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1990 1949
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2002 1 12 72 3 / 3 2002 2
3 1980 4 4 a movement beyond
1980 5 6 5 2002 2002 1999 1999 6 90 78 2000 3 127~137 2001 4
7 1990 1949 8 9 7 1996 3 1997 8 4~5 55~61 2000 9 (Edward W Said) (Antonio Gramsci) (Julien Benda) (Jean Paul Sartre) (Noam Chomsky) Edward W Said Representations of the Intellectual, 2002 5
10 1980 1990 1989 10 2002 5 28~37 6
1980 90 11 12 11 1998 2 12 66 2000 7
1989 13 (Edward W Said) 13 271~275 1996 8
14 14 1997 20 9
1997 5 1980 1990 15 16 80 90 80 90 9 11 http://culture.online.sh.cn/asp/list.asp?id=1584 15 1999 5 50 51 16 1998 237~256 1999 10
17 18 19 17 3 131 2001 18 66~67 2000 19 70 11
1949 1949 1979 20 20 12
1990 21 21 Fredric Jameson 266 1997 13
14
15
22 22 1097 1987 16
Louis Althusser 23 24 Ferdinand de Saussure (the Signifier and the Signified) Karl Mannheim Destutt de Tracy Idéologie Ideology 23 Louis Althusser Slavoj Zizek eds, Mapping Ideology, 146 147 2002 24 148 152 17
(Napoleon) 25 26 27 (Machiavelli) 28 25 21~26 1993 26 Karl Mannheim, Ideology and Utopia, 72 73 2000 27 62 28 64 18
29 30 31 29 Marx & Engels, Die Deutsche Ideology, 20 1961 30 24 31 28~29 19
32-1949 1950 33 Slavoj Zizek 32 28 33 1950 1950 1957 2 223 1998 20
34 35 1949 34 Slavoj Zizek eds 24 35 277 21
36 1949 1980 1976 9 1980 36 James H Kavanagh, Ideology, in Frank Lentricchia & Thomas McLaughin (eds.), Critical Terms for Literary Study, 426 1994 22
Edward Shils 37 1980 37 115 1998 23
38 (Daniel Bell) 20 50 39 1980 Francis Fukuyama 1990 1949 38 2000 6 39 Daniel Bell, The End of Ideology, 2001 24
40 40 Fredric Jameson 248~287 1997 25
1980 41 41 Karl Mannheim Ideology and Utopia, 65 26
1989 1992 Clifford Geertz 42 43 1980 1990 42 Clifford Geertz, The Interpretation of Cultures, New York, Basic Books,1973. pp193 233. 116 43 111 27
44 1980 WTO 45 1990 44 Louis Althusser For Marx, 275 276 1995 45 28
(Jacques Lacan) 46 46 Slavoj Zizek The Sublime Object of Ideology, 2002 29
1990 1992 1989 1949 1980 1993 30
10% 1993 1996 GDP 15% 1989 1997 1995 1996 47 20% 47 1996 97 31
32
48 49 Fredric Jameson Roland Barthes 50 48 49 Terry Eagleton Slavoj Zizek, eds 234 308 2002 50 267 33
34
51 (Style) 1999 45 52 51 2002 52 2002 6 35
53 54 53 2003 2 13 54 Michael Hardt & Antonio Negri, Empire, 90 2002 36
1990 2001 5 37
2002 55 1970 56 55 2002 11 2 4 56 Hall,Stuart, (1977) Culture, the Media and the Ideological Effect, in J. Curran, M.Gurevitch and J.Woollacott (eds.), Mass Communication and Society, London: Edward Aronla. 38
2001 5 10, 57 58 59 60 57 2001 5 10 1 80 56 1 58 2001 5 10 2 59 2001 5 10 2~6 60 South China Morning Post 2001 5 11 12 13 39
40
41 61 61 D 181 2001
42 / /
1980 62 62 42 12 2001 6 43
1980 44
63 1992 1992 5 63 13 45
64 65 64 1997 5 65 Stuart Hall, Thatcherism Amongst the Theories: Toad in the Garden, in C.Nelson and L.Grossberg (eds.), Marxism and the Interpretation of Culture, London: Macmillan. 46
' 66 67 66 Louis Althusser For Marx, 277 275~276 1995 67 2001 2002 2000 47
68 68 Nick Stevenson, Understanding Media Cultures: Social Theory and Mass Communication, 71~73 2001 48
69 1997 4 24 1 70 69 2001 5 10 A06 2001 70 2001 5 10 2001 5 10 49
1 5 50
11 71 2000 11 4 20 57 20 D 71 2001 5 10 51
52 2000 10 1 200 200
53 2000 9 21 200
54
72 73 2001 5 6 8 5 9 10 5 10 5 10 6 5 11 11 72 Stuart Hall, Encoding / Decoding, in Stuart Hall (eds.), Culture,Media, Language: Working Paper in Cultural Studies, 1972-79, London: Unwin Hyman Ltd. 73 55
300 5 12 13 14 2001 6 16 5 10 11 ' ' 2001 8 56
40 74 75 5 10 74 16 5 2001 1 28 ~2 3 11 75 Raymond Williams, Communications, Harmondsworth, Penguin, pp.124-125. 57
58
hegemony Frankfurt School Frank Mort 59
76 ELLE ELLE 250 HOW 76 Frank Mort, Cultures of Consumption: Masculinities and Social Space in Late Twentieth-Century Britain, 20 6 2001 60
61 ELLE HOW / 20 1 2 ELLE HOW
2001 5 77 77 (Che Guevara) 1928 1956 1959 1959 1965 4 1967 10 2001 5 20 78 83 18 148 2 3 29 25 21 8 62
CHE GUEVARA MAN Che 63
64 MAN 78 78 2001 5 79
STYLE Jean Baudrillard 79 79 Jean Baudrillard 99 2000 65
T ( ) 20 80 MAN Vince Vaughn Vince Vaughn Vaughn Armani T Vaughn 80 82 83 2001 5 66
Vince Vaughn Vaughn 81 Swinger Swinger Story of Spoon 82 18 Michel Rene 81 108 112 82 58 67 70 77 67
4 Michel Rene Michel Rene YGM 83 IT Michel Rene LACOSTE 5 th Street LEE SIEMENS ERICSSON HCG BRAUN CASIO MARTELL CHIVAS RECAL Johnnie Walker DELSEY OLYMPUS 83 84 87 68
Audi Buick Mazda, 84 IT 12345 85 86 84 2001 5 85 2001 5 8 10 12 86 2001 5 80 69
2 5 87 87 2001 5 8 10 70
88 88 2 71
1992 2000 4 72
89 37 90 5 8 91 60 92 93 1960 1965 94 89 2000 5 90 105 107 2001 91 107 108 92 93 < > 80 83 94 73
IT APEC WTO 74
Mike Featherstone 95 ELLE 95 Mike Featherstone, Consumer Culture and Postmodernism, 39~40 2000 75
1978 1992 KENT 96 SONY 96 1992 5 KENT 1800 KENT KENT 11 94 102 2000 76
McDonald Kentucky Nike (Just do it) Benz BWM 97 2001 Coca Cola (Sprite) 97 1999 Local 77
(Sprite) 1979 1988 2001 2 Cool 1992 1996 2000 9 4 1840 Benedict Anderson 78
Partha Chatterjee 98 500 2000 9 98 117~118 2002 79
99 2000 10 99 2001 2 21 http://sports.sina.com.cn/o/22115874.shtml 80
2001 2 22 1989 81
100 101 102 100 Benedict Anderson, Imagined Communities: reflections on the origin and spread of nationalism, 1999 101 102 Benedict Anderson, Imagined Communities: reflections on the origin and spread of 82
1992 103 104 nationalism, 97 1999 103 90 88~95 1999 104 2001 2 22 http://sports.sina.com.cn/o/22115860.shtml 83
1980 bitch sex fuck you 84
105 106 Capital 105 2001 2 23 A06 106 DVD 85
Capital 1980 86
87
Mike Featherstone Jean Baudrillard (signifier) 107 107 Mike Featherstone, Consumer Culture and Postmodernism, 21 2000 88
108 108 9.11 ( ) ( ) 89
60 1990 90
1992 109 109 1992 2 3 91
1990 90 92
93
94
95 1990
110 / Rodin 111 110 90 154~168 2000 111 2001 96
Heidegger 1979 0.15 1997 461.96 0.26% 6 60 112 1997 1996 1997 1998 1998 113 112 2000 6 1999 1 10 113 98 1998 5 1999 97
114 115 114 1980 Mandarin City 115 98
/ 116 5 6 7 8 117 116 / JBM 30 2001 9 27 MICHAEL GRAVES 21 36 2001 9 27 JY 117 29 2001 9 20 99
118 house Pierre Bourdieu 119 118 119 Bourdieu 228~242 2002 100
/356 / / 120 1949 Jean Baudrillard 120 20 2001 9 20 101
/ 121 122 123 121 88~90 1998 122 19 2001 9 20 123 2001 9 27 43 102
/ Karl Polanyi embedded 124 124 24 2002 103
Fernand Braudel 125 20 200 28 125 18 33 2001 104
105 (Enclosure) Speenhamland Law (Poor Law)
1990 2002 2001 126 200 126 2003 6 11 50% 45% 62 3 106
0 3 2 127 127 James H Kavanagh, Ideology, in Frank Lentricchia & Thomas McLaughin (eds.), Critical Terms for Literary Study. 426 1994 107
108
1990 1949 1990 1950 1990 128 129 1980 1990 128 1993 1998 129 1997 109
130 1990 GDP 130 90 2000 1998 2 110
111
131 131 2001 12 8 112
113
(Antonio Gramsci) Hegemony (Ideology) (Vladimir Lenin) (Machiavelli) (Benedetto Croce) 132 133 (Ernesto Laclau) (Chantal Mouffe) 132 Antonio Gramsci The Prison Notebooks, 200 2001 133 Robert Bocock, Hegemony, 1994 114
134 1949 1980 1950 1990 1990 1990 134 Ernesto Laclau & Chantal Mouffe, Hegemony & Socialist Strategy Toward a Radical Democratic Politics, 9 179~193 1994 115
116 135 135 2000
136 136 Edward W Said Representations of the Intellectual 67 2002 117
1980 118
Zygmunt Bauman 119
(Zero Tolerance) 137 137 Zygmunt Bauman Globalization the Human Consequences, 2001 120
Althusser, Louis, For Marx, 1995 Anderson, Benedict Imagined Communities: Reflections on the Origin and Spread of Nationalism, 1999 Baudrillard, Jean, Society of Consumption, 2000 Bauman, Zygmunt, Globalization: The Human Consequences, 2001 Bell, Daniel 1988, The End of Ideology, 2001 Berger, A. Narratives in Popular Culture, Media, and Everyday life, 2000 Bocock, Robert Hegemony, 1994 Chatterjee, Partha, Nationalist Thought and the Colonial World: A Derivative Discourse, Minnesota, University of Minnesota Press. 1998. The Nation and Its Fragments: Colonial and Postcolonial Histories, Princeton, N.J.: Princeton University Press, 1993. Deleuze, Gilles, Foucault, 2000 127
Deleuze, Gilles & Felix Guattari, Anti-Oedipus:Capitalism and Schizophrenia, London: Athlone Press 1994. Eagleton, Terry. ed.& intro., Ideology, London: Longman. 1994. Featherstone, Mike., Consumer Culture and Postmodernism, 2000 Fiske, John Understanding Popular Culture, 2001 Gramsci, Antonio The Prison Notebooks, 200 2001 Hardt, Michael & Antonio Negri, Empire, 2002 Jameson, Fredic. The Cultural Turn, 2000 The Political Unconscious, 1999 The Cultural Logic of the Late Capitalism, 1997 1997 Jhally, Sut The Codes of Advertising, 1992 Laclau, Ernesto & Chantal Mouffe, Hegemony & Socialist Strategy Toward a Radical Democratic Politics, 128
1994 Lentricchia, Frank, & Thomas McLaughin (eds.), Critical Terms for Literary Study, 1994 Mannheim, K. Ideology and Utopia, 2000 Marcuse, H. One Dimensional Man 1989 Marx & Engels, Die Deutsche Ideology, 1961 Morley, David, & Kuan-Hsing Chen(eds.), Stuart Hall: Critical Dialogues in Cultural Studies, Rourledge, New York. 2003. Mort, Frank. Cultures of Consumption: Masculinities and Social Space in Late Twentieth-Century Britain, 20 2001 Polanyi, Karl, The Great Transformation: the Political and Economic Origins of Our Time, Boston, Beacon Press, 2001. Said, Edward W. Representations of the Intellectual, 2002 Silverstone,Roger, Why Study the Media? London: Sage Publications, 1999. Schor Juliet B. and Douglas B. Holt, eds. The Consumer Society Reader, New York: New Press, 2000. Stevenson, Nick, Understanding Media Cultures, 129
2001 Stiglitz, Joseph E. Whither Socialism, 1998 Storey, John An Introductory Guide to Cultural Theory and Popular Culture, 2nd ed. 2001 Thompson, Edward P., The Making of the English Working Class, 2001 Williams, Raymond, Culture and Society:1780--1950, 1991 Zizek, Slavoj, The Sublime Object of Ideology, 2002 eds. Mapping Ideology, 2002 2000 1996 90 2000 2002 2002 2002 130
2001 1999 1997 1998 2001 2000 2002 2002 1998 2001 2000 2000 2000 2001 131
2002 2002 1998 90 2000 2000 1997 1998 1993 1999 Bourdieu 2002 90 1999 1999 1 10 1998 1999 132
1 2000 2 2001 3 2002 2000 2003 1~3 2002 1~6 2000 5 1998 2 37 2000 3 42 2001 6 2000 6 2000 6 1~10 2001~2003 1996 3 2002 1~12 2003 1~6 133