01 觀光旅行業 1-1 何謂旅行業 1-2 籌辦旅行業 1-3 旅遊推廣組織
514 1-1 2 10 27 1. 2. 3. 4. 5. 6. 26 3 1. 2. 2
Chapter 01 3. 4. 1-1 (ASTA) (2001) 3 3
(2002) 1937 1943 1960 1964 1970 126 47 1971 160 1979 1980 1987 1988 1990 4
Chapter 01 1991 CRS(Computer Reservation System) BSP(Bank Settlement Plan) 1992 1992 5
821481937 1993 2000 2001 911 2002 2003 SARS 2004 2006 2008 2009 H1N1 270 2011 116 680 6
Chapter 01 2012 2013 2014 2015 3 11 20 3C 117 2013 2013 10 1 828 36 26 FBI 30 2014 1200 2015 900 2014 WorldVentures 50 500 2015 2015 (MERS) 2012 (SARS) 2015 5 6 29 180 29 7
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 1. 2. 3. 4. 5. 6. 7. 8. 9. 1. 2. 3. 4. 5. 6. 2015 4 8
Chapter 01 2006~2012 2009 2010 2011 2012 2013 2014 2015 402 401 402 432 489 538 554 2,265 2,318 2,357 2,409 2,554 2,652 2,716 156 179 189 185 209 221 219 2,823 2,898 2,948 3026 3,252 3,411 3,489 2015 4 159 1219 8 1,386 43 86 16 145 87 338 15 440 42 155 10 207 80 315 22 417 143 603 148 894 554 2,716 219 3,489 2015 4 (Out Bound Travel Business) 90% (Wholesale) (Retail Agent) 1. 2. 3. 4. 5. 1. 2. 3. 9
(Visa Center) 4. 5. 6. 1. 2. 3. 4. 1. 2. 3. 4. 5. (Ticket Center) 1. 2. 3. 4. (Hotel Reservation Center) 10
Chapter 01 (Land Opeartor) 1. 2. (Broke) (Internet Travel Agency) 1. 2. 3. 4. 1. 2. 3. 3. 4. 5. (Enterprise Travel Agency) 1. 2. 3. 4. 5. 11
(Domestic Tour Business) (Inbound Tour Business) (Local Excursion Business) (General Sale Agent; GSA) 1. 2. 3. 4. 1. 2. 3. 4. 1. 2. 3. 4. 3,000 1,000 30 600 150 30 300 60 15 (2015) 6,000 400 2,000 400 800 200 (2015) 12
Chapter 01 4,000 100 500 100 200 50 (2015) 33 1 1 1 1 1 1 1. 2. 3. 13
1-2 1. (1) 1 (2) 2 1. 2 2. 14
Chapter 01 1. 1 2. 3. 1 2 4. 1 5. 6. 7. 1. 2 2. 1. 2. 3. 1 4. 5. 6. 7. 8. 1. 2. 1. 2. 15
1. 3,000 2. 600 3. 300 4. 1 150 100 75 1. 2. 3. 4. 5. 6. 3 5 1. 2. 1 2 3. 2 4. 5. 5 16
Chapter 01 6. 7. 5 1-3 (Taiwan Visitors Association) 1956 (Tourist Guides Association R.O.C) 1970 17
(Association Of Tour Managers R.O.C) 1986 1-2 (Travel Quality Assurance Association R.O.C) 1989 18
Chapter 01 (Certified Travel Councilor Association R.O.C) 1992 (Taiwan Convention Association) 1991 (Association of National Tour Escort, R.O.C) 2000 19
(Travel Agent Association of R.O.C) 2000 T.A.A.T 2005 9 (Chinese International Tourism Leisure Business Association, CITLBA) 2015 1-3 20