1
N 2
3
45 30 4
5
6
Miner(1961) Greenberg et al.(1976) H.R.Chally Group co.(1986) Sager & Ferris(1986) Anderson(1992) LIMRA(1995) 7
8
9
10
11
12
13
/ / 231 56.3% 82 20.0% 35.5% 179 43.7% 57 13.9% 31.8% 283 69.0% 84 20.5% 29.7% 91 22.2% 40 9.8% 44.0% 36 8.8% 15 3.7% 41.7% 165 40.2% 46 11.2% 27.9% 167 40.7% 64 15.6% 38.3% 72 17.6% 28 6.8% 38.9% 2 0.5% 1 0.2% 50.0% 117 28.5% 54 13.2% 29.0% 293 71.5% 85 20.7% 46.2% 14
70% 69% 54% 56% 62% 72% 70% 55% 58% 63% 74% 71% 57% 63% 65% 74% 69% 63% 59% 67% 76% 69% 65% 60% 68% 75% 71% 65% 62% 69% 15
1. 2002-2. 2001 16
3. 2001 - F 4. 2000-5. 2003-6. 2003-7. 1993 141-161 8. 2003 -A 9. 1994 10. 2002 11. Allport, G..W. 1937. Personality, New York. 12. Anderson, M.R., and Bush, A.J., & Hair, J.F., 1992.Professional sale managent.(2nd ed.).. 13. Edwards, A.L., 1987. Edwards Personal Personal Preference Schedule. The Psychological Corporation. 17