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1 Marketing 2017 NETWORK CONNECT MARKET

统一硬木板材检验方式 NHLA板材分等规则由此诞生自那时起跟随全球硬木行业的发展步伐分等规则不断经过审核调整 118年来 NHLA一直在美国和加拿大招聘技术精湛的全职板材检验员如今这一范围已扩展到全球各地 NHLA检验员由驻扎在田纳西

作为中立专家帮助解决木材等级争议管理NHLA设施等级认证项目 Member Appreciation Month 教育服务 NHLA检验员将上门传授以下正确方法应用NHLA硬木分等规则硬木板材的测量和检尺填写订购单和其他相关文件票据

愿意提请接受独立质量检验以体现这种品质追求 NHLA会审核和验证会员公司的分等方法通过认证后会正式颁发证书对于参与该项目的会员会在NHLA会员目录参见nhla.

provides 1-click contact by email or phone. Download is available for desktop, tablet or mobile device at www.nhladirectory.

com is an informationdriven website with news, events, industry information, job board and searchable NHLA member directory.

Artwork can be updated as often as you like a great way to compliment your print advertisement.

Published 11 times per year and distributed throughout the United States, Canada and to more than 30 other countries.

Short courses, educational seminars, and board of manager events are opportunities to highlight your company.

present at appropriate venues. 2 0 1 6 I N T E R N AT I O N A L H M W W W. N H L A.

North American Lumber, is this annual publication that is distributed throughout the year at tradeshows and lumber grading

Your sponsorship of the NHLA Annual Convention & Exhibit Showcase will put your company in front of the leaders and

2 Trusted. Insightful. Relevant. p p A y r recto channels available with NHLA Many marketing ber Di Mem M ay NHLA检验服务 1 898年4月9日三十七位业界同仁在伊利诺斯州芝加哥市统一硬木板材检验方式 NHLA板材分等规则由此诞生自那时起跟随全球硬木行业的发展步伐分等规则不断经过审核调整 118年来 NHLA一直在美国和加拿大招聘技术精湛的全职板材检验员如今这一范围已扩展到全球各地 NHLA检验员由驻扎在田纳西州孟菲斯市的NHLA首席检验官负责监督管理首席检验官及其下属的主要工作目标是维护硬木市场的贸易秩序体系和行业道德 NHLA检验员就如何应用NHLA硬木分等规则提供相关培训为买家和卖家检验硬木板材确定板材等级以验证是否符合规格作为中立专家帮助解决木材等级争议管理NHLA设施等级认证项目 Member Appreciation Month 教育服务 NHLA检验员将上门传授以下正确方法应用NHLA硬木分等规则硬木板材的测量和检尺填写订购单和其他相关文件票据教授通用的硬木行业术语争议检验如果北美硬木板材的买方或卖方对板材等级和/或货物金额有分歧 NHLA可提供争议检验服务派遣NHLA检验员作为中立第三方帮助解决问题 NHLA设施等级认证项目经NHLA认证的会员公司致力于提供更高的品质愿意提请接受独立质量检验以体现这种品质追求 NHLA会审核和验证会员公司的分等方法通过认证后会正式颁发证书对于参与该项目的会员会在NHLA会员目录参见nhla.com 做相应标注请查找 NHLA Certified NHLA认证标志如果贵公司需要检验服务方面的帮助或者想要预定教育服务请联系首席检验官Dana Spessert 电话电子邮件 d.spessert@nhla.com 12 NHLA Membership Directory App Hardwood Matters NHLA Website NHLA Sponsorships The App lists all NHLA members and provides 1-click contact by or phone. Download is available for desktop, tablet or mobile device at Advertising is reserved for members only. NHLA.com is an informationdriven website with news, events, industry information, job board and searchable NHLA member directory. Online advertising is limited to NHLA members only. Artwork can be updated as often as you like a great way to compliment your print advertisement. SOCIAL MEDIA OUTLETS The award-winning magazine is the voice of the hardwood industry. Published 11 times per year and distributed throughout the United States, Canada and to more than 30 other countries. Gain company recognition and help support NHLA by hosting events through sponsorship. Short courses, educational seminars, and board of manager events are opportunities to highlight your company. Sponsoring companies will receive recognition at the event, in print publications and the opportunity to personally attend and present at appropriate venues I N T E R N AT I O N A L H M W W W. N H L A.C O M NHLA International Hardwood Matters Hardwire NHLA Convention Sponsorships NHLA Exhibit Showcase The Global Reach of North American Lumber, is this annual publication that is distributed throughout the year at tradeshows and lumber grading events around the world. Editions are distributed in English and Mandarin. Your sponsorship of the NHLA Annual Convention & Exhibit Showcase will put your company in front of the leaders and decisionmakers of the North American hardwood industry. Don t miss the opportunity to inﬂuence this important group of decision makers and the phenomenal purchasing power they represent. The bi-monthly Enewsletter delivers content on Association and industry news, and important upcoming events. Hardwire is reaches over 5,000 subscribers per issue. Limit of one advertiser per issue. Promote your business with a colorful and web-linked banner ad. Showcase your product or service to the hardwood industry by exhibiting at the NHLA Annual Convention. No other single event attracts more key decisionmakers from every aspect of the global hardwood industry under one roof. Your customers are attending the Annual Convention and there s not a smarter way to reach them then by being part of the Exhibit Showcase.

3 J a n / Fe b M a rc h A p r i l Grown in Seconds Sustainability of American Timber TECHNOLOGICAL BREAKTHROUGHS in the Hardwood Lumber Industry plus NEW NHLA MEMBERSHIP DIRECTORY APP HBOX GIVEAWAY EDITORIAL CALENDAR 2017 JANUARY/FEBRUARY HOUSING & HARDWOOD Unconventional Wood Products Technological Advances in the Hardwood Industry MARCH J u n e M ay J U LY Hardwoods for the Home T H E VOI C E O F T H E H A R DWOO D I N D UST RY APRIL Sustainability Month October 5-7 AHEC ALONG THE LINES OF HAPPINESS Member Appreciation Month 2016 NHLA ANNUAL CONVENTION & EXHIBIT SHOWCASE Convention Preview U.S. GREEN BUILDING COUNCIL NG TI EN O NS ES O R PR Member Appreciation Month SP A WIN FOR FOREST CONSERVATION MAY JUNE Hardwood Education Month JULY Convention Preview Month A u g u s t S e p t e m b e r O c t o b e r plus BIOMASS: FALLING INTO PLACE NHLA: Where Strong Roots Begin STRONG ROOTS. G LOBAL R E ACH. W W W. N H L A.CO M Architecture Month SEPTEMBER The Future of CLT and the Hardwood Industry THANKS TO OUR 2016 SPONSORS AUGUST Hardwood Advocacy & Promotion Month How To Get The Most Out Of A OCTOBER CONFERENCE Convention is here! International Month NOVEMBER Business "Know How" Month N ove m b e r D e c e m b e r DECEMBER I N T E R N AT I O N A L HAR DWOO D M AT TE R S Best of 2017 Convention Recap THE GUIDE TO BUYING, SELLING AND GRADING NORTH AMERICAN HARDWOOD LUMBER Timber Trends In FURNITURE In Southeast Asia Markets 2016 Convention Recap Issue 4 STRONG ROOTS. GLOBAL REACH. Editorial calendar subject to change. Visit for the latest updates.

4 2017 PRINT ADVERTISING RATES HARDWOOD MATTERS 11 Issues The deadline to place an order is the 1 st day of the month preceding publication. Artwork is due the 7 th day. For example, ads for the June issue must be ordered by May 1 st and artwork supplied by May 7 th.) Exception: Artwork for the October Special Distribution is due September 1 st. AD RATES Select the rate that matches the size of your ad, the placement of your ad and the number of times you would like the ad to run in the magazine. All fees shown are in US dollars. Any applicable taxes are not included. Rates include full color and full bleed. All ads (other than those where specific locations have been reserved) will be placed based on space availability at the time of production. AD SIZES 1 ISSUE 3 ISSUES 6 ISSUES 11 ISSUES MEMBER NON-MEMBER MEMBER NON-MEMBER MEMBER NON-MEMBER MEMBER NON-MEMBER Full Page Options: Non-Specific Location $1,450 $1,740 $1,350 $1,620 $1,200 $1,440 $1,050 $1,260 Inside Front Cover $1,850 $2,220 $1,650 $1,980 $1,450 $1,740 $1,250 $1,500 Inside Back Cover $1,850 $2,220 $1,650 $1,980 $1,450 $1,740 $1,250 $1,500 Other Specific Location* $1,595 $1,915 $1,485 $1,785 $1,320 $1,585 $1,155 $1,385 Back Cover $2,195 $2,630 $1,995 $2,390 $1,795 $2,150 $1,595 $1,935 Horizontal or Vertical Half $1,100 $1,320 $1,000 $1,200 $850 $1,020 $700 $840 Horizontal or Vertical Quarter $800 $960 $700 $840 $550 $660 $400 $480 * You may request a specific location in the magazine such as Page One, Facing Table of Contents or near a particular story. INTERNATIONAL MATTERS Annual Publication The deadline for ad placement is February 13, Artwork is due February 13, Any artwork not received by NHLA on February 13, 2017, will forfeit ad placement. AD RATES PREMIUM ADS MEMBERS ONLY STANDARD ADS MEMBERS ONLY Back Cover $3,250 Inside Front Cover $3,000 Inside Back Cover $2,750 Page One $2,750 Table of Contents $2,750 Full Page $2,500 Vertical or Horizontal Half $2,000 Vertical or Horizontal Quarter $1,500 ADVERTISING INQUIRIES John Hester j.hester@nhla.com (fax)

3 MONTH 6 MONTH 12 MONTH Landing Page MEMBER ONLY MEMBER ONLY MEMBER ONLY Horizontal Banner (limited to 8)

background required) Skyscraper (182 x 300 pixels) Extend your advertising investment with digital media: Link your

5 2017 DIGITAL ADVERTISING RATES NHLA.COM AD SIZES AND AD RATES Horizontal Banner 1415 x 65, landing page Skyscraper 182 x 300, Content Pages AD LOCATIONS 3 MONTH 6 MONTH 12 MONTH Landing Page MEMBER ONLY MEMBER ONLY MEMBER ONLY Horizontal Banner (limited to 8) $1,200/monthly $1,000/monthly $750/monthly Content Sections Skyscraper $750/monthly $550/monthly $400/monthly Banner ads can be changed on a monthly basis. Advertisers will be provided a quarterly report on usage and views Horizontal Banner (1415 x 65 pixels, white background required) Skyscraper (182 x 300 pixels) Extend your advertising investment with digital media: Link your ad to your website Increase traffic to your website Generate two way communication between you and your customers. All NHLA social media drives traffic to the NHLA website Hardwire E-Newsletter Bi-monthly distribution AD SIZES AND AD RATES Banner is 680 x 125 pixels appearing at the bottom of the newsletter on the 1 st & 15 th of the month AD LOCATIONS Hardwire E-Newsletter 24 Issues Members Only $750 per issue of 24 runs Banner Ad (680 x 125 pixels) ADVERTISING INQUIRIES John Hester j.hester@nhla.com (fax)

2017 MEMBERSHIP DIRECTORY MOBILE APP ADVERTISING RATES AD SIZES Landing page

pixels Member Directory App Directory Tab Pages (640 x 200 pixels) $3000

LOCATIONS Members Only Landing Page (2 advertisers) $5,000 Directory Tab Pages

(subtabs: United States, Canada and International) Equipment Services &

State/Province Tab Pages (2 advertisers per tab) $1,500 ADVERTISING INQUIRIES

6 2017 MEMBERSHIP DIRECTORY MOBILE APP ADVERTISING RATES AD SIZES Landing page 600 x 600 pixels Directory Tab Pages and State/Province Tab Pages 640 x 200 pixels Member Directory App Directory Tab Pages (640 x 200 pixels) $3000 Landing Page (600 x 600 pixels) $5000 Member Directory App AD RATES AD LOCATIONS Members Only Landing Page (2 advertisers) $5,000 Directory Tab Pages (2 advertisers per tab) $3,000 North American Hardwood Lumber & Products (subtabs: United States, Canada and International) Equipment Services & Supplies Hardwood Lumber Exporters Hardwood Research & Inspector Members State/Province Tab Pages (2 advertisers per tab) $1,500 ADVERTISING INQUIRIES John Hester j.hester@nhla.com (fax) State/Province Tab Pages (640 x 200 pixels) $1500

7 2017 PRINT ADVERTISING SPECIFICATIONS FULL PAGE BACK COVER HORIZONTAL HALF VERTICAL HALF HORIZONTAL QUARTER VERTICAL QUARTER 8.5" x 10" Bleed: 8.75" x 10.25" Safe Area: 8.25" x 9.75" 8.5" x 6.75" Bleed: 8.75" x 6.875" Safe Area: 8.375" x 6.5" 7.25" x 4.125" 3.5" x 8.5" 7.25" x " 3.5" x 4.125" Note: Text placed outside the safe area within any full-page or back cover ad may be cut off. Please keep text within the safe area at all times. ARTWORK REQUIREMENTS Artwork must be provided digitally via or CD. Both Mac and PC files are accepted. Files must be submitted in EPS, TIFF or high-resolution PDF formats (do not downsample images). All fonts and any associated graphic files must be embedded. All files need to be submitted in 300 dpi CMYK format. It is highly recommended that a color proof be provided with any new ad DIGITAL ADVERTISING SPECIFICATIONS NHLA.COM 1415 x 65 pixels 182 x 300 pixels ARTWORK REQUIREMENTS Website Advertising comes in two different sizes; 1415 x 65 pixels (horizontal "landing page" layout) or 182 x 300 pixels (vertical "right sidebar" layout). File size must be under 25KB. Artwork must be submitted digitally via . The following file formats are acceptable: GIF or JPEG. All ad links will open a new browser window upon click. A white background is required on all horizontal ads. NHLA will notify the advertiser by that their advertisement has been added to the website. The agreed duration will begin from notification by NHLA. Turnaround Time: 7 business days on all standard creative submitted Hardwire E-Newsletter 680 x 125 pixels Banner is 680 x 125 pixels appearing at the bottom of the newsletter. Artwork must be submitted digitally via . The following file formats are acceptable: GIF or JPEG. Membership Directory APP 640 x 200 pixels 600 x 600 pixels Landing page size is 600 x 600 pixels Directory Tab Pages and State/Province Tab Pages sizes are 640 x 200 pixels Artwork must be submitted digitally via . The following file formats are acceptable: PNG or JPEG (preferred). ARTWORK INQUIRIES Artwork questions should be directed to Melissa Ellis Smith at or m.ellis@nhla.com.

8 ADVERTISING POLICIES & SPECIFICATIONS Advertisers assume liability for all content of advertisements. NHLA reserves the right to refuse any print or electronic advertisement and may reject any URL link embodied within any advertisement. NHLA is not involved in the commercial publishing business. No agency discounts will be allowed. NHLA will not be involved in the development process with the agency. NHLA will not be responsible for incorrect colors, words or any mistakes on any furnished artwork. REFUND POLICY If the print artwork for the ad is not received by the 7 th day of the preceding month of publication, NHLA doesn t guarantee placement. Refunds will not be provided. NHLA LOGO SPECIFICATIONS If you are using the NHLA logo in your ad, please refer to the NHLA Logo Standards Policy, which can be downloaded from our website at CONTACTS John Hester Director of Membership & Business Development j.hester@nhla.com (fax) Renee Hornsby Director of Communications/Editor r.hornsby@nhla.com (fax) Melissa Ellis Smith Graphic Designer m.ellis@nhla.com (fax) Target key leaders in the hardwood industry! National Hardwood Lumber Association PO Box Memphis, TN

Preface This guide is intended to standardize the use of the WeChat brand and ensure the brand's integrity and consistency. The guide applies to all d

WeChat Search Visual Identity Guidelines WEDESIGN 2018. 04 Preface This guide is intended to standardize the use of the WeChat brand and ensure the brand's integrity and consistency. The guide applies