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察苗
5 years ago
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3 During the wuxu reform of The Review of the Times communication strategy study

6 Abstract The Review of the Times witnessed the late Qing society plays an important role in the China newspaper history important information but also on the history of the late Qing. But it serves as a station in Christian standpoint but also fundamentally safeguarding common interests of foreign newspapers but it was so successful communication effects in different cultural traditions China this and the newspaper of effective communication strategies are inseparable. This paper will start with the analysis of communication strategies The Review of the Times in Wu Xu reform movement was to adjust the dissemination strategy its communication strategy and with what effect of communication in the reform movement in the Wu Xu. Jia Wu war The Review of the Times published "the Middle East wars always" caused widespread concern in the China literati class the key period and this period is also "globe" have a significant impact on the reformists and encourage them to reform. Therefore this paper will be to The Review of the Times is limited in 1895 to 1898 because of the influence of this period The Review of the Times on Chinese scholar officials of the intervention most the most obvious effect of communication. This paper summarizes the The Review of the Times in Wu Xu reformation period the use of communication strategies including the spread of Western learning advocating political reform the spread of the object selection use of the native language the success of the marketing strategy. On the basis of further analysis of The Review of the Times communication motivation including the spread of Christianity stressed that "the west is better than China" theory Western and Chinese reduce the "transaction costs" the missionaries for China emotional factors etc.. Finally explore the The Review of the Times during the communication strategy of the reform movement in the Wu Xu produce what kind of influence. The Review of the Times communication strategies in the spread of western theory reform ideas

7 science and technology advanced is successful it can overcome the barriers between the cross culture communication the western theory is the time of the literati were widely accepted but it is in the purpose of it is failed did not reach a the final purpose of the missionaries Christian China the claim has not been fully accepted Chinese intellectuals. This is because the The Review of the Times communication strategies have limitationsbecause the shelter of unequal treatiesbritain and other countries of the aggressive stance law of the jungle of the logic of international relationsthe Christian position and so onthese factors make the The Review of the Times can not totally convinced Chinese. The common position is Chinese always alert they could not stand in the position of China as China consider this is destined to the reform scheme missionaries proposed will not be accepting Chinese only selective acceptance. They mingled with the education in the process of Western learning spreading to the East it is they are not completely successful utilitarian education against the propagation law the spread of the results is not as communicators originally will happen. Keywords: The Review of the Times Wu Xu reform Lin Lezhi communication strategy

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50 [40]..[J].() 1999(4). [41]..[D] [42]..[D] [43]..[D] [44]..[D] [45]..[D] [46] Adrian A. Bennett Missionary Journalist in China Young J.Allen and His Magazines The University of GeorgiaPress [47] Baker Chris.&Galasinski Dariusz. ( 2001). Cultural Studies and Discourse Analysis:A Dialogue on Language and Identity.London: Sage Publications. [48] Lindholm Charles. (2007) Creativity and Alterity. In Culture and Identity. Oxford : One World Publications. [49] Lustig M.W. &Koester J.(2007).Interculturalcompetence:Interpersonal Communication Across Culture (5thed.) Shang hai:shang hai Foreign Language Education Press. [50] Barker Chris. (2004).The Sage Dictionary of Cultural Studies. London: SAGE Publications Ltd. [51] Ting Tommey S.(2007).Communication Across Cultures.Shang hai Foreign Language Education Press. [52] Martin JN. &Nakayama T. K. (1997). Intercultural Communication in Contexts Mountain ViewCA: Mayfiled. 41

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CMRO 中国文化对外传播效果研究

CMRO 中国文化对外传播效果研究 1 5 16 ; ; [China Media Report Overseas. 2011; 7(4): 25-37] 2004 11 2010 10 322 369 691 96 () 2 8 5 2008 --2010 5 16 7 2 5 1 1 1 16 1 [] 08EXW001 2.[M].2005. http://www.chinamediaoverseas.com 25 editor@chinamediaoverseas.com