第一章、緒論

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炎易
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1 (Kimberly - Clark Corporation) 1872 (Consumer Tissue) (Personal Care) B2B (Business to Business) 27 B2B % 51

2 15%B2B 16.6% Huggies, Pull-Ups, Kotex, Depend, Kleenex, Scott, Kimwipes, WypAll, Andrex, Scottex, Page, Popee and Kimbies /04/26 28 Kimberly - Clark Fact Sheet, 2005/02 29 Kimberly - Clark Fact Sheet, 2005/02 52

3 HQ (North America) (Europe) Developing & Emerging Region (US) (Canada) (Latin (Middle America) East) (Asia (Africa) Pacific) (East Europe) % 20% 22% Kimberly - Clark Fact Sheet, 2005/02 53

4 (Scott) (Kotex) (Huggies) (staff function) 32 ( 2005/04/26 54

5 (Developing & Emerging Market Region) 55

6 (Operating Unit) - 56

7 cost center 57

8 Huggies 58

9 0.26% 4.16% 3.17% 1995 Scott Paper (Scott Taiwan) 2001 (line manager) 59

10 (Developing & Emerging Region) 60

11 Hewlett & Packard, Technology Service Group IT (Consumer) (Small and Medium Business) Enterprise , IPGImaging and Printing Group PSGPersonal Systems Group HPSHP Services ESGEnterprise Systems Group ESG server (storage) (soft ware) HPS TSG product solutions services HPS 61

12 PSG Customer Solutions Group, CSG IPG (Customer Solutions Group; CSG) IT 2. (Imaging & Printing Group; IPG) 3. (Technology Solutions Group; TSG) 65,000 IT IT 4. (Personal Systems Group; PSG) 5. Bristol Bangalore Cambridge Grenoble Haifa (Tokyo) 62

13 Haifa 11 IT IT Gartner Group /04/28 34 Gartner Group MIC IT Spending 2005/01 63

14 Gartner Group MIC IT Spending 2005/01 36 Gartner Group MIC 2004/05

15 14 (EMEA: Europe/Middle East/ Africa) HP TSG TSG (America) TSG TSG (Asia) (EMEA) TSG (Japan) (South East Asia) (South Pacific)

16 (sales office) IDC Gartner (quota) (quota) Worldwide IT Service Market by Vertical, Vertical 2001 ($M) 2002 ($M) Growth Agriculture, Mining and Construction 4, , % Communications 58, , % Discrete Manufacturing 74, , % Education 9, , % Financial Services 112, , % Health Care 20, , % Local and Regional Government 30, , % National and International Government 46, , % Process Manufacturing 46, , % Retail Trade 28, , % Services 39, , % Transportation 27, , % Utilities 23, , % Wholesale Trade 16, , % Total 539, , % 38 Gartner Group, 2003/05 66

17 CPU (cost efficiency) Americas Europe, Middle East, Africa Asia Pacific, including Japan California Colorado Idaho Indiana Massachusetts Nebraska New Hampshire Oregon Tennessee Texas Virginia Washington Puerto Rico Brazil Mexico Canada Germany Ireland Israel Netherlands Spain UK Australia China India Japan Singapore (HP 2004Annual Report) 67

18 % 31.7% 13.5% 30% 5% ~ Gartner Group MIC 2004/07 68

19 IBM (14%) (5%) (4%) 5% Gartner Group 2004/11 69

20 ERP Supply Chain E-portal IT solution (portfolio management) 70

21 % Gartner Group 2004/11 71

22 (1) Customer Support PDA Value Product Volume Product Value Product Volume product Volume Product Volume Product (2) (Outsourcing) (head account)technology ( ) (application) (business process outsourcing) consultant integration team Procter Gamble 72

23 (3) Consultant & Integration consultant integration team Customer Relationship Management LCD CRM ERP 2. EAM, Enterprise Account manager EAM 100% (Solutions) (Solutions) 73

24 3. Genetech (total solution) ERP (portfolio management) 74

25 75

26 Eastman Kodak Company, Digital & Film Imaging Systems (Graphic Communications) 2. (Health Imaging) 3. Digital & Film Imaging Systems 4. Display & Components OEM OLED /04/

27 (Japan Region) (South Asia region) 18 77

28 ( America) (International Region Operations) (North America) (South America) (Europe) (Asia Pacific) (Middle East/Africa) (Japan) (South Asia) (Great China Region) (Japan & Korea Region) International Regions Operations

29 (America) (International Region Operations) (North America) (South America) (Europe) (Asia Pacific) (Middle East/Africa) (Great China) (J apan & Korea) (South Asia) ()

30 (Kodak Express) ,000 40, () Strategy Overview, Kodak Investor meeting, ( =zh-tw)2005/04/27 80

31 (business model) 1000 ( ) 1. (cost management) 2002 (Division) (Kodak Portrait Division (Kodak Digital 81

32 Division )(Kodak Consumer Division ) 2002 (Global Sales) (2003 ) 21 Kodak Digital Kodak Consumer Kodak Portrait ()

33 (technology platform) (code) (Outlook design) (user interface) (soft ware application) (local adaptation) 22 / (cost efficiency) (Global Manufacturing & Logistic, Investor Overview), 2005/02/

34 Global Manufacturing & Logistic, Investor Overview2005/02/28 84

35 3. J Watter Thompson 1996 (Ogilvy & Mather Group) 52 ( ) /04/27 85

36 ( ) ( ) % 75.6% 75.0% 73.8% 80.8% 125.3% 196.9% (film) ( ( ( 86

37 (CAGR, Compound Annua l Growth R ate)-10% - 12% -6% -8% % 9% 6% 8% Film Volume CAGR 2002 to 2005 U.S -10 % to -12 % Western Europe -11% to -813% Japan -18 % to -20 % China +7 % to +9 % India +6 % to +8 % Worldwide -6 % to -8 % 20% 3% (2004 Kodak Investor meeting, Strategy Overview), 2004/09/25 87

38 (sales office) 1995 IT Strategy Overview, 2004 Kodak Investor meeting2004/09/25 88

39 % SONY (Canon) (Kodak) Electronic China 89

40 Kodak India Ltd. (Bangalore) (Goa) (Malanpur) (Nestlé) Beverage2. (Milk product, nutrition and ice cream)3. (Prepared dishes and cooking aids) 4. (Chocolate, confectionery and biscuits)5. Pet care6. (Pharmaceutical product) (Swiss Franc, CHF) 57 90

41 ~2004 (Zone) Europe) (Zone Americas) AOA (Zone AOA, Zone Asia, Oceania and Africa) Nestlé Waters 25 (Zone Europe) (Zone Americas) (Zone AOA) (Waters) AOA ASEAN SBU SBU Management Report Management Report

42 AOA % % /05/ % % 92

43 (14.1 ) % AOA Management Report /05/

44 AOA zoneeurope,zone AOA Management Report

45 WTO MM

46 AOA (innovation center)aoa

47 DHA AOA (test market) 97

48 focus 98

RW Focus Asia Whitepaper CH1029

RW Focus Asia Whitepaper CH1029 F CUSASIA 1 Robert Walters Focus Asia Whitepaper Matthew Bennett Robert Walters 2 03 04 06 08 10 13 13 14 3 4 5 Robert Walters Focus Asia Whitepaper 6 7 Robert Walters Focus Asia Whitepaper 8 9 Robert