Tourism Science 77 2 Sirisukul 1998 Zimmer et al Heung 2001 Kim ~ ~ ~ ~ ~

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1 DOI: /j.cnki.lykx Tourism Science Oct Vol. 26No. 5 F A 张紫琼 Rob Law 2 刘 3 挺本文基于对香港居民的大规模电话调查, 采用最优尺度回归模型, 探讨出游动机和人口统计特征如何影响香港居民对旅游重要性的感知以及人口统计特征如何影响香港居民的出游动机回归结果显示 : 休闲放松和发掘新事物是影响旅游重要性感知的主要旅游动机, 家庭月收入和受教育程度是影响旅游重要性感知的主要人口统计特征 ; 与亲朋好友聚会社交休闲放松逃脱日常事务和发掘新事物动机最相关的人口统计特征分别是家庭月收入年龄家庭月收入年龄和受教育程度, 而性别对香港居民的各种出游动机无显著影响香港居民 ; 旅游重要性 ; 旅游动机 ; 人口统计特征 ; 最优尺度回归 % % ; 国家自然科学基金项目网络口碑与商家绩效相互影响的动态机制研究 : 理论模型构建与实证分析 ( ) ; 中国博士后科学基金项目基于社会网络的 Web 个体情感倾向变迁规律研究 ( 2011M500680) 张紫琼 ( ), 女, 博士, 哈尔滨工业大学经济与管理学院讲师, 主要研究方向为酒店及旅游管理电子商务和数据挖掘 Rob Law( ), 男, 博士, 香港理工大学酒店及旅游管理学院教授博导, 主要研究方向为酒店及旅游管理刘挺 ( ), 男, 博士, 哈尔滨工业大学计算机科学与技术学院教授博导, 主要研究方向为自然语言处理信息检索

2 Tourism Science 77 2 Sirisukul 1998 Zimmer et al Heung 2001 Kim ~ ~ ~ ~ ~

3 数据来源 Random digit dialing / / / / / 1303 FAX % 1238 / / ~ ~ ~ ~ N % N % ~ ~ ~ ~ ~ ~ / How important to take an annual pleasure trip 5 Spend time with family friends or relatives Crompton 1979 Yuan Mcdonald 1990 Lee et al Jang Cai 2002 Meet different people Ryan Glendon 1998 Crompton 1979 Rest and relax Zhang Lam Crompton 1979 Yuan Mcdonald 1990 Ryan Glendon 1998 Lee et al Jang Cai 2002 Pearce Lee 2005 Get away from daily routine /role /obligation /stress / troubles Crompton 1979 Yuan Mcdonald 1990 Lee et al Jang Cai 2002

4 Tourism Science 79 Pearce Lee 2005 Discover new places and /or things Yuan Mcdonald 1990 Lee et al Jang Cai 2002 / Very unimportant /unimportant /Somewhat unimportant / Neither important nor unimportant /Somewhat important /Important /Very important // Refuse to answer / Unsure 3. 2 研究方法 2004 SPSS16. 0 Optimal Scaling 出游动机和人口统计特征对旅游重要性感知的联合影响 F Zero - Order F

5 80 2 F F 5 100% 人口统计特征对各出游动机的影响 F Zero - Order F

6 Tourism Science F Zero - Order F F Zero - Order F

7 82 6 F Zero - Order F F Zero - Order F

8 Tourism Science 83 2 感谢香港理工大学酒店及旅游管理学院在电话调查和数据整理方面所做的工作 1Crompton J L. Motivations for pleasure vacation J. Annals of Tourism Research Heung V C S Qu H Chu R. The relationship between vacation factors and socio-demographic and travelling characteristics The case of Japanese leisure travellers J. Tourism Management Jang S Cai L A. Travel motivations and destination choice A study of British outbound market J. Journal of Travel & Tourism Marketing Kim S S Lee C-K Klenosky D B. The influence of push and pull factors at Korean national parks J. Tourism Management Lee G O leary J T Lee S H et al. Comparison and contrast of push and pull motivational effects on trip behaviour An application of a multinomial logistic regression model J. Tourism Analysis Pearce P L Lee U-II. Developing the travel career approach to tourist motivation J. Journal of Travel Research Ryan C Glendon I. Application of leisure motivation scale to tourismj. Annals of Tourism Research Sirisukul M. An examination of travel behavior of Thai peoplec Pottana ed. Tourism Development ConferenceConference Proceedings. Thailand Research Institution Bangkok Thailand Yuan SMcdonald C. Motivational determinates of international pleasure timej. Journal of Travel Research Zhang Q H Lam T. An analysis of Mainland Chinese visitors motivations to visit Hong Kong J. Tourism Management Zimmer Z Brayley R E Searle M S. Whether to go and where to go Identification of important influences on seniors decisions to travel J. Journal of Travel Research J

9 84 J J J J J J SPSS M J Perceptions of Travel ImportanceTravel Motivation and Demographic Characteristics An Empirical Study Based on a Large-Scale Telephone Survey with Hong Kong Residents ZHANG Ziqiong 1 LAW Rob 2 LIU Ting 3 1. School of ManagementHarbin Institute of TechnologyHarbin China 2. School of Hotel and Tourism ManagementHong Kong Polytechnic UniversityHong Kong 3. School of Computer Science & TechnologyHarbin Institute of TechnologyHarbin China Abstract Using an optimal scaling regression model this study examines how travel motivation and demographic characteristics of Hong Kong residents affect their perceived importance of travel and how demographic characteristics affect their travel motivation based on a large-scale telephone survey. Regression analysis results show that relaxation and discovering new things are the most important motivations in determining Hong Kong residents perceptions of travel importanceand that the residents with a higher average monthly household income and a higher level of education tend to have more importance perceptions on travel. The results also show that spending time with family friends or relativesmeeting different peoplerest and relaxationgetting away from daily routineand discovering new places or things are most related to average monthly household incomeageaverage monthly household incomeageand level of educationrespectively gender has no significant influence on Hong Kong residents travel motivation. Key words Hong Kong resident perception of travel importance travel motivation demographic characteristic optimal scaling regression ( 责任编辑 : 车婷婷 )

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Microsoft Word - 24217010311110028谢雯雯.doc HUAZHONG AGRICULTURAL UNIVERSITY 硕士学位论文 MASTER S DEGREE DISSERTATION 80 后女硕士生择偶现状以武汉市七所高校为例 POST-80S FEMALE POSTGRADUATE MATE SELECTION STATUS STUDY TAKE WUHAN SEVEN UNIVERSITIES