2 2002 15.2 1.68% 2002-2003 2003 Tom.com PCHome Tom.com 2002 Jassica 8000 @ 1993-2001 10000 8000 1993-2001 6000 4000 2000 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 1
2001 8889 @ % 5.85 25.33 49.72 10.65 6.13 1.59 0.72 19.63 31.08 17.42 15.64 9.22 6.47 0.55 2002 1999 188 2000 538 2001 164 2001 340 2002 466 IT 2002 15.2 1.68% 28.25% @ 1983-2002 25 20 15 10 5 0 1983 1985 1987 1989 1991 1993 1995 1997 1999 2000 2001 2002 160 140 120 100 80 60 40 20 0 2
2001 40 2002 66 @ @ 600926 720021 650951 661303 216000 275500 367900 403700 1999 2000 2001 2002 1998 1999 2000 2001 AC (FIPP,International Federation of the Periodiacal Press) (Zenith Optimedia Group) 2002/2003 2001-2002 2003 0.4% 2004 3.4% @ 1989-2004 2002/2003FIPP 2002/2003 3
5% 10% 15% 10 @ 50 1 3712487 26 1020000 2 3025000 27 983347 3 2800000 28 960000 4 2350000 29 816000 5 2200000 30 795500 6 1982000 31 720000 7 1833000 32 700000 8 1604200 33 660000 9 1553500 34 649579 10 1500000 35 606825 11 1450000 36 600000 12 1390000 37 580000 13 1383154 38 575000 14 1329642 39 550000 15 1280000 40 543333 16 1200000 41 532141 17 1153600 42 516717 18 1140000 43 500000 19 1118181 44 460000 20 1115464 45 452333 21 1100000 46 450000 22 1072080 47 448300 23 1065763 48 430000 24 1050000 49 428583 25 1044565 50 424825 2002 4
@2002 10 3, 10 2001 20 1 13727 2 12371 3-12067 4 5269 5 4920 6 4893 7-4761 8 4380 9 4324 10 4249 11 4127 12 4090 13-3881 14 3718 15 3619 16 IT 3527 17 3327 18 3146 19 3110 20 3005 2001 5
2002 10 1 49717 2 32365 3 30016 4 TVBS 29126 5 ELLE 18666 6 16722 7 16320 8 13816 9 13201 10 12912 2003 IT 2000-2002 300 4 8 10 2000 22.55% 34.33% 39.53% 2001 24.32% 36.71% 40.80% 2002 26.65% 39.01% 42.33% 2002-2003 2002 4 10 30 141224 232861 661303 21.36% 35.21 100% IT 6
Life Style paid circulation controlled circulation, 2002 The Industry Standard 50 @ Time 413 Newsweek 326 U.S.News & World Report 208 7
/ @ / / / / / 2002 2001 79.7% 19.3% 1.0% 40:60 2000 2001 2002 2003 18178 16214 15800 15500 9975 10100 10830 11020 3.83 4.00 4.40 4.82 24.41 25.00 26.30 27.10 PIB;ABC; 2002 8
IT 2001 220 2002 137, 3-7 600 10 4 2001 40.93% @ 2001 2001 % - 20 229 12370 31.16-20 188 12066 47.24 How 20 150 4761 18.06 ELLE 20 230 5269 45.46 20 197 3618-92.19 20 163 3145 56.10-20 155 2458 22.97 10 198 2251 13.44 18.8 159 1462-2.90 6.5 134 1143 11.95 2001 9
@ 2001 2001 % 91 4323.55-4.30 IT 10 122 3526.65 32.33 106 (3326.72) / 10 120 3110.40 121.21 5.0 91 3005.23-18.83 10 85 2335.05-0.25 20 123 2116.68 / 12 133 2053.61 15.07 6.5 106 1703.92 87.19 2001 @ 2001 2001 % 5.8 76 2791.25-2.28 15 127 2619.64 76.00 5 90 2115.11 105.54 2.1 100 999.23 32.69 6.8 84 968.16-6.5 84 606.63-2001 10
IT IT 2001 IT IT IT @ IT 2001 2001 % 10 125 4248.89-3.85 6.5 165 4127.43 98.08 2.6 70 4089.88-0.95 10 172 2965.06 5.86 10 72 2415.50-25.34 4.6 128 2218.55 57.51 6.5 178 2146.22 47.51 10 162 1447.34 93.92 2.5 53 1025.16-23.47 2001 B to B @ 13726.96 1484.36 1093.62 760.83 2899.78 1468.69 1388.12 2899.78 4893.11 2001 11
7 12
13
2001 2001 420 2002 344 20 2002 7 1 + IT IT 2002 1 40 ELLE 1999 5.2 PC home IT IT 1993 1997 9 IDG IDG, COSMOPOLITANESQUIREHarper 's BAZAAR 14
2001 * COSMOPOLITAN 25.48% 10.43% ESQUIRE 24.86% 10.17% 50.34% 20.60% * 1998 4 COSMOPOLITAN 1999 4 ESQUIRE 1999 4 2000 7 135 Harper 's BAZAAR 2000 7 TRAVELER 2002 HEARST COSMOGIRL Good Housekeeping Good Housekeeping RODALE Men s Health Trends Health for Men Time Square 15
2002 2003 COSMOGIRL Good Housekeeping TrendsHealth for Men SEVENTEEN JASMINE ORANGE Marieclaire WITH MONSIEUR 2003 8228 2002 10 IT 2002 47, 70, 96 2002 1, 4.5 2003 2000 10 2001 6 2000 7 8 16
2003 0205.HK * Tom.com 8001 66.4 Pchome, 8002 46.9 IPO Jassica 8137 1.31 IPO 8155 0.91 IPO 8288 2.66 IPO *2003 1 Jassica IPO 1000 17