ebookg 54-2

2 (Learning Objectives) 1. 2. 3. ( = + ) 4. 5. 6. 7. 8. 9. 10.

P l a y s t a t i o n Nintendo 64 P l a y s t a t i o n 1997 24 S e g a S a t u r n D S L 3 - D ( P C ) P l a y s t a t i o n Nintendo 64 P C Electronic Arts P l a y s t a t i o n N 64 P C E A 3 3 0 22 A c t i v i s i o n 14 Edward C. Baig, with Irene M. Kuii, How to Play the Video-Game Makers Ta b l e : Portfolio Winners? Business We e k, March 9, 1998, p.104, Reprinted by special permission copyright 1998 by The McGraw-Hill Companies, Inc. S e g a E A A c t i v i s i o n 2.1 1 ( ) 30 ( )

2 ( ) 100 ( ) ( ) 75 ( ) 2.2 2001 1 2 3 1 2-1 2 0 0 1 1 2 3 1 $22 500 10 000 $ 41 000 31

( ) 60 500 36 000 2 000 3 000 100 000 $80 000 90 000 15 000 Terry Crane 220 000 $300 000 $300 000 ( 1 ) ( 2 ) ( 3 ) ( ) (3 000 ) ( 3 000 Ve g a b o n d Terry Crane 2.2.1 ( ) ( ) 100 000 100 000 32

2 10 250 000 100 000 C PA 20 100 000 500 000 600 20 600 000 FA S B FA S B 2.2.2 33

[1] ( ) 2.2.3 2.2.4 2-1 $300 000 80 000 $220 000 1. 2. 1. 2. 3 2.2.5 = + $300 000 = $80 000 + $220 000 34 [1] 10

2 2-1 = $300 000 $80 000 = $220 000 2.2.6 2001 11 1 80 000 2-2 ( a ) 2-2a) 2 0 0 1 11 1 $80 000 $ 80 000 35

Santa Te r e s a ( M TA ) ( M TA Santa Te r e s a ) 11 3 52 000 52 000 2-2 (b) 2-2 b) 2 0 0 1 11 3 $28 000 52 000 $80 000 $80 000 $80 000 11 5 36 000 6 000 30 000 90 ( 1 ) 6 000 ( 2 ) 30 000 ( 3 ) 30 000 2-2 ( c ) 2-2 c) 2 0 0 1 11 5 $22 000 52 000 $ 30 000 36 000 80 000 $ 110 000 $ 110 000 11 1 7 S n a p - O n 13 800 60 2-2 (d) 2-2 d) 2 0 0 1 11 1 7 36 $22 000 52 000 $ 30 000 36 000 13 800 13 800 $ 43 000 80 000 $123 800 $123 800

2 11 2 0 1 800 [ 1 ] 45 11 2 0 2-2 ( e ) 2-2 e) 2 0 0 1 11 2 0 $22 000 1 800 $30 000 52 000 13 800 36 000 $ 43 800 12 000 80 000 $123 800 $123 800 11 2 5 600 2-2 ( f ) 2-2 f) 2 0 0 1 11 2 5 $22 600 1 200 $ 30 000 52 000 13 800 36 000 $ 43 000 12 000 80 000 $123 800 $123 800 11 2 6 6 800 S n a p - O n 11 2 6 2-2 ( g ) 2-2 g) 2 0 0 1 11 2 6 $15 800 1 200 $ 30 000 52 000 7 000 36 000 $ 37 000 12 000 80 000 $ 117 000 $ 117 000 [1] 37

15 11 2 200 2 200 11 3 0 2-2 ( h ) ( ) 2-2 h) 2 0 0 1 11 3 0 $18 000 1 200 $ 30 000 52 000 7 000 36 000 $ 37 000 12 000 82 200 $ 119 200 $ 119 200 2 200 15 11 200 1 200 11 3 0 11 3 0 2-2(i) 2-2 i) 2 0 0 1 11 3 0 $16 600 1 200 $30 000 52 000 7 000 36 000 3 7 $ 37 000 12 000 80 800 $ 117 800 $ 117 800 (Federal Express) 1997 46 60 H. J. Heinz 1997 25 H e i n z 30 38

2 2.2.7 = + 11 11 11 1 80 000 11 3 52 000 11 5 36 000 6 30 000 11 1 7 13 800 11 2 0 1 800 45 11 2 5 600 11 2 6 6 800 11 3 0 2 200 11 3 0 1 400 200 1 200 2-3 2-2 ( a ~ i ) 2-3 11. 1 $80 000 = $80 000 $80 000 = $80 000 11. 3 52 000 +$52 000 = $28 000 $52 000 = $80 000 11. 5 6 000 +$36 000 = +$30 000 $22 000 $52 000 $36 000 = $30 000 $80 000 11. 17 +$13 800 = +$13 800 $22 000 $52 000 $36 000 $13 800 = $30 000 $13 800 $80 000 11. 20 +$1 800 1 800 = $22 000 $1 800 $52 000 $36 000 $12 000 = $30 000 $13 800 $80 000 11. 25 + 600 6 00 = $22 600 $1 200 $52 000 $36 000 $12 000 = $30 000 $13 800 $80 000 11. 30 6 800 = 6 800 $15 800 $1 200 $52 000 $36 000 $12 000 = $30 000 $7 000 $80 000 11. 3 0 2, 2 0 0 = 2 200 11. 30 1 400 = 1 400 $16 600 $1 200 $52 000 $36 000 $12 000 = $30 000 $7 000 $80 800 39

( ) ( ) 2.3 [ 1 11 ] 2-4 2-4 2 0 0 1 11 $2 200 $1 200 2 0 0 1 400 $ 800 ( ) Fortune Brand 1997 (9 850 ) 2 H a r r a h s 1997 9 940 7. 5 40 [1] 80 000

2 2.4 ( ) [ 1 ] 11 2-5 2 0 0 1 11 $ 2 200 (1 400) $ 800 $(52 000) (6 000) (6 800) 600 (64 200) 80 000 $ 16 600 2 0 0 1 11 1 0 2 0 0 1 11 3 0 $ 16 600 ( ) ( 16 600 11 0 11 12 16 600 11 5 36 000 6 30 11 1 7 13 800 11 1 7 11 2 6 6 800 [1] 41

1997 1 2 3 1 A m o c o 46 1. 76 ( 28 20 ) 2.5 ( ) 2-1 ( ) 2-1 ( ) ( ) 2-2 ( ) 42

2 43 11 2-2 1 ( ) 2.6

2.6.1 2.6.2 ( ) [ 1 ] 2.6.3 2.6.4 $80 800 44 [1]

2 (40 000 ) ( 400 ) $40 400 40 400 $80 800 ( ) $80 000 800 $80 800 2.7 1 ( ) 45

2.7.1 12 2 7 2001 1 2 2 11 3 0 36 000 30 000 2.7.2 46

2 ( ) w w w. g m. c o m w w w. f o r d. c o m Levi Strauss K e l l o g g 1 ( ) 2 3 ( = + ) 4 5 47

6 ( ) 7 8 9 10 ( ) 3 48 accounting equation assets articulation balance sheet

2 business entity negative cash flows capital stock operating activities corporation o w n e r s equity cost principle financial statement solvency financing activities investing activities partnership creditor positive cash flows deflation retained earnings disclosure revenues expenses sole proprietorship stable-dollar assumption going-concern assumption statement of cash flows income statement s tatement of financial position inflation stockholders s t o c k h o l d e r s equity window dressing liabilities 49

2001 9 3 0 ( ) 50 $14 000 $68 000 8 0 0 65 000 52 000 ( 30 ) 29 000 9 200 3 000? 4 0 0 a. 2001 9 3 0 b. c. b a. 2 0 0 1 9 3 0 $ 9 200 8 0 0 $ 29 000 4 0 0 14 000 68 000 3 000 52 000 $ 46 000 65 000 149 400 $195 400 $195 400 $195 400 $46 000= $149 400 b. ( ) 10 000 46 c. 2001 9 3 0 ( )

2 1. ( ) a. b. ( I R S ) c. d. 2. a. b. c. d. 3. 12 000 5 60 7 000 ( ) a. 12 000 b. 7 000 c. d. 4. 10 000 a. 10 000 b. 10 000 c. 10 000 d. 10 000 5. ( ) a. b. = + c. d. 6. a. b. c. d. 7. a. b. c. d. 8. ( ) a. b. c. d. 51

1. 2. 3. 4. 5. 6. 7. a. b. c. 8. 9 10. 11. 12. 13. 14. 15. 16. a. b. 17. 18. 19. 20. 21. 22. 23. 24. 2.1 L O 3 52 a. ( 1 ) ( 2 ) b. ( 1 ) ( 2 )

2 2.2 L O 4 2001 2 2 8 ( 8 ) J. $162 000 $ 78 000 69 000 288 000 80 000 14 000 165 000 70 000 26 000 $476 000 $476 000 2.3 L O 4 2001 1 2 3 1 E. $90 000 $ 10 200 43 800 210 000 56 700 E.? 36 300 213 600 2.4 L O 2 a. 1 700 500 500 b. 1955 20 000 2001 300 000 2001 320 000 c. 2001 1 2 3 0 14 000 ( ) 20 000 1 7 2001 1 2 3 1 $14 000 12 2002 2 2.5 L O 3 53

54 a. $558 000 $342 000? b.? 562 500 $375 000 c. 307 500? 142 500 2.6 L O 3 a. b. c. d. e. f. g. h. i. I D N E ( a ) ( a ) I I N E 2.7 L O 3 a. b. c. d. e. 2.8 L O 8 Q W I K 850 000 460 000 a. Q W I K 1. J. 2. J. M. 240 000 3. 25 10 000 a. Q W I K Q W I K 2.9 L O 4

2 a. b. c. d. M. Ts u n g 2.10 L O 2 a. b. 2. 11 L O 6 2 001 1 1. 10 000 2. 2 000 3. 2 500 4. 6 200 5. D. 5 000 5 600 2.12 L O 5 2001 3 1. 10 000 2. 8 500 3. B. 4 000 4. 5 000 2.13 L O 5 2001 8 2 0 0 1 8 3 1 $10 000 O. 5 000 15 000 $30 000 $ 8 000 7 500 16 000 31 500 $ 1 500 2.14 L O 6 2. 13 5 700 55

2.15 L O 7 J. 2001 50 000 10 000 25 2001 2.16 L O 10 2. 17 R U s LO4, 5, 6 A R U s 1991 2 1 a. b. c. 2.1 L O 4 56 2001 1 2 3 1 $ 29 200 $450 000 425 000 S. -? - 54 800 21 400 10 600 58 700 33 500 15 400 12 000 620 000 a. 2001 1 2 3 1 2 - ( ) b. 2003 2001 1 2 3 1 2.2 L O 3 Horizon Moving ( a ) ( f ) ( a ) 3 200 P $26 000 $39 000 $45 000 $ 110 000 $36 000 $42 000 $214 000 ( a ) 3 200 +3 200

2 ( ) P $22 800 $39 000 $45 000 $ 110 000 $39 200 $42 000 $214 000 ( b ) +900 900 $23 700 $38 100 $45 000 $ 110 000 $39 200 $42 000 $214 000 ( c ) 3 500 +13 500 +10 000 $20 200 $38 100 $45 000 $ 110 000 $52 700 $52 000 $214 000 ( d ) 14 500 14 500 $ 5 700 $38 100 $45 000 $ 110 000 $52 700 $37 500 $214 000 ( e ) +15 000 +15 000 $20 700 $38 100 $45 000 $ 110 000 $52 700 $37 500 $229 000 ( f ) +2 100 +2 100 $20 700 $38 100 $45 000 $ 110 000 $54 800 $39 600 $229 000 2.3 L O 3 12 1 12 3 + + + = + + C., $37 000 $95 000 $125 000 $51 250 $80 000 $28 250 $200 000 1 1. C. 25 000 2. 90 000 35 000 55 000 22 500 67 500 3. 8 500 ( 30 ) 4. 10 000 5. 12 3 1 28 250 a. 12 3 1 b. 2-3 2.4 L O 3 2-3 12 3 1 = + + + = + + B., $9 500 $8 900 $58 000 $3 800 = $20 000 $5 200 $55 000 1 2 3 1 1. 2 700 2. 4 000 3. 3 200 57

58 4. 10 000 5. 30 500 15 000 6. B. 20 000 a. 12 3 1 b. 2.5 L O 4 R. 2001 6 3 0 $ 26 100 $180 000 7 450 9 500 189 060 89 580 24 630 R. 337 230? 9 750 31 500 63 000 105 840 a. 2001 6 3 0 2-1 ( ) b. 6 3 0 14 300 6 3 0 2.6 L O 4 2001 9 3 0 $550 000 $ 33 570 78 300 20 125 530 000 16 710 22 365 120 780 76 650 42 970 77 095 H.,? 9 135 1 820 a. H., 2-1 ( ) b. 9 3 0 23 800 9 3 0

2 2.7 LO3, 4, 6 2001 8 1 ( ) ( ) $16 200, $? 11 260 67 000 84 000 74 900 6 940 8 900 44 500 7 000 8 2 25 000 ( ) 8 37 200 10 1 250 1 890 a. 2001 8 1 b. 2001 8 3 8 1 3 c. 8 1 8 3 2.8 LO4, 5, 6 2001 9 3 0 ( ) $ 8 500 $55 000 1 250 K., 54 090 45 500? 7 400 3 440 20 000 10 10 3 30 000 ( ) 10 6 18 000 30 1 000 1 875 10 1 ~ 6 5 500 4 000 a. 2001 9 3 0 ( ) b. 2001 1 0 6 2001 1 0 1 6 c. 9 3 0 10 6 2.9 (1) LO4, 8 59

H. 2 0 0 1 9 3 0 $ 21 900 132 200 $ 6 000 3 000 29 200 27 000 $ 35 200 9 400 15 000 H., 50 000 $208 500 $85 200 1. 21 900 15 000 1 900 5 000 2. 132 200 7 125 000 9 3 0 ( 12 3 1 ) 3. 18 000 3 (15 000 ) 1 4. 3 000 27 9 3 0 135 000 5. 9 2 6 9 400 6. 1978 13 000 7. 3 900 2 100 8. 12 25 000 9 3 0 4 200 9. 20 000 50 a. 2001 9 3 0 b. 2.10 (2) LO2, 4 W. 60

2 2 0 0 1 11 3 0 $ 5 150 2 700 $ 67 000 2 450 35 805 70 000 $102 805 54 320 8 850 W., 63 065 22 400 $165 870 $165 870 1. 5 150 3 400 540 1 210 2. 500 B. K. 3. 11 2 0 2 900 9 400 2 900 (6 500 ) 1 4. 2 525 5. 22 400 6. 39 000 70 000 70 000 7. 32 700 3 105 a. 2001 11 3 0 b. 2.1 L O 4 ( ) 2.2 LO4, 5, 6 ( ) 61

62 a. ( ) b. 1. 2. 3. 4. c. d. e. 90 9 0 2.3 L O 4 2001 7 3 1 2 0 0 1 7 3 1 $ 18 000 26 000 ( 60 ) $ 12 400 37 200 9 600 38 000 $ 22 000 1 200 $60 000 38 400 98 400 $120 400 $120 400 2 0 0 1 7 3 1 $ 4 800 9 600 ( 60 ) $ 22,400 96 000 43 200 60 000 $ 65 600 12 000 $72 000 44 800 116 800 $182 400 $182 400 a. 90 12 000

2 b. ( ) 2.4 L O 6 R. L a s t ( ) 1999 ( ) 1 9 9 9 2 0 0 0 2 0 0 1 1 9 9 9 2 0 0 0 2 0 0 1 $ 1 0 $ 1 3 $ 1 5 $ 8 $ 3 $ ( 2 ) ( 5 ) ( 8 ) ( 1 0 ) ( 7 ) ( 5 ) 8 8 ( 3 ) 1 1 2 4-0 - $ 13 $ 2 $ 6 $ 13 $ 2 $ 6 a. b. 2001 c. 2.5 L O 9 1987 ( P & G ) O l e s t r a 1990 a. 1 9 8 7 O l e s t r a b. 2.6 L O 10 2001 11 1 8 ( ) 2001 2001 1 2 3 1 1. 12 800 1 800 2. 1 800 63

( 900 ) 900 3. 500 90 12 4. 200 600 600 40 64 2.1 LO4, 5, 9 E D G A R S E C SEC E D G A R E D G A R w w w. s e c. g o v / c g i - b i n / s r c h - e d g a r MCDONALD CORP M c D o n a l d 10 Q ( ) a. b. ( ) c. d. e. 1 0 Q f. E D G A R B w w w. m h h e. c o m / m e i g s

2 1. a,c,d 2. b 3. b,c,d 4. c 5. b,c 6. b,d 7. a 8. a,b,d 65