目中学习, 学院的学位项目校友超过 2 万名学院每年还进行 7 千余人次的高层管理人员的非学位项目培训清华经管学院是中国内地率先获得 AACSB 和 EQUIS 两大全球管理教育顶级认证的学院清华大学美术学院清华大学美术学院, 简称 " 清华美院 " 前身是中央工艺美术学院, 创建于 1956 年, 经中华人民共和国教育部批准,1999 年 11 月 20 日, 中央工艺美术学院正式并入清华大学, 更名为清华大学美术学院是中国艺术院校中实力最强影响最大的设计学院依据教育部学位中心排行, 清华大学美术学院在全国所有的艺术院校中排名第一也是中国唯一连续三次入围世界 60 佳设计学院的院校, 曾位居世界最佳设计学院第 7 名连续多年位居中国设计专业排行第 1 名目前, 学院设有 11 个系室, 拥有一批著名的艺术教育家艺术家和学者, 师资力量雄厚, 教室设施完备, 实验室手段先进是国内外最好的实验室之一苏富比艺术学院苏富比艺术学院是一所提供专业硕士研究生文凭和证书课程艺术鉴赏家职业培训的国际知名学院校园坐落在国际艺术文化的中心伦敦纽约和洛杉矶三大城市学院从教人员均是该领域的杰出人才, 包括著名学者艺术家收藏家艺术馆长艺术批评家交易者博物馆长企业家与艺术从业人员在内的客座嘉宾同时, 学院与众多城市的大型博物馆艺术画廊私人收藏室以及苏富比拍卖行均有紧密联系艺术管理与投资高端研修课程 Executive Program in Global Art Markets, Collecting and Connoisseurship

PARTNER Schools TSINGHUA UNIVERSITY SCHOOL OF ECONOMICS AND MANAGEMENT Tsinghua University School of Economics and Management (Tsinghua SEM) was founded in 1984 with the mission, "To advance

Currently over 4,000 students study in the undergraduate, master's, doctoral, MBA and EMBA degree programs respectively. SEM's degree programs has over 20,000 alumni.

TSINGHUA UNIVERSITY ACADEMY OF ARTS & DESIGN The predecessor of the Academy of Arts & Design, Tsinghua University is the Central Academy of Arts & Design.

3 PARTNER Schools TSINGHUA UNIVERSITY SCHOOL OF ECONOMICS AND MANAGEMENT Tsinghua University School of Economics and Management (Tsinghua SEM) was founded in 1984 with the mission, "To advance knowledge and cultivate leaders for China and the world." SEM houses 7 departments, over 160 full-time faculty and about 300 staff. Currently over 4,000 students study in the undergraduate, master's, doctoral, MBA and EMBA degree programs respectively. SEM's degree programs has over 20,000 alumni. Each year SEM also trains over 7,000 senior executives for non-degree education. Tsinghua SEM is the first school on the Chinese mainland to attain both AACSB and EQUIS accreditation. TSINGHUA UNIVERSITY ACADEMY OF ARTS & DESIGN The predecessor of the Academy of Arts & Design, Tsinghua University is the Central Academy of Arts & Design. With the approval of the State Council, the Central Academy of Arts & Design (CAAD) was established in 1956 to meet the country's demand for art design professionals. As New China's first academy of art design, CAAD had the country's best fine art educators, outstanding researchers in the field of national and folk art, and artists and designers who had returned to China after receiving their education overseas. In the nearly 40 years since then, CAAD remained the only independent academy of art and design in China. In November 1999 as China began restructuring its institutions of higher learning, CAAD merged with Tsinghua University and changed its name to the Academy of Arts & Design, Tsinghua University, opening up a new chapter where it is to develop the art design discipline in a comprehensive university. SOTHEBY'S INSTITUTE OF ART Since 1969, Sotheby's Institute of Art has been educating generations of art world professionals and preparing participants for careers in the international art world. With campuses in the cultural capitals of London, New York and Los Angeles, Sotheby's Institute offers graduate-level programs and a range of academic courses that uniquely integrate art historical scholarship and market expertise. Through many paths of study, our participants gain the knowledge and credentials needed for success in today's worldwide art markets and cultural institutions.

鉴于当今中国艺术品市场的迅猛发展, 以及全球艺术品收藏与鉴赏领域的持续升温, 清华大学经济管理学院 ( 清华经管学院 ) 清华大学美术学院 ( 清华美院 ) 与苏富比艺术学院 (Sotheby's Institute of Art) 强强联合, 共同开发艺术管理与投资高端研修课程课程为期一年, 共包括 6 个学习模块, 分别在北京上海香港伦敦纽约及洛杉矶授课, 每次授课时长为一周

4 鉴于当今中国艺术品市场的迅猛发展, 以及全球艺术品收藏与鉴赏领域的持续升温, 清华大学经济管理学院 ( 清华经管学院 ) 清华大学美术学院 ( 清华美院 ) 与苏富比艺术学院 (Sotheby's Institute of Art) 强强联合, 共同开发艺术管理与投资高端研修课程课程为期一年, 共包括 6 个学习模块, 分别在北京上海香港伦敦纽约及洛杉矶授课, 每次授课时长为一周学员在完成学业后可以获得由三所国际顶尖院校共同颁发的国际高管培训课程结业证书课程价值艺术管理与投资高端研修课程将汇集三所院校的知名师资授课, 并邀请顶尖业界资源参与课堂授课及讨论课程将全程采用体验式学习模式, 并通过聚焦六个独具特色的国际艺术品市场中心城市, 使学员们全面了解全球艺术品市场的发展现状与未来趋势, 培养其在中国艺术品市场获得成功所必须的全球观战略思维以及商业技能, 并为其搭建全球艺术品管理与投资领域的顶级资源平台国内顶尖商学院及美术学院的优秀师资与广泛的校友资源 ; 国际顶级艺术机构的全球视野及业界资源 ; 全方位学习艺术品管理收藏鉴赏及投资领域的商业理念, 并深入了解中西方艺术品市场的特点与发展规律 ; 聚焦 6 个全球艺术品市场中心城市 ( 北京上海香港伦敦纽约洛杉矶 ); 创新的体验式学习模式, 包括 : 企业参访圆桌论坛项目实践及案例学习等 ; 亲身对话国内外著名艺术家私人收藏家及艺术品投资领域的领军企业, 深入理解艺术品投资与经营之道 ; 实地考察国内外知名博物馆私人收藏馆画廊以及拍卖行等艺术机构, 并在资深教授专家的详细点评分析下, 全程参与苏富比伦敦拍卖行的春季特别预展与拍卖会, 在实践中不断提升对艺术商业理论的深入认识 ; 课程结业后获得由三所国际顶尖院校共同颁发的国际高管培训课程结业证书 ; 定期参加三校共同举办的校友活动以及顶级艺术展拍卖会等, 搭建国际艺术品资源交流平台, 不断发掘最新的投资渠道及机会艺术管理与投资高端研修课程 Executive Program in Global Art Markets, Collecting and Connoisseurship

PROGRAM VALUE The extraordinary growth of the global art market underscores the importance of new programs to educate professionals for this burgeoning cultural marketplace.

for professionals who can skillfully navigate their intersections.

art markets in major art centres around the world: Beijing, Shanghai, Los Angeles, Hong Kong, New York and London.

5 PROGRAM VALUE The extraordinary growth of the global art market underscores the importance of new programs to educate professionals for this burgeoning cultural marketplace. Sotheby s Institute of Art and Tsinghua University recognize how the symbiotic interrelationship between the worlds of economics and artistic creativity cry out for highly specialized knowledge and for professionals who can skillfully navigate their intersections. The Global Art Markets, Collecting and Connoisseurship six-week cross continent field study program offers collectors and those interested in art investment the unique opportunity to study important art markets in major art centres around the world: Beijing, Shanghai, Los Angeles, Hong Kong, New York and London. The intensive week-long modules highlight key principles of the art market and equip collectors with insight, trends and legal frameworks within the context of each global marketplace. Courses are led by leading faculty and experts in the field, and each city provides hands-on experience and exposure to the inner-workings of each market, knowledge of art, and professional networks. In addition, the Executive Program offers privileged access to some of the world s finest collections and works of art, as well as private visits to studios, galleries and other institutions that define much of today s art activity. Alongside top practitioners in the world, participants will come to understand how institutions function from the inside out.

6 课程设置 COURSE CONTENT 中国宏观经济与中国古代艺术品市场 < 2014 年 10 月日, 北京 > 帮助学员了解全球经济形势与中国宏观经济发展趋势, 并聚焦中国古代艺术品市场 ( 宋明清 ) 等的现状及其发展前景 1 ANCIENT CHINESE ART WITHIN THE MACRO ECONOMY < Beijing, October 2014 > Introduces the global art market and analysis of traditional Song, Ming and Qing art within the macro economy. 中国现当代艺术品市场 < 2014 年 12 月日, 上海 > 深入理解中国现当代艺术品市场的现状及其发展前景同时, 分析研究如何在中国艺术品市场中建立及管理成功的私人收藏 2 TWENTIETH AND TWENTY-FIRST CENTURY CHINESE ART < Shanghai, December 2014 > Equips participants with the essential skills for understanding contemporary Chinese art. This module also analyses the process of establishing and managing private museums and businesses within China s dynamic art market. 当代艺术品管理 < 2015 年 1 月日, 洛杉矶 > 结合商业理论与实践, 向世界顶尖私人博物馆及画廊学习艺术品管理的商业战略与技能 3 ART TODAY AND ITS MANAGEMENT < Los Angeles, January 2015 > Provides an understanding of the production of art, design and site specificity, highlighting the management strategies in leading private, public and gallery collections. 亚洲艺术与国际艺术品市场 < 2015 年 3 月 29 日 -4 月 3 日, 香港 > 深入剖析中国艺术品发展历史以及导致其在过去 10 年间价值激增的关键因素, 并与世界其他主要艺术品市场进行比较研究 4 ASIAN ART AND THE INTERNATIONAL ART MARKET < Hong Kong, 29 March - 3 April 2015 > Examines Chinese works of art and the exponential rise in their value over the past 10 years and compares this phenomenon with other markets and industries. 西方现当代艺术 < 2015 年 5 月日, 纽约 > 以纽约艺术品市场为例, 深入研究分析西方现当代艺术品市场的发展规律艺术品创新以及艺术品交易与收藏的商业实践等欧洲古典艺术大师 < 2015 年 7 月 5-10 日, 伦敦 > 重点聚焦欧洲艺术品市场, 比较研究欧洲古典艺术大师的作品及其投资收藏之道 5 6 MODERN AND CONTEMPORARY WESTERN ART < New York, May 2015 > Focuses on New York s vibrant art scene and the international players who have been pivotal in developing artists careers. This module incorporates a special art law concentration. EUROPEAN OLD MASTERS < London, 5-10 July 2015 > Provides an in-depth understanding of the European art market and art patronage, while also analysing the Old Masters market s performance within the context of other industries.

7 授课师资 < 部分 > FACULTY PROFILE < PARTIAL LIST > 钱颖一教授 / 清华大学经济管理学院院长鲁晓波教授 / 清华大学美术学院院长张敢教授 / 清华大学美术学院副院长 Iain Robertson 博士 / 苏富比艺术学院艺术商业研究系主任 Jonathan Neil 博士 / 苏富比艺术学院洛杉矶校区主任 Anne Farrer 博士 / 苏富比艺术学院艺术商业研究系主任 Natasha Degen 博士 / 苏富比艺术学院艺术商业研究系教授 Mary Rozell 苏富比艺术学院艺术商业研究项目主任 Kathy Battista 博士 / 苏富比艺术学院当代艺术研究项目主任 Chantal Brotherton-Ratcliffe 博士 / 苏富比艺术学院装饰艺术研究项目主任 Professor QIAN Yingyi Dean, School of Economics and Management, Tsinghua University Professor LU Xiaobo Dean, Academy of Arts and Design, Tsinghua University Professor ZHANG Gan Deputy Dean, Academy of Arts and Design, Tsinghua University Dr Jonathan T.D. Neil Dean, School of Economics and Management, Tsinghua University Dr Anne Farrer Program Director, MA in East Asian Art, Sotheby s Institute of Art Dr Iain Robertson Head of Art Business Studies, Sotheby s Institute of Art Dr Natasha Degen Faculty, MA in Art Business, Sotheby s Institute of Art Mary Rozell Esq., Program Director, MA in Art Business, Sotheby s Institute of Art Dr Kathy Battista Program Director, MA in Contemporary Art, Sotheby s Institute of Art Dr Chantal Brotherton-Ratcliffe Program Director, MA in Fine & Decorative Art, Sotheby s Institute of Art 嘉宾和合作机构高端研修课程将邀请在全球范围内有影响力的业内人士参与互动, 如弗雷兹艺术博览会纽约现代艺术博物馆古根海姆博物馆 M + 博物馆民生艺术银行 LONG 艺术博物馆保罗盖蒂中心洛杉矶艺术博物馆大师名画周英国伦敦国家美术馆和泰特现代艺术馆的专家机构负责人以及著名教授将参与到课程的分享活动中授课语言课程采用中 / 英文进行教学, 并提供同声传译课程资料均提供中 / 英两种版本目标学员从事艺术品收藏与管理的专业从业人员艺术品鉴赏家收藏家艺术展策展人等 ; 中国主要艺术展馆拍卖行博物馆及艺术工作室的高层管理者 ; 以及对于艺术品收藏与投资有着极大热情的中国企业家等 GUEST SPEAKERS AND INSTITUTIONS Our Executive Program includes influential practitioners who are among the preeminent leaders of change in the art world. These specialists, institutional leaders and distinguished professors represent key organisations across the globe such as Frieze Art Fair, MoMA, The Guggenheim Museum, M+, Minsheng Art Bank, Long Art Museum, J. Paul Getty Center, LACMA, Master Paintings Week London, National Gallery and Tate. LANGUAGE The lectures will be conducted both in English and Chinese with interpretation as necessary. Study materials will be provided in both English and Chinese. TARGET PARTICIPANTS This Executive Program is designed for art collectors and investors who would like to access the art market via an exclusive immersion into the world s key markets in order to gain insight and knowledge essential to collecting today.

8 国际证书学员必须参加课程全部 6 个模块的学习当成功完成学习后, 学员将获得由清华大学经济管理学院清华大学美术学院以及苏富比艺术学院共同颁发的国际高管培训课程结业证书 INTERNATIONAL CERTIFICATE Participants who successfully complete all six modules over the span of one year are awarded an International Certificate in Art Business and Connoisseurship presented by Sotheby s Institute of Art, Tsinghua University School of Economics and Management, and Tsinghua University Academy of Arts & Design. 课程费用艺术管理与投资高端研修课程年度全部 6 个模块的课程费用为人民币 380,000 元, 其中包括学费课程材料费午餐和课间茶点以及北京与上海两个国内模块的酒店住宿等费用课程费用中并不包括学员参与其他四个海外模块的酒店住宿费用往返授课城市的机票及其他差旅费用录取通知书与缴费通知将一同发出, 课程费用必须在开课前的规定时间内缴清 PROGRAM FEES The fee for the six compulsory modules is RMB 380,000, which includes tuition, course materials, lunches, receptions, coffee breaks, translation when necessary (English/ Mandarin), and hotel fees for the Beijing and Shanghai modules. Please note that travel expenses for all six modules, visa fees and hotel fees for the four overseas modules (Hong Kong, London, New York and Los Angeles) are not included. Accommodation for the four overseas modules can be provided at an additional cost. The acceptance letter and invoice will be sent to participants and the total fee is required prior to the program start date. 艺术管理与投资高端研修课程 Executive Program in Global Art Markets Collecting and Connoisseurship 课程咨询清华大学经济管理学院电话 : 传真 : 网址 : 邮箱 :hanss@sem.tsinghua.edu.cn 清华大学美术学院电话 : 传真 : 网址 : 邮箱 :tcaad@mail.tsinghua.edu.cn CONTACT TSINGHUA SEM Tel: Fax: Website: hanss@sem.tsinghua.edu.cn TSINGHUA AAD Tel: Fax: Website: tcaad@mail.tsinghua.edu.cn

Contents 目录 1. Summary Page 3 报告摘要 2. Research Report.Page 4 报告正文 3. Analyst Resume.Page 20 作者简历

Contents 目录 1. Summary Page 3 报告摘要 2. Research Report.Page 4 报告正文 3. Analyst Resume.Page 20 作者简历 Contents 目录 1. Summary Page 3 报告摘要 2. Research Report.Page 4 报告正文 3. Analyst Resume.Page 20 作者简历中国工程机械行业深度报告 Summary 报告摘要在过去十年中, 中国工程机械行业发展迅速十一五期间, 中国超