增加转化 减少流失 如何高效获取用户 AKAMAI 游戏行业简述 AKAMAI 游戏行业简述 增加转化 减少流失 如何高效获取用户
CPA ecpi Akamai Web - CDN Forrester Web 34% 1 Web 50% 2 25% 1 Web
26% 3 Akamai 50% - CDN 30% 10% OTA 4 10 9 10 9 Apple 100MB OTA ios Android OTA
Apple 8 5 8 44% 10 6 40% EEDAR 7 CDN Web Akamai 3 1
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1 http://www.eptica.com/blog/delivering-omnichannel-success-ever-changing-world 2 https://content.akamai.com/pg1526-performancematters.html 3 http://arstechnica.com/gaming/2014/04/steam-gauge-addressing-your-questions-and-concerns/ 4 5 http://appreviewtimes.com/ 6 http://info.localytics.com/blog/loyal-users-generate-25-more-in-app-purchases 7 Cooper Waddell, Deconstructing Mobile & Tablet Gaming (EEDAR, 2014), 32. Akamai (CDN) Akamai https://www.akamai.com/cn/zh/ blogs.akamai.com Akamai 57 https://www.akamai.com/cn/zh/locations.jsp 2015 Akamai Technologies, Inc. Akamai Akamai Akamai 2015 10