希尔顿花园酒店未来5年的市场预测修改版.docx

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1 Hilton Garden Inn Project Next 5 Years Market Forecast Project Basic Information 1 Project Name: Hilton Garden Inn VALLEY BLVD EL MONTE CA Project Address: 9920 VALLEY BLVD EL MONTE CA Land Area: 3 acre Construction area: 10,000 square feet 5 4 Building structure: 4 layers Floor Features: 1 st floor public facilities including: lobby, restaurants, retail stores, conference rooms and business center, etc.; 2 nd to 4 th floor including 133 guest rooms Page 1 / 12

2 Total Investment Amount: $40,000, Project Developer: California Investment Regional Center, LLC VALLEY BLVD LP( ) Project Owner: 9920 VALLEY BLVD LP (Developer) 10 HILTON GARDEN INNS FRANCHISE LLC Supervision Company: HILTON GARDEN INNS FRANCHISE LLC 11 Regional Center: California Golden Fund (Regional Center approved by USCIS) 2 2. Location and Development 9920 VALLEY BLVD El Monte CITY EB-5 Hilton Garden Inn locates on 9920 Valley Blvd in the City of El Monte, Los Angeles County. Hilton Garden Inn has 4 layers, 1 st floor public facilities including: restaurants and business center, 2 nd to 4 th floors contain 133 guest rooms. Total construction area approximate 100,000 square feet. This EB-5 regional center investment project of Targeted Employment Area (TEA) approved by California State as well as USCIS. Page 2 / 12

3 3, 3. Project s Market Position 3 :30% 70% Project aims at mid-range price market, similar to 3 stars hotel in China. Consumers position: 30% for the United States market and 70% for the Chinese market. 4, 4. The Surrounding Environment VALLEY BLVD VALLEY BLVD 10 EL MONTE DMV VALLEY SANTA ANITA AVE ARCADIA Hilton Garden Inn located on Valley Blvd, with opens of Hilton Garden Inn, other real estate investors will gradually start the real estate project development and investment in the next few years. Around Valley Blvd Chinese community has more than 10 large supermarkets and hundreds of commercial stores, most of them are restaurant. Wal-Mart Supermarket is planned to develop near El Monte DMV in 1 mile around Hilton Garden Inn. A shopping plaza and commercial residential house building project is planned to build at Valley Blvd with Santa Anita Ave. Page 3 / 12

4 Drive time from Hilton Garden Inn to Arcadia mall is only 15 minutes and to Los Angeles downtown is 20 minutes. Therefore, Hilton Garden Inn project surrounding will have tremendous development and changes in the next few years. 5, VALLEY BLVD 5. The Main Chinese Population City near Hilton Garden Inn ARCADIA CA SAN GABRIEL CA ALHAMBRA CA ROSEMEAD CA TEMPLE CITY CA MONTEREY PARK CA SAN MARINO EL MONTE CITY S EL MONTE 6, 6. Hilton Garden Inn Surrounding Traffic LONG BEACH CITY 30 VALLEY BLVD VALLEY BLVD 10 Page 4 / 12

5 Hilton Garden Inn is just 2 minutes off Interstate 10, 15 minutes off 210 freeway. Hilton Garden Inn located in Valley Blvd Chinese Community, where the most prosperity business center in Los Angeles 20minutes. Valley Blvd. s traffic flow is above 100,000 daily. 7, Projects Surrounding Business Environment VALLEY BLVD 40 VALLEY BLVD, VALLEY BLVD 50% VALLEY BLVD VALLEY BLVD Hilton Garden Inn is located in the largest Chinese population in Los Angeles County, there are 400,000 Chinese and Asian live around the Valley Blvd. Valley Blvd is the fastest growing of the Chinese Business. Currently, Hilton Garden Inn on Valley Blvd surrounding cities Chinese and Asian population above 50%. Therefore, most of Chinese who living in The U.S. or Chinese tourist or business travelers like to choose Chinese community hotels. There are more than 10 Chinese super markets and over 300 Chinese or Asian restaurants on Valley Blvd in Los Angeles. The hotel industry are mainly composed of motels on Valley Blvd and they are unbranded. The economy motels developed by early Taiwanese who entry into The U.S. 2 Page 5 / 12

6 Project Surrounding Hotel Market Analysis: VALLEY BLVD 2 HILTON HOTEL, SAN GABRIEL CITY CA, SAN GABRIEL CITY CA 90% SAN GABRIEL HOTEL So far, there is only one brand hotel at Chinese community on Valley Blvd, 2 miles from project site, it is also under Hilton management. Hilton hotel is located in San Gabriel City, a Chinese community city in Los Angeles. Hotels mainly tourists are from China, according to Hilton Management Company, guest room occupancy rate is above 90% in San Gabriel City and rooms are sold out when major holidays in China and the United States. San Gabriel Hilton Hotel s market target is high-end consumption Chinese market, while our Hilton Garden Inn focus on the mid-range market. 3 VALLEY BLVD Comparison of Price among Valley Blvd Surrounding Hotel A,VALLEY BLVD SAN GABRIEL CITY CA HILTON HOTEL 160 / / 250 / 300 / 400 / The only one branding hotel on Valley Blvd: San Gabriel City Hilton Hotel Guest Room Price: Monday to Thursday is $160/day; Friday, Saturday and Sunday is $200/day; holidays average price is $250/day; Chinese Lunar New year, Christmas and China or the U.S. National Holidays price is above $400/day. Page 6 / 12

7 B, VALLEY BLVD 10 There are about 10 motel on Valley Blvd and they are not branding hotel. Mainly owned by Asian, motels are small scale, poor health condition and the target consumer is poor economy condition Chinese and Asian in Los Angeles. 50 / / 90 / 100 / Guest Room Price: Monday to Thursday is $50/day; Friday, Saturday and Sunday is $70/day; holidays average price is $90/day; Chinese Lunar New year, Christmas and China or the U.S. National Holidays price is above $100/day. 4 Hilton Garden Inn Pricing Position: Project aims at mid-range price market, the market sources are mainly Chinese tourism and business crowd, part of the United State and Chinese market. 139 / / / Price according to the recommendations from guidance of Hilton Management Company: Monday to Thursday is $139/day; Friday, Saturday and Sunday is $150/day; holidays average price is $90/day; Chinese Lunar New year, Christmas and China or the U.S. National Holidays price is above $200/day. 5 5 Page 7 / 12

8 Hilton Garden Inn Next 5 Years Guest Room Occupancy Rate: % Hotel opens on June 2016, forecasting hotel Guest Room Occupancy Rate is 70% of the year % In 2017, forecasting hotel Guest Room Occupancy Rate is 75% of the year % In 2018, forecasting hotel Guest Room Occupancy Rate is 80% of the year % In 2019, forecasting hotel Guest Room Occupancy Rate is 85% of the year % In 2020, forecasting hotel Guest Room Occupancy Rate is 90% of the year. 6 Summary for Market Forecast A, A. Mid-range Pricing Hotel: EL MONTE CA SAN GRBAIEL CITY VALLEY BLVD VALLEY BLVD HILTON HOTEL, VALLEY BLVD 20 VALLEY BLVD Page 8 / 12

9 Hilton Garden Inn s major consumers and market competition scope are Valley Blvd as center of San Gabriel City. Currently, there is only one branded hotel Hilton Hotel in Valley Blvd area. Hilton hotel aims at high-end-range of Chinese market. The main type of Valley Blvd area is motel, which reconstructed 20 years ago. These motels are non-branding, small scale, poor health condition and the target consumer is poor economy condition Chinese and Asian in Los Angeles. Therefore, Valley Blvd area really need a mid-range branded hotel. The investment and development of Hilton Garden Inn can remedy market demand for mid-range pricing market. B, VALLEY BLVD In the Future, Developing Branded Hotels in Chinese Community VALLEY BLVD is Very Difficult, Reasons as Following: 3, SAN GABRIEL CITY VALLEY BLVD VALLEY BLVD CUP). 3 In the future, developing branded Hotel within a 3-mile around Hilton Garden Inn is very difficult. There is developer applied a branded hotel project in San Gabriel City last year, although the project is supported by government, new immigrants from Chinese are rapidly grown in Valley Blvd area, which caused the serious traffic jam. In the United States, any new large-scale development projects require environmental assessment reports, traffic reports and hearings, and then finally get Conditional Use Permit (CUP). Therefore, within 3-mile around the Hilton Garden Inn to develop new branded hotel is highly unlikely in the future. C, 5 VALLEY BLVD The Next 5 Years, Hotel Market Demand of Chinese Community Valley Blvd Area in Los Angeles Forecast Page 9 / 12

10 VALLEY BLVD % % VALLEY BLVD So far, many large real estate development projects, which approved by government, are developing around Hilton Garden Inn. Therefore, the hotel site will be a Valley Blvd eastern business center. In addition, U.S. government has been issuing 10 years multiple-entry tourist non-immigrant visa to Chinese citizens and business visas in Therefore, 10 years multiple-entry tourist visa will drive United States tourism, hotels and real estate development, especially benefit to Chinese communities in Los Angeles. According to information released by the U.S. immigration visa office in 2013, five visa offices in China issued more than 1 million Chinese citizens travel and business visas from After issuing 10 years multiple-entry tourist visa, market forecasts for the next 10 years, on the basis of 1 million tourist and business visas issued each year will increase to 20%, which predicts that 1 million million Chinese citizens will travel to the United States and do business activities. We assess that at least 30% of Chinese tourism and business people will choose the hotel in Chinese community of Los Angeles, so our Hilton Garden Inn location in VALLEY BLVD Chinese community of Los Angeles, which will be able to make up for the market demand for branded hotels. Page 10 / 12

11 8 8. Project Development schedule 2013 Project is planning, designing and investigating in Old Building of project site has been removed in June C.U.P Project approved for C.U.P in September Fence work construction finished from November 2014 to January Earth Work construction finished from November 2014 to February Finish Foundation engineering construction from February to April Finish main building construction at the end of All supporting engineering construction start in March Hilton Garden Inn opens on June Page 11 / 12

12 The whole project construction time is two years More information please visit our official website: : 9920 VALLEY BLVD LP. ( EB VALLEY BLVD., El Monte, CA 91731, USA thlusa@gmail.com Contact California Investment Regional Center, LLC (Developer) 9920 VALLEY BLVD LP. (Developer and EB-5 Investors Partnership Company) Manager Cell: Office: Fax: Address: 9911 VALLEY BLVD., El Monte, CA 91731, USA thlusa@gmail.com Page 12 / 12

Chinese oil import policies and reforms 随着经济的发展, 目前中国石油消费总量已经跃居世界第二作为一个负责任的大国, 中国正在积极推进能源进口多元化, 鼓励替代

Chinese oil import policies and reforms SINOPEC EDRI 2014.8 Chinese oil import policies and reforms 随着经济的发展, 目前中国石油消费总量已经跃居世界第二作为一个负责任的大国, 中国正在积极推进能源进口多元化,

希尔顿花园酒店未来5年的市场预测 修改版.docx

希尔顿花园酒店未来5年的市场预测修改版.docx