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4 2 : 2012 : : 2008 : : 2006 : : 2009 : : 2001 : 2006 3 15 TheColaborativeInnovationofInternationalPromotionof ChineseLanguageandCulturalHeritageand CultureCommunication CHEN Ronglan (TheOverseasEducationColegeofXiamenUniversityXiamen361005China) Abstract:Thispaperdescribesthenecessityandfeasibilityofcolaborativeinnovation ofculturalheritageandcommunication. BasedontheanalysisofhistorycurrentsituationanddevelopmenttrendofChinese andchineseculturecommunicationaccordingtotheinternationalpromotionofchinese languageandconstructionoftheconfuciusinstituteputsforwardthedevelopmentideas and measures related to the colaborative innovation of cultural heritage and communication. Keywords:internationalpromotion;culturalheritage;culturecommunication;colaborative innovation 16