Citibank Taiwan Ltd. Press Release October 15, 2012 Citibank Taiwan Unveils the Latest Citi Privilege Signature Card October 15 Citibank Taiwan today unveiled its latest Citi Privilege Signature Card, an upgrade of the bank s Citi Privilege Card, integrating more leading lifestyle brands to provide multiple offers to clients. The offers include buy one, get one free perks at Wow Prime Group s nine restaurant chains for a period of one year and unique birthday rewards at the group s newly added Famonn Coffee chain. Customers will also enjoy 30 percent off on 3D and 25 percent off on IMAX tickets at Vieshow cinemas on weekdays on top of existing Citi promotions. Using the latest Citi Privilege Signature Card at 7net stores will entitle clients to cash rebates of NTD$100 for every NTD$1,000 spent. On Wednesday, October 19, cardholders who shop at eslite bookstores will benefit from NTD$100-off coupons on every NTD$888 spent. (Please refer to attachment 1 for details.) Citibank Taiwan Chairman Victor Kuan said that Citibank s credit cards have been leading the market as Citi constantly caters to evolving customers needs. With 200 Years Citi and Citibank Taiwan quickly approaching its 50 th birthday, we have focused on the trends of globalization, digitization and urbanization to drive our growth and to provide clients with the most innovative products and services, Kuan said. Kuan added, Cardholders describe Citibank s credit cards as the most recognizable and reliable, providing them a sense of security especially when traveling. Our services cover itinerary planning, airport transfers, travel insurance, global purchase warranties, risk-free card loss and world promotions. Citibank credit cards have truly become an indispensable tool for payment in this era of globalization. In terms of digitization, Citibank Taiwan launched Citi Mobile in 2008 and Smart Banking branches later in 2010. These branches incorporate digital technology to change the way consumers bank. Taiwan has the highest number of Smart Banking branches in Asia. Capitalizing on our technological capabilities, through Citi Mobile, customers can make reservations at Wow Prime restaurants, book their movie tickets at Vieshow and shop at 7net by simply scanning QR codes. Citibank also continues to take into account the interests of the urban working population.
Citibank understands the needs of customers who expect to spend and save at the same time. Therefore, we have set up large networks with business partners around various localities to help cardholders maintain a good balance between spending smartly and being able to receive rewards, Kuan said. A market survey conducted by Citibank Taiwan in the first half of 2011 on people aged 25 to 60 years old showed that the majority polled could be categorized into two groups new office workers and DIY tech enthusiasts. Esther Tang, Managing Director of Citibank Taiwan Cards and Unsecured Lending, explained, These new characteristics of modern people highlight their pursuit for better lifestyle choices, new forms of entertainment, dependence on technology and enthusiasm towards arts related activities. The re-launched Citi Privilege Signature Card has built partnerships with Wow Prime, Vieshow, 7net and eslite to meet with clients demands for finer lifestyle options and cultural activities. The four partners not only play leading roles in their industries; they also share Citi s dedication towards innovative products and services, Tang added. The Wow Prime group owns more than 200 restaurants located in urban areas in Taiwan. Wow Prime s multi-brand presence aims to cater to varying customer segments. Vieshow Cinema has 11 theaters around Taiwan and five IMAX cinemas located in Taipei, Banciao, Hsinchu, Taichung and Kaohsiung. With the group s newly renovated theaters and high-quality equipment, Vieshow has introduced an unexpected, highly pleasant experience for film enthusiasts. Citibank also has for the first time partnered with 7net. The bank has been working with 7net on several online shopping projects involving up to 400,000 items. 7net has successfully integrated physical and virtual distribution channels to create the most convenient shopping platform. It not only offers 24-hours around-the-clock service but also allows clients to place orders online and pick up their merchandise at any of the 4,800 7-Eleven stores by the very next day. eslite bookstore has more than 40 stores around the island. Selling around 2.7 million books and 25,000 kinds of biographies, eslite has become a rich but quiet enclave in a bustling city for culture and creativity. Citibank Taiwan has introduced many firsts to market, including the launch of Wealth Management services, the establishment of 24-hour ATMs, lifetime bonus points and Citi Daily Offer Rewards. Since the Citi Privilege Card was launched in 2007, it has stood out on the
back of its combination of rewards from leading brands in the entertainment industry. In 2012, we have united more brands under the Citi Privilege umbrella and upgraded to the Citi Privilege Signature Card to better satisfy clients needs for useful credit card rewards. Citi Privilege Signature Card has integrated the most satisfying living & entertainment rewards and further extends part of the rewards to all Citi s cards to provide clients the best offerings in the market. (Please refer to the attachment 2 for details.) For details on rewards & equity or services & restrictions, kindly visit Citibank website at www.citibank.com.tw. ### Citi Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com Twitter: @Citi YouTube: www.youtube.com/citi Blog: http://blog.citigroup.com Facebook: www.facebook.com/citi LinkedIn: www.linkedin.com/company/citi Attachment 1: Citi Privilege Signature Card Feature (The original cardholder shares the enhanced benefits) 合作夥伴 優惠 優惠內容 王品集團首年生日 花旗饗樂生活卡正卡持卡人於核卡後, 首年生日前一 買一送一 個月可獲贈兩人同行一人免費生日優惠券一張 生日優惠券適用餐廳 : 王品牛排 西堤牛排 陶板屋 和風創作料理 原燒優質原味燒肉 聚北海道昆布 鍋 藝奇新日本料理 夏慕尼新香榭鉄板燒 品田牧 場日式豬排咖哩 舒果新米蘭蔬食 王品集團活動期間除曼咖啡至 2012/12/31 止, 其他優惠活動期間至 2013/12/31 止 曼咖啡生日禮王品集團店內消費折扣王品集團店內 VIP 禮 生日當日起七日內購買任意飲品一杯, 享甜點一份半價 持花旗饗樂生活卡刷卡消費套餐享九折 適用餐廳 : 王品牛排 夏慕尼新香榭鉄板燒持花旗饗樂生活卡於王品集團下述餐廳刷卡消費, 即
物或餐點獲贈王品集團下述餐廳當月 VIP 禮物或主餐外之餐點一道 適用餐廳 : 王品牛排 西堤牛排 陶板屋和風創作料理 原燒優質原味燒肉 聚北海道昆布鍋 藝奇新日本料理 夏慕尼新香榭鉄板燒 品田牧場日式豬排咖哩 舒果新米蘭蔬食 平日購票優惠 週一 ~ 週四持花旗饗樂生活卡購票, 一般影片買一送 威秀影城購票活動期間至 2013/12/31 止 7net 雲端超商活動期間至 2013/12/31 止誠品集團活動期間至 2013/10/15 止 * 如已是 誠品人 會員或購買任何折扣商品, 享有折扣後, 若結帳金額滿額, 仍可再獲誠品抵用券 假日 83 折優惠月月滿千折百每年最高一萬二會員日雙倍購物金會員積點五倍密室特賣會誠品書店誠品生活專櫃 一 * 3D 電影 7 折 IMAX 75 折 ** * 每卡每日限購買一張送一張乙次 ** 3D/IMAX 每卡每日購買一次最多四張上述優惠三項優惠恕不得合併使用, 且每卡每日僅能擇一優惠回饋限當日使用週五 ~ 週日 國定假日 / 連續假日持花旗饗樂生活卡可享購票優惠 83 折 * * 每卡每日限購買一次最多四張, 一般電影 3D 電影 IMAX 三項優惠恕不得合併使用, 且每卡每日僅能擇一優惠回饋限當日使用 於 7net 網站刷花旗饗樂生活卡購物單筆消費滿 ( 含 ) NT$1,000 以上即可現折 NT$100, 單筆交易限折抵一次, 每卡每月最高 10 次 一般消費與分期交易皆可適用 每月 7 日會員日於 7net 網站刷花旗饗樂生活卡消費滿 ( 含 )NT$100 以上, 即可獲得會員日加碼雙倍購物金 NT$60 於 7net 網站刷花旗饗樂生活卡消費可享 7net 會員積點 5 倍送 7net 網站不定期提供花旗饗樂生活卡 密室特賣會, 精選商品超低折扣, 購物前先抽折價券, 現抽現買現折! 有機會抽中最高 NT$711 購物折價券! 持花旗饗樂生活卡每週三於誠品書店單筆消費滿 NT$888 可獲 NT$100 誠品抵用券 * * 誠品集團優惠限擇一回饋, 每卡每日限兌換一份持花旗饗樂生活卡每週三於誠品生活專櫃單筆消費滿 NT$ 3,888 可獲 NT$100 誠品抵用券 * * 誠品集團優惠限擇一回饋, 每卡每日限兌換一份
相關優惠權益或服務細節與限制條件請上本行網站 www.citibank.com.tw 查詢 Attachment 2: Citi Daily Offer 合作夥伴優惠內容統一星巴克週一 ~ 週五刷花旗信用卡原價購買相同飲品第二杯半價活動期間至 * 大來卡 大來長榮聯名卡與花旗 *Happy Go 卡不適用 2012/12/31 止週一 ~ 週四持花旗信用卡 * 購票, 一般影片 6 折起 ** 3D IMAX 8 折起 ** * 本活動指定信用卡卡別為 : 花旗鑽石卡 / 現金回饋卡 / 超級紅利回饋卡 / 消費達人卡 / 透明卡 / 哩遇卡 ** 一般影片每卡每日限購一次最多兩張 ;3D 電影及 IMAX 電影 : 每卡每日限購 威秀影城購票活動期間至 2013/12/31 止 一次最多四張 本優惠限於當日使用, 一般電影優惠與 3D 優惠 /IMAX 電影優惠不得併用 週五 ~ 週日 國定假日 / 連續假日持花旗信用卡 * 購票, 可享購票優惠 85 折 ** * 本活動指定信用卡卡別為 : 花旗鑽石卡 / 現金回饋卡 / 超級紅利回饋卡 / 消費達 人卡 / 透明卡 / 哩遇卡 ** 每卡每日限購一次最多四張 ;3D 電影及 IMAX 電影 : 每卡每日限購一次最多四張 本優惠限於當日使用, 一般電影優惠與 3D 優惠 /IMAX 電影優惠不得併用 於 7net 網站刷花旗信用卡 * 購物單筆消費含一般消費及分期消費, 滿 ( 含 ) NT$1,200 以上即可現折 NT$100, 單筆交易限折抵一次, 每卡每月最高 4 次 7net 雲端超商 * 除饗樂生活卡另享優惠外, 大來卡恕不適用 活動期間 :2012/11/01~2013/10/31 於 7net 網站刷花旗饗樂生活卡消費可享 7net 會員積點 3 倍送 * 除饗樂生活卡另享優惠外, 大來卡恕不適用活動期間 :2012/12/01~2013/12/31 持花旗信用卡 * 每週三於誠品書店單筆消費滿 NT$1,000 可獲 NT$100 誠品抵用券 ** 誠品集團活動期間 2012/10/17 至 2013/10/15 止 * 除饗樂生活卡另享優惠外, 大來卡恕不適用 ** 誠品集團優惠限擇一回饋, 每卡每日限兌換一份持花旗信用卡 * 每週三於誠品生活專櫃單筆消費滿 NT$ 3,888 可獲 NT$100 誠品抵用券 * * 除饗樂生活卡另享優惠外, 大來卡恕不適用 ** 誠品集團優惠限擇一回饋, 每卡每日限兌換一份 品味饗宴活動期間至 2013/12/31 台亞與鯨世界 超過 1,500 家餐廳, 最優 7 折優惠 刷花旗信用卡於台亞與鯨世界消費
活動期間至 2012/12/31 止康是美活動期間至 2012/12/31 止 人工加油週一每公升降 1.2 元, 其他日降 0.9 元自助加油週一每公升降 1.7 元, 其他日降 1.4 元 *( 限自助加油站點適用 ) * 本優惠僅適用於台亞及鯨世界加油站, 限加入單台車輛油箱 持花旗信用卡每週二於康是美單筆消費滿 999 元折 100 元 相關優惠權益或服務細節與限制條件請上本行網站 www.citibank.com.tw 查詢