PwC Taiwan PwC Taiwan PwC 17th Annual Global CEO Survey 3 (Taiwan CEO Survey)

2014 p6 / p16 / p28 / p46 / p50 / 12 116 1344 68 CEO www.pwc.tw/ceosurvey

PwC Taiwan PwC Taiwan PwC 17th Annual Global CEO Survey 3 (Taiwan CEO Survey) 116 7 12

2014 1

2014

2014 3 (Hybrid Leadership) fit for the future (capitalising on global trends)

Contents 6 16 CEO 6 8 9 10 11 15 28 30 ( 12 ) 30 5 32 32 34 38 (Hybrid Leadership) 40 42 16 17 43 45 19 20 23 26 26

5 46 47 48 50 50 50 51 52 54

CEO 2014 PwC Global CEO Survey Report CEO CEO ( ) CEO 2008 2013 CEO CEO CEO 3 CEO 46% 2014 PwC Global CEO Survey Report: Fit for the future Capitalising on global trends 1,344 CEOs 68 39% CEOs

2014 7 72% CEO CEO 44% Global CEOs 2014 CEO Mark Carney

PwC Taiwan 2013 GDP 2007 4% 2008 2013 ( ) QE 2009 2025 OECD 2014 QE 2014 5.1% 圖 2: 全球目光焦點, 移回成熟市場身上 問 : 除了您企業所在國, 您認為未來 12 個月對您企業成長的最重要海外市場為何? % of CEOs naming country, 2014 USA Germany UK China Japan Indonesia Mexico Russia Brazil India % of CEOs naming country, 2013 Base: All respondents (2014=1,344; 2013=1,330) Source: PwC 17th Annual Global CEO Survey Advanced economiese merging economies

2014 9 BRICS CEOs CEO CEOs

PwC Taiwan CEOs? CEOs CEOs 3-5 CEOs

2014 11 2014 PwC Global CEO Survey Report 5 CEOs (big data) CEOs CEOs fit for the future (Capitalising on global trends) CEOs (next big thing) CEOs

PwC Taiwan CEOs CEOs CEO CEOs (Innovation clusters) CEOs CEOs

2014 13 CEOs CEOs CEOs 2025 80 20 100 CEOs

PwC Taiwan 63% Global CEOs 2014 CEOs CEOs CEOs

2014 15 52% CEO CEO 15 CEOs 75% CEOs CEOs CEOs CEOs CEOs CEOs Hybrid Leadership 52% Global CEOs

2014 12 3 54% 50% B2B

2014 17 2013 2014 1 1 2014 78% 樣本數 : 台灣所有受訪者 (2014=116; 2013=105; 2012=101)

PwC Taiwan 13 116 78% 12 2013 7.7% ECFA CEO 78% 78%

2014 19 2014 PwC Global CEO Survey Report

PwC Taiwan 3 CEOs 72% CEO CEO

2014 21 % 樣本數 : 台灣所有受訪者 (2014=116) 77%

PwC Taiwan 82% 80% 樣本數 : 台灣所有受訪者 (2014=116)

2014 23 2014 PwC Global CEO Survey Report iphone 51% 49% 44% 40% ( 9 10)

PwC Taiwan 樣本數 : 台灣所有受訪者 (2014=116) 樣本數 : 台灣所有受訪者 (2014=116)

2014 25 51% 50%

PwC Taiwan 29% 5%15% 5%-8% 16% 8% 39% CEOs 116 19% 37% 17% 22% 70% RCEP TPP PwC (25%) (19%) CEOs 3 (70%) (43%) (42%) (72%) (67%) (38%) RCEP TPP ECFA

2014 27 1996 47% 4% 36% 28% 60% 1986 37% 18% 樣本數 : 台灣所有受訪者 (2014=116)

PwC Taiwan B2B ECFA

2014 29 86% 樣本數 : 台灣所有受訪者 (2014=116)

PwC Taiwan 40% 12 12 12 12 11%

2014 31 全部科技 電信 娛樂及媒體業金融服務業零售 消費 醫療 生技及製造業 樣本數 : 台灣所有受訪者 (116) / 科技 電信 娛樂及媒體業 (35) / 金融服務業 (1)* 零售 消費 醫療 生技及製造業 (46) * 小樣本 21 58% 37% 56% 2013 1. 98% 2. 91% 3. 91% 12 5% 23%

PwC Taiwan 樣本數 : 台灣所有受訪者 (2014=116) 5 (1) (2) PwC

2014 33 2014 (CES)

PwC Taiwan (the 3rd place) expo 60 (Hybrid Leadership) (1) (2)(3) (4) (5) (6) (7)

2014 35 6 2 3 2013 6

PwC Taiwan

2014 37 EMBA 34% Global CEOs EMBA

PwC Taiwan total solution

2014 39 10 8 Teva 60% 400 50

PwC Taiwan (Hybrid Leadership) 55% 3 8 10 樣本數 : 台灣所有受訪者 (2014=116)

2014 41 EMBA EMBA

PwC Taiwan 30 40 3C 20 30

2014 43 2003 A-Team

PwC Taiwan CNN 20% ireport Content is King NETFLIX House of Cards ( ) NETFLIX

2014 45 2012 ( ) B2B B2B B2B B2B Apple B2C

PwC Taiwan 75% 2013

2014 47 15

PwC Taiwan 58% 5 CSR SOP CSR CSR CSR CSR CSR CSR

2014 49 樣本數 : 台灣所有受訪者 (2014=116)

PwC Taiwan 2014 CEOs CEOs CEOs

2014 51 12 12 ( ) CSR

PwC Taiwan (3 ) (13 ) (12 ) (7 ) (5 ) (17 ) (7 )

2014 53 (12 ) (7 ) (7 ) (6 ) (7 ) (2 ) (2 ) (2 ) (5 )

PwC Taiwan PwC 17th Annual Global CEO Survey PwC 2013 9 12 17 17th Annual Global CEO Survey 68 1,344 34 1,344 445 (33%) 329 (24%) 212 (16%) 165 (12%) 113 (8%) 80 (6%) PwC 17 PwC (Nielsen) 2013 10 2013 12 1,399 ( 2013 6 30 ) 95% 8.4% 116 30 60 2013 12 2014 3 12 ( )

2014 55 EMBA EMBA (Nielsen) +886 2 2729-6666 ext.23469 / alice.lin@tw.pwc.com

Printed on FSC 100% recycled material, supporting responsible use of forest resources. PwC helps organisations and individuals create the value they re looking for. We re a network of firms in 158 countries with more than 180,000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www. pwc.com. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PwC does not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. www.pwc.tw 2014 PricewaterhouseCoopers Taiwan. All rights reserved. PwC refers to the Taiwan member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.

2014