II 1
1 2 3 (deep interview) (thick description) (research) 4 1 2002 2 3 4 2
5 ECB ECB 7 5 2002 6 FI152001.08.21 7 FI382003.09.27 3
8 ECB ECB ECB 9 10 11 1. 8 FI352003.08.12 9 FI152001.08.21 10 II 2003 11 4
70 10 12 12 http://www.sfc.gov.tw/9-1.htm 5
13 14 2. 15 13 FM122003.06.12 14 1997 15 FI262002.04.26 6
16 FM062003.04.18 17 FM062003.04.18 18 19 OEM ODM 20 FM122003.06.12 7
2-5 22 21 FM092003.05.02 22 FI312002.10.04 8
24 3. 25 23 FI332002.10.23 24 call FM13 25 FM142003.07.01 9
26 27 28 26 FM152003.07.09 27 I 2002 28 10
1. 29 30 29 FI392003.10.30 30 FI342003.11.05 11
31 32 33 34 35 31 FI312003.10.04 32 FI292002.06.26 33 FI392003.10.30 34 FI312003.10.04 35 FI302002.09.20 12
2.. 37 80 38 39 40 36 FI392003.10.30 37 FI282002.06.26 38 39 40 13
41 42 44 FI39 41 FI292002.06.26 42 FI332002.10.23 43 FI292002.06.26 44 FI292002.06.26 14
45 46 47 48 45 EPS 46 FI292002.06.26 47 FI39 48 The Psychology of FinanceLars 1999 15
49 50 ADRECB 52 53 49 FI362003.07.05 50 51 FI372003.07.05 52 53 FI37 2003.07.05 16
54 55 56 57 54 FI392003.10.30 55 FI272002.04.26 56 FI392003.10.30 57 FI272002.10.30 17
58 58 18
59 60 61 62 59 60 61 2002 950 19
63 63 20
64 65 66 67 64 65 FI112001.01.21 66 67 (SOP) 21
elective affinity 68 hierarchical relationships 69 (Guan xi) inter-subjectively constructional process 68 (Networks) Relationships Guan xi 69 22
23
70 71 72 73 70 FI392003.10.30 71 FI292002.06.26 72 73 FI272002.04.26 24
(Meaningful) 74 FI392003.10.30 25
26
FI02 2000.06.26 FI04 2000.06.26 FI05 2000.06.27 FI06 2000.06.27 FI07 2000.06.28 FI09 2001.01.09 FI11 2001.01.21 FI12 2001.03.28 FI13 2001.04.25 FI15 2001.08.21 FI16 2001.08.27 FI18 2001.09.24 FI19 2001.09.24 FI20 2001.09.25 FI21 2001.09.25 FI22 2001.09.25 FI23 2001.09.27 FI24 2001.11.26 FI25 2001.12.17 FI26 2002.02 FI27 2002.04.26 FI28 2002.05.24 FI29 2002.06.26 FI30 2002.09.20 FI31 2002.10.04 FI32 2002.10.11 FI33 2002.10.23 FI34 2002.11.05 FI35 2003.08.12 27
FI36 2003.07.05 FI37 2003.07.05 FI38 2003.09.27 FI39 2003.10.30 FM06 2003.04.18 FM07 2003.04.25 FM09 2003.05.02 FM12 2003.06.12 FM13 2003.06.20 FM14 2003.07.01 FM15 2003.07.09 28
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