2009.09 Tsinghua EDP 0

Editor s 同 窗 8% Tsinghua EDP EDP 100084 010-62788154 010-62773184 www.sem.tsinghua.edu.cn SPONSOR Tsinghua Executive Development Programs Editor-in- Chief / Xue Lei Vice Editor / Liu Yanxin Editorial Board Bian Aili / Li Qian / Li Jianqing Shen Ye / Sun Tao /Tian Xiaoguo Wu Xiaoyu / Zhao Xia / Zheng Youhua / Zhu Jing Executive Editor / Bian Aili Editor / Dai Xuming Designer / Xiao Lan Beijing 100084,People s Republic of China Tel: 010-62788154 Fax: 010-62773184 http://www.sem.tsinghua.edu.cn E-Mail: edp@sem.tsinghua.edu.cn 0 Tsinghua EDP 2009.09

CONTENTS EDP P55 P52 P54 04 Special Attention 04 50 56 08 Voice of Knowledge 08 62 15 64 16 EDP Forum 16 22 30 35 44 48 49 50 Memories Images 60 62 Feature 64 News Bulletin 66 P56 36 EDP Stories 36 37 38 39 40 41 41 42 2009.09 Tsinghua EDP 0

Special Attention 2009 3 2 MBA 2000 HEC 5 450 HEC Jean-Paul Larcon 10 3 35 M B A 2000 04 Tsinghua EDP 2009.09

HEC 2009 5 26 50 HEC 2009.09 Tsinghua EDP 05

Special Attention 3 MBA 31 36% 52% 12% 06 Tsinghua EDP 2009.09

3 HEC HEC Oliver Gottschalg HEC 5 450 2009.09 Tsinghua EDP 0

Voice of Knowledge 0 Tsinghua EDP 2009.09

2008 9 2007 2008 GDP340 2008 9 2007 2008 6.9% 10 2012 2009.09 Tsinghua EDP 0

Voice of Knowledge 5000 3700 2009 3.1 3.1 1.5 1.6 2009 10 2012 10 10 18 15 8% 2007GDP 10 2009 GDP 3.1 8% 2012 8% 8% 13 10 Tsinghua EDP 2009.09

Tsinghua EDP 11 2009.09 2800 2800 2200 2008 1 1 2009 1 3 4.6

12 Tsinghua EDP 2009.09 Voice of Knowledge 3700 3700 3700 100% 75% 2012

H1N1 2009.09 Tsinghua EDP 13

14 Tsinghua EDP 2009.09 Voice of Knowledge 3% 5% 5% 3% CPI 3% PPI 4% 6% PPI 6% 4% PPI 4% CPI 2007 4000 1000 2006 2007 51 51 50% 2006 2006 2007 2006 1000 2006 1000 2007 3000 3500 2008 4000 10000 2007 3500 5000 6300 2006 2006 5% 10% 10 20 2007 1 6 4 18

Louis Vuitton Louis Vuitton Hermes 2009.09 Tsinghua EDP 15

EDP Forum 1994 16 Tsinghua EDP 2009.03 2009.09

2009.09 2009.03 Tsinghua EDP 17

EDP Forum 18 Tsinghua EDP 2009.03 2009.09

1. 2. 3. 1. ( ) 2. 3. 4. 2009.09 2009.03 Tsinghua EDP 19

EDP Forum 5. 1. ( Know - what) 2. (Know - why) 3. (Know - how) 4. (Know - who) / 1. 1. 1. 2. 2. 2. 3. 3. 1. 1. 1. 2. 2. 2. 3. 3. 1. 1. 1. 2. 2. 2. 3. 3. A B 1. 1. 1. 2. 2. 2. 3. 1. 1. 1. 2. 2. 2. 3. 1. 1. 1. 2. 2. 2. 3. 20 Tsinghua EDP 2009.03 2009.09

Tsinghua EDP 21 2009.03 Tsinghua EDP 21 2009.09 ( ) 10% 90%

EDP Forum 2008 2008 934.51 938.05 5.21% 6.70% 673.77 675.565.59% 7.27% 260.74 262.494.24% 5.25% 2009 1 5 5 110 495.68 14.29% 2009 1100 CR-V CR-V 22 Tsinghua EDP 2009.03 2009.09

4S 3Ps+C Honda 1948 2009.09 2009.03 Tsinghua EDP 23

EDP Forum Honda 29 120 1700 1998 7 1 50% 30 CITY 21 2003 7 16 2.5 50% CR-V SUV CVIC CR-V CR V 2.0L I-VTEC 110kw/6500rpm 190N.m/4000rpm CR-V 2001 2007888.25 2006 160.2722.02% 2007638.11 21.94% MPV 22.47 15.42% SUV 17.49 49.25% SUV 18.51 53.12% 2007 250.13 22.21% 2007879.15 21.84% 2006 157.6 2007 2003 4 2007 629.75 21.68% 2006 2007 249.4022.25% 2006 8.02 0.41 2008 2008 934.51 938.05 5.21% 6.70% 673.77 675.565.59% 7.27% 260.74 262.494.24% 5.25% 3000 4000 1000 2009 1273.7 2010 201119% 20% 2009 12% 2015 2020 2000 /1L 1.0 1.6L 1.6 2.5L 2.5 4.0L 4L 20 15 20 10 15 10 1.6 10 SUV SUV Sports Utility Vehicle SUV 20 80 SUV SUV SUV SUV SUV SUV 24 Tsinghua EDP 2009.03 2009.09

SUV 2.0 2.5 SUV CR V SUV 30 40 SUV SUV SUV SUV 2010 SUV 55 3Ps+C C R-V C R-V S U V CR V CR-V CR V SUV 30 30 40 40 2009.09 2009.03 Tsinghua EDP 25

EDP Forum G-CON SUV 1. CR-V CR-V CR-V 2.0 L /2.4L i-vtec VTEC VTC CR-V 17 CR-V CR V G CON CR V CR V I VTEC 4 2. CR V Comfortable Runabout-Vehicle 1995 100 170 2002 CR-V 26 Tsinghua EDP 2009.03 2009.09

CR-V 2.0 2.4 160 5 4 2004 CR-V 2005 CR-V CR-V 2004 i-vtec2.4 156 2007 CR-V 2007 CR-V 2.4 2.0 i-vtec CR-V SUV 1.4 CR-V SUV / CR-V 2.0 18.98 21.78 10.0 2.4 23.0 25.28 9.1 2.0 16.68 21.98 9.61 2.0 19.38 21.78 11.1 2.5 20.98 25.88 11.08 2.0 15.18 18.88 10.06 2.7 21.58 23.88 11.7 2.0 13.58 19.58 10.9 2.7 20.08 24.18 17 RAV4 2.0 18.48 23.53 12.83 2.4 23.48 25.43 12.57 C R-V 4S 4S CR-V 4S CSI SSI CR-V CR-V30 40 CR-V : 1. CR-V C-NCAP 2003 10 26 CR-V 2008 CR-V 50.6 40 16 C-NCAP C-NCAP 2. CR-V Get a New View CR-V 2004 4 CR-V Get a New View 15 30 CR-V CR-V 3. 2004 6 CR-V CR-V 2009.09 2009.03 Tsinghua EDP 27

EDP Forum 4. CR-V F1 F1 2004 F1 CR-V F1 CR-V 5. CR-V 2008 CR-V 6. 2008 5 13 100CR-V 150 2008 9 1 2008 6 18 23 6 7. 2008 2008 2004 2 3 4S 4S 2006 1 12 28 Tsinghua EDP 2009.03 2009.09

CR-V 30 40 CR-V CR-V 2004 5 2009 2 CR-V 20 CR-V SUV CR-V SUV 2007 CR-V SUV 50% 2008 CR-V CR-V SUV SUV CR-V CR-V 20 CR-V SUV 2008 CR-V 80607 7000 1 CR-V SUV 7901 SUV C R - V 2 0 0 7 C-NCAP 50.6 C-NCAP i-vtec CR-V 2008 SUV CR-V J.D. Power2008 82 SUV SUV 156 CR-V J.D. Power 2008 APEAL SUV CR-V NO.1 2009.09 2009.03 Tsinghua EDP 29

EDP Forum 30 Tsinghua EDP 2009.03 2009.09

Tsinghua EDP 31 2009.03 Tsinghua EDP 31 2009.09 3 2 10 2 8 A

EDP Forum E S C S 4S 1. 2. 3. 4. 5. 6. 7. 32 Tsinghua EDP 2009.03 2009.09

Tsinghua EDP 33 2009.03 Tsinghua EDP 33 2009.09 Tylenol 2007

EDP Forum A 15 20mg kg 2008 8 2 9 12 72 904.24 69 813.747 4756 9 34 Tsinghua EDP 2009.03 2009.09

... 2009.09 2009.03 Tsinghua EDP 35

EDP Stories 36 Tsinghua EDP 2009.09

EDP MBA EMBA EDP EDP EDP EDP EDP EDP 2009.09 Tsinghua EDP 37

38 Tsinghua EDP 2009.09 EDP Stories

EDP 21, 2009.09 2009.06 Tsinghua EDP 39

EDP Stories 19 28 49 YES or NO 40 Tsinghua EDP 2009.09

Tsinghua EDP 41 2009.09 80 1/960 EDP, EDP!

EDP Stories 44 44 4 11 8 11 42 Tsinghua EDP 2009.09

1.5 40 2009.09 Tsinghua EDP 43

EDP Stories 11 44 Tsinghua EDP 2009.09

11 3 16 30 2009.09 Tsinghua EDP 45

EDP Stories,, 46 Tsinghua EDP 2009.09

2009.09 Tsinghua EDP 47

48 Tsinghua EDP 2009.09 EDP Stories

Tsinghua EDP 49 2009.09,, ;,

Memories Images 50 Tsinghua EDP 2009.09

6 6 EDP EDP EDP63 1 21 19 21 2009.09 Tsinghua EDP 51

Memories Images 2 1. 2. 3. 4. 5. 4 5 52 Tsinghua EDP 2009.09

6 2 1. 2. 3. 4. 5. 6. 5 4 2009.09 Tsinghua EDP 53

Memories Images 3 4 1 1. 2. 3. 4. 5. 5 2 54 Tsinghua EDP 2009.09

1 2 1. 2. 3. 4. 3 4 2009.09 Tsinghua EDP 55

EDP HOPSCA 50 80 10 56 Tsinghua EDP 2009.09

16 1999 2009.09 Tsinghua EDP 57

50 8 58 Tsinghua EDP 2009.09 2009.06

6 2009.09 2009.06 Tsinghua EDP 59

Memories Images 6 6 26 60 Tsinghua EDP 2009.09

27 2009.09 Tsinghua EDP 61

Feature EDP2007 5 14 100 2009 7 11 8:30EDP EDP 31 6 2 2009 3 14 25 12 1953 12 418 8 6 320 3 10 EDP 11 62 Tsinghua EDP 2009.09

EDP 2009.09 Tsinghua EDP 63

News Bulletin 7 18 2009 据 悉, 此 次 调 研 自 6 月 30 日 起, 为 期 10 天, 来 自 清 华 大 学 经 济 管 理 学 院 2007 级 的 本 科 生 182 人 在 老 师 们 的 带 领 下 分 别 前 往 长 江 流 域 16 县 市 开 展 调 研 工 作, 足 迹 遍 及 青 海 四 川 重 庆 湖 南 湖 北 江 西 80300 3000 10 10 260 400 10 20 20 600 16 72 64 Tsinghua EDP 2009.09

7 7 10 2009 CICF2009 881 483 398 216 149 67 2 5 1000 2500 8 Hayne Leland 200 Leland Leland Leland 20 70 2008 1994 Journal of Finance Corporate Debt Value, Bond Covenants, and Optimal Capital Structure Stephen A. Ross Leland 1997 CDS Leland 500 150 2002 American Finance Association Annual Meeting, AFA 10 11 37 2010 2010 7 6 28 CEO EDP CEO CEO 2009.09 Tsinghua EDP 65

66 Tsinghua EDP 2009.09 EDP 2009 7 22EDP 200 EDP CEO 2009 6 17 EDP 220 2008 9 2009 2012

Tsinghua EDP 67 2009.09 5 31 401 7 3 3EDP 63 117 63 EDP 117 6 24 25 40 PE/VC

68 Tsinghua EDP 2009.09 News Bulletin 2009 5 9 10 9 9 5:30 EDP 5 10 2008 4 2009 8 3 2009 10,000 E-mail daixm@sem.tsinghua.edu.cn 2009 9 6 27 100 HEC Jean-Noel Kapferer

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