Hotels.com 2015
Hotels.com 2015 1 2 3 4 5 Hotels.com Hotels.com 3 4 5 13 19 24 28 35 36 2
Hotels.com TM Hotels.com TM Chinese International Travel Monitor, CITM Hotels.com Hotels.com IPSOS 2015 53,074 IPSOS Hotels.com 2015 51,500 2015 4 30 1 6.2035 3
2015 Hotels.com Hotels.com 2014 20% 1 2 1.742,640 3 18 35 10% 13,000 2,000 APP 2014 17%80% CITM 2015CITM Abhiram Chowdhry Hotels.com 1 http://www.travelchinaguide.com/tourism/2014statistics/outbound.htm 2 http://www.chinatravelnews.com/article/90046 3 http://www.heritage.org/index/explore?view=by-variables. 4
5 1
1 142014 13.6 4 5 2014 28,844 4,649 6 20 3 7 8 2022 60,000 229,0009,000 34,000 9 20141.07 201320% 10 4 http://www.worldometers.info/world-population/china-population/ 5 http://www.stats.gov.cn/tjsj/ndsj/2014/indexeh.htm 6 http://www.tradingeconomics.com/china/disposable-personal-income 7 http://www.cn.undp.org/content/dam/china/docs/publications/undp-ch_2013percent20nhdr_en.pdf 8 http://www.cn.undp.org/content/dam/china/docs/publications/undp-ch_2013percent20nhdr_en.pdf 9 http://www.mckinsey.com/insights/consumer_and_retail/mapping_chinas_middle_class 10 http://www.travelchinaguide.com/tourism/ 6
1 2019 1.74 2,640 25 34 35% 11 12 13 52 18 35 91% 55% 47% 18 2561% 17% 2014 2015 201417% 7 11 http://www.bloomberg.com/news/articles/2015-03-11/chinese-tourists-are-headed-your-waywith-264-billion 12 http://www.9tour.cn/info/info_30232.html 13 http://news.163.com/15/0114/08/aftgrelc00014seh.html
1 10% 3,324 53610% 13,8002,22545% 20,8963,368 6 2,723439 3,324 / 536 10% 13,800 / 2,225 5% 20,896 / 3,368 4 6 2012 58% 92%,2014 88%9% 12 14% 21%16% 21% 16% 13% 2014 88% 12% 12% 2015 92% 32 28 24 20 16 12 8 4 8
1 vs 2014 Hotels.com 1 2 3 4 5 6 7 8 9 10 9
1 61% 79% 65% 33% 10% 31% 11%-25%18% 50% 74% 10% 26%11%-100% 12 71% 75% (75%) 31% 21% 2014 71% 2015 75% 31% 21% 75% Wi-Fi 20% 18% 10
11 1 2014 Hotels.com 1,951 1,728 / 1,7252013 2014 1 1 1 3 3 4 4 4 1 2 3 4 5 6 7 8 9 10 5 5 7 8 9 9 9 10 / ( ) 1,014 1,180 963 1,002 1,009 1,280 990 1,148 ( ) 1,075 1,152 1,036 958 1,189 930 1,317 890 1,951 1,728 1,725 1,680 1,673 1,647 1,535 1,512 1,475 1,450 2014 2014
12 1 2015 2015 Hotels.com 2014 2015 1-5 Hotels.com 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
13 2
2 91% 43% 17% 15% 7% 6% 5% 4% / 3% 3% 18 35 59% 35 78% 38% 11%-25% 91% 43% 31 35 9%4% 1215% 12% 31-359% 4% 14
2 55% 54% 51% 31% 20% 14% 18 25 58% 46 54 81% 15
2 44% 30% 18 25 15% 7% 18 25 38% 33% 66% 25% 3,1205033,324 53646 54 4,054653 16
2 17 18-20 9% 18 25 19%18 20 9% 63% 66% 49% 18 20 70% 55% 47% 91%36 54 88% 50% 31% 3511%-25% 26%-50%
2 W W W W Insider W W W 18
19 3
3 14 10% 13,800 2,225 3,324 10% 13,8002,225 2,723439 5% 20,8963,368 3,565575 10% 47% 50% 434,00069,908 40,000 1,000 15 10% 650,184104,810 5% 721,368116,285 61% 10% 10% 92% 59% 23% 23% 12% 9% 14 http://www.adb.org/sites/default/files/linked-documents/cps-prc-2011-2015-pa.pdf. 15 http://www.chinadaily.com.cn/business/chinadata/2015-04/15/content_20440672.htm 20
3 10% 62% 56% 56% 48% 30% 19% 15% 10%28% 36%6-9 33% 12 10% 52% 76% 10% 48% 47% 42% 40% / 62 / 61 56 / 55 48 / 46 / 30 / 30 / 19 / 16 14 / 14 13 / 15 11 / 10 8 / 9 7 / 7 5 / 6 5 / 5 4 / 3 2 / 3 10% 5% 21
3 10% 46% 28% 3% 5% 55% 47%31% 10% 27% 18% 12 37% 27% 22% 10% 12 37% 27% 22% 21% 19% 16% 13% 12% 12% 11% 22
3 高消费群体 奢华游客的增长 案例分析 洲际酒店集团 今年年初 洲际酒店集团在全球范围推出 洲道 计划 旨在为 中国出境游客提供个性化的服务 打造宾至如归的入住体验 Case Study images 该计划的中文名为 洲道 取自 周到 的谐音 将洲际酒店 集团的 洲 与中国哲学理念的 道 融为一体 所有参与 洲 道 计划的酒店都将为中国客人提供前台中文服务人员 全天候 中文电话服务 银联卡支付 中文欢迎指南 中文电视频道 会 员免费Wi-Fi 中国茶 中国特色餐饮等一系列酒店设施及服务 目前 洲际酒店集团旗下已有近百家酒店加入了 洲道 计划 该数字有望于2015年底前达到250家 与此同时 洲际酒店集团还宣布 与中国国家旅游局下属中国旅 游研究院制订并独家授权的 欢迎中国 出境游认证项目建立合 作伙伴关系 23
4 24
4 6.4 16 1280% 53% 12 2014 53% 2015 80% 201417% 13% 13% 45% 38% 42% 2014 17% 2015 50% 2014 12% 2015 13% 2014 34% 2015 13% 25 16 http://www.internetlivestats.com/internet-users/china/
4 75% 83% 97% 16% 17 Twitter Facebook 39% 92% 74% 33% SIM31% 94% 61% 53% 17 http://en.wikipedia.org/wiki/sina_weibo 26
4 2015 6 2015 27
5 28
5 2014 840,000 18.4% 18 30%-40% 2015 6 10 70,000 2014 1,000 2015 18 http://www.tourism.australia.com/documents/markets/market_profile_2015_china.pdf 29
5 2013 2014 235 19 2015 3,500 10 21 19 http://www.channelnewsasia.com/news/business/singapore/chinese-tourist-arrivals/1863414.html 30
5 2014757,290 18.8%2.1 2015 29.9% 2014 48 31
5 20 20146,127,000 41.6% 2015 515,000 2015 17 60 20 http://www.kcti.re.kr/04_3.dmw?method=view&publishseq=608&publishid=06&pagenum=1&groupnum=1 32
5 2021 850 Brand USA 2013 80-2014 224181 20% 21 2021700 220 33 21 http://www.businessinsider.com.au/chinese-tourists-to-us-on-the-rise-2015-1
5 2% 170 23% 2% 2009 2015 65% 2015 6,400 1,300 100 34
Hotels.com Hotels.com 2009 Hotels.com 2014 3Hotels.com Hotels.com APP Hotels.com Hotels.com 195,000 10 * 133,000 365 Hotels.com HPICSI 2015 Hotels.com, LP. Hotels.comHPI Hotels.comHotels.com, LP * 10 35
Hotels.com Hotels.com Expedia Hotels.com1991 2002 Hotels.com 85 Hotels.com Hotels.com Hotels.com 1,500 Hotels.com Hotels.com TM 2010 * 13365 www.hotels.cn Hotels.com TM Hotels.com Hotels.com www.hotels.cn 2 Hotels.com ExpediaExpedia Hotels.com Eva Heller Yvonne Bonanati Carolina Annand :press@hotels.co.uk Hotels.com Frances Hui :yhui@expedia.com Jason Yeung :v-jyeung@hotels.com Hotels.com Taylor Cole :taycole@hotels.com Emily Zazado : v-emzazado@hotels.com 36