2005
Safe Harbor This presentation contains statements of a forward-looking nature. These statements are made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. These forward-looking statements are based on the current assumptions, expectations and projections of the Company's management about future events. Although the assumptions, expectations and projections reflected in these forward-looking statements represent management's best judgment at the time of this presentation, the Company can give no assurance that they will prove to be correct. Numerous factors, including those related to market conditions and those detailed from time-to-time in the Company s filings with the Securities Exchange Commission, may cause results of the Company to differ materially from those anticipated in these forward-looking statements. Many of the factors that will determine the Company s future results are beyond the ability of the Company to control or predict. These forward-looking statements are subject to risks and uncertainties and, therefore, actual results may differ materially. The Company cautions you not to place undue reliance on these forward-looking statements. The Company undertakes no obligation to revise or update any forward-looking statements, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise. All references to Company and NetEase as used throughout this presentation refer to NetEase.com, Inc. and its subsidiaries.
( RMB) : 2005 Q1 2004 Q4 2004 Q1 Q4 04-Q1 05 262,142 208,255 111,389 25.9% 45,275 44,686 34,484 1.3% 20,269 327,687 253,206 24,939 277,881 207,378 62,004 207,878 158,368 (18.7%) 17.9% 22.1% 82.0% 79.2% 80.5% 162,677 130,299 107,812 24.8% 153,878 130,155 103,912 18.2%, () $0.58 $0.50 $0.40 17.8%
#1
100 90 80 70 60 50 40 30 20 10 0 Dec.01 Jul.02 Dec.02 Jul.03 Dec.03 Jul.04 Dec.04 * : CNNIC
2009 13 12.00 11.0 60.0% 10.00 47.9% 8.5 50.0% 8.00 6.00 41.2% 4.8 37.2% 6.4 34.3% 32.1% 29.1% 40.0% 30.0% 4.00 3.5 20.0% 2.5 2.00 10.0% 0.00 2004 2005 2006 2007 2008 2009 0.0% ( RMB ) * :, IDC-GAPP 2005.01
2005 MMORPG Source: announcements from individual official web sites: Woool - http://news.woool.poptang.com/news/index.php?e=3888 (Mar 12) Legend of Mir II estimate based on 2004Q4 financial report Lengend of Mir 3G estimate only Lineage 2 - http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=sina&script=410&layout=6&item_id=671409 (Dec 04) The first myth- http://fs.kingsoft.com/c/2005/01/18/169020.shtml (Jan 18)
500 20 s
MMORPG MMORPGs Online () Online II () MMORPG: () () 3D () MMORPG
Online Online II : 600,000 500,000 400,000 300,000 200,000 Online Online II 100,000 - Apr May Jun Jul Aug Sep Oct Nov Dec Jan Fe b Mar 2004 42005 3
2D MMORPG 2D 2D 2005MMORPGs
2005, 20055 2005 4 Online II
OnlineNo.1 MMOPRG 2005, Online 3 Online 2838 2005 1 Online Online 20059
Online II 2005 Online Games
MMORPG 2005
MMORPG 3D
2.5D MMORPG MMORPG 2005 MMORPG
3D 3D. 2005 3D
2005 9200520 2700 460K.
2005 34.39 63% 3% 1% 2% & 31% 30-34 10% >35 <18 13% 15% 18-24 46% 25-29 16%
80,000 120,000 75,000 100,000 70,000 65,000 80,000 60,000 60,000 55,000 40,000 50,000 45,000 20,000 40,000 Jan March May Jul Sep Nov Jan Mar Frontpage and Channels Average Daily Pageviews (in thousands) *Note: Oct and Feb contain National holidays 0 Q1'04 Q2'04 Q3'04 Q4'04 Q1'05 Registered Email Accounts (in thousands)
2005 2005 3 1
2005 2005 2004 2005
2005 LiNing LiNing 18-25
2005-2005
MMS,WAP,IVR,JAVA, 2004 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Q2 2004 Q3 2004 Q4 2004 Q1 2005 2.5 G IVR & Color Ringtone SMS
2.5G 2.5G MMS WAP Popo.. ( 3G
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