SWOT

Abstract Abstract Fuzhou Water & Wastewater Engineering Design Institute is an affiliate project prospecting and designing unit under Fuzhou Water Supply General Company. It engages mainly in the designing of urban running water plants and the supplying and distribution of water pipeline network. It is the leading specialized designing institute for the municipal water supplying in Fujian Province. Fuzhou Water & Wastewater Engineering Design Institute was born out of the technological and research institute from Fuzhou Water Supply General Company. Although there is a constant increase in its techniques, professional skills, personnel, and strength, it has the following demerits due to long-term protection of the monopoly of the industry: the deficiency of marketing consciousness in the staff, lack of the sense of crisis, low labor efficiency, weak market competitiveness, inflexibility of the operating system, and little initiative on the part of the staff members. On the other hand, under the macro-environment of the great readjustment of the national industry structure and China s entry into the WTO, project prospecting and designing as a kind of technical commodity has already found its way into the market. The market for project prospecting and designing becomes more open and therefore, the competitions facing project prospecting and designing units are more fierce. Consequently, under current circumstances, Fuzhou Water & Wastewater Engineering Design Institute is at a critical stage with both opportunities of development and threats of survival. That s is to say: interests & risks, opportunities & challenges coexist. By applying the theories and methods of strategic management, this paper tries to come up with the corporate future thought of development in combination with the status quo of the enterprise itself based on the analysis on the marketing environment project prospecting and designing industry now faced with. This paper falls into five chapters:

The first chapter gives a brief account of the corporate conditions, process of development and latent risks of Fuzhou Water & Wastewater Engineering Design Institute; the second chapter gives an analysis on the market environment the domestic project prospecting and designing industry finds itself in. Emphasis is laid on the status quo, state industry policy and the influence of China s entry into the WTO on the industry; the third chapter comes up with the strategic planning for the corporate future development based on the internal resources evaluation of Fuzhou Water & Wastewater Engineering Design Institute as well as the SWOT analysis; the fourth chapter mainly introduces some basic ways of thinking in the corporate system changes, the plan for staff members to hold shares of the company as well as the procedures in the implementation of system changes. Changes in the modes and approaches in the corporate organization after system changes are also brought forward; the fifth chapter, namely, the last one, deals with the planning of corporate pluralism. On the basis of the analysis of the development patterns and project construction industry chain, domains for corporate plural development are specified and concrete steps for corporate plural development are also presented. Key Words: Prospecting and Designing; System Changes; Pluralism.

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WT0... 11... 12... 14... 16... 18... 18... 18... 18 SWOT... 21... 22... 23... 24... 25 SWOT... 26... 27... 28... 28... 29... 31... 31... 31... 32... 32... 34... 34... 34... 35

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, WTO 1

1978, 1984 1988 1993 19 34 77 2

1978 1983, 1984 1987 1988 1992 1993 3

1993 1997 1993 1997 1998 2002 1993 2002 1-1 1-1:1993-2002 ( ) % ( ) % 1993 179,063 414,142 1994 355,136 98.3 834,826 101.6 1995 682,924 92.3 1,111,620 33.2 1996 1,016,449 48.6 1,365,815 22.9 1997 989,822-2.6 1,802,551 32 1998 1,009,108 1.9 1,918,645 6.4 1999 7,648,854 658 2,212,225 15.3 2000 7,766,121 1.5 2,140,151-3.3 2001 7,800,914 4.4 2,550,510 19.2 2002 8,289,845 6.2 3,148,679 23.5 : 1993 2002 4

WTO 5

6

2000 10753 1261 2446 4532 1568 946 63.52 5.14 8.1% [1] [1] http://www.chinaeda.org 7

20 1996 8

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