(EMBA)
3G EMBA( ) 8940315 EMBA " I
3G ( ) (3G) (PDA M-Commerce Internet Gaming... ) 3G ICP ASP (Device)& 3G 3G 3G ( )3G 3G 1. 3G A. (Operator) End-User B. (Operator) Contact Center II 2002/8/9
3G EMBA( ) 8940315 2. ICP 3G 3. ASP 4. (Device) 5. & 3G GPS (Location Base Service) (Location Broadcast) 3G, 2G,, 3G, GPRS, WAP, I-Mode,, Mobile Positioning,, GPS Location Base Service, LBS,, Location Broadcast III
3G... 1 1.... 1 2.... 4 3.... 6... 7 1.... 7 2.... 8 3.... 9 4.... 11 5.... 13 ( )... 19 1. (2G)... 19 2. WAP... 25 3. I-Mode... 28 4. GPRS... 37 5. Internet...! 6. 3G...! 7. ( )...! IV 2002/8/9
3G EMBA( ) 8940315 3G ( )...! 1. 3G...! 2. 3G ( )...! 3....! 4. Location Base Service (LBS)...! 5. (SIM Card )! 6. ( )...! ( )...! 1....! 2. 3G...! 3....! 4....! 5. ICP...! 6. ASP...! 7. (Device)...! 8....! 9. &...! 10....! ( )...! V
3G 1. (Operator)...! 2....! 3....! 4....! 5....! 6....! 7. Contact Center...! 8....! ( )...! 1....! 2. ICP...! 3. ASP...! 4. (Device)...! 5....! 6. & 3G...!...! 1....! 2....! 3....! VI 2002/8/9
3G EMBA( ) 8940315 4. 3G...! 5.??...!...! VII
3G 1.... 8 2.... 11 3... 19 4... 21 5... 22 6 Mobile Positioning...! 7...! 8 3G...! 9...! 10...! VIII 2002/8/9
3G EMBA( ) 8940315 1 ( )... 20 2... 20 3... 23 4 I-Mode... 34 5...! 6 3G...! 7...! 8...! 9...! IX
3G EMBA( ) 8940315 1. 1.1. What is 3G? A. Mobile Internet IP TELECOM Mobile Internet 3G B. 3G 3G 384K/bps ~ 2M/bps Modem 3G IP 1
3G C. 3G (2 ~6 ) GPS( ) MP3 1.2. 3G A. 3G 2.5G -- GPRS GSM GPRS 3G GPRS 3G 3G GPRS 3G 1.3. A. 2000 i-mode ( ) B. Lawson 2 2002/8/9
3G EMBA( ) 8940315 FamilyMart 7-Eleven (I-Mode ) C. i-mode (I-Mode ) D. CommunicAsia 2000 ( ) E. PC PC? 3
3G ( 87 2001.4 P.39) F. 2. 2.1. ( ) (3G) 3G E-Mail 2.2. (Mobile Information Society) Telecom '99 (Mobile Information Society) PDA (From Nokia ) 4 2002/8/9
3G EMBA( ) 8940315 2.3. 2.4. ( ) 3G ( 1999 ) ( 91.02.22) 2.5. 3G 3G?? 5
3G 3. (PDA M-Commerce Internet Gaming... ) 3.1. 3G 3.2. ICP ASP (Device) & 3G 3.3. 3G 6 2002/8/9
3G EMBA( ) 8940315 1. 1.1.......?... ( P.55) 1.2. ( P.57) 1.3. 1.4. 7
3G ( P.64) 1.5. 1. 1.6.... ( P.64) 2. 2.1. 3G 8 2002/8/9
3G EMBA( ) 8940315 ( )3G 2.2. A. 3G 3G 3G B. 3. 3.1. 3G 3.2. 3G 9
3G 3.3. 3G NTT DoCoMo 10 2002/8/9
3G EMBA( ) 8940315 4. 4.1. 2. 4.2. A. ( ) WAP I-Mode 11
3G GPRS Internet ( ) ( ) B. 3G ( ) 3G 3G C. ( )?? D. ( ) (Operator) E. ( ) 12 2002/8/9
3G EMBA( ) 8940315 5. 5.1. CRM Customer Relationship Management A. (cross-selling) ( 1999 ) 5.2. (Killer Application) A.... (Killer App 12 P.2) B. ( ) ( -- e P.19) 13
3G 5.3. ARPU Average Revenue Per User ( ) 5.4. 1G A. AMPS NMT TACS PDC/PHS 5.5. 2G A. / / HSCSD GPRS GSM US-TDMA IS_136, cdmaone_is-95 PDC GSM IS-95 5.6. 3G A. WCDMA-DS MC-CDMA UTRA TDD 3GPP WCDMA-DS 14 2002/8/9
3G EMBA( ) 8940315 B. 3G IP IP IP 3G IP C. IP IP IP 5.7. GPRS A. GPRS GSM B. GPRS GPRS C. GPRS IP GPRS 5.8. WAP A. WAP PDA 15
3G B. WAP Phone.com 1997 WAP Forum(WAP ) WAP C. WAP WAP D. WAP 5.9. Bluetooth A. B. 16 2002/8/9
3G EMBA( ) 8940315 ( 10 100 ) 721kbit/s 2.45GHz C. ( machine-to-machine ) 5.10. GPS A. GPS 17
3G 5.11. MMS A. MMS MMS 5.12. VoIP A. VoIP IP VoIP 18 2002/8/9
3G EMBA( ) 8940315 ( ) 1. (2G) 1.1. A. (1G) (3G) 1980~2000 20 + (<64 kbps) (<2 Mbps) NMT, AMPS, TACS GSM, D-AMPS(IS- WCDMA, 136), PDC(IS-95) CDMA-2000 1980 1990 2000 3 B. ( ) Voice Voice Service Call SMS WAP Data Service Paging SMS WAP HTML / XML JAVA Personal Service Dynamic Download 19
3G Voice Mail E-mail Text Browsing Short Message Upgrade and Update Interactive Graphics Off Line Operation Security Device Independent? 1 ( ) 1.2. 2 17,873,829 45.07% 12,642,193 31.88% 2,812,869 7.09% 22,277 0.06% 2,949 0.01% 44,294 0.11% 6,260,000 15.78% 39,658,411 100.00% 89 12 31 (from ) a. 20 2002/8/9
3G EMBA( ) 8940315 B. (from ) +128% 4 a. 85 89 128% b. ( 1250 2002.2.5~2.22, P22) 21
3G C. a. 90 95.51% 91 6 100% 100% 90% 80% 95.51% 80.24% 70% 60% 50% 52.24% 40% 30% 20% 10% 0% 21.56% 6.86% 0.41% 0.96% 1.85% 2.57% 2.76% 3.61% 4.51% 5 1.3. (2G) a. 1 151,780,317 53.38% 2 71,551,419 25.16% 3 29,788,354 10.48% 4 26,953,360 9.48% 5 4,080,849 1.44% 6 82,068 0.03% 7 76,913 0.03% 8 23,722 0.01% 22 2002/8/9
3G EMBA( ) 8940315 284,337,002 100.00% 89 1 1 89 12 31 (from ) 3 b. 89 50% c. 40~75% ( ) Vodafone 90.6% Orange 74.8% 68.3% ( ---2002/03/06 ISASES Consultants ) B. (Bundling Sale) a. ( ) 2G b. 1~2 ( ) 23
3G + = C. CRM 1.4. 2G A. 3,000 B. 2~3% 2G 1.5. ( ) A. 24 2002/8/9
3G EMBA( ) 8940315 B. C. D. E. (Bundling Sale) F. 1.6. ( ) A. 2. WAP 2.1. WAP WAP Browser Menu Driven WAP 2.2. WAP GSM 9.6K GPRS 25
3G 20~115K 2.3. WAP 2.4. WAP WAP ( ) ISP ( ) WAP WAP WAP WML 2.5. A. WAP GSM 26 2002/8/9
3G EMBA( ) 8940315 B. WAP 2.6. A. Taylor Nelson Sofres Interactive 2001 21.8% WAP WAP 12% WAP WAP 2% B. WAP WAP ( ) C. 2% WAP 16% 2.7. A. 2.8. 27
3G A. WAP B. C. D. WML ICP 3. I-Mode 3.1. I-Mode A. NTT DoCoMo i-mode DoCoMo i-mode i-mode i-mode B. I-Mode a. I-Mode ( WAP 82 2000.11 ) I DoCoMo PDC (Personal digital communication) 28 2002/8/9
3G EMBA( ) 8940315 (Packet Network) DoCoMo II DoCoMo i-mode 300 0.3 3,000 1,200 1,200 III DoCoMo 356 DoCoMo i-mode portal IV i-mode Web HTML DoCoMo 7,000 i-mode b. I-Mode ( ) ( I-Mode No.6 2001.5 P.92) I I-Mode 20~40 29
3G I-Mode E-Mail 50% II I-Mode I-Mode c. NTT DoCoMo I-mode DoCoMo C. a. 10% NTT DoCoMo i-mode 10% GPRS 30% 30 2002/8/9
3G EMBA( ) 8940315 b. ( 2002.04.30) I II E-Mail III ( ) IV I-Mode 31
3G c. 2000 D. a. y2000.06.18 I-mode ( P.185) 2001/11 I-mode 2980 b. I-mode 20 60% 30 20% I-mode c. I-mode 32 2002/8/9
3G EMBA( ) 8940315 ( P.174) ( ) E. a. I-mode 2/3 (I-mode P.148) ( ) b. DoCoMo 9 (I-mode P.57) c. 15 ( 450 ) DoCoMo d. DoCoMo I-Mode DoCoMo (I-mode P.150) 33
3G F. -- I-Mode Service Image (Content Portfolio) (Entertainment) ( ) Network Game ( ) Character Download ( ) Ringing-tone Download ( ) 70% Horoscope ( ) Karaoke Information ( OK ) Radio & TV Information ( & ) Club Event Information ( ) Information ( ) News Update ( ) Weather Information ( ) Sports News ( ) Stock Quotes ( ) Town Information ( ) Transaction ( ) Banking ( ) Security Trading ( ) Convert Ticket Reservation ( ) Airline Ticket Reservation ( ) Book & CD sales ( & CD) Data Base ( ) 15% 10% Telephone Direction Search ( ) Restaurant Guide ( ) 5% Dictionary Service ( ) Cooking Recipe ( ) Source I-mode, the success story & role within the 3G world (Kei-ichi Enoki, Managing Director, I-mode buiness development, NTT DoCoMo, The 5 th International 3G MOBILE SYSTEMS JAPAN, Conference Program, Nov. 26, Japan) 4 I-Mode a. 70% 15% 34 2002/8/9
3G EMBA( ) 8940315 ( P.53) b. 2002.11 DoCoMo 50,000 content provider c. ( WAP ) Data Base( ) G. NTT DoCoMo 21 2002-02-22 NTT DoCoMo 3 i-mode 46% 5 5 45% NTT DoCoMo J-Phone KDDI H. i-mode 2002/04/26 i-mode 35
3G 80 i-mode i-mode I. i-mode 2002/05/02 i-mode E-Plus i-mode 249 149 (134 ) E-Plus 750 3 16 i-mode 6 DoCoMo i-mode 4 6 DoCoMo i-mode Bouygues Telecom SA AT&T J. I-Mode a. I-Mode b. I-Mode 36 2002/8/9
3G EMBA( ) 8940315 Killer Application -- 3.2. A. ICP 9 ICP C. 70% b. 15% c. 10% d. 5% D. DoCoMo 10% A. J-Phone 4. GPRS 4.1. GPRS A. GPRS a. GPRS Data (Modem) 37
3G 20~115K( ) b. GPRS + WAP WAP WAP c. GPRS + PDA or PC GPRS (Modem) d. GPRS GSM GPRS e. GPRS GSM WAP GPRS B. GPRS a. GSM Data WAP 38 2002/8/9
3G EMBA( ) 8940315 GPRS 3G 3G Killer Application GPRS 3G 2.5G 3G GPRS 3G C. a. 1999 GPRS GPRS 20~40K 2002 GPRS GPRS GPRS b. GPRS 39
3G ( PDA ) ( ) c. PDA (Smart Phone) Palm ipaq Communicator 9210 Motolora V80 OKWAP PDA D. a. Internet GPRS E. (E-Billing) 40 2002/8/9
EMBA( ) 8940315 I-Mode c. COM d. GPRS E. GPRS? a. 3G GPRS GPRS 3G Killer Application GPRS 3G GPRS 3G 41
4.2. ( ) A. B. 4.3. ( ) A. B. PDA (Smart Phone) 5. Internet Internet COM 5.2. A. B. C. 5.3. A. ICP B. 42 2002/8/12
EMBA( ) 8940315 6. 3G 3G 6.1. 3G (Market Potential) A. 2003 80% 20% By 2003, up to 80% of its subscribers in developed countries will use wireless data and the data will account for 20% of wireless revenue. (Source:Vodafone) B. 2004 11 By 2004, the number of wireless Internet users will equal the number of wired Internet users, at about 1.1 Billion. (Source:Motorola) C. 2010 33% Internet By 2010, 33% of all the transactions done over the Internet could be done over cellular phones. (Source:Merrill Lynch) 6.2. 3G A. 3G B. 43
C. 3G (ICP) 3G 7. ( ) 7.1. ( ) 5 (2G) (Bundling Sale) WAP WAP WML 44 2002/8/12
EMBA( ) 8940315 I-Mode 70% 15% 10% 5% DoCoMo 10% GPRS ( ) Internet ICP 45
1. 3G 1.1. 3G ( ) CDMA IP.. GPS Location Base Service (LBS) SIM Card... 3G... 1.2. 3G (Mobile Service) A. The definition of Mobile is not to Move but to accompany the person everywhere B. 46 2002/8/12
EMBA( ) 8940315 Quality of an information is define by the receiver, not the provider (FROM I-mode, The Success Story & Role within the 3G world, Enoki Kei-ichi, NTT DoCoMo, 2001.11 Japan, The 5 th Annual International 3G Mobile System ) 2. 3G ( ) 6 3G 3G Location Base Service (LBS) (SIM Card ) 3G (2G) Mobile (I-Mode Internet GPRS) Mobile Office ( ) ( ) GPS (I-Mode) ( ) ( ) (2G) MMS ( ( -- ) ( ) (GPRS) (Unify Message) ( Mobile -- ) ( -- ) Internet-- ) 47
3G Location Base Service (LBS) (SIM Card ) Wireless Portal ( ( ) (I-Mode Internet) ( ) -- ) ( ) (ICP) ( Mobile Internet-- ) 3. 3.1. 3G A. B. (Always on Net) IP ( ) C. GSM SIM Card IMSI 48 2002/8/12
EMBA( ) 8940315 3G SIM Card 3.2. A. (Mobile Conference) 3.3. Mobile Internet A. Wireless Portal Mobile Office B. 3G E-Mail (My Portal) 49
GPS 3.4. Mobile Office A. B. (SMS) (IVR) C. Mobile Office Mobile Internet ERP 3.5. MMS A. / 3G 50 2002/8/12
EMBA( ) 8940315 ( ) 3.6. (Unify Message) A. SMS Voice to text ( ) Text to Voice ( ) Fax to text( )... 3.7. Wireless Portal ( ) A. Mobile Internet Mobile Office internet ICP B. ICP Wireless C. 3.8. (ICP)( ) A. ICP 51
... 3G GPS B. ( / ) 3G 3.9. ( ) A. (ICP) B. (M-Commerce) / / 52 2002/8/12
EMBA( ) 8940315 C. 3.10. A. B. Blue Tooth C. a. 3.11. Cable TV ISDN PC Mobile ( ) A. ( ) (Mobile Gaming) ( ) 53
B. ( & ).. C. D. 4. Location Base Service (LBS) 4.1. (Personalization) (Mobile Positioning) a. Internet Mobile Internet (Mobile Internet Internet on Mobile) b. 54 2002/8/12
EMBA( ) 8940315 ( ) (Location Base Servcie) ( PDA) ( ) Content Services Personalization Time Positioning Adoption of the Mobile Device 6 Mobile Positioning c. 55
( ) B. ( ) 4.2. (Mobile Positioning System MPS) A. 3G GPS MPS 4.3. A. ( ) a. 56 2002/8/12
EMBA( ) 8940315 B. (Mobile Push) a. ( Passive Internet ) ( ) ( ) C. (Location Broadcast) a. coupon D. a. 57
E. total solution (form ) a. 4.4. ( ) ( A. 58 2002/8/12
EMBA( ) 8940315 B. 24 hr GIS 4.5. GPS A. 119 B. C. 4.6. A. ( ) B. C. ( ) 59
4.7. ( ) A. (ATM)... B. 5. (SIM Card ) 5.1. A. (ICP) ICP B. (Billing) GSM SIM Card IMSI 3G SIM Card C. (Bluetooth) (IC ) 17 60 2002/8/12
EMBA( ) 8940315 (PDA) (POS) (PC) ( ) D. Easy Park IC WAP ( ) E. 6. ( ) 7 3G (Always on Net) 61
Mobile Wireless Portal Internet Mobile Office (My Portal) GPS E-Mail Mobile Office (SMS) (IVR) Mobile Office Mobile Internet ERP MMS SMS (Unify Message) Wireless Portal ( ) ICP Wireless ICP (ICP)... ( ) (ICP) ( (M-Commerce) / ) ( ) (Mobile Gaming) ( & ) 62 2002/8/12
EMBA( ) 8940315 GPS + ( ) ( ) (Location Base Service) (Mobile Push) (Location Broadcast) ( ) ( ) 24 hr GIS GPS ( ) (ATM)... (ICP) (Micro (Billing) Payment) 63
3G... I-Mode ICP 3G I-Mode?? 64 2002/8/12
EMBA( ) 8940315 1. 1.1. Internet ISP User Internet ISP Portals ICPs Carrier ISP ASP (Payment GW) ASP (Game) 7 A. Internet 1.2. Carrier A. B. 65
1.3. ISP (Internet Service Provider) A. HiNet SeedNet Carrier Internet Internet 1.4. Portal ( ) A. Yahoo ICP Portal B. ISP Portal HiNet SeedNet 1.5. ASP (Application Service Provider) A. ERP MIS Game... Payment Gateway 1.6. ICP (Internet Contect Provider) A... 1.7. User A. 66 2002/8/12
EMBA( ) 8940315 2. 3G 2.1. 3G ISP Carrier Internet ISP Portals ICPs ASP ASP (Payment GW) ASP User Portal ISP ASP (Game) ICPs 8 3G 2.2. Internet Wireless Internet 3G 3. 8 V Sup ICP ASP & 3G V Sup 67
V Sup ICP ASP & V Sup Mobile Internet V Mobile Office V V V V MMS Sup V Sup (Unify V V V Message) Wireless Portal ( ) V V (ICP) Sup V V ) ( ) Sup V Sup Sup V ( ) Sup V Sup Sup V Sup Sup V V (Location V V Sup V Base Service) ( ) V V V V V ( ) GPS V V V Sup V V Sup V V (Micro Payment) V V 3.1. 4. 68 2002/8/12
EMBA( ) 8940315 5. ICP ICP 3G ICP 5.1. MMS A. ICP MMS 5.2. Wireless Portal ( ) A. ICP Wireless Portal 5.3. (ICP) ( ) A. ICP... 69
... internet 5.4. ( ) A. ICP ICP 3G ICP Shopping, Ticketing, Gaming, Banking, Trading 70 2002/8/12
EMBA( ) 8940315 5.5. A. ( PDA ) 5.6. (Location Base Service) A. ( ) (Mobile Push) 5.7. ( ) ( A. ISP ISP 5.8. A. ICP 71
6. ASP ASP 3G ( ) 6.1. Mobile Office A. Mobile Office (OA) ASP 6.2. (Unify Message) A. ASP 6.3. A. WEB Game ( ) (Network Game) (4~8 ) (Online Game) ( ) ASP 72 2002/8/12
EMBA( ) 8940315 B. ASP 6.4. ( ) ( A. (GIS) 7. (Device) 7.1. A. 6~8 73
J-Phone I-Mode PDA Notebook Mobile Office WAP GPRS B. Form One unit for One to One unit for All PDA+ PC (Note PC) MicroSoft (Smart Phone) (Win-CE Word Execl.. ) 9 74 2002/8/12
EMBA( ) 8940315 C. 7.2. A. 2~3 7.3. A. 75
8. 8.1. (Micro Payment) A. 9. & 9.1. Mobile Office A. Mobile Office E M B. 76 2002/8/12
EMBA( ) 8940315 9.2. (ICP) A. ICP 9.3. ( ) ( ) A. B. GPS 9.4. A. 9.5. A. 77
10. 10.1. ( ) A.... ISPs IT... 10.2. Killer Application 3G internet 78 2002/8/12
EMBA( ) 8940315 3G 3G... 3G 3G ( 3G CIO 622 2001.10 P.6) 3G (Operator) 1.1. A. 3G (Bundling Sale) 3G 79
1.2. End-User A. 3G CRM 2. 9 V Sup Contact Center 3G V V V V V (ICP) ( ) V Sup Wireless Portal ( ) Sup V V (Micro Payment) V V V ( ) V V V MMS V V Sup Sup Sup Sup Sup Sup Sup Mobile Internet V V 80 2002/8/12
EMBA( ) 8940315 V Sup Contact Center (Unify Message) V V V Mobile Office V V V (Location Sup V Sup Base Service) V ( ) ( ) V Sup V V GPS V V V V V V V V V 2.1. 3. 3G ( NTT DoCoMo ) (SI) 3G GPS (Location Base Service) 81
3.1. 3G 3G 3.2. ( ) ( ) GPS A. 3G.. GPS B. 3.3. 3.4. SIM Card (Micro payment) 4. I-Mode 82 2002/8/12
EMBA( ) 8940315 ICP ICP 4.1. Wireless Portal ( ) A. ICP Wireless Mobile Internet B. Wireless Portal Wireless Portal ( ) ICP ICP Sub- Wireless Partal Wireless Partal C. 83
ICP Wireless Portal ICP (MicroSoft) PDA 4.2. Mobile Internet A. My Portal / My Mail Box/ B. Wireless Portal Wireless Portal Wireless Portal E-Mail 4.3. Mobile Office A. E-Mail ( 84 2002/8/12
EMBA( ) 8940315 ) B. Total Soluation 4.4. (ICP) MMS A. I-Mode ICP Wireless Portal ICP B. ICP ICP C. ICP CRM (I-Mode ) 85
4.5. (Unify Message) A. (Unify Message) SMS B. SMS (Unify Message) 4.6. A. ICP Wireless Portal 4.7. (Location Base Service) A. ICP ICP 86 2002/8/12
EMBA( ) 8940315 5. 5.1. A. ICP 3G (Micro payment) COM B. SIM Card IMSI 3G SIM Card 2G (Private Key) ICP 87
C. I-Mode I-Mode ICP ICP 5.2. (Billing Micro Payment) A. B. 6. ( WAP) 3G 88 2002/8/12
EMBA( ) 8940315 OEM ODM 7. Contact Center Call Center Call Center CRM 7.1. Service A. 24Hr 3G (Call Center) (Contact Center) FAX E-Mail VoIP 3G 89
B. Contact Center ASP ICP C. 24Hr Contact Center ( 800 ) ICP 7.2. Sales A. 3G Call Center 90 2002/8/12
EMBA( ) 8940315 CRM 8. 3G 3G 91
3G ICP 1. 1.1. 3G 1.2. (Operator) A. B. End-User 1.3. (Operator) A. B. C. D. 92 2002/8/12
EMBA( ) 8940315 E. Contact Center 1.4. 3G 3G 2. ICP 2.1. 3G ICP ICP 2.2. ICP (SMS) GPS 2.3. ICP 93
3. ASP 3.1. ASP 3G ( ) 3.2. A. B. ASP 4. (Device) 4.1. 94 2002/8/12
EMBA( ) 8940315 4.2. 4.3. (Bundling Sale) 5. 5.1. 6. & 3G 6.1. A. Mobile Office E-Mail E M 95
GPS GPS (Location Base Service) (Location Broadcast) 6.3. 96 2002/8/12
EMBA( ) 8940315 1. 91 6 100% 3G 1.1. 1.2. GPRS 1.3. 1.4. E-Billing 1.5. GPS & GPS 2. 97
3. 3.1. 3.2. 3.3. ( ) + (WAP) (GPRS) (3G) 4. 3G 3G 5.?? 5.1. 2G 3G 98 2002/8/12
EMBA( ) 8940315? Management Knowledge Leading the Revolution Action Entrepreneurial Business Concept Innovation 10 (From Leading the Revolution) 99
1.1. A. I-mode 2001 B. -- e 2001.10 C. How Hits Happen Forecasting Predictability in a Chaotic Marketplace by Winslow Farrell 1999.08 D. CHAOS Making a New Science by James Cleick 2001.09 E. -- Crossing The Chasm--Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore 2000 F. -- Inside The Tornado--Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore 1999 G. - Now or Never 100 2002/8/12
EMBA( ) 8940315 by Modahl M 2000 H. Killer App 12 Unleashing the Killer App Digital Strategies for Market Dominance by Larry Downes and Chunka Mui 2000 I. Blueprint to the Digital Economy creating wealth in the era of E-business by Don Tapscott, Alex Lowy, David Ticoll / 1999.10 J. Net Profit How to Invest and Compete in the Real World of Internet Business by Peter S. Cohan / 2000 K. 2001 1.2. A. WAP 81 2000.10 B. WAP 82 2000.11 C. 2001.03 D. 87 2001.4 101
E. I-Mode No.6 2001.5 F. 3G CIO 622 2001.10 G. 1250 2002.2.5~2.22 1.3. A. I-mode, the success story & role within the 3G world (Kei-ichi Enoki, Managing Director, I-mode buiness development, NTT DoCoMo, The 5 th International 3G MOBILE SYSTEMS JAPAN, Conference Program, Nov. 26, Japan) 1.4. A. 1999 B. 1990 C. 1999 1.5. A. 2002.04.30 http://wwweasypop.com B. 1.6. A. http://ifw.infopro.com B. http://www.grandsoft.com 102 2002/8/12
EMBA( ) 8940315 C. http://www.dgt.gov.tw D. http://www.cht.com.tw E. http://www.twngsm.com.tw F. http://www.fetnet.net G. http://www.kgt.com.tw H. http://www.tat.com.tw I. Nokia http://www.nokia.com.tw J. http://www.ericsson.com.tw K. http://news.chinatimes.com L. http://www.udnnews.com 103