试卷代号 :1380 国家开放大学 ( 中央广播电视大学 )2017 年秋季学期 " 开放本科 " 期末考试 商务英语 3 试题 2018 年 1 月 注意事项 一 将你的学号 姓名及分校 ( 工作站 ) 名称填写在答题纸的规定栏内 考试结束后, 把试卷和答题纸放在桌上 试卷和答题纸均不得带出考场 监考人收完考卷和答题纸后才可离开考场 二 仔细读懂题目的说明, 并按题目要求答题 答案一定要写在答题纸指定的位置上, 写在试卷上的答案无效 三 用蓝 黑圆珠笔或钢笔答题, 使用铅笔答题无效 1353
一 交际用语 { 共计 10 分, 每小题 2 分 } 1 一 5 题 : 选择正确的语旬完成下面对话, 并将答案序号写在答题纸上 1. - Hello!? - Hello, this is Michael from Tianjin Vanguard Trading Inc. A. Who are you? B. What are you? c. Who is that? 2. - Kat 坷, I'd like you to meet Maggie Jacobs., Maggie. You're doing a great job. A. l' m pleased to meet you B. It' s great to see you again C. l' m happy to meet you too 3. 一 May 1 suggest the sales start on or about October 1? A. What do you mean? B. 1 like sales. C. Great 4. - 1 think a bus stop advertisement is a very wise chance to promote our products. A. Our products are popular. B. You said it. C. 1 don' t like advertisement. 5. - What about the commission? A. Of course, l' d give you our lowcst quotation B. l' m afraid you have to tell me how large your order is going to be 1354 C. It's a general practice everywher 巳 else
二 词汇语法 { 共计 30 分, 每小题 2 分 } 6-20 题 : 阅读下面的旬子, 从 A 民 C 三个选项中选出一个能填入空白处的正确选项, 并将答案序号写在答题纸上 6. Good manners may be varied 一一一一 _ cultural backgrounds. A. since B. because c. due to 7. 1 was 一一一一一 _ devising sales strategies and targets for the West Region. A. responsible with B. responsible for C. responsible in 8. You just send the faulty product back to them and they 一一一一一 _ it free of charge. A. will replace B. replace supply, etc. C. have replaced 9. The price of commodities 一一一一一 _ on many factors like quality, demand, A. is basing B. has based C. is based 10. Your T-shirts found a ready market in the eastern part of our country 2014. A. on B. in C. at 11. Finally, they return the 一一一一 _ to the people who bought shares in the company. A. cost B. price C. profits 12. We sell insurance cover; 一一一一一 _ your pay will depend on the cover you require. A. fee B. fare C. charg 巳 1355
13. That is the reason 一一 _ we' ve lost so many customers. A. why B. that C. which 14. 1 plan to use the media mix to reach our 一一 - 一一一 A. target market B. free market C. stock market 15. l' 11 一一一一一一 the exchange rate and service charge and then type up the check for you. A. make up B. fjgure out C. carry out 16. We have 一一一一 _ in most major cities in China. A. subsides B. subsidiaries C. submits 17. 一一一 _ you have said is very important to us. A. What B. That C. Whose 18. It means you can A. translate online with us. B. transport C. transact 19. Moreover, reservations by credit card four weeks 一一一一一 _ guarantee availability of the room size required. A. in advance B. at advance payment. C. on advance 20. Our terms of payment are norma11y 30-day bill of exchange, documents 一一一一 A. against B. for 1356 C. in
三 阅读理解 { 共计 40 分, 每小题 4 分 ) 21-25 题 : 阅读下列短文, 从 A B C 三个选项中选出一个正确答案, 并将答案序号写在答题纸上 Passage 1 It takes a lot of time and effort to develop and maintain a marketing campaign that resonates < 共鸣 ) with your potential clients. However, you should think more about how to develop a marketing campaign. After a11, we' re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out. Partner < 结伴 ) with a11ies. Marketing partnerships have many benefits to push a marketing campaign. For starters, when you stand side by side with someone else, you can deliver better content. If you are at the top of your business, marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content. According to a survey of 839 millennials< 千万富翁 ), they spend 5.4 hours a day communicating with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement. Help customers solve a problem. As perfectly stated on HubSpot, "You're in business because you provide solutions. " Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools. Let customers interact. No matter what product or service you' re offering, your customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that a110wed you to write down your imaginations. American Express connects sma11-business owners to each other and helpful resources through its open forum. 21. This article mainly talks about A. some marketing strategies B. your potential clients C. communicative skills 1357
22. You are suggested in the second paragraph t 一一一一一一 A. fight against your opponent B. find allies with someone else C. always focus on yourself 23. To embrace user-generated content does good at 一一一一一 - A. making friends with strangers B. choosing capable employees C. carrying out advertisement 24. Which of the following is NOT a way of helping customers s01ve a prob1em? A. Creating how-to-content B. Listening to customers C. Having dinner with customers 25. A 岛 lc created an on1ine to01 so that A. one can write down what he imagines B. your dreams and thoughts w il1 come true C. they can gather information from customers 26-30 题 : 请根据短文内容判断给出的语旬是否正确, 正确的写 "T", 错误的写 "F", 并将答案写在答题纸上 Passage 2 Accounting errors w il1 happen from time to time, but many common accounting mistakes can be avoided with proper p1anning and preparation. Here are the top seven accounting mistakes that shou1d be paid more attention to. (1) Not knowing your true cash balance: Due to things like automatic payments and bank charges. money that appears in your cash drawer and your checking account may already be spent. (2) Mistaking profits for cash: When you have a 10t of credit sa1es. your company can post big profits without seeing any cash. (3) Paying bi l1s too soon: If your vendors give you thirty days to pay them, take it. Un1ess you get a discount for paying early, paying your bil1s on1y when they're due improves your company's cash f1ow. (4) A voiding book-keeping tasks: Not recording and posting transactions regu1arly 1eaves you with a mountain of book-keeping to deal with in the end. 1358
(5) Paying accidenta1 dividends: Every time a corporation owner takes money out of his business, it counts as a dividend. That can 1ead to a bigger persona1 income-tax bi1 1. (6) Not keeping persona1 finances separate from business: Mixing up business and persona1 money can cause bookkeeping and 1ega1 prob1ems. (7) Setting prices too 10w: Know your costs before you set product or service prices, or you run the risk of 10sing money on every sa1e. A simp1e break-even ana1ysis can he1p you set prices at a profitab1e 1evel. 26. Accounting mistakes cannot be avoided. 27. With a 10t of credit sa1es, your company may have no cash at hand. 28. It is recommended not to pay bills too soon. 29. Business money and persona1 money can be mixed up. 30. Try your best to know your costs before you set product or service prices. 四 写作 { 一篇作文, 共 20 分 } 3 1. 根据要求写作文 Suppose you are the manager and write a recommendation 1etter for Miss He1en Miller according to the following information. Candidate, Miss He1en Miller Working experience: worked in the Export Department of a 1arge firm for over 8 years from Ju1y 2006 to December 2014. Her character and advantages: hardworking, honest and reliable, excellent communication skills, work independently and efficiently, excellent rapport with people of all ages Reason for 1eaving: persona1 reasons 1359
试卷代号 :1380 座位号 E 口 国家开放大学 ( 中央广播电视大学 )2017 年秋季学期 " 开放本科 " 期末考试 商务英语 3 试题答题纸 E 四 回 2018 年 1 月 一 交际用语 { 共计 10 分, 每小题 2 分 ) 1. 2. 3. 4. 5. I ~ * Iw; 雪 二 词汇语法 ( 共计 30 分, 每小题 2 分 ) 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. E 国 三 阅读理解 ( 共计 40 分, 每小题 4 分 ) 21. 22. 23. 24. 25. 26. 1360 27. 28. 29. 30.
得分 评卷人 I I 四 写作 (- 篇作文, 共 20 分 } 3 1. 根据要求写作文 Suppose you are the manager and write a recommendation letter for Miss Helen Miller according to the following information. Candidate: Miss Helen Miller Working experience: worked in the Export Department of a large firm for over 8 years from July 2006 to December 2014. Her character and advantages: hardworking, honest and reliable, excellent communication skills, work independently and efficiently, excellent rapport with people of all ages Reason for leaving: personal reasons 1361
试卷代号 :1380 国家开放大学 ( 中央广播电视大学 )2017 年秋季学期 " 开放本科 " 期末考试 商务英语 3 试题答案及评分标准 ( 供参考 ) 2018 年 1 月 一 交际用语 { 共 10 分, 每小题 2 分 ) 1-5 题 : 选择正确的语旬完成下面对话, 并将答案序号写在答题纸上 1. C 2. A 3. C 4. B 5. B 二 词汇语法 ( 共计 30 分, 每小题 2 分 ) 6-20 题 : 阅读下面的旬子, 从 A 队 C 三个选项中选出 - 个能填入空白处的最佳选项 6. C 7. B 8. A 9. C 10. B 11. C 12. C 13. A 14. A 15. B 16. B 17. A 18. C 三 阅读理解 ( 共计 40 分, 每小题 4 分 ) 19. A 20. A 21-25 题 : 阅读下列短文, 从 A, B C 三个选项中选出一个正确答案, 并将答案序号写在答题纸上 21. A 22. B 23. C 24. C 25. A 26 一 30 题 : 请根据短文内容判断给出的语旬是否正确, 正确的写 "T", 错误的写 'F", 并将答案写在答题纸上 26. F 27. T 28. T 29. F 30. T 四 写作 { 一篇作文, 共 20 分 ) 3 1. 根据要求写作文 Suppos 巳 you are the manager and write a recommendation letter for Miss Helen Miller according to the following information. Candidate: Miss Helen Miller W orking experience: worked in the Export Department of a large firm for over 8 y 巳 ars from J uly 2006 to December 2014. 1362
Her character and advantages: hardworking, honest and reliable, excellent communication skills, work independently and efficiently, excellent rapport with people of all ages Reason for leaving: personal reasons 作文评分标准 (1) 评分原则 1 本题总分为 20 分, 按 6 个档次给分 2 评分时, 先根据文章的内容和语言初步确定其所属档次, 然后以该档次的要求来衡量 确定或调整档次, 最后给分 3 评分时应注意的主要内容为 : 内容要点 句型变化 词汇运用 语法结构的准确性, 语意的连贯性和逻辑性以及应用文的格式要求 4 评分时, 如拼写错误较多, 书写较差, 以至影响交际, 将分数降低一个档次 (2) 各档次的给分范围和要求 完全完成了试题规定的任务 ; 覆盖所有内容要点 ; 语法结构 句型和词汇有变化 ; 16-20 分 语法结掏和用词准确 语意连贯 逻辑性强 应用文写作格式规范 较好地完成了试题规寇的任务 ; 覆盖所有内容要点 : 句型和词汇有变化 ; 11-15 分 语法结构和词汇基本准确, 且许错误主要是因为尝试较复杂语法结构或词汇所致 语意基本连贯 有一定的逻辑性 应用文写作格式较为规范 基本完成了试题规定的任务 ; 覆盖所有内容要点 ; 6-10 分 运用语法结构和词汇方面能满足任务的基本要求 ; 有一些语法结构或词汇方面的错误, 但不影响理解 语意连贯性及逻辑性方面存在一定问题 应用文写作格式基本规范 1363
虽尽力但不足以完成试题规定的任务 ; 仅覆盖部分主要内容, 或写了一些元关内容 ; 3-5 分 1-2 分 语法结构和词汇运用能力很弱 ; 有许多语法结构或词汇方面的错误, 影响了对写作内容的理解 语意不连贯, 逻辑性方面问题较大 应用文写作格式不规范 未完成试题规定的任务 ; 句子不完整或无法理解 ; 语法结构或词汇方面错误连篇, 影响对写作内容的理解 ; 语言运用能力差 语意不清, 毫无逻辑 应用文写作格式不规范 0 分 未答题, 或虽作答但不知所云 1364