YORK Reach the high-spending Chinese visitor market in York with the glossy York Visitor Guide (Chinese Language Version). Translated into Simplified

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1 YORK Reach the high-spending Chinese visitor market in York with the glossy York Visitor Guide (Chinese Language Version). Translated into Simplified Mandarin the content will be understood by both Mandarin and Cantonese speakers. Published annually the York Visitor Guide has a targeted distribution of 35,000 copies. MEDIA PACK

腕表 1. Patek Philippe 极致优雅的 Patek Philippe 男士 Calatrava 腕表, 蓝宝石水晶背面, 黑色鳄鱼皮表带, 防水 2.

Hugo Boss 这款 Hugo Boss 男士腕表采用不锈钢表壳石英机芯, 顶级黑色鳄鱼皮轧花皮带 2 4. Omega Speedmaster 这款腕表为最经典的款式, 采用风格大胆的黑色亮漆表盘和时髦的棕色皮带 5.

Gucci Interlocking 这款腕表采用明显的 Gucci 标识,37mm 镀金黑色 PVD 表壳, 搭配蓝宝石水晶玻璃, 表带为棕色鳄鱼皮材质 Editorial The York Visitor Guide

market that affluent Chinese visitors expect to find during their visit.

2 腕表 1. Patek Philippe 极致优雅的 Patek Philippe 男士 Calatrava 腕表, 蓝宝石水晶背面, 黑色鳄鱼皮表带, 防水 2. Citizen Eco Drive 3 这款不锈钢的双色女士腕表采用珍珠母表盘, 蓝宝石水晶玻璃表镜下点缀镶嵌了 8 颗钻石, 表圈则环绕镶嵌了 20 颗钻石 6 3. Hugo Boss 这款 Hugo Boss 男士腕表采用不锈钢表壳石英机芯, 顶级黑色鳄鱼皮轧花皮带 2 4. Omega Speedmaster 这款腕表为最经典的款式, 采用风格大胆的黑色亮漆表盘和时髦的棕色皮带 5. Omega Constellation 这款腕表采用银色表盘,12 点和 6 点位置分别显示时间和日期, 设计概念引人注目经久不衰 Gucci Interlocking 这款腕表采用明显的 Gucci 标识,37mm 镀金黑色 PVD 表壳, 搭配蓝宝石水晶玻璃, 表带为棕色鳄鱼皮材质 Editorial The York Visitor Guide (Chinese Language Version) is packed full of York-centric editorial with a particular emphasis on the luxury shopping market that affluent Chinese visitors expect to find during their visit. Sections include: l Sightseeing & Attractions l Shopping & Fashion l Jewellery & Watches l Dining l Accommodation l Property and Education Bradleys The Jewellers, YO1 8AS, Berry s Jewellers, YO1 8AS, Asquith s York, YO1 7LF, 约克游客指南约克游客指南 51

Distribution l Visa Centres in Beijing and Shanghai l First & Business class on in-bound flights to

members of GO Travel l City Centre Hotels l Trains and Coaches: - Gatwick Express - Stansted Express -

亚瑟格兰名品奥特莱斯作为这个城市最隐秘的购物之地, 拥有超过 120 家品牌店, 其中包括您中意的品牌折扣更低至四折我们有您想要的一切从国际精品和受欢迎的高街潮牌到时尚的家居品牌,

同时充足的免费停车场地和对全家便利的各种设施, 无论您的计划是怎样的, 您都将保证得到全天外出购物的愉悦体验 JAEGER 回家前可不能错过.

3 Distribution l Visa Centres in Beijing and Shanghai l First & Business class on in-bound flights to London from Asia l Airport Arrival Lounges: Star Alliance lounge - London Heathrow Sky Team lounge - London Heathrow No. 1 Lounges - Stansted l Airport Gate Services: - Birmingham - Edinburgh - Manchester l Given to tour members of GO Travel l City Centre Hotels l Trains and Coaches: - Gatwick Express - Stansted Express - Heathrow Express - Virgin Trains - National Express l Visit York Information Centre 约克的时尚必至目的地亚瑟格兰名品奥特莱斯作为这个城市最隐秘的购物之地, 拥有超过 120 家品牌店, 其中包括您中意的品牌折扣更低至四折我们有您想要的一切从国际精品和受欢迎的高街潮牌到时尚的家居品牌, 约克名品奥特莱斯因为拥有所有必备品牌而成为您必去的目的地我们也是英国唯一进驻爱斯卡达, 玛格丽特霍威尔和 The Kooples 奥特莱斯店的购物中心, 这无疑将使您在顶级时尚品牌上得到专属于您的优惠同时充足的免费停车场地和对全家便利的各种设施, 无论您的计划是怎样的, 您都将保证得到全天外出购物的愉悦体验 JAEGER 回家前可不能错过... 美妙的时尚发现来自 The Kooples, 蕊丝, 泰德贝克,L.K.Bennett 以及更多品牌 RADLEY 气派目的地从历史悠久的约克中心到达本奥特莱斯只需十分钟路程, 非常便利从靠近 A64 和 A19 的交口您可以很容易进入 OSPREY LONDON JAEGER THE KOOPLES YorkDesignerOutlet.com 显示商品供应视情况而定免税购物除了独有的折扣, 非欧盟公民还可以得到他们在奥特莱斯购买所有商品的退税, 令他们体会更有收获的购物经验 KURT GEIGER

4 YORK & SURROUNDS Aldwark Manor Best Western Crown Hotel Best Western Kilima Hotel Best Western Monkbar Hotel Best Western Plus Dean Court Hotel Best Western Plus Milford Hotel Best Western York Pavillion Hotel Grand Hotel & Spa Hampton by Hilton York Hilton York Holiday Inn Express York Holiday Inn York Hotel 53 Hotel du Vin & Bistro Hotel Noir Ibis York Centre Judges Lodgings Hotel Lady Anne Middleton s Hotel Marmadukes Hotel Mercure York Fairfield Manor Hotel Middlethorpe Hall & Spa Mount Royale Hotel Novotel York Centre Park Inn by Radisson York City Centre Parsonage Country House Hotel Premier Inn York City (Blossom St North) Premier Inn York North Premier Inn York North West Premier Inn York South West Raithwaite Estate The Black Swan Hotel The Churchill Hotel The Grange Hotel The Groves The Newington Hotel The Queens Hotel The Royal York Hotel & Events Centre Travelodge York Central Travelodge York Central Micklegate Travelodge York Hull Road Travelodge York Tadcaster Tulip Inn York - Burn Hall Hotel Worsley Arms Hotel YHA York York Marriott Hotel LEEDS 42 The Calls Hilton Leeds City Hotel Leeds Marriott Hotel Residence 6 Malmaison Hotel Leeds The Met The New Ellington Park Plaza Leeds The Queens Hotel Roomzzz City MANCHESTER Blue Rainbow Aparthotel DoubleTree by Hilton Hotel - Piccadilly Hilton Manchester Deansgate Holiday Inn Express Manchester Holiday Inn Express City Centre Arena Jurys Inn Manchester The Lowry Hotel Radisson Blu Edwardian Park Inn by Radisson Manchester City Centre Velvet Hotel LONDON 10 Manchester Street 47 Park Street Hotel 5 Maddox Street Hotel Andaz Liverpool Street Barnsley House Hotel Berkeley Hotel Bulgari Hotel & Residences London Cadogan Hotel Cafe Royal Hotel Claridges Hotel Cliveden Country House Hotel Covent Garden Hotel Coworth Park Hotel Crowne Plaza Docklands Excel Danesfield House Dorchester Hotel Four Seasons Canary Wharf Four Seasons Hotel Hampshire Four Seasons Park Lane Fredricks Hotel Goring Hotel Halkin Hotel Hilton Park Lane London Hilton Trafalgar Hotel Missoni Hotel Verta Hyde Park Residences InterContinental London Park Lane Intercontinental Westminster Le Meridien Piccadilly London Marriott West India Quay London Syon Park Hotel Luton Hoo hotel Mandarin Oriental Metropolitan Hotel Milestone Hotel Millennium Chelsea Village Montcalm Hotel - Racks Montcalm London City Montcalm London Hotel One Aldwych Hotel Pennyhill Park Hotel Rafayel Hotel on the Left Bank Riverbank Plaza Hotel Royal Garden Hotel San Domenico House Sanderson Hotel Seaham Hall Hotel Soho Hotel South Place Hotel St James Club & Hotel St Martins Lane Hotel The Ampersand Hotel The Cavendish/Whitehall The Connaught The Langham Hotel The Ritz Hotel The Zetter Townhouse Town Hall Hotel AIRPORTS Manchester Airport gate service (12 stands) Edinburgh Airport gate service (10 stands) Birmingham Airport gate services (10 stands) London Heathrow Sky Team Lounge London Heathrow Star Alliance Lounge Stansted No. 1 Lounges TRAINS Gatwick Express Magazine rack at Victoria station Stansted Express On the train Heathrow Express On the train Virgin Trains Lounges at Euston, Edinburgh, Crew, Preston, Birmingham & Manchester NATIONAL EXPRESS Copies can be placed in the National Express waiting area at Birmingham coach station which is actually right next to the Chinese quarter in Birmingham. Magazines that are placed in here are being picked up so rapidly that our agent is visiting the stands 3 times a week to re-stock them

Trip Characteristics With annual spending of 240m China is Britain s 22nd most valuable source market. The typical visit from China generates 1,617, almost three times that from the average market.

5 Trip Characteristics With annual spending of 240m China is Britain s 22nd most valuable source market. The typical visit from China generates 1,617, almost three times that from the average market. There are now similar numbers of business and holiday visits from China. Trips of 15+ nights account for a larger share of the market from China than is the case for the average market with this the most common trip duration for both VFR and study trips. Activities Undertaken in Britain VFR and business visits from China undertake leisure activities to a greater extent than is the case for the average market. Half of holiday visits feature time in museums and two-in-five include at least one trip to a castle. Chinese visitors have an above average propensity to go to a park or garden while in Britain. In the first seven months of 2012 China accounted for 19% of tax free shopping (measured by value) in Britain. Regional Spread (% of visits) Propensity to go to restaurants, pubs, nightclubs and socialise with locals 60% 50% 40% 30% 20% VFR: Socialising with locals VFR: Going to bars or nightclubs VFR: Going to a pub VFR: Dining in restaurants Business: Socialising with Business: Going to bars or nightclubs Business: Going to a pub Business: Dining in restaurants 10% 0% Nil Nights Scotland Wales London Rest of England Holiday: Socialising with locals Holiday: Going to bars or nightclubs Holiday: Going to a pub Holiday: Dining in restaurants 0% 10% 20% 30% 40% 50% 60% 70% 80% China All Markets All stats correct at time of print. Source:

Visits Nights Spend Historic Visits Forecast Visits Visits, nights and spend by area (% share) Historic and Potential Visits to England South East South West East of England East Midlands West

2017 2021 Most Popular Destinations The share of visits, nights and spend accounted for by each area of Britain is shown in the chart above.

Many areas contest the runners-up spots for visits, including Yorkshire. Whilst for visitor nights it is clear that Yorkshire and South East England lead the remaining areas by quite some margin.

6 Visits Nights Spend Historic Visits Forecast Visits Visits, nights and spend by area (% share) Historic and Potential Visits to England South East South West East of England East Midlands West Midlands Yorkshire North West North East London Northern Ireland Wales Scotland Nil Nights % 5% 10% 15% 20% 25% 30% 35% 40% 45% Most Popular Destinations The share of visits, nights and spend accounted for by each area of Britain is shown in the chart above. This reveals that London dominates with a 42% share of all visits and 37% share of spending, though the capital accounts for just 20% of visitor nights. Many areas contest the runners-up spots for visits, including Yorkshire. Whilst for visitor nights it is clear that Yorkshire and South East England lead the remaining areas by quite some margin. Potential Growth in Britain The chart above shows the historic trends in the number of visits from China to Britain, along with potential growth through to The projection suggests strong growth potential throughout the period, with perhaps more than 400,000 annual visits by The Government has recently declared an ambition of trebling the number of visits from China over the next few years backed with an additional investment of around 8m. Shopping A further defining characteristic of the Chinese tax free shopping market is that the average spend per transaction in 2011 stood at 813, up from 731 the year before, and significantly higher than the average spend per transaction when looking at all global tax free shoppers which amounted to 485 in The Huran Report also asked millionaires about the types of luxury products that they like to purchase when overseas and watches were cited as a must buy item by 56%, ahead of jewellery (43%), leather products and clothes/accessories (37%).

7 ADVERTISING RATES ANNUAL INVESTMENT WEEKLY INVESTMENT VY ANNUAL INVESTMENT VY WEEKLY INVESTMENT SIZES Double Page Spread + App Full Page + App Half Page + App Quarter Page + App Sixth Page (Classified) + App Covers Outside Back Cover + App Inside Back Cover + App Inside Front Cover + App Inside Front Cover DPS + App Premium positions Opposite Contents Page + App First Right Hand Page + App Prices include full translation into Simplified Mandarin All rates are exclusive of VAT. Specific positioning of advertisements within the magazine cannot be guaranteed Visit York Members HEIGHT x WIDTH FULL PAGE 210mm x 148mm DPS 210mm x 296mm Full Page and DPS Please add 3mm bleed on all sides 1/2 Page Vertical 185mm x 62mm 1/2 Page Horizontal 90.5mm x 128mm 1/4 Page 90.5mm x 62mm Supplying Artwork l InDesign file (for Mac) with all fonts, photos and graphics used in the document. l An editable, high-res PDF of the advert. Text within the PDF should NOT be outlined. l All text you wish to be translated into simplified Mandarin to be supplied in a Word document. Please Note: Thompson Media Partners Ltd (TMP) retains absolute discretion over the content of any advertisement, published in print, electronically, or by other means. 1/6 Page (Classified) 62mm x 62mm To secure your place in this years guide. Contact Sean Thompson or sean@ukvisitorguide.cn In association with

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