1967 2004.6.7
OK i
1. 2. 3. 4. 5. 6. 1. 1 2 3 2. 3. 4. 5. BOT 6. 7. 8. 9. 10. 11. Penghu tourism development tourism hotel investment ii
.................. 1.1 1.2 1.3 1.4 i ii iii v vii 1 1 3 4 6... 7 2.1 2.2 2.3 2.4 2.5... 3.1 3.2 3.3 3.4 3.5 3.6 3.7 7 18 35 39 50 65 65 66 68 69 72 73 75 iii
... 4.1 77 77 4.2 92 4.3 105 4.4 4.5 115 121 4.6 127... 5.1 5.2 5.3 133 133 135 138... 140... 144... 146... 149... 150... 151..... 155 153 iv
2-1 2-2 18 19 2-3 36 2-4 37 2-5 37 2-6 38 2-7 38 2-8 2002... 40 2-9 2-10.. 2-11.. 2-12.. 2-13.. 2-14.. 2-15.. 2-16 2004. 2-17.. 2-18 20022003 2-19 2002. 2-20.. 2-21.. 2-22 2003. 2-23 2004. 2-24.. 40 41 42 43 43 45 47 47 50 51 51 52 54 56 57 58 v
2-25.. 2-26.. 2-27 BOO 2-28 BOT 3-1 4-1 4-2 4-3 4-4 4-5 4-6 4-7 4-8 4-9 4-10.. 4-11... 4-12.. 59 60 61 62 71 88 89 90 91 102 103 104 113 114 120 126 132 vi
1-1 2-1 2-2 5 16 27 2-3 49 2-4... 49 vii
1.1 2003 2003 10 19 22 2003 WTO -1-
2002 2000 2002 2003 SARS 60 30-2-
feasibility study 1.2 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. -3-
6. 2003 1.3 1.1-4-
1-1 -5-
1.4-6-
2.1 industry localization critical mass gravity effect attractions -7-
2.1.1 2.1.1.1 tourism industry 2003 1980 Junberg1980 1994 1. 2. 3. 4. 1983 1. 2. 1999-8-
2.1.1.2 1. travel organizations tour wholesaler tour operator retail travel agent 2. transport 3. accommodation 4. destination organization 5. destination organization World Tourism OrganizationWTO 1. 2. 3. -9-
4. 5. 1. 2. 3. 4. 5. 1996 1. 2. 3. 4. 5. -10-
1997 1997 1. 2. 3. 4. 5. -11-
2.1.1.3 tourism products? Burkart and Medlik 1984 Middleton1994 1. image 2. 3. 2-Dimension overall product componenets natural attractions built attractions cultural attractions social attractions accessibility infrastructure image perceptions -12-
individual product core products tangible products augmented products 2.1.2 2.1.2.1 Mayer1985 Gold 1980 2.1.2.2 Gunn 1993-13-
2.1.3 2.1.3.1 Blank,1989; Gunn,1993 1998-14-
1. 2. 3. 4. 2-1 -15-
2-1 1999 2.1.3.2 Gunn1997-16-
2.1.4 Porter1980-17-
2003 2.2 hospitality industry hotel industry back yard 2.2.1 2.2.1.1 Hotel Hotel Hospitale 2003 2-1 2-2 2-1 1973 1986-18-
1991 1991 2003 2-2 1990 1 2 3 4 1990 1 2 1991 1991 1993 1998 1 2 3 4 5 2003-19-
2000 1. 2. 3. 4. 5. 6. 2.2.1.2 2000 2001 2000 2001 1. 2. 3. 4. -20-
5. 6. 2000 2001 2002 1. 2. 3. 4. -21-
5. 6. location 7. 8. 9. 60~70 2.2.1.3-22-
2000 1. 2. 3. 1. business hotel tourism hotel boutiure 2. motel lover s hotel 3. spa resort hotel marine resort hotel casino and -23-
enterainment resort hotel 4. airport hotel terminal hotel 5. hostels pension serviced apartment condominium hotel 2001 1. local hotel 2. chain hotel 3. copy hotel 60 1992 2000 1. commerical hotel 2. resort hotel 3. residential hotel apartment hotel -24-
condominium all-suite hotels 4. special hotel 2000 1. airport hotel short stay 2.motel 3. terminal hotel bus terminal rail terminal size 1992 300 300 600 600 by type of plan 1992 1. european planep 2. american planap 3. modified american planmp/map -25-
4. continental plancp continental breakfast 5. bermuda planbp english breakfast 1992 1. 2. 3. -26-
1 2 3 1 2 3 4 5 1 2 3 1 2 3 4 1 2 3 1 2 3 1 2 3 4 5 1 2 3 2-2 -27-
2.2.2 2.2.2.1 feasibility study 2003 VOL478P24 1. 2. 3. 4. -28-
5. 6. 7. quality (service) cleanliness value -29-
1. cable TV 2. 3. SPA 1. 2. 3. 4. 5. 2.2.2.2-30-
2003 921-31-
1. 2. 3. BOOBuild-Operate-Own 2001 2000-32-
2.2.3 2003 eco-friendly hotel 1 2 3 1. 2. 3. -33-
-34-
2.3 64 2000 1984 2003 225 19 90 87 6 2 23 7 6 4 3 3 1995 1997 1997 1998 2002 2002 2002 2-3 -35-
2-3 1995 1997 1997 1998 2002 2002 2002 1984 1993 1995 1998 2000 2002 2-4 -36-
2-4 1984 1993 1995 1998 2000 2002 2001 2002 2002 2003 2-5 2-5 2001-2002 2002 2000 2003 SPSS 2000 2001-37-
2002 2-6 2-6 2000 2001 SPSS 2002 2001 SWOT 2002 total quality managementtqm 2002 2-7 2-7 SWOT 2001 TQM 2002 2002-38-
2.4 availability Samual and Goash1984 2.4.1 2002 92,446 2001 92,268 0.19% 1993 95,288 2.98% 2002 1.59 3.52 1993 24,093 2002 28,658 18.95% 4,565 1.41% 1.95% 3.23 2-8 -39-
2-8 % 1993 95,288 0.21% 24,093 1994 92,645-2.85% 24,468 1995 90,937-1.88% 24,910 1996 90,087-0.94% 25,605 1997 91,169 1.19% 26,225 1998 89,463-1.91% 26,722 1999 89,013-0.51% 27,095 2000 89,496 0.54% 27,643 2001 92,268 3.00% 28,260 2002 92,446 0.19% 28,658 95,288 0.21% 26,368 2003 2002 729 2001 727 2 58.25% 1,584 3.35% 314 2-9 2-9 2002 ( ) () () (/) ( ) 126.8641 92,446 28,658 3.23 729 33.9918 53,848 16,663 3.23 1584 33.3008 13,114 3,961 3.31 394 20.0875 9,559 2,854 3.35 476 18.7148 8,507 2,633 3.23 455 13.7824 4,321 1,562 2.77 314 6.9868 3,098 985 3.14 443 2003 2002 15 18.09%15 65 ( )67.49%65 14.42% 1993 15 65 0.50 15 3.11 65 3.62 2-10 7.45-40-
2002 2003/4 2-10 0-14 65 0-14 15-64 15-64 65 1993 95,288 20,205 21.20% 64,790 67.99% 10,293 10.80% 1994 92,645 19,417 20.96% 62,523 67.49% 10,705 11.55% 1995 90,937 18,735 20.60% 61,141 67.23% 11,061 12.16% 1996 90,087 17,999 19.98% 60,626 67.30% 11,462 12.72% 1997 91,169 17,857 19.59% 61,417 67.37% 11,895 13.05% 1998 89,463 17,218 19.25% 60,040 67.11% 12,205 13.64% 1999 89,013 16,697 18.76% 59,760 67.14% 12,556 14.11% 2000 89,496 16,611 18.56% 60,001 67.04% 12,884 14.40% 2001 92,268 16,809 18.22% 62,275 67.49% 13,184 14.29% 2002 92,446 16,728 18.09% 62,389 67.49% 13,329 14.42% 2003 1993 22.69% 51.22% 2002 76.11%1993 24.89 2002 9.38% 1993 13.34 2003 1997 2.4.2-41-
2-11 2-11 ( ( ) ) 1973/12 1974/5 1973/3 1986/1 1987/8 2001 1998 1991 2008 2001 581.2 129.81 54.03 74.04 67.69 4 100 400 200 250 60.0 10.1 4.8 -- -- 370 / 291 / 160 / -- -- 1997 773.43 6.6% 81.12% 1998 10879.3799 93.4 2-12 -42-
2-12 133.1929 376.0329 7.0609 5.5526 6803.7735 313.2958 95.8725 1.4976 228.0174 89.4932 165.6679 531.9483 742.5030 1385.4717 10879.3799 2000 2.4.3 2-13 2-13 Hr(mm) (mm) (m/s) 16.4 18.7 14.7 118.0 94.8 81 22.7 6 6.2 16.2 18.7 14.4 83.5 86.6 83 40.1 8 5.8 18.8 21.6 16.7 113.5 104.7 84 61.4 9 4.8 22.4 25.3 20.3 149.0 128.2 84 80.0 9 4.0 25.4 28.3 23.3 167.4 146.9 85 110.8 10 3.5 27.3 30.1 25.1 191.7 162.6 87 172.2 12 3.6 28.3 31.3 26.1 169.5 192.3 85 161.8 9 3.1 28.2 31.1 26.0 250.3 173.5 86 165.9 10 3.1 27.4 30.3 25.4 216.4 158.1 82 110.5 7 4.2 24.9 27.6 23.2 194.8 170.3 78 30.8 3 5.9 21.9 24.3 20.3 143.3 132.2 78 21.5 5 6.3 18.4 20.7 16.9 129.1 110.8 80 20.7 6 6.2 23.0 25.7 21.0 168.9 138.4 83 (998.4) (94) 4.7 2003-43-
6~8 4.7 6m/sec 1,000mm 1,600 10 3 200mm 4 9 800mm 95 23 2 16.2 7 28.3 85 75 83 27 30 6m/sec 17 2.4.4-44-
2-14 2-14 () 23 16,000 6 1,700 22 3,200 13,600 0 500 3,300 700-1,500 6,000 3,800 25 15,150 2 14,150 1,050 1 4 1,550 1,350 1,350 8 500 3,100 1,800 15 3,050 750 4 15 3,100 11 2,700 5 750 6 1,200 350 3 1,350 4 1,270 12 0 2,480 1,000 6 1,480 7 240 490 250 3,000 2,970 2,600 550 0 1,100 320 2 1,050 730 4 28,250 27,050 25,540 2004-45-
2.4.5 2001 2005 3 505 2001.11.1 1. 12 10,443KW 4 11,000KW 8 129,772 2. 2001 59,000 2002 61,500 2003 67,600 2004 72,300 122,652 3. 1998~2007 7 2007 88,600 129,772 1. 1 6~8 25,000~15,000 2010~2012 2 2. 2001 600 2005 3-46-
2-15 GEC ALSTHOM 10,443KW MB 430V 2000 1~4 4 10,000KW MAN B&W 11,000KW 5~12 9XL58/64 2002 8 11,000KW ENERCON E-40 600KW 2001 ( )600KW 4 440V 2.4.6 1. 87 92 7 120 90 9,000 7,000-40 7 2 2-16 2-16 2003 630,183 576,184 228,826 112,352 45,736 1,593,281 51.4 61.9 59.1 63.0 59.5 59.0 12,022 14,088 6,917 3,224 1,377 37,628-47-
2. 7-1~2 1,150-1. 2. 2.4.7-48-
1990 1993 1995 85 2-3 2-3 2000 2-4 2-4 -49-
2.5 2.5.1 1995 2001 1999 2000 2001 1 1 20022003 SARS 2003 7 2.-17 2-17 1994 385,794 389,230-3,436-0.88 1995 414,337 385,794 28,543 7.40 1996 431,791 414,337 17,454 4.21 1997 451,071 431,791 19,280 4.47 1998 430,156 451,071-20,915-4.64 1999 462,226 430,156 32,070 7.46 2000 421,219 462,226-41,007-8.87 2001 441,825 421,219 20,606 4.89 2002 384,039 441,825-57,786-13.08 2003 359,004 384,039-25,035-6.52 :1. 2. 57-50-
80 2-18 2-18 20022003 2002 2003 12,337 13,534 16,843 13,790 14,919 12,438 55,355 39,297 56,926 21,051 46,788 34,852 55,215 69,351 50,721 68,079 39,719 49,702 12,652 14,883 11,613 11,746 10,949 10,281 384,037 359,004 2002 2-19 2-19 2002 % 60.5 18.7 1.5 5.9 6.0 4.0 1.3 2.1 100-51-
1997 55% 45% 2002 57.5% 42.5% 22.6% 6.9% 13.6% 2-20 2-20 1997 2002 45 57.5 6.9 55 42.2 22.6 100 100 13.6 2002 39,999, 2.5.2 1. -52-
2. 1 2 3 1281-53-
1. 22 2-21 2-21 1983.12.28 1983.12.28 1991.11.23 2001.11.21 2001.11.21 2001.11.21 1985.08.19 1987.04.17 1985.11.27 1985.11.27 1985.11.27 1985.11.27 1985.11.27 1985.11.27 1987.11.10 1988.04.25 1998.12.10 1998.12.10 2000.01.28 2000.01.28 2000.01.28 2000.01.28 2000.01.28 2004-54-
2. 165 3. 2.5.3 2-222-23-55-
2-22 2003 6/22 7/18-8/30 7/19-8/31 2003 7/26-8/10 2003 7/26-7/27 3,000 6,000 8/28-8/31 49er 9/30-10/5 2003 11/14-11/23 2004 master F1-56-
2-23 2004 2004.4.23- Home Coming 2004.4.25. 2004.5.8. 2004.5 2004.6.15. 2004.5.8-2003 2004 2004.5.15-2004.11. 2001 2004.6.5-2004.7.4 2004.7.24. 2003 2004.7. 49er 2004.10 49er 2004 2004.10.17-2004.11.8 2001 2004 2004.10.21-2004.10.23 2004-57-
2.5.4 33 9 1,658 1,593 65 2.5 4,145 4-9 2-242-25 2-24 78 9274881 1,800-3,800 101 9212166 1,000-3,400 77 9278170 880-1,550 33 9262486 1,300-2,400 20 9272046 700-1,500 22 9273832 700-1,400 30 9261121 1,000-1,600 35 9265898 2,200-8,800 18 9264901 900-2,000 44 9272960 800-2,500 35 9278155 1,200-2,400 101 9268588 2,500-8,000 45 9265170 1,200-2,100 55 9263936 2,300-6,000 45 9278850 1,200-1,800 84 9243336 2,500-3,600 48 9271124 1,600-3,000 48 9273501 1,350-2,200 19 9274630 800-1,200 28 9263326 1,000-2,400 74 9278100 2,200-3,500 43 9264911 1,600-3,200 129 9273891 1,600-3,600 45 9261182 2,400-3,800 26 9271290 1,400-2,800 60 9273801 1,500-3,500 85 9278181 2,200-6,200 52 9263511 1,350-2,200 24 9265231 1,000-1,900 64 9269921 2,200-8,000-58-
13 9991200 11 9971043 22 9971024 2004 2-25 4 9218419 20 5 9950855 17 5 9263238 11 5 9213007 16 5 9991222 26 10 9911113 28 4 9932335 12 5 9273427 14 4 9984159 8 2004 2.5.5 1987 1993 1994 11 1995 1996 11 TVBS 1997 1998 3 11 2001 2001 3 7-59-
2002 2-26 1998 2-26 TVBS (1996.11.13~20) 60.5 27.3 12.2 (1997.03) 50 50 (1997.3.4~3.13) 50.53 49.47 (2001.10.12~13) 44.9 38.5 16.6 TVBS (2001.3.8~9) 44 38 18 (2001.3.9) 40 48 12 (2001.5.31) 61 39 (2001.5) 44.9 38.2 (2001.6) 45 40 15 (2001.8.26~29) 61.7 24.6 3.7 (2001.10.15) 41 40 56 43 (2002.12.27) 1 (2001) 2.5.6-60-
BOO 2-27 2-27 BOO 320 17 4 spa 30,000m 2 25 4 (IAN IRVIN) 87,668m 2 11 4 180-61-
1 BOT BOT 2-28 2-28 BOT 9 150 8 100 9 3,855 240 16 3-62-
2.5.7 1. 2. 3. 4. 5. 1. -63-
2. 1 2 3 4 5 2.5.8-64-
1996139 3.1 1970 1996129 1989 200073 200041 1996131-65 -
1996 holism contextualism themes Rose1982 theory-building theory-testing 3.2 2003 1993-66-
1998 2000 BOO 23 7 6 4 3 3 SWOT - 67 -
Patton1995 44 3.3 1997134 1. informal conversational interview 2. interview guide 3. standardized opened interview ---- -68-
1. 2. 3. 4. 5. 3.4 purposeful sampling information-rich cases intensity sampling heuristic study sampling frame -- - 69 -
33 BOT 3-1 -70-
3-1 2004 37 47 A1 3/9 A2 3/24 A3 3/26 A4 3/24 A5 3/15 B1 B2 B3 B4 3/31 3/12 4/7 3A06 3/17 B5 3/16 C1 4/5 C2 4/6 C3 C4 3/10 3/28 C5 3/7-71 -
D1 4/5 D2 4/1 D3 3/15 D4 4/6 D5 3/10 3.5 Harry Wolcott 1990 Write Up Qualitative Research researcher writer getting going keeping going tightening up finishing up 1996-72-
3.6 1996 credibility transferability thick description dependability Guba Lincoln1994 trustworthiness Hammersley1990 validity as reflexive account 1. 2. 3. 4. 5. representation - 73 -
-74-
3.7-75 -
-76-
40% BOT reperesntativeness 2003 Gray and Liguori1990 1 environment2 zoning laws3 4 5 6 7 8 9 4.1-77 -
4.1.1 4-1 1. 2. 85-78-
35 2000-79 -
4.1.2 4-2 1. 2. 1. 50 2. -80-
3. 40 4. 5. 4.1.3-81 -
4-3 1. 2. 3. BOT 4. 65-82-
5% 581.2 5% BOT 1.BOT BOT 2. - 83 -
3. 40% 70% 4.1.4-84-
4-4 1. 2. 3. 4. 45% 1. 55% - 85 -
2. 45% 2000-86-
4.1.5 BOT BOT BOT - 87 -
4-1 1 2 3 1 2 3 4 A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 C1 C2 C3 C4 C5 D1 D2 D3 D4 D5 17 7 4 3 3 3 3 85 35 20 15 15 15 15 2004N=20-88-
4-2 A1 1 A2 2 A3 1 A4 2 A5 1 B1 1 B2 1 B3 1 B4 2 B5 2 C1 2 C2 1 C3 1 C4 2 C5 1 D1 1 D2 1 D3 1 D4 1 D5 1 10 4 8 3 1 26 5 50 20 40 15 5 25 2004N=20-89 -
4-3 BOT A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 C1 C2 C3 C4 C5 D1 D2 D3 D4 D5 13 6 10 2 7 3 8 14 65 30 50 10 35 15 40 70 2004N=20-90-
4-4 A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 C1 C2 C3 C4 C5 D1 D2 D3 D4 D5 9 11 9 4 2 45 55 45 20 10 2004N=20-91 -
4.2 4.2.1 4-5 1. 2. 3. 4. A5 D1 A2A4B1B2B3B4B5C1C3C5D1D4-92-
80 B2B4C3C5 2002 A4D3 4.2.2 2002 4-5 1. 2. 3. 4. - 93 -
A3B1B2C4D5 B3B4C3 B5C2-94-
4.2.3 2002 4-6 1. (1) (2) (3) 2. (1) (2) (F.I.T.)(3) A2A3A4A5 B1B2B4C1C2D2D3D4 A5B4B5D3D5-95 -
D1D5 B2B4C2C3C4D3 F.I.T. A3A5C1D1-96-
C1C2C4 4.2.4 1. 2. 4-7 1. 2. 3. 4. 5. 6. 7. 8. 2002 13.6 A4B1B2B5C5D2D4D5 A2A3A5B3B4C1D1D3-97 -
A3B1B4 C1C5D1D2 MICE meetingincentivesconventionsexhibitions A2A3A4B1B2C1C2C4C5D1D3 A5B3B4B5C3D5-98-
OTBOTBOO A1A3A4B1B2B4B5C1C2C4C5D1 D2D4D5 B2C1C5(3)D4D5(3) A1A2 A3A4C1C2C5D4 A5B2 B3B4B5C3D1D2D5-99 -
A1A3B1B2B4C3C4C5D1D3D4 3 4 9 10 4 9 3 10 A1A3A4C3C4D2-100-
4.2.2 33 4,000 F.I.T. OTBOT BOO 89-101 -
4-5 1 2 3 4 1 2 3 4 A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 C1 C2 C3 C4 C5 D1 D2 D3 D4 D5 18 12 4 2 20 5 3 2 90 60 20 10 100 25 15 10 2004N=20-102-
4-6 1 2 3 1 2 F.I.T 3 A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 C1 C2 C3 C4 C5 D1 D2 D3 D4 D5 12 5 2 6 4 3 60 25 10 30 20 15 2004N=20-103 -
4-7 1.1 1.2 2 3.1 3.2 4 5 6.1 6.2 7 8 A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 C1 C2 C3 C4 C5 D1 D2 D3 D4 D5 8 8 7 11 6 15 5 8 9 11 6 40 40 35 55 30 75 25 40 45 55 30 2004N=20-104-
4.3 2003 1. 2. 4.3.1 87 4-8 4-9 1. 2. (1) (2) 3. (1) (2) (3) (4) A1A2A4A5B2B3B4C1D1D2D3-105 -
A3B1B5C2C3C4C5D4D5 B1D1D3 B2-106-
1. A2A4 B1C1C2C5D2D4D5 2. A3A5B2B5D3 3. A1B4C4D1-107 -
4. B3C3 4.3.2 30 1,000 1,600 4-8 4-9 1. 2. 3. (1) (2) (3) A5B4B5C2D2D3D4-108-
A1 A2A3A4B1B2B3C1C3C4C5D1D5 1. A1A2A3A4B2C1C2C3D3-109 -
2. A4A5C4 3. A4A5 4.3.3 6~8 4.7 6m/sec 4-8 4-9 1. 2. 3. A4 A5B3B4B5C1C2C3C4D1D2D3D4D5-110-
A1 A2A3B1B2C5 A1A5B1B5C2C4 A4B4C3D1 B2C3-111 -
4.3.4-112-
4-8 A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 C1 C2 C3 C4 C5 D1 D2 D3 D4 D5 11 9 7 13 14 6 55 45 35 65 70 30 2004N=20-113 -
4-9 9 45 5 25 4 20 2 10 9 45 3 15 2 10 6 30 4 20 2 10 2004N=20-114-
4.4 4.4.1 2000 4 5 4-10 1. 2. 3. 3.5% 55% - 115 -
35% 5% 10% 4.4.2 4-10 1. 2. 3. 4. 5. 6. 7. -116-
5% 45% - 117 -
30% 25% 25% -118-
4.4.3-119 -
4-10 A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 C1 C2 C3 C4 C5 D1 D2 D3 D4 D5 7 11 2 10 9 6 5 5 3 3 35 55 10 50 45 30 25 25 15 15 2004N=20-120-
4.5 1971 30 2001 4.5.1 4-11 1. 2. 95% - 121 -
1. 15% 2. 20% 4.5.2 4-11 35% -122-
65% 4.5.3 BOT 4-111. 2. 3. 4.BOT 60% - 123 -
25% BOT BOT -124-
BOT 25% 4.5.4 BOT - 125 -
4-11 BOO BOT A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 C1 C2 C3 C4 C5 D1 D2 D3 D4 D5 19 3 4 7 13 12 5 3 5 95 15 20 35 65 60 25 15 25 2004N=20-126-
4.6 casino 2002 4.6.1 2002 4-12 50% - 127 -
2002 substitution cannibalization 20% 4.6.2-128-
70% 30% 4.6.3-129 -
50% 50% -130-
4.6.3-131 -
4-12 A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 C1 C2 C3 C4 C5 D1 D2 D3 D4 D5 4 6 10 6 14 10 10 20 30 50 30 70 50 50 2004N=20-132-
20 5.1-133 -
13.6-134-
65 60 BOT 5.2-135 -
1. 2. 3. 1998-136-
BOT BOT BOT - 137 -
5.3-138-
- 139 -
1999 1998 1998 2003 2003 2003 2002 2002 2000 2003 2002 85-100 2002 2003 1984 2002 2001 2000 1996 2001-140- 2000
2003 478 22-24 2002 1993 2003 2003 103124 2003 TQM 55-70 2003 2001 2001 38 1 69-84 2003 2002 1997 2002 2003 1997 2002 1999 2003 2000 2001 2002-141 - 2002
1995 84 5 40-58 2003 2003 2003 2002 2003 2000 1998 1998 2002 2002 1999 1996 2002 2000-142-
Blank, Uel (1989), The Community Tourism industry imperative,. State College, PA: Venture. Gold, Seymour M., (1980), Recreation Planning and Design., MC Graw Hill Book Company, New York. Gunn, Clare A. (1993), Tourism planning basics, concepts, cases, Tourism,Planning. WWashington, DC:Taylor & Franics. Gunn, Clare A. (1997), Vacationscape: Developing Tourist Area, Third Edition, Taylor & Francis Inc., 1998 Mayer, Robert R., (1985), Policy and Program. Planning, Prentice Hall, Inc., Englewood Cliffo, New Jersey, 1P. Middleton, Victor T. C. (1994), Marketing in Travel and Tourism. Jordan Hill, Oxford: Butterworth Neinemann. Porter, M. E. (1980), Competitive Stragegy - Techniques for Analyzing Industries and Competitors. ch. 8. New York: Free Press. Rose, G. (1982), Deciphering Social Research,. LondonMacmillan. Wolcott, H. F. (1990), Writing Up Qualitative Research. Newsburry Park, CA:. Sage. - 143 -
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