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C I P / ]. [ Good to Great ISBN 7-80073-554-0.... F270 C 2 I P 0670 20 72 9 Good to Great Copyright 2001 by Jim Collins. Chinese (Simplified Characters Only) Trade Paperback Copyright 2002 by CIT IC Publishing House. Published by arrangement with Curtis Brown Ltd. through Bardon-Chinese Media Agency. ALL RIGHTS RESERV E D. CONG YOUXIU DAO ZHUOYUE [ ] 100600 7 1092mm 87 m m 1/16 19.5 2 27 2 1 00201 2 75 003 0 1-2 0 0 2-2 9 5 8 ISBN 7-80073-554-0/F 4 1 2 9. 90 E-mail:sales@citicpub.com 0 1 0-8 5 3 2 2 5 2 2
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1. 2 1. 3 2811 11 6 1.2 9 U p j o h n B u r r o u g h s S i l o C h r y s l e r Great We s t e r n H a r r i s Wa r n e r- L a m b e r t - Scott Paper H a s b r o R u b b e r m a i d A & P T e l e d y n e
10 Bethlehem Steel RJ RJ Reynolds A d d r e s s o g r a p h E c k e r d Bank of America 502 8 10. 5 6 2 000 000 3. 84 1. 4 1. 3 2 8
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The Statistical f i c e Of 89
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102 * * * 100
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4 1 2 3 4 105
106
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132 4. 0 0 3. 5 0 11 1 984 970 3. 56 3. 00 2. 50 2. 00 1. 50 1. 00 2.35 1. 77 0. 50 0. 00 11 1 984. 1. 1 970. 12. 31 1970 1977 1984 5. 3 8 0. 0 0 7 0. 0 0 6 0. 0 0 5 0. 0 0 4 0. 0 0 3 0. 0 0 11 2 000 984 11 984 6 4. 1 7 211 984. 12. 31 2 0 0 0. 1. 1 2 0. 0 0 1 0. 0 0 1997. 6. 30 11. 53 0. 0 0 1 9 8 4 1 9 9 2 2 0 0 0 5. 4
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161 1 5 70
162 A & P
5 163
164
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166 1 9 9 972 8 3 65 4 69 3 8 5 500 20003 7 9 110
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5 0 2 0 2 0 8 0 1 0 2 4 172
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174 2 9 4 4 2 1 990 5 2. 03. 8 300 6 000 6 000 303 0 1 000 4 0 1981
2 90 0 175
176 8 0 1 999 20 5 10 5 0
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178
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180
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182 I B M I B MU N I VA C De Havilland 3 0 A C Palm Pilot C P r o d i g y o m p u s e r v e M - 16
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184 208 0
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186
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190 3 25 0 000 1 2 3 34 5 6 7 89 1011 1220 3 5 0 1 0 00 1 10 000 000100 000 1 2 51 00
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194
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198 10 91 0 5 3 2 1 00
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201
202 8.3
203 50 000 5
204 2 44881 6 1 965 1 975 1 975 1 975 2 0 1 000
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206 8. 4 8.4 1 979 1 980 S m i t h K l i n e 1 9 8 1 6 1987 1 80
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208 2 80 0 1 1 998 8. 2
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210 I B MD E C 1 / 3 1 1 979 87 3 5 19781 983 3 1988 9 7 0 R J
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213
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218 + 3. / 4. 1945 7 20 6 0 2 5 3 8 1970 2000
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220 193782 3 5 1972
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222 50 d i m e n s i o n
6 1 2009 0 46 0 10 223 9. 2
224 9. 2 1923 21 50
1995 225 202 0 3 0 5 0 6 0 8 0 9 0 9. 3
226 9. 1 9. 1 A BA B 9.1 5 5
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232
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250 1 0 4. 1 985 1985 15 5. 1 995 500 6. 1 996 T + 15 1 9 9 6 T 1 + 15 3. 0 / 15 1 435 1965 1965197 19851995 1 435 5 00 1 000
251 1 435 500 19651 995 126 C R S P 1.1 1 9 11 1-1
252 1 1 26435 C R S P 1965 10 1 4531 26 1 1 985 1 995 97519951 1 965 995 126 1 1 985 1995 1, 2. 3 1 1 960 59 85 2 1 9751 995 30 % 1. 3 10 1965 1 9 7 5 3 1 9651 995 1. 3 1965 1 0 3 4 1 9701 1 1 995 985 975 1 9 9 5 30 % 1. 3
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254 5 1985 15 3 X 6 7 X YT 81 C 975 R S P 1 X 0 9 X 20 1 0 11 1 A F L A C 3 2 A M P 6 3 4 1 5 3 6 6 Allegheny Teledyne Inc 7 A L LT E L C o r p 2 8 67 9 6 1 0 2 Anheuser Busch Cos Inc
255 11 5 1 2 6 Archer Daniels Midland Co 1 3 1 1 4 6 15 2 16 3 6 1.1 17 1 Berkshire Hathaway Inc 1 8 1 19 3 Browning-Ferris Industries 2 0 2 2 1 8 2 2 6 2 3 2 4 2 5 11 2 6 3 2 7 8 28 6 7 2 9 3 30 8 3 1 C P C 3 2 C S X 8 3 3 7 3 4 6 35 3 6 3 6 11 3 7 2 3 8 F M C 7 3 9 4 0 2 41 3 6 4 2 6 Fleet Financial Group Inc
256 43 7 Fleetwood Enterprises Inc 4 4 6 Foster Wheeler Corp 4 5 GPU Inc 2 4 6 8 47 G E I C O 1 0 4 8 7 4 9 511 5 0 5 1 2 5 2 6 5 3 5 4 3 5 5 6 5 6 5 7 5 8 7 5 9 36 60 2 6 1 1 6 2 67 6 3 6 6 4 6 5 36 6 6 K e y C o r p 3 6 7 6 8 6 9 Eli Lilly and Co 2 7 0 36 7 1 7 7 2 2 L o w s e Companies Inc 7 3 M C I 7 7 4 36 7 5 36
257 76 3 6 7 7 7 78 1 0 79 Merck & Co Inc 1 8 0 2 81 4 5 Monsanto Company 8 2 1 83 3 6 84 1 7 8 5 Norwest Corp 5 8 6 87 Olsten Corp 1 7 8 8 Owens Corning 2 89 PACCAR Inc 2 9 0 8 9 1 9 2 1 93 Phelps C o r p 2 94 9 5 96 2 5 97 Progressive Corp Oh 3 1 9 8 6 9 9 8 100 3 6 101 3 6 1 0 2 SCI 7 1 0 3 SAFECO Corp 2 1 0 4 1 0 5 7 1 0 6 7 107 3 6 108 3 6 1 0 9 1 11 0 State Street Boston Corp 3 1.1
258 111 8 112 36 113 6 114 36 115 8 116 26 117 13 118 6 119 2 120 V F 6 121 1 122 123 9 124 67 125 126 7 1 11 9 C R S P 5
8 C P C 1 9 8 0 1980 1 1.1 3 1 5 T + 15 33 3 259
1.2 6
262 1 2 6 4 4 = 3 = 4 2 = 1 = 6
263 4. 00 R i c h a r d s o n - M e r r i l l 3. 25 G.D.Searle & Co 3. 00 2. 8 3 2. 7 0 1.2 2. 67 2. 67 2. 40 Smith Kline Beecham 2. 33 2. 33 2. 17 3. 40 3. 25 1. 83 2. 8 3 Sallie Mae 2. 67 2. 5 0 H. F.Ahmanson & Co 2. 3 3 2. 3 3 2. 2 0 1. 6 0
264 2. 6 7 2. 50 2. 33 2. 33 2. 33 2. 3 3 The Clorox 2. 3 3 2. 2 5 C h e e s e b r o u g h - P o n d s 2. 00 B i c 1. 5 0 A l b e r t o - C u l v e r 1. 5 0 1. 5 0 1. 0 0 F a b e rg e 1. 0 0 * 3. 5 0 3. 5 0 Z e l l e r b a c h 3. 25 3. 1 3 2. 9 2 2. 6 7 2. 5 0 The Westvaco 2. 5 0 * 3. 1 7
2. 5 8 265 2. 50 2. 42 2. 33 2. 25 2. 0 8 1. 5 0 1. 0 0 1.2 * 3. 0 0 3. 0 0 2. 9 2 2. 6 0 2. 5 0 2. 4 0 2. 4 0 1. 8 3 1. 7 5 1. 6 0 1. 5 0 * 3. 50 3. 40 3. 25
266 3. 2 0 3. 4 2 2. 83 2. 5 8 2. 33 N C R 2. 25 I B M 2. 00 1.33 3. 42 Revco D.S. Inc 2. 67 2. 17 3. 33 3. 17 3. 17 3. 00 3. 00 2. 83 2. 25 2. 17
1.3 10 * ** 1 0. 0 8 1 3. 7 6 0. 2 1 5. 6 7 1 0. 5 4 0. 6 9 6. 4 2 6. 6 3 0. 1 6 6. 3 3 3 5. 0 0 0. 6 3 1 0. 8 3 6. 9 7 0. 3 1 * * * 9. 4 2 1 7. 9 5 0. 2 2 7. 9 2 1 2. 1 5 0. 2 6 8. 125 15. 14 0. 37 4. 9 1 * * * * 2. 0 2 * * * * * * ** 1 0. 20 1
268 1 *** 7. 17 **** 8 8. 125. 12 T 11 1 T + 8. 1 2 5 ***** T T + 8. 125 + 18. 125 T + 18. 12511 T 1 T + 18. 125 T + 18. 125 1998N o r w e s t 1 9 8 81 03 0
269 1.3
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272 6 1 2 3 4 5 6 7 8 9
273 1 0 a / 10 10 1.4 1 0 b 10 11 1 0 283 5
274 8 8 10 6 7 6 7 6 9 8 9 84
275? 205 5 5 1.4 5 = 1 00 2 3 1 10 1 0 1 6
276 1
277 2 3 1. 1.4 2. 3. 4. 5. 6. 8 1. 2. 3. 1 1 0 0 4. 1 0 5. 6. 7. 1998 1998 8. 1 9 9 8 1 2
278 3 4 1 995 1 1995 21 9 3 10 10 10 10 10 10 1 9 9 8
279 1 2 3 1.4 3 1 2 3 45 5 6 3 1 1 997 0 1 2 3 4 5 6 7 8
280 9 28 1 01 998 1. 2. 3. 4. 10 4 5. 6. 7. 8. 9. 4 10. 4 11. 12. 13. 4 14. 4 15.
281 16. 17. 18. 19. 1.4 20. 21. 4 22. 4 23. 4 24. 10 25. 1 4 0 1 2 3
282 11 1 998 0 21 0 3 1 2 3 101 0 1 10 10 2 2 10 10 2 3 10 10 2 4 10 10 2 1
2 283 3 4 1.4
2.1 1 1998 0 101 998 6 0 0 % 3 0 0 % 4 2 50 % 3 0 0 % 4 0 0 % 4 0 0 % 2 0 0 % 6 0 0 %
286 4 0 0 % 3 0 0 % 3 0 0 % 4 2 2 4. 7 6 % 6 2 3 3 % 6 4 6 7 % 3 0 0 % 5 1 20 % 5 1 2 0 % 7 2 29 % 6 0 0 % 9 3 3 3 % 10 7 70 % 3 0 0 % 5 0 0 % 6 5 2 0 3 0. 7 7 % 6 2 3 3 % 4 3 75 % 5 0 0 % 3 0 0 % 4 1 2 5 % 3 0 0 %
2 5 6 2 4. 0 0 % 287 9 0 2 6 2 8. 8 9 % 2.1 42 2 4. 76 % 65 20 30. 77 % 6. 46 25 6 24. 00 % 5. 04 90 26 28. 89 % 6. 07 11 1 9. 09 % 65 7 63. 64 % 7. 00 6 3 50. 00 % 5. 50 17 10 58. 82 % 6. 47
5.1 1 9 9 5 4 1 9 9 5 5 1995 6 1 995 19741 995 70 28 40 % 19821 995 80 17 21 % 19841 995 90 6 9 77 %
290 () * * 19801995 76 1 9 25 % 1 9721995 64 18 28 % 19731995 66 1 2 19 % 19751995 71 70 99 % 19721995 * 57 2 3. 50 % 19741995 70 6 8 97 % 19751995 71 1 3 18 % 19831995 84 6 4 76 % * 1 972 **
8.1 - A & P - A & P A & P I B M 1 80
292 1 64 984 AT M 3 100 C
293 8.1 20 5 8 0 A l
294 H a l c i o n P h a r m a c i a -
295 8.1 400 5 2 9 0 0
296 GI Joe 3 5 5 1 00
8.2 1998 1998 2 1 169 818 207 5 137 217 603 + 2 2 5 28 138 169 7 345 320 294 1 6 600 000 0 0 + 3 4 11 424 141 0 0 1 0 0 0 0 + 3 2 1 97 094 394 3 235 285 336 1 3 9 348 882 434 2 0 106 594 043 + 3 3 2 337 860 155 1 4 174 589 830 1 2 2 1 171 873 946 1 8 338 404 045 + 2 1 8 218 599 634 2 4 324 508 613 2 11 3 732 984 720 9 254 232 923 + 2 14 154 907 076 4 3 2 22 322 080 3 109 744 379 + 3 1 0 189 013 588 2 3 143 005 128 3 5 5 1 723 276 274 1 9 6 997 069 169 + 1
298 () 1998 1998 36 955 695 029 29 603 549 096 3 17 97 233 030 8 209 682 701 + 1 1 9 94 309 099 9 162 484 305 3 11 26 013 766 8 15 534 739 + 3 2 2 84 842 102 9 103 450 742 1 1 7 1 448 694 030 6 157 643 123 + 3 2 2 670 808 773 1 3 440 239 849 + 1 2 2 648 232 383 7 264 428 815 2 14 381 361 879 15 388 240 170 1 4 2 123 867 786 7 125 718 587 1 1 4 174 390 164 0 0 + 1 2 0 153 344 542 5 152 718 587 + 3 8 5 64 609 576 3 38 853 138 2
500 11 1. 1 500 11 15 31 5 51 0 15
240 11 11 2. 5 10 11 T : 11 1 7 P 1/1 700 11
241 5 3 1 0 5 15 30 102 0
242 1 1998 18 980 9 1999 4 1994
243
244 14 1 999611 1 5 4 5 7 20 24 3 4
245 4
246 5 5 51 0 5
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248 5
1 994 2 0 902 001 2 1995 70100 1 6 D N A D N A
300 21 1965 199530 50 1 435 15 2. 8 11 2 2 8
C E OI T 301
302 M B A l j y u @ u i b e. e d u. c n 2 0 0 292 6 3 0