(Kimberly - Clark Corporation) 1872 (Consumer Tissue) (Personal Care) B2B (Business to Business) 27 B2B 2004 21% 51
15%B2B 16.6% 28 8 29 8 37 150 Huggies, Pull-Ups, Kotex, Depend, Kleenex, Scott, Kimwipes, WypAll, Andrex, Scottex, Page, Popee and Kimbies 9 27 http://kctw.jei-young.com.tw/p_aboutus.htm, 2005/04/26 28 Kimberly - Clark Fact Sheet, 2005/02 29 Kimberly - Clark Fact Sheet, 2005/02 52
HQ (North America) (Europe) Developing & Emerging Region (US) (Canada) (Latin (Middle America) East) (Asia (Africa) Pacific) (East Europe) 30 9 10 58% 20% 22% 31 10 30 31 Kimberly - Clark Fact Sheet, 2005/02 53
1995 50 (Scott) (Kotex) (Huggies) 1000 32 2003 2003 (staff function) 32 (http://kctw.jei-young.com.tw/p_taiwan.htm), 2005/04/26 54
2003 2003 (Developing & Emerging Market Region) 55
(Operating Unit) - 56
cost center 57
Huggies 58
0.26% 4.16% 3.17% 1995 Scott Paper (Scott Taiwan) 2001 (line manager) 59
(Developing & Emerging Region) 60
Hewlett & Packard, Technology Service Group IT (Consumer) (Small and Medium Business) Enterprise 170 150,000 2004 5 IPGImaging and Printing Group PSGPersonal Systems Group HPSHP Services ESGEnterprise Systems Group ESG server (storage) (soft ware) HPS TSG product solutions services HPS 61
PSG Customer Solutions Group, CSG IPG 2004 5 33 1. (Customer Solutions Group; CSG) IT 2. (Imaging & Printing Group; IPG) 3. (Technology Solutions Group; TSG) 65,000 IT IT 4. (Personal Systems Group; PSG) 5. Bristol Bangalore Cambridge Grenoble Haifa (Tokyo) 62
Haifa 11 IT 2001 2004 2008 34 11 2001 2008 IT Gartner Group 12 33 http://h50007.www5.hp.com/hpnewsroom/hpusa.asp 2005/04/28 34 Gartner Group MIC IT Spending 2005/01 63
64 12 35 2003 13 13 2003 36 35 Gartner Group MIC IT Spending 2005/01 36 Gartner Group MIC 2004/05
14 (EMEA: Europe/Middle East/ Africa) HP TSG TSG (America) TSG TSG (Asia) (EMEA) TSG (Japan) (South East Asia) (South Pacific) 37 14 37 65
(sales office) IDC Gartner (quota) (quota) 12 2002 12 Worldwide IT Service Market by Vertical, 2002 38 Vertical 2001 ($M) 2002 ($M) Growth Agriculture, Mining and Construction 4,769.9 4,657.4-2.4 % Communications 58,389.6 52,992.4-9.7 % Discrete Manufacturing 74,515.1 72,893.1-2.2 % Education 9,866.9 10,272.7 4.1 % Financial Services 112,642.5 114,353.9 1.5 % Health Care 20,452.0 21,542.6 5.3 % Local and Regional Government 30,378.9 30,989.3 2.0 % National and International Government 46,318.1 48,270.1 4.2 % Process Manufacturing 46,624.2 46,554.9-0.1 % Retail Trade 28,170.2 28,049.4-0.4 % Services 39,681.5 39,843.1 0.4 % Transportation 27,229.2 26,571.6-2.4 % Utilities 23,619.4 23,325.8-1.2 % Wholesale Trade 16,614.9 15,939.6-4.1 % Total 539,572.5 536,255.7-0.6 % 38 Gartner Group, 2003/05 66
CPU (cost efficiency) 13 39 13 Americas Europe, Middle East, Africa Asia Pacific, including Japan California Colorado Idaho Indiana Massachusetts Nebraska New Hampshire Oregon Tennessee Texas Virginia Washington Puerto Rico Brazil Mexico Canada Germany Ireland Israel Netherlands Spain UK Australia China India Japan Singapore 39 2004 (HP 2004Annual Report) 67
15 2004 44.2% 31.7% 13.5% 30% 5% 15 2002~2008 40 40 Gartner Group MIC 2004/07 68
15 2008 IBM (14%) (5%) (4%) 5% 16 41 16 2003 41 Gartner Group 2004/11 69
ERP Supply Chain E-portal IT solution (portfolio management) 70
17 4 60% 42 17 2003 1. 600 42 Gartner Group 2004/11 71
(1) Customer Support PDA Value Product Volume Product Value Product Volume product Volume Product Volume Product (2) (Outsourcing) (head account)technology ( ) (application) (business process outsourcing) consultant integration team Procter Gamble 72
(3) Consultant & Integration consultant integration team Customer Relationship Management LCD CRM ERP 2. EAM, Enterprise Account manager EAM 100% (Solutions) (Solutions) 73
3. Genetech (total solution) ERP (portfolio management) 74
75
Eastman Kodak Company, Digital & Film Imaging Systems 1880 1. (Graphic Communications) 2. (Health Imaging) 3. Digital & Film Imaging Systems 4. Display & Components OEM OLED 2004 135 43 43 2005/04/06 http://wwwtw.kodak.com/tw/zh-tw/corp/thecompany/the_company.jhtml?type=5_1&id=0.1.4&lc=zh-tw 76
1995 1995 (Japan Region) (South Asia region) 18 77
( America) (International Region Operations) (North America) (South America) (Europe) (Asia Pacific) (Middle East/Africa) (Japan) (South Asia) 44 18 1995 1981 1995 (Great China Region) (Japan & Korea Region) International Regions Operations 1995 19 78
(America) (International Region Operations) (North America) (South America) (Europe) (Asia Pacific) (Middle East/Africa) (Great China) (J apan & Korea) (South Asia) 45 19 1995 () 1992 1996 1996 1997 31 41 20 44 45 79
46 20 2006 2010 1994 (Kodak Express) 1998 4000 2002 8000 8000 8,000 40,000 47 () 46 2004 Strategy Overview, Kodak Investor meeting, 2004 47 (http://wwwtw.kodak.com/tw/zh-tw/corp/kodakinchina/kodak_in_china.jhtml?type=5_2_6_4&id=0.2.4.14.10&lc =zh-tw)2005/04/27 80
8000 2001 (business model) 1000 ( ) 1. (cost management) 2002 (Division) (Kodak Portrait Division (Kodak Digital 81
Division )(Kodak Consumer Division ) 2002 (Global Sales) (2003 ) 21 Kodak Digital Kodak Consumer Kodak Portrait 48 21 2003 49 () 1. 48 82
(technology platform) (code) (Outlook design) (user interface) (soft ware application) (local adaptation) 22 / 22 50 2. (cost efficiency) 49 2005 (Global Manufacturing & Logistic, Investor Overview), 2005/02/2 50 83
2002 2004 2005 23 23 51 51 2005 Global Manufacturing & Logistic, Investor Overview2005/02/28 84
3. J Watter Thompson 1996 (Ogilvy & Mather Group) 52 ( ) 52 http://member.netease.com/~pcmouse/dianzi/brand.html 2005/04/27 85
1997 2004 1.95 264.8 14 53 14 1997 2005 1997 1998 1999 2000 2001 2002 2003 2004 2005 ( 400 1.95 4.1 7.2 12.6 21.9 39.6 89.2 264.8 ) ( ) - 110.3% 75.6% 75.0% 73.8% 80.8% 125.3% 196.9% 2000 17 2 (film) 15 53 2002-2003 (http://www.ccwresearch.com.cn/store/list/products_service_list4.asp?columnid=262&view=) 2003-2004 (http://www.ccwresearch.com.cn/store/list/products_service_list4.asp?columnid=83&view= 2004-2005 (http://www.ccwresearch.com.cn/store/list/products_service_list4.asp?columnid=438&view=) 86
54 2002 2004 (CAGR, Compound Annua l Growth R ate)-10% - 12% -6% -8% 2002 04 20 7% 9% 6% 8% 1995 55 15 Film Volume CAGR 2002 to 2005 U.S -10 % to -12 % Western Europe -11% to -813% Japan -18 % to -20 % China +7 % to +9 % India +6 % to +8 % Worldwide -6 % to -8 % 20% 3% 54 2004 (2004 Kodak Investor meeting, Strategy Overview), 2004/09/25 87
(sales office) 1995 IT 55 2004 Strategy Overview, 2004 Kodak Investor meeting2004/09/25 88
2003 9.26 24.8 2004 16.07% SONY (Canon) (Kodak) 56 56 Electronic China http://www.ednchina.com/cstmf/yearbook/home.asp2004/09/21 89
57 1913 Kodak India Ltd. (Bangalore) (Goa) (Malanpur) (Nestlé) 1866 2004 1.Beverage2. (Milk product, nutrition and ice cream)3. (Prepared dishes and cooking aids) 4. (Chocolate, confectionery and biscuits)5. Pet care6. (Pharmaceutical product) 24 2004 (Swiss Franc, CHF) 57 90
58 24 2002~2004 (Zone) Europe) (Zone Americas) AOA (Zone AOA, Zone Asia, Oceania and Africa) Nestlé Waters 25 (Zone Europe) (Zone Americas) (Zone AOA) (Waters) 59 25 AOA ASEAN SBU SBU 58 2004 Management Report 2004 59 2004 Management Report 2004 91
1908 1990 60 1997 2002 AOA 13 67 20 26 2004 14.4% 61 24.3% 62 60 http://www.saefi.org.cn/syqy/fwnr_qy_qc.asp, 2005/05/04 61 262004 1593 11093 14.4% 62 262004 2694 11093 24.3% 92
63 26 2004 2003 94 (14.1 ) 64 0.3% 2.6 65 11.5 4.4 27 AOA 63 2004 Management Report 2004 64 http://www.saefi.org.cn/syqy/fwnr_qy_qc.asp, 2005/05/04 65 93
66 27 2004 AOA zoneeurope,zone AOA 66 2004 Management Report 2004 94
WTO MM 20 18 85 95
AOA (innovation center)aoa 1995 2000 96
2000 1995 DHA AOA (test market) 97
focus 98