OpenTV DVB-MHP
OpenTV DVB-MHP OpenTV
OpenTV,. VOD (PVR) IPTV VOD DVR & & ( ) 2007 OpenTV confidential and proprietary 3
,,, 2007 OpenTV confidential and proprietary 4
OpenTV 全球办公室 London Beijing 61 Employees Custom Engineering 80 Employees Systems Integration QA Sales and Marketing Applications Engineering NY, NY 18 Employees Systems Integration Content and Advertising Paris 23 Employees Systems Integration Sales and Marketing Tokyo OpenTV Corporate Headquarters San Francisco, CA 10 Employees Denver, CO 170 Employees 20 Employees Platform and Applications Engineering System Integration Israel Custom Engineering 33 Employees Systems Integration Engineering Application Engineering System Integration Sydney Sales and Marketing 12 Employees Custom Engineering Systems Integration 2007 OpenTV confidential and proprietary Sales and Marketing 5
OpenTV : 3, 1, 22 Foxtel Starhub PVR STB / DishTv QA : 21 : 12 STB BROWSER : 7 : 7 OpenTV : 4 : 6 2007 OpenTV confidential and proprietary 6
OpenTV DVB-MHP OpenTV
DVB DVB-S, DVB-C, DVB-T. CA MHP 1997 2007 OpenTV confidential and proprietary 8
MHP itv STB CA MHP MHP MHP 2007 OpenTV confidential and proprietary 9
MHP GEM MHP GEM MHP Cable Lab MHP MHP-GEM MHP DTT MHP 2007 OpenTV confidential and proprietary 10
GEM: Less is More MHP GEM : DVB GEM : DVB APIs DVB APIs 2007 OpenTV confidential and proprietary 11
MHP DVB MHP : Comcast, LG Electronics, OpenTV, Panasonic (Matsushita Electric Industrial Co., Ltd.), Royal Philips Electronics, Samsung Electronics, Thomson (includes Canal+ IPR). Time Warner Cable MHP Via Licensing, MHP www.vialicensing.com 2007 OpenTV confidential and proprietary 12
MHP MHP : US$1.75. : US$0.25 US$1.25 5. Java US$0.85 MHP MHP MHP MHP 2007 OpenTV confidential and proprietary 13
OpenTV DVB-MHP OpenTV
,97 TPS Internet 43, 8100 Opentv 96. Personal Java DVB MHP OpenCable ATSC DASE JavaTV 40 STB 100 OpenTV 417 ; 711 9, 500 2007 OpenTV confidential and proprietary 15
-- Austar PVR, Starhub PVR, UPC, Euskaltel, Cabovisao, India Dish, 2007 OpenTV confidential and proprietary 16
64% * Liberate, 8% (3 8 ) OpenTV. ** Open TV, 64% NDS, 28% Sources: * Q3/2005 [Dataxis]. ** 2005 [Strategy Analytics] 2007 OpenTV confidential and proprietary 17
? STB STB STB STB, -- -- STB, STB 2007 OpenTV confidential and proprietary 18
,,,, 2007 OpenTV confidential and proprietary 19
OpenTV Core 1996 OpenTV 1.0 OpenTV 1.0 EN1 EN1 DVB SI, Flash File System, Serial DVB SI, Flash File System, Serial Port, Modem Port, Modem EN2 EN2 Smart Card, EITS, Teletext, Smart Card, EITS, Teletext, Event Broker, XSI Event Broker, XSI Core Core 1.0 1.0 DVB RC, SSL, SCART DVB RC, SSL, SCART HTML 1.0 HTML 1.0 Core Core 1.1 1.1 DOCSIS, Front End Processor, DVB DOCSIS, SI AC3, Front True Color End Processor, OSD, Multi DVB pipe SI AC3, True Color source OSD, Multi pipe source HTML 2.2 HTML 2.2 PVR 1.0 PVR 1.0 MHP 1.0 MHP 1.0 2006 Core Core 2.0 2.0 Multi-pipe Dest, Notify, S&F, Multi-pipe Dest, Notify, S&F, Hi-Def Hi-Def HTML 2.3 HTML 2.3 PVR 2.0 PVR 2.0 MHP 2.0 MHP 2.0 FLASH 1.0 FLASH 1.0 2007 OpenTV confidential and proprietary 20
TV OpenTV Core ANSI C O-VM BML, HTML & JavaScript Java (MHP) Flash MHEG TV Libraries Multiple Pipe Audio/Video Control UI Management and Font Rendering Memory & Resource Management Carousel Download Security & Authorization RAM/NVRAM/Flash /HDD Filesystem Communications (DOCSIS,DVB-RC, PSTN) DVB SI & EITS Management Teletext & DVB Subtitling PVR Audience Measurement and Store & Forward IPTV/ADSL (IGMP, RTP) VOD RTSP DSM-CC Profile Management & Targeting Seamless A/V Switching Broadcast Notifications RTOS, Drivers, CAS 2007 OpenTV confidential and proprietary 21
OpenTV MHP OpenTV : OpenTV STB OpenTV : - STB. - STB 2007 OpenTV confidential and proprietary 22
OpenTV Core HTML MHP CPU Flash DRAM Core 2.0 50 MHz 100 MHz 2 MB 4 MB 4MB 8 MB Core 2.0 + PVR 2.0 130 MHz 150 MHz 6 MB 8 MB 16 MB 32 MB HTML 150 MHz 200 MHz 6 MB 8 MB 8 MB 16 MB MHP* 200 MHz 8 MB 16 MB 32 MB 64 MB HTML + MHP* 200 MHz 16 MB 64 MB 2007 OpenTV confidential and proprietary 23
- EchoStar 1400 OpenTV 25,7 2007 OpenTV confidential and proprietary 24
成功案例 - Sky 超过800万DTH订户 1300万普通STB 200万带硬盘的STB Sky+ (PVR) OpenTV 2006第三季度统计 不计广告收入 从每个订户的ITV年度收益超 过$80 满意度到达74% 针对160广告商提供超过500 itv 广告计划 平均每个月推出35个计划 QVC 10% 的订单来自Sky (接近3000万英磅) 2007 OpenTV confidential and proprietary 25
-Foxtel 2004 3 70% 24/7, PVR, 2007 OpenTV confidential and proprietary 26
OpenTV PVR 2.0 (, ) (push/pull VOD,, A/V, ) UPC, Austar, Starhub HDTV MPEG4/AVC, HDMI, HDCP,DVB-S2 TPS IPTV MPEG4 UPC, Auna, Cabovisao STB STB \ Tuner SI 2007 OpenTV confidential and proprietary 27
OpenTV 26% 100 CA 2007 OpenTV confidential and proprietary 28
(XiaoYan Ren) xren@opentv.com : +86 13901217247 : +86 10 84609896 : +86 10 84609800 Amy zhang) azhang@opentv.com : +86 13701175006 : +86 10 84609999 : +86 10 84609800 2007 OpenTV confidential and proprietary 29
2007 OpenTV confidential and proprietary 30