Find your lover before 35 Using What I Learned at RBS

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1 一个 MBA 在毕业闲暇 & 试图总结自己的部分所学, 导致这份逼上梁山的涂鸦之作 ; 提供一种类似的工具手册和思考问题的一种框架

2 To the world, you may be one person, but to one person, you may be the world! 2

3 What A Program is about and who it s for A Program MBA Mr./Miss Right... ProposalLove Guidebook A Program XDJM ~*_*~ 3

4 Why I wrote it and what s New PDF & PDF Consulting Anyway, Tool AnalysisCase StudyMy Comments FYI (For your information)fyi Marketing Suggested Reading 4

5 Acknowledgements This PDF is dedicated to the memory of RBS. In preparing this PDF I have benefited from the valuable advice or encouragement of many people. I would like to thank the following individuals: Jeff Lu, ZZH, Betty Li, Virginia Wu, QJ... And thanks to all of you who have ed suggestions or comments, many of which have been implemented as features, with several more on the to do list. I always welcome more! I would also like to acknowledge the contributions of the anonymous referees who have helped bring this PDF to fruition. Concomitantly, this PDF gives me the chance to enjoy the opportunities of making new friends: MX, SXL, ZYL... I truly cherish our relationship and hope they do well in the future. Finally I wish to thank all the friends here for their support in my life, not only this PDF. All remaining errors are, of course, my own. 5

.. And thanks to all of you who have emailed suggestions or comments, many of which have been implemented as features, with several more on the to do list. I always welcome more!

6 A means: ability,, accept, ace, achievement, acquire, act, affection, arduous, aspire,, attach, attract,... the first letter in the alphabet, as the first thing in your age! 6

7 CONTENTS Our Overview Love s Strategy Love s Marketing Our Perspectives 7

8 Our Hypothesis A 8

9 Our Hypothesis (Continued) ROI A woman s heart is a deep ocean of secrets. Rose Dawson 9

10 Our Hypothesis (Continued) A / / Interdependence is much more important than independence 10

11 Source: Internet

12 Our Definition lover Mission impossible Mr./Miss RightMr./Miss Perfect U jump, I jump You Make Me A Better Man 12

13 Our Interpretation A Program A 13

14 Our Findings 4% 32% 10% 19% 25% 30% 27% 7% 14% 22%? 17% 34% 24% 10% 15% Source: Single good channel results good match ROI match.com 14

15 Our Way Do the RIGHT thing Do things RIGHT 15

16 Lover Lover Lover Logic is not necessarily persuasive. 16

17 3O6W1H 3O6W1H Who Mr./Miss.Right How Do 6W1H 1 WHO 2 WHOSE 3 WHAT 4 WHY / 5 WHERE 6 WHEN 7 HOW 17

18 18 Tool 1: Tool 1: Source: McKinsey&Company MECE McKinsey

19 CONTENTS Our Overview Love s Strategy Love s Marketing Our Perspectives 19

20 Tool 2: 2 Strat Gameboard 20

22 Where is your CIA? Tyson / 22

24 Love s Strategy

25 Who am I? Tool 3: SWOT Analysis O T S / SO ST W / WO WT SWOT A S (strength) W (weakness) O (opportunity) T (threat) SWOT MBAA 25

26 Case 1: 26

27 Case 1: (Continued) 10Mr./Miss RightSWOT 27

28 Case 2: SWOT SWOT PRELIMINARY 28

29 Tool 4: KSF KSF CBI CBI 29

30 Tool 5: / So, it is not that beauty is not important. The problem is if people can handle their beauty. 30

31 Love s Strategy

32 Who is she/he? SWOT KRAs realistic expectation SMART S M A R T 32

33 Case 3: from ytht.net 33

34 Case 3: (Continued) 5 34

35 Case 3: (Continued) P or QQ 35

36 Case 4: by aman Source: bbs.ruc.edu.cn 36

37 Case 4: (Continued) 37

38 from newsmth.org mm 1.()ex bf(gf() // 32 2.PP (1.57)(1.63)(1.68) PPBF PP() 3.mm 4. 38

39 Tool 6: GE Matrix ( ) GE 39

40 Case 5: SAMPLE Grace Ivy Sue Cathy Ann Nancy Joy May Linda Mary Eve Kris April Kitty Ruth Liz MaryLinda 40

41 from MIT ggdd mmmmmm ggdd mmgf& <> mmgg TATA mmmmboy SNIFF mmggddggdd. mm mmmm 41

42 gf&wife mm 1)bfprefer mm 2)mm 3)ggddmm, mm 4) mm 5)mm. mmggdd TAprofessor60 mm 42

43 mm bf gf/wife () (ggdd) ggdd mm BBSggddmmjj22 <> mm mm ggddmm / mm (the universal feminine)jjmm 43

44 44 + E R + E R Tool 7: Tool 7: SAMPLE

45 Case 6: E + R John Kevin David Smith Bob E E E E E R R R R R 45

47 Case 7: DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE 100% 90% 80% 70% 60% 50% 40% Love Affection Companionship Empathy Listening Analysis 30% 20% 10% 0% What You Provide Source: My heart; no analysis What I Need 47

48 Case 8: PERSONAL INTERESTS MOSTLY COMPATIBLE Greatest Gap in Sex, Shopping Movies Sense of Humor Sex ME YOU Shopping Food Sports Talking 48

49 49

50 Love s Strategy

51 Tool 8: 51

52 Case 9 Case 9 : SAMPLE

53 Case 10: Case 10 PHYSICAL CHARACTERISTICS STRONG Name Eyes Hair Height Body Legs Face You Sharon Stone The Psycho Earnest Borgnine Herbard Roseanne Satan* * Satan requires eternal damnation Source: Individual Hormonal Response; BCG analysis 53

54 Tool 9: IE 54

55 Tool 9-1: 9 IFE IA SWOT SAMPLE Ex gf 55

56 Tool 9-2: 9 EFE EA SAMPLE 56

57 Tool 10: CPM tool39 57

58 Tool 10: CPM CPM (Continued) CPM CPM CPM CPM 58

59 Love s Strategy

60 Tool 11: EFE IFE

61 Source:

62 Tool 12: 62

63 Case 11-1: 1:

64 / / / / // // / / / 64

65 Case 12: 300 (12/96=100) Alcoa % S&P Johnson Electric Holdings %

66 by 66

67 67 Case 13: Case 13:

68 1 by / Source: 68

69 2 / // 69

70 CONTENTS Our Overview Love s Strategy Love s Marketing Our Perspectives 70

71 71

72 Tool 13: PDCA PDCAP(PLAN)D(Do)C A(Action) PDCA PCDA 72

73 73

74 MM MM MM MM MMGG MM MSN "Intel Inside"IBM MM MM 74

75 Love s Marketing

76 Tool 14: 4P Product () Price Place Promotion Product Design Quality Standard Package Design Affordability Profitability Competitive Price Launch Plan Channel Strategy Focus Strategy Advertising Communication Trial Strategy Consumer Promotion Special Event 76

77 Tool 15: 3C 3C Customer Company Competitor 3C KSFKey Successful Factors 2CContextCosts MM MM MM MM 77

78 Tool 16: 4C 4C 1 Customer s Needs&Wants 2 Cost 3 Convinence 4 Conmunication :"?" :"?" :"" 78

79 Tool 17: STEP1 STEP2 STEP3 STEP4C STEP5 STEP6 79

80 by ~ 100% ""-- "" "" 80

81 MM MM 81

82 Love s Marketing

83 Tool 18: 83

84 Tool 19: 女

85 Case 14: 85

86 Mr.Right Source: 86

87 Tool 20: 87

88 Case 11-2: Case11 Case11 88

89 Is it Love or Infatuation? TIME: Love grows, and all growth requires time. Infatuation may come suddenly. KNOWLEDGE: Love grows out of an appraisal of all the known characteristics of the other person. Infatuation may arise from an acquaintance with only a few or only one of these characteristics. FOCUS: Love is other-person-centered. It is outgoing. It results in sharing. Infatuation is self-centered. SINGULARITY: Genuine love is centered on one person. An infatuated individual may be in love with two or more persons simultaneously. SECURITY: An individual in love tends to have a sense of security and a feeling of trust after considering everything involved in his relationship with the other person. An infatuated individual tends to have a blind sense of security based upon wishful thinking rather than upon careful consideration, or he may have a sense of insecurity that is sometimes expressed as jealousy. WORK: An individual in love works for the other person or for their mutual benefit. He may study to make the other person proud of him. His ambition is spurred and he plans and saves for the future. He may daydream, but his dreams are reasonably attainable. An infatuated person may lose his ambition, his appetite, his interest in everyday affairs. He thinks of his own misery. He often daydreams, but his dreams are sometimes not limited to the attainable and are given free rein. At times the dreams become substitutes for reality and the individual lives in his world of dreams. PROBLEM SOLVING: A couple in love faces problems frankly and attempts to solve them. If there are barriers to their getting married, these barriers are approached intelligently and removed. In infatuation, problems tend to be disregarded or glossed over. DISTANCE: Love tends to be constant. Infatuation often varies with the distance between the couple. PHYSICAL ATTRACTION & INVOLVEMENT: Physical attraction is a relatively smaller part of their total relationship when a couple is in love, a relatively greater part when they are infatuated. When a couple is in love, any physical contact they have tends to have meaning as well as be a pleasurable experience in and of itself. It tends to express what they feel toward each other. In infatuation, physical contact tends to be an end in itself. It represents only pleasurable experience devoid of meaning. AFFECTION: In love an expression of affection tends to come relatively late in the couple s relationship. In infatuation, it may come earlier, sometimes from the very beginning. STABILITY: Love tends to endure. Infatuation may change suddenly, unpredictably. DELAYED GRATIFICATION: A couple in love is not indifferent to the effects of postponement of their wedding and do not prolong the period of postponement unless they find it wiser to wait a reasonable time; they do not feel an almost irresistible drive toward hast. Infatuated couples tend to feel an urge toward getting married. Postponement is intolerable and they interpret it as deprivation rather than preparation. 89

90 Case 15: BENCHMARKS SUGGEST WE ARE ON SCHEDULE Stage of Relationship First First Meet Official Date Kiss Parents Status Engaged Marriage Affair Divorce Time After Initial Meeting You & Me My Parents Kym & Chris Liz Taylor (Average) 2 Wks 4 Wks 2 Months 3 Months Months 7 Months 8 Months - 9 Months 11 Months - 27 Yrs 2 Wks 3 Wks 2 Yrs 2 Yrs 8 Yrs 10 Yrs day - Never 11 Wks 12 Wks 14 Wks 15 Wks official Repeat On Regular Basis Liz Loop Can Undermine Long-Term Success Source: Family reunion; People Magazine; BCG Analysis 90

91 recommended by Betty MM 15. GF

92 recommended by Betty

93 recommended by somebody

95 Love s Marketing

96 Tool 21: In English, brand literally means a stamp of identity 96

97 Tool 22: CI CI MI BoBo CI BI May I help you? VI Lacoste Omegazippo Montblanc VI 97

98 Tool 23: CI /VI BI MI CI 98

99 Tool 24: Lover Lover 99

100 100

101 Case 16: PRELIMINARY 2530 BoBo 101

102 Case 17: 102

103 Love s Marketing

104 Case 18 : 28( ) () () () () () 104

105 Case 18 : (Continued) () () () () () (15) KTV () () () () () 105

106 Case 19 : by yasaka KG 63Terminator II1005 IQ Bill Gates

107 Case 20 : 107

108 Case 21 : 108

109 Case 22 : 109

110 Case 23 :

111 Case 24: 30MBA AA

112 Case 24: (Continued) 4 N """ xxx relationship "What Do Women Want" LZ

113 Party 113

114 114

115 115

116 by

117 Mr./Miss Right? 117

118 CONTENTS Our Overview Love s Strategy Love s Marketing Our Perspectives 118

119 Vin s Perspective 1 119

120 Vin s Perspective 2 7S 7S Structure Sense Satisfaction Shared Value Skill Style Sex P65FYI Lover 120

121 Vin s Perspective 3 cases Romeo and Juliet 121

122 Summary A Program Romain RolandMarie Curie Napoleon 122

123 123

124 Love is patient, Love is kind, It does not envy, it does not boast, It is not proud, It is not rude, It is not self-seeking, It is not easily angered, It keeps no record of wrongs. Love does not delight in evil, but rejoices with the truth. Love always protects, always trusts, always hopes, always perseveres. Love bears all things, believes all things, hopes all things, endures all things. Love never ends. L o v e N e v e r F a i l s. Corinthians 13 :

125 Frequently Asked Questions 1In this case, why are you still single? No comment. And it is out of all relation to A Program. 2 3P / 125

126 6 Love is so breathtaking & puzzling because of it's romance. Romance can t be explained by logic. In fact, it is against-logic- the more it against, the romantic it is. A Program For it seems to me that while a man with passion and sentiment may do many foolish and precipitate things, a man without passion or sentiment is a joke and a caricature. Marilyn (French American Author) It is the taking over of a rational and lucid mind by delusion and self-destruction. You lose yourself, you have no power over yourself, you can t even think straight. John List 126

127 7 A Program A Program 8 9FYI P4FYI 10 A Program Release A Program 127

128 Afterword MBA single +U zhbless u! 128

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