Essentials of Organizational Behavior
3 1. ; 2. ; 3. ; 4. ; 5. ; 6. ; 7. ; 8. 3.1 A t t i t u d e s
3 47 3.1.1 Job Satisfaction
48 20 30 50
3 49 3.1.2 Cognitive dissonance,
50
3 51 3.1.3 - The Attitude-Behavior Relationship 60 A - B A - A - B 25 A - B
52 3.2, Personality 16 3-1 16 3-1 16 1. 2. 3. 4.
3 53 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 3.2.1 - Myers-Briggs Type Indicator M B T I 100 E I S N T F P J 16 3-1 16 I N T J
54 E S T J E N T P 13 Price Club 13 N T 5 % 200 M B T I M B T I 3 M M B T I 3.2.2 M B T I 5 Big Five 5 (1) e x t r o v e r s i o n
3 55 (2) a g r e e a b l e n e s s (3) c o n s c i e n t i o u s n e s s (4) emotional stability (5) openness to experience 5 5 3
56 3.2.3 5 Locus of control i n t e r n a l s e x t e r n a l s A u t h o r i t a r i a n i s m M a c h Niccolo Machiavelli M a c h i a v e l l i 16
3 57 s e l f - m o n i t o r i n g, risk propensity
58 3.2.4-6 6 3-2 3-2
3 59 160 3-1 R I C A E S 3-1 1 2 3
60 3.3 P e r c e p t i o n 3.3.1
3 61 3.3.2, attribution theory 3 1 2 3
62 10
3 63 3.3.3 Assumed similarity s t e r e o t y p i n g
64 h a l o e f f e c t 3.4 l e a r n i n g 3-2 law of effect
3 65 ( C o n s e q u e n c e ) 3-2 ( s h a p i n g ) ( m o d e l i n g )
66 3-3 a b i l i t y 3-3,,,
3 67
68 A B B