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International Conference on Engineering and Business Management (EBM 2011) Wuhan, China 22-24 March 2011 Volume 1 of 4 ISBN: 978-1-62993-262-0

Printed from e-media with permission by: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571 Some format issues inherent in the e-media version may also appear in this print version. Copyright (2011) by the Scientific Research Publishing Inc. All rights reserved. Printed by Curran Associates, Inc. (2013) For permission requests, please contact the Scientific Research Publishing Inc. at the address below. Scientific Research Publishing Inc. P.O. Box 54821 Irvine, CA 92619-4821 Phone: (408) 329-4591 bookorder@scirp.org Additional copies of this publication are available from: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY 12571 USA Phone: 845-758-0400 Fax: 845-758-2634 Email: curran@proceedings.com Web: www.proceedings.com

Contents Part 1 Enterprise Management (1) Enterprise Management An Analysis of Economic Transition on Firm Performance in Post-crisis Era Xinmiao Zhou, Jun Leng (1) On Network Structures in an Organization and One s Work Performance Lou Liu (7) The Current Situation and Problems of Retailer s Private Brand Product Fangxu Ren (11) A Study on the Structures and Operation Mechanism of Enterprise Niche Gene Zhifeng Liu (15) Research in Organization Effectiveness Curve Model of Growth Small and Medium-Sized Enterprises Zhengchao Zhang, Yu Liu (20) The Full-Value Network Information Management and Control of Enterprise Groups Based on the Financial Engineering Concept Jianglong Wu, Xueyi Zhu, Xudong Luo (24) Research on Sustainable Development Factors of Coal Mining Companies Maohua Xie, Hong Qin (29) Drucker s Thoughts of Corporate Social Responsibility Management and Its Enlightenment Weixia Li, Yanjun Dai (36) Research on Top Management Team s Performance Evaluation Based on Fuzzy Mathematics Jinrong Zhou, Yude Geng (40) Analysis on Enterprise System of Cooperatives and Policy Suggestions Jianli Luo (43) An empirical Research on the Relationship between the Compensation Transparency of Enterprise and the Employee s Fairness Feels Xiaoyan Mao, Yin Chen (48) The SMEs Strategic Management Method Based on Competitive Disadvantage Qin Zhang (53) Game Analysis on Knowledge-Sharing of Collaborative Design in Virtual Enterprise Yi Zheng, Zhaoyue Ma (57) Empirical Study on Earnings Management of China s Loss Listed Companies of 2008 Yi Zheng, Zhaoyue Ma (61) Study on Spatial Output Effect of Industrial Cluster s Technical and Institutional Innovation Liping Guo (65) Application of Marketing Strategy: A Theoretical Framework for SMEs in China Shigang Yan (69) The Research on Strategic Cost Management in Collaborative Design of Virtual Enterprises Yi Zheng, Ju Xu (72) Effect of the Present Value-added Tax System on the Textile Industry Yu Song, Xiaohong Wang, Junxun Li (76) The Impact of Leader-Member Guanxi and Perceived Organizational Support on Turnover Intention: Perceived Organizational Support as a Mediator Jibao Gu, Feiruo Zhang (81)

Performance Evaluation of ISO9001 Certification Based on Non-structural Fuzzy Decision Xiaohong Yun (86) Does the Market Value Corporate Philanthropy? Jinfeng Zhu, Pengpeng Yang (90) Measurable Intangible Value of Corporate Social Responsibility (CSR) and Corporate Competitive Soft Power Ping Zeng, Chengcheng Jiang (94) Application of 7S Model on Property Management Corporate Culture Construction Min Wang, Guofeng Wen (98) Research on the Binary Opposition Structure of Culture of Cantonese Merchants Ke Chen, Weining Li (102) Establish China s Hotel Interpersonal Communication System Tingting Chen, Baozhu Tian (107) A Study of Asset Management Informatization in Power Grid Corporations Based on Life Cycle Management Yong Zhang (110) Exploring Building of Evaluation Index System of Enterprise s Social Responsibility Shuhua Liu, Cheng Li, Zhimei Sun (114) Analysis of Problems of Private Enterprises in Heilongjiang Province Mei Zhang, Zhiyong Yang (118) Product Market Competition and Executive Compensation in China Shenglan Chen (122) Study of Service Model for Group-Customers of Telecom Enterprise on Value Net Sha Liu (126) The Model of Appraising & Optimizing of the Self-Innovation Competence for Enterprises Qing Yang (130) The Strategy of Textile Enterprises under Financial Crisis Jing Liu (135) Risk & Prevention of Cultural Integration in Mergers and Acquisitions Process Xiu-mei Shi, Jinying Wang (139) Brand Strategy Analysis of Hone Decoration Enterprises Guohao Liu, Pengyue Mao (143) The WTO s Rules on RTA: Implication for China s Regional Economic Cooperation Huiping Tan, Li Cai (147) The Sustainable Development of Private Enterprises Countermeasures Xiaochun Zhang, Junjie Zheng (151) Professional Service Firm s Business Development Yuan Ding, Haiwei Zhou, Suyi Deng (155) Study on Choosing the Reverse Logistics Mode of Disused Household Appliances Niya Xu, Bing Wang (159) AHP-Fuzzy-based Coal Mine Enterprise Safety Culture Evaluation Model Analysis Xuemu Zhang, Yuanji Liu, Qingguo Yao (163) Jilin Province Spatial Pattern of Agricultural Product Processing Industry Cluster and Development Model Jun Gao (167) How to Motivate Employee Effectively by Using of Psychological Contract for the Enterprise Congrong Li, Minglei Zhang (172) Knowledge s Transfer: The Impact of Managerial Ties and Ownership Identity Han Zhang, Lin Meng (176) Study on the Evaluation Index System and Method for the Competitiveness of Small and Medium Enterprises Weihuan Ma (181)

Catastrophe Series Method Based Empirical Evaluation on Competitiveness of China s Steel Enterprises Kai Hao, Huiying Shang, Yangyang Zhang (185) A Study on the Dynamic Competitive Strategy of Software Industry in Network Economy Sha Liu (189) Research on the Human Resource Management of the Rural SMEs under the New Economic Conditions Qiang Miao, Yanjie Dou (193) Analysis on the Effect Factors of Audit Fees Haiyan Yu, Ying Chen (197) Trust Responsibility from the Perspective of Institutional Economics Lei Lin (204) Empirical Study on the Relationship between Context and Organizational Structure: Structural Equation Model Analysis Xiaowu Zhu, Yan Yan (208) The Research to the Impact Mechanism of Person-Organization Fit on Employee Engagement Chengxiang Chu, Xiaojian Li (213) Research on the Problems of Medium and Small Enterprises Human Resources Management Chunyuan Liu, Lan Chen (217) Research on the Impact Mechanism of Entrepreneur s Knowledge, Experience and Network on SMEs Internationalization Yang Chen, Xiao Zhang, Zhongdong Huang (221) Analysis of the Enterprise Competitive Advantage Based on Fuzzy Comprehensive Evaluation Lei Zhang, Ling Li (225) A Study on Industry Effects of Chinese Listed Companies Financial Restatements Xiaomin Chen, Xi Zhou (229) The Local Industry Cluster Strategy Based on the Growth of Entrepreneurs Wenhua Chen, Tao Chen (235) The Weighted Directed Acyclic Network of Mass Customization in Pharmacy Machine Manufacturing: Analyzing and Forecasting Xi Zhang (242) The Research on Knowledge Management Strategies of Equipment Manufacturing in an Era of Knowledge Economy Yongming Cai, Shengli Wang (246) Clarity of the Competitive Advantage with Threedimensional Model of Customer Loyalty Jin Liu (250) Analysis on Rent-seeking in the Development of Mineral Resources by Game Theory Guohui Wang, Wenshuai Ma (254) Analysis on Management & Consulting Business in Liaoning Province Xiaojun Bai (258) Based on the Inverse Economic Cycle of Enterprise Brand M&A analysis Jing Li, Juanjuan Chen (264) Competing for Ownership and Reform of SOEs Control Rights Yabing Zhu (268) Research on China Earth Resources Satellite s Application Characteristics and its Benefits Classification Method Pengyu Lu, Xiangbin Yan (273) Absorptive Capacity and Firm Competitive Advantage: An Explorative Study on the Role of Supply Chain Management Systems Zeyu Peng, Yongqiang Sun, Chunping Jiang, Chunxiao Yin (277) Empirical Research of Fair Value Change in Financial Listed Companies in Financial Crisis Zenglian Zhang, Chongxin Lei (281) Dynamics Model of Auto Bearing Input-Output System Caiping Song, Chao Zhao (287) Research on Finance of NGO Linan Wang, Xiangjun Lu, Xiaohong Yu (290)

The Influence of Equity in Organization to the Employees Psychological Contract Fan Gong (293) Signaling Game Model-Based Incentive Mechanism for Managers Jingjing Xu (297) A Study of Evaluation Indicators System of Assets Life Cycle Management for Power Grid Corporations Yong Zhang (301) Why Cash Dividends in China Have a Tunneling Effect? Chengmin Xiao (305) Do Chinese Firms Listed in U.S. Perform Better? Chengmin Xiao (308) Empirical Analysis of the Relationship between the Chemical Listed Companies Degree of Internationalization and Operating Performance Piyu Ma (312) A Study on the Strategy and Management of High Technology Enterprise After Crisis Zhenjiang Sheng (316) Capacity Expansion Model with Technology Advancement under Demand Uncertainty Hsin-Nan Chen, Ying-Mei Tu (320) The Constraint Mechanism of CSR under the View of Social Network Embeddedness Guohua Chen, Yan Guo (324) The Diffusion Ways of Social Responsibility in Small and Medium Enterprises: the Analysis of Features and Relevant Successful Experiences Yi Guo (328) Correlation Analysis of Independent Innovation and Financial Performance of Enterprises Hongjun Bei, Jianhua Shi (334) Research on Selection System Formwork of Merging Target Enterprise He Han (338) An Empirical Study on the Business Ethics of Chinese Students Lin Guo (342) Analyses of the Characteristics of Political Strategy at Different Stages of Private Enterprise s Life Cycle Meihua Qiu, Hebei Wu (346) On Evaluation and Shaping of the Corporation Ethical Image under the Network Environment Yichun Zhang, Kuixi Chen (351) Reserach on Financing Difficulties of Small and Medium-Sized Enterprises and the Corresponding Countermeasures Liu Yang (355) The Research about the Effect of Performance Pay Reform of Teacher in Rural Areas Shaojun Bai, Xun Ma, Dingding Duan (359) The Improvement of Electric Power Enterprise Performance Management Yan Nie, Xi Cheng (363) Research on the Problem of Investment Project in Coal Enterprises Ruiyu Liu, Jialuo Chen (367) Empirical Study on the Relationship between Enterprise Tax Burden and Enterprise Development in National High-tech Zone Haifeng Wang, Ying Zhao (371) The Study on the Evolution of Enterprises Cluster Based on the Theory of Complex Systems Chuanjun Li (375) The State-owned Enterprises Corporate Governance: The Singaporean Experience and Enlightenment Chuanjun Li (379) Institutional Environment, Path Dependence and Corporate Governance Chuanjun Li (383)

On Effectively Managing Chinese Medium and Small Enterprises Internationalization Cang Liu, Fang Xie (387) Comprehensive Evaluation of Development Power of High-tech Enterprises Ying Liu, Tengxiang Bi (390) International M&A Strategy of Latecomer Chao Fan (393) Optimize Strategy for Internal Auditor Management in Chinese Enterprise Mengshan Lu (398) The Mechanism of Strategic Alliance Evolution: An Alliance Performance-Based View Xu Ren, Zhipeng Zhang (403) The Relationship between Organizational Slack and Performance: A Mediating Effect Based on Dynamic Capability Hongdu Zhang, Yi Cui (407) Research on Plan Management of Flexible Production in Furniture Enterprise Tao Tao, Shilong Xiang, Xingyan Chen (411) Financial Management for Non-profit Organization Linan Wang, Xiaohong Yu (415) A Empirical Study on the Relations between Ownership Restricting and Performance of Company in China Jie An (419) The Definition of Family Business: Literature Summarization and an Analysis Based on the Situation of China Rong Xiang (424) A Technical Innovation Audit Based on Organic Growth Yiyang Fan, Ya Liao (430) The Analysis of the SMES Using Accounts Receivable as Pledge of Finacing in the View of Game Thoery Xiao Sang, Yugui Wang (433) Choice of Network Location and Performance for Focus Firm Migration Bo Yang, Hecheng Wang (437) Target Enterprise Value Econometric Model Constructed in M & A Related to Real Option He Han (441) Research on Cultural Integration Vision Angle in Enterprise Merger and Acquisition Ling Li, Ying Liu (445) Research on the Work-Family Balance of Women Entrepreneurs Feirong Wang, Xiaoxia Pang (449) Impact of Corporate Governance on Voluntary Disclosure in Chinese Listed Companies Hongxia Li (454) Lean Enterprise Design Based on Lean Production Xin Song, Liang Li (460) Game Analysis on Listed Companies Dividend Distribution Tingting Song (464) The Empirical Analysis of the Reasons Why Defective Appliances Delayed Recall in China Shengjun Chen (467) Two-Dimensional Matrix Model of Cognitive Ability of a Top Management Team Fupeng Wang, Yuhui Ge, Yueming Chen (471) Enterprise Public Relations Management Yan Nie, Xi Cheng (476) The Redefinition of Business Science Qi Yang, Daling Li (479) Research on the Integration of Alliance Enterprise s Value Chain Liping Yan (483)

Rebuild Shame Culture of Corporation to Accomplish the Moral Self-Discipline Shuping Li, Naifang Zhang (487) Countercyclical Economic Cyclical Financial Strategy Empirical Research of Listed Companies Wanyi Zhong (491) Establishment of Early-Warning Index Systems of International Fund-raising Scale Na Deng (495) The Strategies for Central China to Undertake in the Fourth Industries Transfer Minglin Zhang, Ronghua Zhou (499) A Study on Industrial Development Strategies in the Central Zone of China in View of Location Quotient Minglin Zhang, Ronghua Zhou (503) A research on Evaluation Model of Entrepreneurial Opportunity under the Industries Value Chain Minglin Zhang, Ronghua Zhou (507) How to Seize the Opportunity to Realize Great-Leap-Forward Development for the Private Economy Weihuan Ma (511) Minimum Quality Standards and Welfare Analysis Yan-Shu Lin (515) Synthetic Evaluation for Enterprise s Innovation Vigor Bin Hu (519) A Model Research Related to Enterprise Operation Achievement Promotion Based on Value Management Yang Wang, Wenwen Huang (523) Design of Tourist Souvenirs Management Based on the Semiotics Features Yongzhen Zhou (527) Research on Cultivation of State-Owned Refined Oil Sales Enterprises Network Competitiveness Zhenbin Liu, Ronggang Liu (530) The Analysis and Prospect of Network Financial Report Based on XBRL Yazhe Jia (534) Pyramid Structure and Expropriation in Chinese Private Listed Companies Bin Hong (538) The Research of Tax Planning Countermeasures of Enterprise Group Based on the Game Analysis Shaoping Li, Ying Huang (545) A Brief Analysis of the Outline and Solution of Advanced College Property Management Yanghong Liu, Yun Du (549) Where will the Group Buy in China Go? Xiao Jia, Shuying Zhao (551) An Analysis of New Business Models for Internet Firms Shuying Zhao, Xiao Jia (554) Human Resource Study of Evaluation System and Methods Based on Job Performance of University Teachers Yunhui Zhao, Xingwang Li (557) Human-Based Management Approaches Design in Administrative Organization Yu Zhang (561) On Building a Long-Lasting System of primary School s PE Teaching-Capital Group in Rural Areas in Hebei Province Shiru Hao, Shaoqing Zhang, Bin Feng (565) On the Design of DTY Gold Mine Balanced Score Card Chaoying Zhang, Wanming Wang (568) The Moral Capital Model Based on Fuzzy Comprehensive Evaluation

Fengguang Ma, Jingfeng Luo (574) On Marine Human Resources Construction of China Fuguo Sui, Baolong Hou, Jun Shen (578) Empirical Research on Association between Guide s Job Burnout and Turnover Intention Yansheng Zhao, Yingchun Bi (582) Does High Self-Esteem Contribute to Team Effectiveness? Zhanfang Sun (586) BPO Competitive Advantage of Human Resource Information Management Yanan Wu, Xiujie Sun (590) The Regional Structure Characteristics of Rural Surplus Labor Transfer in Shaanxi and the Policy Suggestions Lihui Li, Yunjing Li (594) The Research on the Current Situation and Countermeasures of the New Rural Social Pension Insurance in Henan Province Yan Wang (598) Method of Data Categorizing Based on Dynamic Fuzzy Lattice and Its Applications in Human Resource Management Ling Fan, Wenhui Dai (602) An Empirical Study about the Relationship between Job Satisfaction, Organizational Commitment and Turnover Intention Yansheng Zhao, Changchun Wan (607) Study on System Construction of Staff Motivation Based on Staff Self-Motivation Xiaoning Wang, Chunting Gong (612) Research on Business Management of Knowledge Workers Based on Psychological Contract Lan Chen, Chunyuan Liu (617) Research on Guarantee Company Business Personnel Emolument Distribution Based on Cooperative Game Tiening Li, Jianhua Luo (621) The Mechanism of Transformational Leadership Impacting on Employee Creativity Jibao Gu, Zhengxuan Wang, Wan Jiang (625) The Analysis of The Employee Creativity Mechanism Based on Social Exchange Theory Jibao Gu,Wan Jiang, Zhengxuan Wang (630) The Incentive Strategies to the Top Managers of the Small and Medium-sized Enterprise Based on the Psychological Contract Theory Yanli Jiao, Meng Ge (636) The Impact of Exterior Circumstance on Psychological Contract Yanli Jiao, Meng Ge (640) The Analysis on Off-Farm Workers of Jiangxi Province and Solutions Wang Xiang (644) The Characteristics of Human Resources and Management Strategy in Regular Institutions of Higher Learning Guoqin Gao (648) Plan Model to Minimize Conflict Musheng Tian, Zhenyuan Wu, Jialin Li (652) Analysis of Industry Competitiveness: An Empirical Examination of the Role of Labour Cost Cuizhen Jiang, Guohua Zeng (655) Enterprise Competency Modeling for University Students in the Vision of Developing Modern Service Industry Nan Zhang (659) Compensation Incentive Analysis of Top Managers in Listed Companies: Based on Fairness Preference Perspective Liang Li (663) Analysis and the Optimal of Three Performance Evaluation Schemes in Organizations Jinfang Huang, Jie Sun (667) Study on Motivation of the Rural Labor Transfer ----A Case Study of Shuangyang Ming Zhu (672)

Constructing the Performance Appraisal System of Knowledge Workers Based on the Internal Control Yuan Sun (676) A Review on the Impact between the Psychological Capital and the Employee Engagement Chengxiang Chu, Rong Wang, Xiaojian Li (680) The Analysis of the Big Five and Employee Development: the Mediator Effect of Leader Member Exchange Yun Li, Wan Jiang (685) The Influence Analysis of Fertility and Human Capital Investment to Urban-Rural Disparity Expand Yong Zhao, Wei Zhang, Long Qian (689) The Factors Impact on Corporate Attractiveness for Talents from the Perspectives of Job Applicants Hong Song, Peili Zhang (694) Influence over Resources Caused by Beijing Population Growth and Suggested Resolutions Jing Wang (699) Research on the Psychological Health Education of Graduate Students Xianghe Liu (703) Study and Application the Performance Evaluation System Based on Network Technique Cuihong Hu (707) Analysis of Present Situation of Human Resource Allocation on Kindergarten Teachers Xingzheng Xiao, Yan Liu, Lumei Wang (710) Study on Avoiding Growth Poverty in China Lixia Fan, Changfu Huang (715) Analysis of the Training Mode of Talents of Independent Innovation Jingwen Liu (719) Study on Human Resources Management in Real Estate Enterprises in China Yijun Zhang, Daidai Lin (723) The Causes and Countermeasures of the Shortage of Highly Skilled Personnel in Guangxi Shuling Yang, Gangfeng Li, Chanjiang Lu, Qiyuan Chen (727) Protean Career and Boundaryless Career:An Exploratory Study of Knowledge Worker in China Enterprise Wenchen Guo, Hongjun Xiao, Tingting He (731) Optimization of Optical Design for LED Lens Module Wen-Chin Chen, Sheng-Chao Xu, Wen-Po Tseng (737) Deepen Human Resource Management to Improve Core Competence Xinde Chen, Yadan Zhang (741) Wealth-Conspicuous and Lost: A Research on the Behavior of the Wealthy Generation Meihua Qiu, Jian Lan (745) The Strategy Analysis of Participation in the Leaderless Group Discussion for the Job Seekers Yangcheng Wang, Feijuan Zhao, Guofeng Li (749) The Practical Exploration on the Salary Reform in High-tech Enterprises Junliang Yu, Xiaowei Gao (754) Organizational Motivation: a Thinking Frame based on Medium Effect Xingshan Zheng, Xiaotao Zheng, Lin Zhang, Kezhen Wang (759) Human Capital Growth Promote the Economic Development of Hengshui Wenlei Shi, Xuejun Peng (763) The Work Efficacy of the Staff and the Strategies for Cultivating it Yuejun Huang (766) The Policy of Improving the Training Quality of National Defense Students from Encourage Competition Players Qian Xie, Hai Yang, Binfeng Xiao (770) Fuzzy Evaluation on Human Resource Plan Qiang Xie, Qing Wang (774)

Reach on Staff Training in Commercial Banks of China Jibin Ma, Yan Chen (778) The Model of Prediction and Control about Enterprises Personnel Structure Jibin Ma, Huana Zhang (781) Identifying Employees Creative Potential and Maximizing Their Creative Performance: A Fit Model Xiaochun Wang (784) The Influences of HR trust and Supervisor Support on Workers Jihong Liu (788) Several Issues on the Concept of Emotional Intelligence Shuhong Wang (791) Psychological Capital and Its Application in Human Resource Management Huijun Chen (795) Research on Human Resource Management in M&A Integration Xiaoxin Wang, Yongmei Cui (799) A Study on Skilled Human Capital Xueying Zhang (803) The Establishment of Practice Bases Overseas Taoyan An, Haitao Rong (807) The Comparison between School-Enterprise Combined Recruitment Model and Traditional Recruitment Model Fan Yang, Jinling Xiong (811) How to Effectively Manage Employees Proactivity Xiaochun Wang (815) Influential Factors of Regional Distribution of China s Creative Class: An Empirical Study Fengli Yang, Jin Hong, Dingtao Zhao (819) Promotion of Equal Employment and Citizenization of Rural Migrant Workers Yongxin Xu (823) Study on the Effects of Procedural Justice on People in Chinese Culture Lingling He, Bohua Wang, Rongbin Xu, Haihua Chen (827) Study on the Human Resource Efficiency of Enterprises Based on SFA Qinmin Fang, Xiaoqing Li, Qian Zhang (833) The Fuzzy Comprehensive Evaluation of Subject Librarian s Diathesis in University Library Min Tian (838) The Study of Staff Training from the Internal Marketing Xiaomei Zhou, Li Yan (842) Factors Influencing Migrant Workers Returning to Countryside and Founding an Undertaking and the Countermeasures Wei Yang, Chunyue Yang (846) The Strategy of Sustainable Development of China: an Empirical Examination of the Role of Labor Cost and Productivity Binqing Yang, Cuizhen Jiang, Guohua Zeng (850) School Choice: a Theoretical Framework Based on Evolutionary Game Theory Keqiang Li, Zhaoqin Shen, Ya Zhou (854) On Influencing Factors of the Investment in Human Capital of Migrant Workers Kun Huang (858) The Cultivating Strategy of Psychological Capital in Group of Knowledgeable Employees Jing Huang (862) Study on the Performance Management Based on BSC of Grass-roots Staff in State-owned Commercial Banks Hua Wan, Ting Gui (865) Effects of Leaders' Narcissistic Personality on Non-task Performance Assessment Shiyong Xu, Yuqing Zhang, Yali Wang (870)

Improve the Human Resources Management of Pension Benefit Guaranty Corporation Yongqing Cong (874) Competence Model of the Operator in Tyre Industry Jinjian Wang, Daidai Lin (877) Research on Mianzi and the Upward Influence Tactics of Chinese Staff Feng Wen, Xiao Wang (881) Does There Exist Strong Relationship between Managers Emotional Intelligence and Employee Creativity Wen Fang (885) An Empirical Study on the Relationship between Knowledge Worker s Working Attitude and Individual Knowledge-Absorbing Capability in Colleges and Universities Jianwen He, Yuzhou Xia (889) The Performance Evaluation of Forestry Listed Companies Based on Fuzzy DEA Caiping Song, Guojun Wang (896) Reform of Public Institution Based on Pay: Results, Problems and Countermeasures Huimin Song, Hongjun Sun (900) The Employment Pressure on University Student Study after Increased Enrollment Changjiang Liu (904) New Human Resources Development Strategies in China Changjiang Liu (908) Part 2 Enterprise Management (2) Logistics Management Strategic Positioning of Logistics Industry in Xiamen Ming Cao, Huiying Liu (911) Research on the Comprehensive Evaluation in Enterprise s Logistics System Based on Entropy Method Zhiqiao Zhang, Qin Guo (916) Research on Durable Goods Sales Pricing Based on Team Purchasing Consumers Types Xiang Zhang, Hao Su (920) The Advantages and Development Strategies of the Fourth Party Logistics in China Jungang Shao, Qing Chen (923) The Research of Logistics Optimization Based on Interface Management Xueyin Zhang, Huibin Guo, Shixuan Zhang (929) The Optimization of Logistics Distribution Center Location of Agricultural Products Base on the Fuzzy Comprehensive Evaluation Shu Wang, Xiaomei Zhang (933) Manufacturing Enterprise Logistics System Reengineering Study Huijun Zhu (937) Study on Collaboration Mechanism in the Cold Chain Xingang Weng, Jiuyi An (941) Evaluation of the Endogenous Risk in Supply Chain Management and the Strategy Zaiqiu Gu, Qingwei Zhu (945) Grey Connection Analysis on Logistics Energy Consumption with the Related Index of Guangxi Zhuang Autonomous Region Pengliang Qiao (950) Appraisal Model on the Third Party Logistics Enterprise s Core Competence Xiaolong Zhang, Xiaohui Zhang (955) Study on the Supply Chain Cultural Integration Zhili Zhang, Shanshan Cai, Wenchun Li (960)

About Development Strategy for Chinese Medium & Small-sized Private Express Enterprises Shuli Tu (965) Research on Service Strategies Orientation and Selecting Based on Logistics Services Factors Ranks Jianming Zhang (969) Study on Interaction between the Logistics Development and Economy in West China Junhua Liu, Yan Zhou, Xiaopeng Wei (973) Study on the Targets and Countermeasures of Cost Control for Enterprise Logistics in Supply Chains Huilan Li (977) Supply Chain Coordination under Supply Delay Based on Buy-back Contract Lei Liu, Shan Gao, Qun Jin (980) Application Research of ABC Method in Logistics Service Chunfang Guo, Liang Li, Jiarui Han (984) Research on Performance Evaluation System of Logistics Park Liguo Zhang (987) Total Coordination and Management for Logistics Capability under Supply Chain Environment Wen Shen, Xiaoyan Hu, Yong Gu, Hanbin Xiao (990) Supplier Choice Problem with Preference Information about Interval Number Cuihong Hu (995) Asymmetric Contest in Logistc Market: An Evolutionary Viewpoint Xi Zhang (998) Research on the Academic Models of Logistics Management Talent in Independ College Yanhua Li, Shuna Wang (1002) The Food Cold-Chain Emergency Logistics Quality Management Index System Design and Evaluation Yao Wang, Xiaoting Li (1008) Collaborative Innovation Modes and Coordination Contract When a Manufacturer Acting as a Core Firm Wei Tian (1012) Research on the Coordination Supply Chain Surplus Profits Allocation based the Key Factor Cooperation Satisfaction Nengtao Jiang (1016) Port Logistics System Optimization Model Liang Li, Chunfang Guo (1021) Research on Delivery Vehicle Scheduling under VMI Mode Shiqiang Tang (1024) The Analysis and Research on the Mode of Mini-Sized and Medium-Sized Third Party Logistics Companies at the End of the Regional Distribution Chain Ling Xu, Junwei Jia (1028) Research on Informatization Level Evaluation of Logistics Enterprises Hongyan Xie (1032) The Performance Evaluation of Supply Chain based on Data Envelopment Chunhe Ge, Lei Huang (1036) Internet of Things-Based Research on GPS/GSM Positioning Systems of Logistics Unified Information Xingzhi Lin (1039) Double Incentive and Optimal Order Quantity of Retailer s Haiquan Chen, Yang Liu (1043) The Forecast Research of Enterprise Logistics Cost Based on Neural Network Analysis Hong Yun, Yan Zhang (1047) The Simulation of Reliability of Supply Chain System Based on Repair Theory Guohua Chen, Genbao Zhang, Jihong Pang (1051) Strategy Researching on Enterprise Development Green Logistics in China

Lei Zhao, Libin Ma (1056) Analysis of AHP-based Supermarket Agricultural Products Supply Chain Wei Fang, Shanshan Zhu (1060) On Challenges of Policy Implementation in China Green Public Procurement Conghu Wang, Yuhua Qiao, Weigang li (1064) A Study on Durable Goods Monopolist Planned Obsolescence Strategy Hao Su, Xiang Zhang, Yiqing Tang, Xingjian Fan (1069) The Study of the Logistics Insurance Development Status and the Countermeasures in China Jianghua Wang, Shaoling Wu (1072) Forecast and Analysis of the Logistics Demand in Nanjing Yan Chen, Yanyun Qiu (1076) Shapley Model with Innovative Incentive Factor in Profit Distribution Automotive Supply Chain Zheng Liu, Qi Xu (1080) Estimation of China s Provincial Total Factor Productivity For Logistics Industry Yuzhou Hu (1084) Analysis on the Optimization of Logistics Cost Management in Cigarette Commercial Enterprises Zhenbin Liu, Hui Tian (1087) Study on Service Scope of Logistics Facility of Telecommunication Operating Enterprises Yingkui Wang, Yihong Ru, Xinmin Zhang (1091) Analysis on the Operate Modes of Cycle Logistics in Telecom Operators Yingkui Wang, Yihong Ru, Xinmin Zhang (1097) Coal Logistics Enterprise Business Process Integration and Restructuring Based on Supply Chain Management Heng Li (1102) Engineering Management The Research on Partnering Model of Colleges and Universities Full Life-Span Cycle Construction Projects Xi Chen, Yisheng Liu (1107) 6σ Design: Economy and Robustness-Based Quality Improvement Yunhui Zhao (1112) Application of Statistical Analysis in Construction Project Cost Management Xiaoyu Pan, Mei Lu (1116) A Study on the Construction of Competitive Advantage of Travel Service Zhifei Li, Qin Chen (1120) Research on Swine Quality Controlling Decision Making in Rural Households Yu Wang, Ruiyao Ying (1125) Review on Complex Project Crisis Management Applying Grid Technology Aimin Wang (1133) The Study on the Whole-Process Investment Control of Government-Investment Projects Xinzheng Wang, Ping He (1138) Policy Suggestion for Henan Province Industry Colony to Develop Circulation Economy Fang Shao (1142) Discussion about Partnering Applied to Project Xiao Chen (1146) Discussion about Agent Construction System Applied to Chinese Railway Project Xiao Chen (1150) New Mode for Construction Payment The Bank Card Payment Dafu Li, Lijun Zang (1155)

Application of Ideal Point Method in Project Construction Cost-benefits Analysis Yao Hua, Hui Zhao (1158) On Performance Appraisal Model of Project Management Based on Back-Propagation Neural Network Jiyu Lai (1162) Modern Project Management in the Education System Fangyuan Liu, Yongkui Shi (1167) The Application of Matrix Analysis in the Inventory Risk Analysis of Supply Chain Management Hengquan Zhang, Liang Xu (1172) Comparison of the Role of Supervising Engineer in Construction Project Contract Conditions Jie Sun, Lei Zhang, Jinfang Huang (1176) Safety Simulation Analysis on the Under Construction Metro Station Structure Traversed by the New Metro Station Chunhui Wang, Hua Peng (1181) The Extensional Study on Theory about He-Xie Project Management Wei Zhang, Yun Yang (1186) A Dynamic Game Analysis on Emergency Management of Construction Accident Yan Wang (1189) Research on Influence and Control on Construction Quality of Asphalt Pavement Roughness Song Han (1193) Actuality and Countermeasures of Construction Projects Quality Management Chunxia Cui, Lili Tan, Shumin Zhang, Shupeng Wang (1198) Technical and Economical Analysis of the Tunnel Construction Methods Na Yu, Xiaohan Zhang (1201) Study on Tourism Real Estates Development and Realization Xiaoyan Wang, Xia Qiao, Shaoyan Fan (1204) Grey Relativity Analysis of Claims Factors in Engineer Project Lei Sun, Guomai Liu, Naifang Yin (1208) Risk Identification for the Operation of PFI Projects Nannan Wang, Yenchiang Chang, Hua Sun (1212) The Combination of Education System of Sport Management in Transition Shengcheng Jiang (1216) Design on Management Platform of Rural Highway Construction Rong Liu (1220) Study on the Risk Model of Quoted Unit Price Ying Zhang, Biwen Shen (1224) The Research of Evaluate E-learning Based on CMM Xinghong Jing (1229) The Research of Quality Analyze For Distant Education Jin Qu (1234) Study of General Contractor Evaluation System Based on AHP and Grey Relevancy Lingjie Feng (1238) The Evaluation of Project Planning and Control Based on OPM3 Yuntao Guo, Yaping Wang, Sijun Bai, Yuchao Zhang (1243) The Distance Learning Evaluation Based on Fuzzy Synthetical Theory Ruiliang Yang (1247) Study on the Model of Erecting Supply Chain for Sustainable Architecture Construction Project Lin Xue, Yongzhong Tang (1251) Research on Construction Digital Management System Shuai Jiang, Yisheng Liu (1255)

Analysis on Reform of Management Mode of Government-Investment Projects Xinzheng Wang (1260) Comparison of Two Public Project Finance Models: PFI and PPP Yujuan She, Yahui Zhu (1265) Study on Construction Enterprises Project Portfolio Management Mode Na Li, Qian Luo (1270) Precooling Study on FCD Concrete Aggregate in Haiyang AP1000 Nuclear Power Project Shufeng Wang, Jiuyuan Cong, Dayong Li (1274) Discussion of the Investment Control and Risk Avoidance on Contract Management Lixiang Sun, Ruobing He (1279) The Feasibility Study of Efficiency Breach in the Construction Project Hua Liu, Hao Xia (1284) Study on the Resk Allocation under Construction Supply Chain Fei Tan, Qing Xu (1288) Paper Questionnaire versus Web Questionnaire for Clinical Research Impact Hsiulin Chen, Shiawwen Tien, Chenchung Shih (1293) Model Research of Software Project Management Based On Knowledge Management Junmei Cui, Li Yu (1298) Study on Credit Enhancement of BOT Project Financing Xujuan Dai (1303) The Discussion of the Construction of Energy Service Company of Buildings, Which Adapted to China s Conditions Xiaofang Deng, Xu Ren, Yangkun Wan (1307) Optimize Research on the Construction Project of Large-section Tunnel through Speedway Qihua Ren (1311) Supporting Academic Library Service Quality Management Based on QFD Juan Li (1314) Evaluation of Human Indices of Obesity Using 3D Scanning Data Chinghua Lin, Yaching Chen, Chuchen Wu, Yuchin Cao (1317) Application Study on Engineering Safety Management Base on Fractal Theory Zheng Yang, Shuibo Zhang, Lin Feng (1321) Performance Estimation Model of Twin Fabs under Capacity Backup Chunwei Lu, Yingmei Tu (1325) Service-Oriented Analysis and Design for Process Improvement of Post Processing Yunghsin Wang, Yaman Liao (1330) An Analysis on the Environmental Protection Based on the Urban Economics in the Process of Urban Renewal Yufeng Wang (1334) Elastic Analytical Solution of Deep-Buried and Linered Circle Tunnel Considering Stress Release Yong Zhao, Pengfei Li (1338) Trust Benefit and Analysis of its Application in Constructible Contractual Remedy Hua Liu, Hua Wu (1342) Research on Non-Profit Organizations Performance Assessment in China Based on Projection Pursuit Model Lan Zhou (1346) A Study of a Decision Support System for TOC Supply Chain Replenishment Systems Hornghuei Wu, Weita Ren (1350) Study on the Mechanisms of Solving the Default on Rural Migrant Workers Wages in Beijing Jie Sun, Yongqiang Li, Jinfang Huang (1354) Adaptive Model of the Status Construction Contracts in the Application Research of Contract Management Hua Liu, Caihong Zhang (1359)

A Study of the Look-Ahead Bottleneck First Rule under Dual Resource Constrained Systems Hornghuei Wu, Mingfeng Li (1363) Analysis of BOT Financing on Land Consolidation Lin Gui, Bo Han, Zhongwei He (1370) Trilateral Game Analysis on Floor-Area Ratio of Residential Building Bingnan Liu, Shu Yu (1373) On the Adjustment of Construction Industrial Structure in Jiangxi Province Junxiao Lin, Zhenning Liu (1377) Research of Cost Management of Construction Project Based on Value Chain Yaqiong Wu, Fuzhou Luo (1382) Scientific Research Project Management in Scientific Research Institutes in Exploration Hui Zhang, Zhibin Huo, Qian Wang, Xi She (1385) Integrated Decision-making Process Analysis of Large-scale Construction Projects in China Licai Lei, Jing Zhou, Min Li (1389) Study on Fire Risk Management in the Process of Building Construction Yumin Tian (1394) The Analysis of the Issue Related to the Feasibility of Study the Real Estate Project on the Basis of the Implicit Cost Bilin Shao, Bin Ding (1398) Research on Application of Project Information Portal in Large-scale Tobacco Construction Project Jide Sun, Dawei Wang (1401) A Production Planning for Enterprises to Transform from Original Design Manufacture to Own Brand Manufacture Chinhuang Sun, Cheying Kuo (1405) Evaluation of Cost-effectiveness When CAPF Are Handling Emergencies Qian Xie, Lingfang Zeng (1410) Study on Innovation of Development Mode of Heavy Haul Railway in China Jinchuan Zhang, Hao Yang (1414) Researches on Quality Management of Construction Engineering Shen Luo (1418) Durability Assessment for Tied Arch Bridges Wuqiu Feng, Jinsheng Du, Kaijian Wang (1422) BP Fuzzy Optimization Neural Network Applications in the Real Estate Development Yongfeng Jia, Xin Yue (1427) The Prediction of Frost-Resisting Durability of Concrete Based on Artificial Neutral Network Na Zhao, Ailin Zhang (1430) The Analysis of Expression Methods of Emotional Appeal Advertising Ying Liang (1434) Discussion on Enhancing Engineering Quality Supervision and Management by Information Technology Wei Zong, Xihai Shen, Lichun Wang (1440) Study on Improvement of Quality Retention Money System of Construction Project Jie Ling, Jianlin Jiang, Xiaodong Yan (1444) 5 Factors Method for Engineering Project Management Li Xu, Lei Tang (1449) Analysis and Experience on the Construction Supervision of Prop-Structure for Deep Foundation Pits Song Han (1452) Problems and Countermeasures Concerning on Environmental Management in Construction Projects Qin Hu, Qingping He (1455) Research on Project Financing Mechanism for Land Consolidation Lin Gui, Bo Han (1459)

Marketing Management Construction and Analysis of the Stochastic Model in Optimal Promotion Strategies of Export Products Yong Xiao (1463) Study on Chinese Film Product Marketing Kai Xiong (1467) Techniques for Controlling Common Method Biases in Consumer Research Xiuqin Zeng (1472) The Influence of Categorization Process on Brand Extension Evaluation Shengdong Lin, Xiang Fang (1476) Correspondence Analysis of Association Test of the New Brand Name Shuiping Jie (1481) The Empirical Research of Satisfaction of the First-time and Repeat visitor Huiling Zhou, Chunxiao Xu (1485) Analysis of Marketing Strategy of Skiing Tourism in Hei Longjiang Province from the Point of STP Bo Zhou (1489) A Study on the Impacts of Web Comments on Decision-making Process of Female Skin Care Products Li Liu, Miao Yuan (1492) Study of Green Building Promotion Mechanism Yunlian Lin, Min Liu (1496) Research on How to Lead and Establish a Low-carbon Consumption Patterns Liyan Du (1501) Study on the FMGG Marketing Strategy Based on Impulsive Buying Taohong Chen (1505) Study of Automotive Customized Production Based on Personal Consumption Shaoling Wu, Jianghua Wang, Shuliang Wang (1510) Study on the Application of Experiential Marketing in Recreational Agricultural Tourism Zhihong Zhou (1515) How Reputation Matter in Services Marketing? Jie Liu (1519) Appraisal of Non-Governmental Industries CSD in Jilin Province and the Countermeasures Junchang Xu, Wenjun Huang, Xiaoxu Wang (1524) Application of Life Style Model to Analyze the Market of Department Stores Cheng-wei Chung, Francis Huang (1527) Current Status of the Pharmaceutical Market in Eastern China Lizhong Duan, Guna Duan, Chunyu Xuan, Ying Zhang, Guangqian Zhai, Hao Geng (1533) Strategic Research on Interaction Management of Cluster Brand and Corporate Brand Xiaocui Li, Lei Zhang (1538) Empirical Study of College Students Clothing Consumption in Wuhan Danwen Chen (1541) Study on the Marketing Strategies of Zhengzhou YERAD Panty Co. Ltd Shuangyan Li (1544) Review on Behavior Research &Empirical Modeling of Marketing Channels Xiping Jiang, Mina He (1548) International Marketing against the Background of Trade Protection Qilin Zhan (1552) The Study on Customer Satisfaction Index Based on the Analysis of the Partial Least Square Regression

Shufang Zuo, Baoku Li (1556) The Game Analysis of Profit Sharing between Manufacturers and Dealers in Supply Chain Xing Zhao, Baoku Li (1561) The Development Predicament and Countermeasures of Textile and Garment Industry in China under the Financial Crisis Xiaomin Han, Hongxin Wang (1564) The Strategies of Enterprises to Cope with the Online Consumer Review Yan Guo, Meihua Zhou, Dazhi Huang, Guohua Chen (1568) Research on Method of Online Market Research for Company in Chinese Network Scenarios Zhichao Liu, Xiaojuan Zhang (1572) Experiential Marketing Strategy Based on the Customer Perceived Value Yihu Zhao (1575) Small City Development Strategy of the Wholesale and Retail-in Hengshui City Lei Xu (1579) Hierarchical Linear Models in Assessing Interviewer Variability and Sources of Variability Xiuqin Zeng (1582) Research on Spirit Moulding of Great Brands Jihua Zhang (1586) Research on the Construction and Maintenance of Marketing Channel Partnership Guoping Ji, Ming Gao (1590) Research on the Marketing Strategies of Health Care Products in China Guoping Ji (1595) The Study of the Problems and Solutions on the China Pearl River Delta to Upgrade Processing Trade Yan Chen, Bin Yu (1600) Research on Marketing Support of Enterprises Strategic Management Lishi He (1604) Building the Crisis Prevention Model for the Innovation Development of Green Marketing Chia-hsiang Hsieh, Shiaw-wen Tien, Wen-tsung Hwang, Nian-tsu Chung (1608) Buying Decision Process Based Study on Marketing Communication Strategies in the Furniture Market Huiying Shang (1612) An Empirical Analysis on the Trade Effect of Antidumping: the Case of China Shihui Yang, Yuchi Xie (1617) Buying Intention on Green Restaurants Yu Chao (1622) The Study of the China Yangtze River Delta to Upgrade Processing Trade Yan Chen, Hui Jin (1626) Variation Marketing in the Large Retail Business of Mainland Based on Hotelling Model Lin Hui (1630) Consumers Purchase Intention of Eco-Labeled Fish Products and Its Determinants Shiwen Quan, Yinchu Zeng, Yuanyuan Liu (1634) Theory of the Cognitive Mechanism and Revitalization Strategy of Brand Aging Jifu Yang (1641) Research on Choice Behavior of New Recruits out of College on Financing Products Xi Cheng, Yan Nie (1646) New Media Channel: Innovation Model Based on the Integrated Marketing Communication Theory Ming Chen, Yuting Tan (1650) A Customer Satisfaction Analysis by Applying Analytic Hierarchy Process (AHP)-An Example of Hypermarket Chih-neng Yang, Amy H. I. Lee (1655) The Application about Experiential Marketing in Brand-Building

Dong Liang, Chunyan Zheng (1659) Research on the Innovation of Advertising Business Mode Based on IMC Theory Ming Chen, Xinyan Zhou (1662) Face Consciousness and Female Brand Clothing Consumer Marketing Strategy Taohong Chen (1666) Decision System The Risk Prediction Model for China s Regional Resource Trap : Based on GRNN Neural Network Jingling Chen (1671) Forecast Real Estate Sales Based on the BP Neural Network Model Yongge Xu, Kang Li (1675) Analysis on How Risk Preferences Affect System Performance in Portfolio Procurement Ling Han, Guohua Chen (1680) Reseacrh on the Design of Enterprises Intelligence Financial Analysis System Shihuai Wang (1685) The Contribution Research of Capital Construction Investment in Higher Education to the China Economy Growth Xubin Luo, Keqiang Zheng (1690) A Fuzzy ANP Supplier Selection Model Amy H. I. Lee, He-yau Kang, Chun-yu Lin (1694) New Product Development for Green and Low-Carbon Products A Case Study of Taiwan s TFT-LCD Industry Chunyu Lin, Amy H. I. Lee (1699) Tourism Competitiveness Measurable Study in Coastal Region of China Xiaoli Yi (1704) Concerning Set up in China the West South North the Economy Take of Thinking Linlong Zhao (1710) Study on Decision-Making Behavior Model of Equipment Management Based on Conceptual Model Bing Bing, Yongsheng Hao, Xianming Shi, Liqing Rong (1714) Cash Holding Decision Dynamic Programming Model Jianguang Zhang, Danmei Wang (1718) Correctly Handling the Four Relations, To Enhance the Enthusiasm of Grain Producers in Major Grain Producing Areas Guihao Jia (1723) Intelligent Decision Support System Based on Universal Logic Yan Li (1727) The Construction of Green Supplier Selection Model Hsinwei Wu, Amy H. I. Lee, Chunyu Lin (1732) Using Interior Search Directions for Solving Fractional Bilevel Programming Problem Long-jye Sheu, Wei-tai Weng, Horng-shing Chiou, Chih-lin Chiu (1736) The Grey Relational Analysis of the Development of Chinese Medicine and National Medicine in Eastern China Lizhong Duan, Guna Duan, Ying Zhang, Chunyu Xuan, Guangqian Zhai, Hao Geng (1741) Analysis of Signal Transduction Model of Bank Credit Risk Problems Yanxu Yang, Xikun Su (1746) Analysis of Construction of the Decision-Making Mechanism of Local Public Service Supply Yanqing Xu, Haiya Shao, Chongli Huang (1751) The Policy Research on Enhancing Chinese Carbon Productive Forces Jingwei Liu, Zhijuan Li (1755) On the Motivating Forces, Characteristics and the Future Development Trends of Inter-Governmental Scientific and Technological Cooperation in the Six Provinces of Central China

Jielan Yin, Shuhua Zhong (1759) Analysis of the Sustainable Development of Shandong Textile Industry Clusters Jinxiu Zhao (1765) Efficiency of Manufacturing Enterprises in Guangdong Jianhua Zhou (1769) The Loss Model for Mass Emergency Base on Agglomerative Clustering Kefeng Wan, Guang Yu, Hua Bai (1774) The Empirical Analysis on Tax Revenue and Economic Growth of Liaoning Shuanghua Jin (1778) Part 3 Financial Management and New Technology Financial Analysis Studies on Accounting Information Disclosure in China Yiming Wang, Yushu Huang (1783) Value-Added Taxation of the Financial Sectors: An International Comparative Study Baotong Su, Yushu Huang (1787) Research on Development of Housing Finance in Inner Mongolia Yanming Zhou, Zhaojun Zhang, Xiaoyan Wang (1791) Study on Framework and Structure Model of Dynamic Financial Analysis Liping Guo (1796) The Research for the Difficulty of Indirect Financing of Agricultural Small Enterprises Which Based on Relationship Loan Shuqin Xu (1800) Dubai Crisis and Revelation to China Xi Huang (1804) The Research of Co-Moment in Futures Prices of Similar Commodities of Commodity Exchange Jinmin Du, Bin Xi (1807) The Empirical Study of Chinese Mutual Funds Evaluation System Building Qun Zhang, Yushi Xue (1811) Impact of Financial Crisis on Russian Far Eastern Area and Chinese Corresponding Measures Nan Li (1815) Analysis on Regional Differences of Trust Industry in China Ming Zhou, Guangling Liu (1818) Research on Improvement of Risk Early-Warning Index System of China Agricultural Futures Market Zhongqin Liu, Zhiqiang Jiang (1823) Analysis on Solvency Effectiveness of Commercial Bank Loan in Foreign Trade Enterprises Wei Wang, Zhihao Wang, Shuzhong Wang, Guokun Qu (1827) Product Market Competition and the Board of Directors: Based on Empirical Analysis of Chinese Listed Companies Jinmin Du, Hongjuan Ma (1831) Relationship among Ownership Structure of Board, CEO Characteristic and Innovation Yu-Chung Hung, Yu-Chieh Lin (1835) Research on Short-Term Capital Flows Risk in the Process of China s Securities Market Internationalization Jun Chen (1840) A Study on Issues of Agricultural Commodity Options Trading in China Zhiqiang Jiang, Zhongqin Liu (1844) An Empirical Study on Effects of RMB Exchange Rate to China s Imported Price Maosheng Ye (1847)

The Price Discovery Function of Shanghai Copper Futures Market Dongwei Song, Dehong Liu (1851) Capital Structure of State-Owned Company and Market Timing Yezhou Sha, Liu Liu (1854) Empirical Study on the Assessment and Measurement of the Credit Risk of Commercial Banks in China Luzhu Shen, Wenlong Guo (1858) Prediction of the Share Price Based on Wavelet Neural Network Na Liu, Pengyi Yu (1862) Research on International Monetary System Reform and IMF Xijun Zhao, Xuebing Jiang (1868) Comparative Analysis on Practices of Supply Chain Finance at Home and Abroad Qin Feng, Cheng Chen (1874) The Analysis of Function and Operation of Financing Security in China Hua Pan, Ling Yan (1878) The Study of the Motivation of Large Shareholder Trades in China s Capital Market Jingfang Han, Ruizhi Liu (1882) The Determinants of Venture Capital Market in China Hong Tu, Yue Liu (1886) The Option Game Evaluation of the Development of Land Reserves Imposed by Government Daobao Zhang, Xiangqin Xu (1891) China s Fund Management of Listed Commercial Banks Yunyan Zhong (1895) Study on the Cycle of Shanghai A Share Based on Time Series Analysis in Frequency Domain Hengzhen Lu, Liping Xu (1899) The Study on Comparison of Treasury Auction Methods Yanping Bai, Yu Zhang (1903) The Machanism Research of Quality of Accounting Information Governing Enterprises Underinvestment Yanfang Cai, Yufeng Jiang (1907) Analysis on the Impact of the Macro-Economic Index on China s Macro Economy Based on VAR Liting Liu, Xikun Su (1911) Does China s Financial System Have Advantage to Deal with Financial Risk? Xin Wu (1915) Multilayer Capital Market: an Active Carrier for Our Non-State Ownership Enterprise Innovation Xinxin Wu (1919) The Fund Rating Market and the Participants Bargaining Power Nairen Zhang (1923) The Empirical Research on Performance of Listed Banks Weitao Chen, Juan Li, Yingchun Cheng (1927) Analysis and Control of Financial Holding Companies Risk of Comprehensive Management Yuhuan Qin (1932) Tax Benefits of Debts in China Dengta Chen, Yiming Wang, Chunhua Lin (1937) Study on Foreign Reserves Demand of BRICs Based on Panel Cointgration Model Can Zhang, Jie Ma (1941) Construction and Improvement of Mutual Credit Guarantee System for SME Cluster Feng Zhang, Rui Zhao, Yi Yang (1946) Enlightenment of Deutsche Post Bank Development for Postal Savings Bank of China Libin Ma, Lei Zhao (1950)