有線電視各頻道之觀眾層面 (1) CABLE TV VIEWERS' PROFILE BY CHANNEL (1) 過去 7 日曾收看任何有線電視頻道 Watched Any CABLE TV in Past 7 Days 昨天曾收看任何有線電視頻道 Watched Any CABLE TV Yesterday 總數 (12-64 歲 )TOTAL (aged 12-64)^ 836 16% 640 12% 77 男 Male 444 53% 348 54% 78 女 Female 392 47% 292 46% 74 12-14 14 2% 7 1% 50 15-24 80 10% 53 8% 66 25-34 180 22% 140 22% 78 35-44 217 26% 131 20% 60 45-54 173 21% 144 23% 83 55-64 172 21% 165 26% 96 大學程度或以上 University or Above 269 32% 219 34% 81 文憑程度 Diploma 61 7% 54 8% 89 中六至中七程度 Form 6 to 7 69 8% 65 10% 94 中四至中五程度 Form 4 to 5 218 26% 129 20% 59 中一至中三程度 Form 1 to 3 138 17% 125 20% 91 完成小學程度 Primary Completed 34 4% 17 3% 50 未完成小學程度或以下 Some Primary or Below 34 4% 31 5% 91 擁護指數 Loyalty Index 207 25% 154 24% 74 商人及東主 Trader/Proprietor 36 4% 34 5% 94 技術白領 Office Skilled 109 13% 94 15% 86 非技術白領 Office Unskilled 57 7% 46 7% 81 技術藍領 Factory/Shop Skilled 77 9% 62 10% 81 非技術藍領 Factory/Shop Unskilled 128 15% 116 18% 91 學生 Student 60 7% 33 5% 55 家庭主婦 Housewife 68 8% 42 7% 62 待業及退休 Retired or Unemployed 94 11% 60 9% 64 < HK$15,000 176 21% 94 15% 53 HK$15,000-24,999 209 25% 174 27% 83 HK$25,000-39,999 181 22% 141 22% 78 >= HK$40,000 271 32% 232 36% 86 CABLE TV's Facts and Figures (May 2015) 29
有線電視各頻道之觀眾層面 (2) CABLE TV VIEWERS' PROFILE BY CHANNEL (2) 任何有線電視頻道 Any CABLE TV 任何主要有線廣告頻道 # Any ATS Channel # 總數 (12-64 歲 )TOTAL (aged 12-64)^ 640 12% 560 11% 男 Male 348 54% 312 56% 女 Female 292 46% 247 44% 12-14 7 1% 7 1% 15-24 53 8% 47 8% 25-34 140 22% 120 21% 35-44 131 20% 116 21% 45-54 144 23% 118 21% 55-64 165 26% 152 27% 大學程度或以上 University or Above 219 34% 191 34% 文憑程度 Diploma 54 8% 47 8% 中六至中七程度 Form 6 to 7 65 10% 57 10% 中四至中五程度 Form 4 to 5 129 20% 112 20% 中一至中三程度 Form 1 to 3 125 20% 113 20% 完成小學程度 Primary Completed 17 3% 13 2% 未完成小學程度或以下 Some Primary or Below 31 5% 26 5% 154 24% 135 24% 商人及東主 Trader/Proprietor 34 5% 32 6% 技術白領 Office Skilled 94 15% 86 15% 非技術白領 Office Unskilled 46 7% 38 7% 技術藍領 Factory/Shop Skilled 62 10% 51 9% 非技術藍領 Factory/Shop Unskilled 116 18% 96 17% 學生 Student 33 5% 28 5% 家庭主婦 Housewife 42 7% 41 7% 待業及退休 Retired or Unemployed 60 9% 52 9% < HK$15,000 94 15% 87 16% HK$15,000-24,999 174 27% 149 27% HK$25,000-39,999 141 22% 130 23% >= HK$40,000 232 36% 193 34% # 主要有線廣告頻道包括有線新聞台 有線財經資訊台 電影一台 高清電影一台 電影二台 HMC hd HMC 有線體育台 有線足球台 娛樂台 高清娛樂台 劇集台 高清劇集台 有線兒童台 有線重點新聞台 有線第一台 # ATS (Airtime Sales) Channels includes i-cable News Channel, i-cable Finance Info Channel, Movie 1, hd Movie 1, Movie 2, HMC, hd HMC, i-cable Sports Channel, i-cable Super Soccer Channel, Entertainment Channel, hd Entertainment, Drama Channel, hd Drama Channel, i-cable Children Channel, i-cable Top News, CABLE No.1 Channel CABLE TV's Facts and Figures (May 2015) 30
有線電視各頻道之觀眾層面 (3) CABLE TV VIEWERS' PROFILE BY CHANNEL (3) 有線財經資訊台 i-cable Finance Info Channel 有線新聞台 i-cable News Channel 總數 (12-64 歲 )TOTAL (aged 12-64)^ 95 2% 234 4% 男 Male 74 78% 132 56% 女 Female 21 22% 102 44% 12-14 * * 2 1% 15-24 7 7% 16 7% 25-34 12 13% 43 18% 35-44 25 26% 47 20% 45-54 21 22% 51 22% 55-64 29 31% 75 32% 大學程度或以上 University or Above 33 35% 75 32% 文憑程度 Diploma 4 4% 23 10% 中六至中七程度 Form 6 to 7 15 16% 21 9% 中四至中五程度 Form 4 to 5 12 13% 47 20% 中一至中三程度 Form 1 to 3 29 31% 59 25% 完成小學程度 Primary Completed * * 3 1% 未完成小學程度或以下 Some Primary or Below * * 5 2% 26 27% 57 24% 商人及東主 Trader/Proprietor 6 6% 8 3% 技術白領 Office Skilled 16 17% 37 16% 非技術白領 Office Unskilled 7 7% 12 5% 技術藍領 Factory/Shop Skilled 7 7% 23 10% 非技術藍領 Factory/Shop Unskilled 4 4% 37 16% 學生 Student 2 2% 11 5% 家庭主婦 Housewife 1 1% 17 7% 待業及退休 Retired or Unemployed 25 26% 32 14% < HK$15,000 * * 25 11% HK$15,000-24,999 41 43% 64 27% HK$25,000-39,999 13 14% 54 23% >= HK$40,000 41 43% 90 38% CABLE TV's Facts and Figures (May 2015) 31
有線電視各頻道之觀眾層面 (4) CABLE TV VIEWERS' PROFILE BY CHANNEL (4) 電影一台 + 電影二台 HMC+hd HMC 高清電影一台 Movie 2 HMC+hd HMC Movie 1 + hd Movie 1 ('000) (%) 總數 (12-64 歲 )TOTAL (aged 12-64)^ 95 2% 36 1% 17 * 男 Male 51 54% 23 64% 14 82% 女 Female 43 45% 13 36% 3 18% 12-14 3 3% 1 3% * * 15-24 8 8% 6 17% * * 25-34 30 32% 10 28% 6 35% 35-44 13 14% 6 17% 8 47% 45-54 13 14% 7 19% 4 24% 55-64 28 29% 7 19% * * 大學程度或以上 University or Above 37 39% 8 22% 12 71% 文憑程度 Diploma 11 12% 2 6% * * 中六至中七程度 Form 6 to 7 5 5% 2 6% 3 18% 中四至中五程度 Form 4 to 5 27 28% 12 33% * * 中一至中三程度 Form 1 to 3 9 9% 10 28% 1 6% 完成小學程度 Primary Completed * * * * * * 未完成小學程度或以下 Some Primary or Below 5 5% 3 8% 1 6% 12 13% 5 14% 11 65% 商人及東主 Trader/Proprietor 3 3% 1 3% 1 6% 技術白領 Office Skilled 15 16% 5 14% 2 12% 非技術白領 Office Unskilled 2 2% 1 3% 1 6% 技術藍領 Factory/Shop Skilled 15 16% 4 11% 1 6% 非技術藍領 Factory/Shop Unskilled 6 6% 5 14% 1 6% 學生 Student 10 11% 6 17% * * 家庭主婦 Housewife 21 22% 7 19% * * 待業及退休 Retired or Unemployed 11 12% 1 3% 1 6% < HK$15,000 25 26% 11 31% * * HK$15,000-24,999 23 24% 10 28% 5 29% HK$25,000-39,999 13 14% 6 17% 4 24% >= HK$40,000 33 35% 10 28% 9 53% * represent value below 0.5 CABLE TV's Facts and Figures (May 2015) 32
有線電視各頻道之觀眾層面 (5) CABLE TV VIEWERS' PROFILE BY CHANNEL (5) 有線體育台 i-cable Sports Channel 有線足球台 i-cable Super Soccer Channel 總數 (12-64 歲 )TOTAL (aged 12-64)^ 13 * 24 * 男 Male 11 85% 13 54% 女 Female 2 15% 11 46% 12-14 * * * * 15-24 1 8% 3 13% 25-34 1 8% 1 4% 35-44 5 38% 5 21% 45-54 2 15% 2 8% 55-64 4 31% 13 54% 大學程度或以上 University or Above 4 31% 4 17% 文憑程度 Diploma 2 15% 2 8% 中六至中七程度 Form 6 to 7 5 38% 4 17% 中四至中五程度 Form 4 to 5 1 8% 2 8% 中一至中三程度 Form 1 to 3 1 8% 4 17% 完成小學程度 Primary Completed * * * * 未完成小學程度或以下 Some Primary or Below * * 7 29% 3 23% 4 17% 商人及東主 Trader/Proprietor 1 8% 1 4% 技術白領 Office Skilled 3 23% 2 8% 非技術白領 Office Unskilled 1 8% 2 8% 技術藍領 Factory/Shop Skilled * * * * 非技術藍領 Factory/Shop Unskilled 3 23% 8 33% 學生 Student * * 1 4% 家庭主婦 Housewife * * 7 29% 待業及退休 Retired or Unemployed 1 8% * * < HK$15,000 * * * * HK$15,000-24,999 * * 12 50% HK$25,000-39,999 7 54% 8 33% >= HK$40,000 5 38% 4 17% CABLE TV's Facts and Figures (May 2015) 33
有線電視各頻道之觀眾層面 (6) CABLE TV VIEWERS' PROFILE BY CHANNEL (6) 娛樂台 + 高清娛樂台 Entertainment Channel + hd Entertainment 劇集台 + 高清劇集台 Drama Channel + hd Drama Channel 總數 (12-64 歲 )TOTAL (aged 12-64)^ 91 2% 30 1% 男 Male 28 31% 12 40% 女 Female 63 69% 18 60% 12-14 * * * * 15-24 11 12% 5 17% 25-34 10 11% 2 7% 35-44 26 29% 1 3% 45-54 13 14% 3 10% 55-64 31 34% 19 63% 大學程度或以上 University or Above 37 41% 9 30% 文憑程度 Diploma 2 2% 9 30% 中六至中七程度 Form 6 to 7 12 13% 2 7% 中四至中五程度 Form 4 to 5 23 25% 5 17% 中一至中三程度 Form 1 to 3 11 12% 5 17% 完成小學程度 Primary Completed 6 7% * * 未完成小學程度或以下 Some Primary or Below * * * * 12 13% 4 13% 商人及東主 Trader/Proprietor 5 5% 2 7% 技術白領 Office Skilled 18 20% 3 10% 非技術白領 Office Unskilled 3 3% 1 3% 技術藍領 Factory/Shop Skilled 8 9% * * 非技術藍領 Factory/Shop Unskilled 23 25% 9 30% 學生 Student 5 5% 3 10% 家庭主婦 Housewife 6 7% 8 27% 待業及退休 Retired or Unemployed 12 13% 1 3% < HK$15,000 13 14% * * HK$15,000-24,999 11 12% 7 23% HK$25,000-39,999 29 32% 5 17% >= HK$40,000 37 41% 18 60% * represent value below 0.5 CABLE TV's Facts and Figures (May 2015) 34
有線電視各頻道之觀眾層面 (7) CABLE TV VIEWERS' PROFILE BY CHANNEL (7) 有線第一台 CABLE No.1 Channel 有線兒童台 i-cable Children Channel 總數 (12-64 歲 )TOTAL (aged 12-64)^ 188 4% 10 * 男 Male 100 53% * * 女 Female 88 47% 10 100% 12-14 2 1% * * 15-24 16 9% 2 20% 25-34 43 23% 7 70% 35-44 48 26% 1 10% 45-54 58 31% * * 55-64 22 12% * * 大學程度或以上 University or Above 66 35% * * 文憑程度 Diploma 21 11% * * 中六至中七程度 Form 6 to 7 24 13% 2 20% 中四至中五程度 Form 4 to 5 32 17% 8 80% 中一至中三程度 Form 1 to 3 34 18% * * 完成小學程度 Primary Completed 10 5% * * 未完成小學程度或以下 Some Primary or Below * * * * 64 34% 1 10% 商人及東主 Trader/Proprietor 8 4% * * 技術白領 Office Skilled 28 15% 1 10% 非技術白領 Office Unskilled 25 13% * * 技術藍領 Factory/Shop Skilled 15 8% * * 非技術藍領 Factory/Shop Unskilled 31 16% * * 學生 Student 11 6% 1 10% 家庭主婦 Housewife 3 2% 7 70% 待業及退休 Retired or Unemployed 4 2% * * < HK$15,000 24 13% 7 70% HK$15,000-24,999 43 23% 2 20% HK$25,000-39,999 58 31% 1 10% >= HK$40,000 64 34% * * * represent value below 0.5 CABLE TV's Facts and Figures (May 2015) 35