20037 0
1
30000 5000 1000 20000 199912 7500 100 2001 2000 4 12 WTO 1000 2000 1.68/ 0.50/ 199912 200048 1.60/ 1.68 1.58/ 1.55/ 410 1.50/ 0.97/ 5 2
0.50/ 6 3 19998 2 1992 1 A. B. C. D. 2. A. B. C. D. 3. SWOT A. 3
B.. C. D. 4. A. B. C. D. 5., A. B. C. D. LG 1992 L G L H G G 1958 20 50 L G L G G G 20 80 G 1985 L 1985 4000 1991 1 L L 1992L G -- -- 4
168 1 G 1200 360 19941 G 19942 19945 G 100 7 70 120 240 220 G 1996 G 18 3 1. A. B. C. D. 2. A. B. C. D. 3. A. B. C. D. 4. A. 5
B. C. D.A+B 5. A. B. G C. D. 30 20 80 600 20 90 12 3 6
GMP 1 A B C D 2 A B C D 3 A B C D 4 A B C D 5 A B C 4 D 19927 7
20 EPSON 1600K 40 180 OKI EPSON 1600K 200 1993 DPK 200 400 1995 60% 8
19949 19956 20% 1995 1996 1 19972 1997 LEXMARK 1998 1997 2000 60% 5 5 1996 9
5% 200 19986 19986 15 10
1 A. B. C. D. 2 A. B. C. D. 3 A. B. C. D. 4 A. B. C. D.A+B 5 A. B. C. D.A+B+C S 50% S 11
S S 12
M M 1937 1954 1955 1961 207 14000 2000 200 189 300 90 51 20 16 65 6, 2/3 15 19 10 20 10 8 1963 20 13
65 6 : 2 14
23 1996 360 360 12 1 5 15
8 1999 9 13 email " 99.61% "1886 50 46 1901 12 10 6 1886 92%1901 83.3% 92%83.3% 99.61% 99.61% " " ( 16
) 2001 7 13 13 "Beijing" " " 3 72 " " 11 17 200 " " 1928 1928 25004000 1980 1300 3 -- 1930 70 " " -- 1974 " " " " " " 500 2001 1 22 17
" " " " Logo 2001 10 22 ( ) 300 300 " " " Logo 2001 " " " "" " " (Cant beat that feeling) " "(I feel cola) " "(Unique sensation) " "(The feeling of life) 20 80 Georgia Royal Milk Tea Georgia 1999 12 CEO " " " " " " ( ) "" 18
12 --- 20 99% 200 10 4000 48% 11 5 6 1.5 30 " " 600 " " 12 812 ---BPW( ) 2002 7 31 BPW ( ) 99% 50% 1867 100 200 BPW 20 29 2001 19
116 " logo 160 200 70% 80% 1980 " " " " 100 395 " " 45 15 30 1100 35% 2000 6 22 6 19 50-2000 " " 1994 200 90% " " 1 20
2 1987 Z 1200 15 300 8 1995 35 36 1800 1987 30 100 H H H 1996 H H?? 21
?? Z 35 20000 8300 32 40( 19964) 96 60kg 1996 5750 474kg 4200 1996 140 24 35kg 1996 1995 7 1997 15 162 ( ) ( ) H 1997 8 20 H 1995 15(12 ) 40 30 5 30 15 50 H 22
3000 Z Z Z 1989 Z 21569 6032 1101 4931 306 3000 150 S? 1? 2 3 4 5 6 23
? 13 9 25 ( ) 10000 10000 31 10000 1998 2 12 ( ) 1000 24
1995 1996 30?? 40 100 80 50 70 3 4 ( ) 25
1997 1997 1 1998 6 30 700 1998 7 6 20 1997 3 1997 100 26
???? 1? 2? 3? 9 50 10 1997 1 ( IT ) IT IBM 1991 3 1995 IT 11 9 1997 600X600dpi( ) 1200X1200dpi 1200X1200dpi 50 IT 1996 50 2000 IT 300 1997 350 1996 67 1998 450 30 1996 IT 27
( ) 1996 ( 175 ) 1997 48 1996 92 1998 24 1997 HP6L 3500 1997 1996 OEM 96" 1997 Lexmark" 1997 1 8 1997 1997 1998 IT 1997 1998 (1DC) 1997 3 4 48 5 7 (49) (22) (20) 1998 ( ) Lexmark 1000 28
1998 ( ) 1998 8 50 1000 5 100 400 6 60 350 5 30 280 2 10 150 1995 1997 20 1998 1000 1998 IDC IT IT 1998 1997 1997 7 6 29
IT 1997 1997 IBM 50 7 1998 7! 1 2? 3? 3 30
PERT ( )?!?! PERT NO1 1.? 2 PERT? 1967 (Sears) ChristianDior LcMans 80 90 800 91 000 Caterpillar 90 31
90??? 5 3 3 1994 ]3 ( ) 512 1999 8 32 1998 1 22 432 44 80 100 25 30( 40 60) 39 35 98 17 99 312 10 20 90 10 20 10? SWOT 32
40 38 2 33
1. 2.? 3? 10 " " " " " " " " " " " " " " 34
80??? 1983 MBA VG VG 1993 OM 20 30 VG ( ) 35
? MBA 6 1982 VG? 36
18 1974 1977 19801982 1983 6 60% 6 11 2 4 1986 150% 8 1986 37
38
1C 2B 3A 4A 5B 1C 2A 3A 4D 5D 1 D 2C 3D 4A 5B 1C 2C 3D 4D 5D 1 2 3 4 5 1 1 2 3 4 5 6 2 1 2 3 4 5 6 3 1 2 3 4 4 39
1 2. 3 1 2 3 1 4PS 2 ( ) 40
1 2 IT 3 1 PERT( ) 2 PERT( ) 41
1 2 3 4 5 (1) (2) (3) (4) (5) (6) (7). 1) 2) 3) 4) 5) 42
. 43