100+1 WTO 100 101 101 81 20 101 100+1 100 100+1 100 100 1 100 1 1! 10 10 8 10 12 8 10 10 9 14
10 / 10 1 / Peter Drucker 60 2000 9 60 1999 1 18 200 1954 1973 839 36 authority power
2 / Michael E. Porter 2002 5 50 : ; ; ; ; 80 3 / Gary Hamel Strategos 1990 C. K. Prahalad
WTO 4 / Clayton Christensen 1 2 3 5 / Tom Peters
6 / Henry Minzberg 10 7 / James C.Collins.I. 18 1700 CEO
8 / 1993 Michael Hammer James Champy (Business Process Reengineering BPR) BPR BPR 1 BPR BPR 2 BPR 3 BPR 9 / MBA Philip Kotler 20 50 10 20 10 / John P. Kotter 1 2 A. B. C. D. E. F.
G. H. 8
10 / 5 10 11 / 1 2 3 4 GE 12 /
90 16 13 / CS customer satisfaction CS CS CS CS
14 / CEO GE GE 1995 15 / CEO Internet Internet
16 / PDCA CRM 17 / 1990 21 1 2 3 4 5
6 7 8 ; 9 ; 10 18 / MBA ( ) 1 ; 2 ; 3 ; 4 19 / ( ) 1 2 3
20 80/20 80/20 (the 80/20 principle) 20% 80% 80% 20% 20% 20% 80/20 80% 20% 20% 80% 80/20 80/20 80/20 80/20
8 / 8 21 / 9.11 500 80 : ICM 6 WTO
22 / AMA 17 51e-training MBA WTO 10 12 500 30 7 8 3 4 10 100 ( ) 5W1H 5W1H
+ 23 / CEO 24 /? 30 3 1 2
3 25 / / / ( ) / HDTV 26 / 6 1 2 3 4 5
6 3 5 10 5-10 27 / ( MBA ) 4
28 1 2 3 4 5 6 7 8
10 10 29 6 / 6 3 4 3.4/1,000,000 6 6 6 6 6 6 6
30 / (PTC ) (Collaborative Product Commerce CPC) 90 CPC C Create Collaborative( ) Control CPC ERP CPC ERP CRM SCM CPC CPC CPC CPC PTC CPC 40 CPC CPC 100 CPC WTO web ERP 31 / )
1 2 3 4 32 / ( ) 1 2 ( ) 3 4 5 IT 6 ( ) 33 / ( )
1 2 34 / ( ) ( Competency Model) 35 / ( ) 1
= 2 3 WTO 36 / ( ) 1 2 3 37 / ( ) WTO E 1
2 E 38 1 2 ( ) 3
12 / 70% 30% 39 / Sense Feel Think Act Relate Commodities goods services experience communications visual and verbal identity product presence co-branding spatial environments electronic media web sites people
40 / Dell Evergreen SOW Share of Wallet SOW 41 / 1 2 3
42 / 43 / HOME DEPOT
44 / David Ogilvy 2001? 45 / NO.1 1 2
3 4 46 / 3 47 /
POP 48 / 3 DIY Amway + (Dell) DIY OEM 6 C to P P to P 49 /,,,
1 1. 50 / ( ) 1 2 3 4 5 1+1 >2
8 / 51 / / / 52 / 20 1
2 3 4 5 / 53 / 54 SWOT / SWOT SWOT SWOT SWOT 1 SO 2 WO 3 ST WT
4 SWOT SWOT 55 /??????????? VC( ) VC? VC VC
56 /, Locator Locator 1 2 3 4 57 /
/ / IBM & 10%- 20% 58 / 1 2 3 90 IBM IBM GE
10 / 59 / 20 90,,,. 20 60 / 50 56 70
1999 3-4,,,, 61 / 70, 62 / leadership emotional intelligence
63 /
64 /,. 65 /,.,,,,,. ACCA DFM 1 3,ACCA
66 / 67 / IQ EQ 68 MBA / MBA MBA MBA MBA,
MBA MBA MBA IT MBA MBA
10 / 10 10! 69 / TMA ABCD 80 20 8 8 PDCA 5 80 20 20% 80% 20% 20% 6 6 8
70 / R K Leader
71 / HP 72 /,
73 (Sir Henri Deterding) 21 6 74 / (IQ Intelligence Quotient) (EQ Emotional Quotient) 20% 80% Daniel Goleman 121 181 67 2 3 75 /
(TP)= (LP)+ (SP)+ (WDP)+ (EP) 60-85 50-70 35-55 8 76 PDCAR / PDCAR --plan do it check it action again, record PDCAR 500 PLAN DO IT CHECK IT ACTION AGAIN ACTION RECORD
PDCAR freshman senior 77 / 5E 78
9 / WTO 9 79 / MBO 80 / Cardiff University
81 / (HRO Highly Reliable Organizations) HRO HRO 1 2 3 4 5 82 / WTO 50 80
WTO 83 / 1995. CEO internet ( ) 84 /
85 / IBM HP EFE IFE 86 /
ERP 87 4-7
95% 70%
14 / 14 88 / 89 / CRM Gartner Group,CRM CRM
CRM CRM CRM 9 CRM CRM CRM CRM CRM CRM CRM CRM CRM CRM 1 5 1 0.3 CRM 19% CRM CRM CRM CRM CRM 90 /
91 / 92 / 1 2
93ERP / SAP ERP ERP ERP ERP ERP ERP ERP 94 JIT / JIT(just in time) JIT JIT JIT
JIT 95 / 96 / 97 /
Internet Web 98 / 1985 5 5 5 1 5 2 3 99 /
Job of quality control 100 / 101 /